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S I N G A P O R E M A N A G E M E N T U N I V E R S I T Y
COMPANYLOGOFOREXTERNALSPEAKERS
SO-YOUNGKANGFOUNDER &CEO,GNOWBE
FutureReadyForum2018
22-23March2018
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Experts are predicting that between 30-50%* of jobs will be replaced by robots and AI in the next decade
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What makes us uniquely human?
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Howtostayrelevant?
• Fundamentaldisruptionneededinhowwetrainandlearn
• Digitalplatformscanhelptodevelopcriticalthinking,creativityandcommunicationskills
• Howcantechenableandempowerthisatscaleandspeed?
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4Source:WorldEconomicForum
4C’s• Critical thinking• Creativity• Collaboration• Communication
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SkillsHowarewe
developingskills?
KnowledgeHowarewe
encourageknowledgesharing?
BehaviorsHowarewe
empoweringourstudentstoapplytheirlearning?
SKILL BUILDING
KNOWLEDGE SHARING
SHIFTING BEHAVIORS
@gnowbe
How to develop 21st Century Skills, Knowledge, Behaviors?
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Currente-learningsolutionsneedtoevolvebeyond:Individual-based,passiveandmobile-responsive
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TraditionalLearning
OfflineEducators
OnlineEducation(MOOCs)
OnlineEducation(Micro-Learning)
OnlineEducation(Micro-
Learning+)
ContentAggregators
Examples:MBA,
INSEAD,IMD,HBS
GECorp.Academy,Gallup
Degree-granting,Coursera
Grovo,OneMonth,Lynda
Curated,Experiential
Newsfeeds,Quora,LinkedIn
Cost: $$$$$$$$$ $$$ $$ $ $ Free
Timerequired:
Months/Years Days Hours/Days Minutes/Day Minutes/Day Minutes/
Day
Team-based: High High Low Low High Low
Customization: High High Medium Low Medium Low
Application: Low High Low Low High Low
PrimaryMode: Face-to-face Face-to-face Web(Video) Web(Video) Mobile(Multi-
modal)Mobile/Web
(Text)
Gnowbe KnowledgeLearning
Sweet spot: Affordable, scalable, highly customizable, mobile-first, bite-sized content that focuses on application of knowledge in teams! Meets #1 need in learning:
Application of learning
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How to scale 4Cs for 21st Century Employees?
1. Mobile 1st Anytime, Anywhere
2. Social & Personalized
3. Learn-by-Doing (LTAS)
4. Gamification to drive behavior
change
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3 Critical Factors
Mobile 1st Learn-by-DoingSocial&Personalized
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Mobile 1st for “Anytime, Anywhere” access to content
Psychological Accessibility
Physical Accessibility
Context relevantLearning Journeys
Multi-modal
Sociability
Learning is affective, fun and meaningful
Learning is bite-sized, chunked and sequential
The phone is ubiquitous and always available
Interactive, video, audio, rating, reading, etc.
Enables relational, collective and collaborative learning
Learning can be immediately situated
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True Anytime, Anywhere
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90%inapps
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2,617touches
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Mobile 1st ≠ Mobile Responsive
Mobile 1st: Intuitive, multi-sensorial learning
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read, watch, do, chat, reflect, capture,
choose, view, write, graduate
Content chunked up into 10 minutes a day
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Curated, sequential bite-sized actions (each
1 to 3 minutes)
Each learning session is ~10 minutes
Search capability across all content
Future of Learning: Mobile, Micro, Learn-by-Doing
“Everyone can teach. Everyone can learn.”many à many
“Teacher knows best.”1 à many
ExperientialProject-Based
Journey
ClassroomWorkshopsConference
CourseraUdemyGrovo
SmartUpCoursePad
GnowbeNovoEd
…
Gnowbe…
F2F E-Learning M-Learning
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Social & Personalized Learn-by-Doing
Impact:
10x more engagement>80% client retention>90% employees love it
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Learn: Learn-by-Knowing
Apply: Practice Daily
Think & Share: Reflect and commit in teams
Develop 4Cs through Learn. Think. Apply. Share.
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LEARN THINK APPLY SHARE
@gnowbe
Personalized: 6 learning profiles
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LEARNERTRACK PROGRESS, CONTENT, CONTINUOUS FEED
COMPETITORBENCHMARKS (E.G., LEADERBOARD, SCORES)
ACHIEVERPROGRESS, RECOGNITION
FRIENDCO-CREATING, HELPING OTHERS (E.G. CHAT)
SELECTIVESYNTHESIZED CONTENT, CREDIBILITY
RESPONSIBLEFIT IN, APPROVAL, RECOGNITION (E.G. MANAGER REVIEW, CERTIFICATION)
GamificationA variety of learner motivation strategies
1. Learning Reminders•Weekly leaderboard• Inactivity mobile push notifications• Inactivity email notifications
2. Learning Invitations•Daily push notification per session•Daily email per session•New message push notification
3. Manual Notifications• Ability to manually push mobile
notification to entire learning community
4.Trigger-based emails
Performance Monitoring: Track learner performance and engagement for targeted coaching
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Engagement % per user
% of actions completed
Completed programs Custom KPIs
(e.g., effectiveness, satisfaction,
impact)
My learning summary
Impact: Users ~10x more engaged than leading e-learning platforms
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Group A Group B Group C
“..the best app for product knowledge… reminds me to complete my work…it’s very helpful.”
“Gnowbe is one of the most interesting learning apps that I have. It’s like TED with interactive learning.”
“I love the app and use it every day on my commute to work.”
We think it’s possible. Meet Gnowbe.
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Impact Review
“Gnowbe makes a difference and I’ve seen some of my colleagues change.”
- Cheh Hoon Choo, Senior Director, Ngee Ann Polytechnic
Nearly 200% improvement in knowledge gained from the program
“Leadership is not as complex and unachievable as many imagined it to be. Everyone can be a leader, starting by believing in one's own power and potential in making a positive impact on another. Just reach out.” - Senior Director, 50’s
“Empathy was one trait I wanted to do more of so that I learn to be more curious and less judgmental. Now I begin by seeking to understand, and at times just acknowledging that all I can offer is just a listening ear. No answers or solutions. Just my presence.”- Director, 40’s
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0
10
20
30
40
50
60
70
80
90
100
Rate
d 4/
5 (%
)
Knowledge
S1 S20
1.7x increase
Gnowbe drives impact through closing Skills - Employment gap
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Skills Employment
Learn new skills, mindsets &behaviors to increase employability
Hire qualified candidates & reduce onboarding and
screening time
Mobile Micro Certificates
Partnerships with leading academic institutions and workforce development training partners
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vNTUC initiative supporting manpower and skills upgrading programmes for Singapore
vSMU Academy is the professional training arm Singapore Management University (top 3 finance Masters program)
v Existing SMU customers = 6K
v Top 3 polytechnic universities in Singapore targeting working professionals
v Temasek Alumni base: 125k
Mobile Micro Certificates
Source: Awaken Group 26
Future of learning needs to meet needs of 21st
century employee
It is not just…
1. About knowledge, skills
2. Individual-focused
3. Expert-centered – 1:many
4. Mobile-responsive (e.g., Coursera)
5. Video-based content (e.g., Grovo)
6. Certification
7. Points and games
8. Assessment for grading
But also...
1. About mindsets and behavior change
2. Group-based
3. Learner-centered (-facilitated) many:many
4. Mobile-first for millenial, mobile workers
5. Multi-media for retention and engagement
6. Skills acquisition for greater productivity
7. Gamified learning for behavior change
8. Assessment for learning27@gnowbe
Please join us on our journey.
So-Young Kang [email protected]@gnowbe
*Our vision is to humanize the world by raising consciousness on the ’why’ questions. Gnowbe enables that.
Time to…Digitize How Employees Learn
Gnowbe Overview“Our vision is to humanize the world through our 3C mission – 1) raise Consciousness, 2) build authentic human Connection and 3) Inspire behavior Change.” - Gnowbe
Gnowbe can be deployed in a range of solutions, based on your immediate needs
ONBOARD
READY
TRANSFORM
LEARN
EXTEND
SCALE
Get up to speed: organization vision, values, structure, products, people, competition, processes, forms, procedures, policies, workplace safety, etc.
Learn skills: product training, sales training, procurement, finance, marketing fundamentals, digital marketing, customer service, presentation skills, project management etc.
Employee engagement and interaction: Develop new leaders, transition leadership, manage organizational change, crisis management, mission/values alignment, build culture etc.
Bring classroom training to life with Gnowbe Extend! Engage learners 24/7 and extend the learning experience with blended learning - pre, during and post workshops.
Reach more learners online with Gnowbe Scale! ‘Gnowbefy’ classroom training into bite-sized, digital programs for a larger global audience to buy and learn within private closed groups.
A library of specially designed courses for mobile learning, curated by industry experts and business leaders to engage and transform your workforce.
Pre-hire Hire Get productive Keep Engaged Up-skill Grow
How can I make onboarding
more efficient?
How can I get new people
orientated ASAP?!
How can I increase momentum and
productivity?
How to manage engagement and
organizational change?
How can staff be enabled to continually improve themselves
How to effectively groom emerging
leaders
ONBOARD
READY
TRANSFORM
LEARN
Get up to speed: organization vision, values, structure, products, people, competition, processes, forms, procedures, policies, workplace safety etc.Learn skills: product training, sales training, procurement, finance, marketing fundamentals, digital marketing, customer service, presentation skills, project management etc.Engagement and interaction: Develop new leaders, transition leadership, manage organizational change, crisis management, mission/values alignment, build culture etc.Content library: A library of specially designed courses for mobile learning, curated by industry experts and business leaders to engage and transform your workforce.
ONBOARDREADY
TRANSFORM
LEARN
Organizations need to cater to a diverse and ever evolving diverse groups of learners
How can my content reach more people?
How can I improve training
efficacy?
Can I make more money from my
existing content?
Training / content providers need a way to scale their reach and improve the efficacy of their content
EXTEND SCALE
LEARN
How to increase
participation and
interaction?
How to encourage
application?
How do I reach international audiences?
Solution: Gnowbe delivers mobile-first micro-learning programs that make training more accessible and effective
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How can I ensure training translates into performanceand behavior change?
How can I encourage employees to keep learning?
How do I know what my employees have actually learnt and the actions they have taken?
GNOWBE’S SOLUTION
How can I quickly publish updates and new content?
Accountability& agility
Lack time & poor accessibility
CURRENT CHALLENGES
Engagement & performance
How can I enable just-in-time access to relevant content?
How can I enable my employees to be more productive with the time they? Bite-sized content
Learn-by-doing
Sharing & social interaction
Real-time analytics
Instant content creation
Mobile-first format
Why Gnowbe? It works.
*~10x higher than leading e-learning platforms which are typically <10%. This does not include shares, likes, discussions and posts.
Gnowbe Features
Learning Process
• Action-Based Learning• Designed for OTJ Behavior Change• Formative Assessment• Summative Assessment• Reinforced Learning• Gamification• Digital certificates for recognition
Social/ Sharing
• Designed based on groups• Instagram-like group discussion, comments, posting of
videos and photos anytime• Anyone can give feedback (e.g., coaches, mentors,
supervisors)• Private Messaging
Analytics• Real-time Analytics• Dashboard and detailed metrics• Customized KPIs
Ease of Curation
• Drag and drop dashboard• 10 different types of action types from video to multiple
choice• Mobile content authoring/editing tool - Gnowbefy for
Curators
Engagement rate*:
60-80%
>90% learners love
Gnowbe
>80% client retention
Why Gnowbe? Designed to impact daily behaviors
Action-based Learning Design
Gnowbe’s mobile-first platform moves away from a one-way delivery of content
towards a model that drives timely application of skills and knowledge in
practice
Continuous Feedback
Community-sharing functions in Gnowbe help facilitate continuous feedback for all parties (e.g., Peer-to-peer, Trainer, Supervisor, Mentor)
Programs specific touser need / desired growth area
Gnowbe understands that training is only successful when both the Learner and the Manager/Trainer are continuously involved and managed. We have separate programs for the Learner and the Manager/Trainer designed to facilitate the process and track progress
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01 02
On-the-ground practice
Critical to track performance of individuals and groups for targeted coaching and development
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• User Data and Insights: Ability to track engagement for rolling 12 months • Precise and customized KPI measurement of impact of the program (e.g., knowledge gained, confidence,
enjoyment of program)
Pre-Program (Day 0)
1st Month
3rd Month
6th Month
9th Month
Post Program
How confident are you in x?User data on rolling 12-month basis to track user engagement
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With Gnowbe, new knowledge and updates can be created and shared with learners in real time without the need to wait for the next scheduled classroom training or next app release.
Available both on web and on-the-go via the Gnowbefy app, its simple 5-step authoring platform lets you create new content in minutes and publish it immediately.
Gnowbe’s solution includes a in- built user analytics dashboard that reflects each learner’s journey in real-time. Progress is tracked through KPI’s such as engagement and confidence on a topic that presents insights into the readiness of the user.
It also enables companies to evaluate its own content and program effectiveness through metrics such as program engagement, average time invested and number of actions completed.
Real-time Analytics
Instant Content Creation
Instant Content Creation
In-built engagement visualization
Impact: Save time and track effectiveness
Impact: Mindset and behaviour changes as told by clients
“This positive and inspiring tool helped everyone start their day in a positive frame of mind. I revamped how I am doing my performance
reviews as a result.” - Jim Tam, VP of Sales, Hertz
“I picked up new things that I didn't quite realize. I implemented some of these...Thanks for coming
up with the program.” – Angela Wong, Senior Leader, Ngee Ann
Polytechnic
Engagement rate = 89%
Fun = 97%
Convenience = 92%
Effectiveness (tool) = 93%
Graduation = 89%
“Gnowbe encourages my employees to be a better manager everyday. It has also been a great way for me to stay connected with my team ”
- Unnamed Manager, Unilever
Note: Data from Gnowbe analytics & in-program surveys
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Contacts
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SMUEXECUTIVEDEVELOPMENTSingaporeManagementUniversityAdministrationBuilding81VictoriaStreetSingapore188065(65)68280100
exd.smu.edu.sg
