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Future of Urban Mobility
The Role of Car Clubs from around the World, including case
studies from leading European cities
Martyn Briggs, Industry Principal, Mobility
Car Lite London - July 2014
2
Agenda
1 Mega Trends Impacting Mobility
2 New Mobility Business Services being Offered (& Demanded!)
3 Growth in the Carsharing (Car Clubs) Market
4 Best Practices for London To Consider
5 Summary & QA
3
Mega Trends Converging Impacting MobilityWith increased population density, changing social preferences, and increasing technology in particular, new mobility business models and a more integrated approach to mobility is being implemented in urban areas
Urbanisation and Smart Cities
New Business Models (Collaborative buying)
Infrastructure Spending
Integrated Transport Solutions
Connectivity
Middle Class,
Gen Y, Women empowerment
4
New mobility business models like car sharing
Cars designed around Cities and not cities
designed around cars
New urban vehicle technologies like Traffic Jam Assist, Valet Parking
Connected Driving e.g. V2V and V2I
All Inclusive Integrated Mobility Supplier
Smartphone Applications
Impact of Mega Trend “City as A Customer” – What does it mean to Mobility?As a result of changing mobility requirements, a combination of demand management & environmental policies, new business models, and “Smart” technologies will underpin future urban mobility
5
DEMAND RESPONSIVE TRANSPORT (TAXI, BRT)
CONNECTED LIVING (including car)
INTERCITY PUBLIC TRANSPORT
CAR RENTAL & LEASING
CAR RENTAL
CAR SHARING & POOLING
INTRACITY PUBLIC TRANSPORT
PHYD INSURANCE
DYNAMIC PARKING
CONCIERGE SERVICES
ENERGY MANAGEMENT
MICRO-MOBILITY SOLUTIONS
TRAINS/FLIGHTS INTEGRATION
APPS, JOURNEY PLANNING, BIG DATA
New Mobility Business Model – Mobility IntegrationThe increasing number of Personal & Corporate Mobility services are becoming more connected & integrated, allowing the user to make rational transportation decisions; Car clubs are a key component
6
2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020
Earlier PredictedMember (Millions)
1,3 1,7 2,4 3,3 4,7 6,6 8,9 12,0 15,8 20,5 26,2
Earlier PredictedVehicle (Thousands)
31,72 40,51 53,94 71,61 96,03 129,69 168,26 216,79 271,81 343,35 446,48
0
50
100
150
200
250
300
350
400
450
500
0,0
5,0
10,0
15,0
20,0
25,0
30,0
Ve
hic
les (
Th
ou
sa
nd
s)
Me
mb
ers
(M
illio
ns)
Global Traditional Carsharing Opportunities 2020 Having outperformed our previous forecast for Carsharing members 3.5m vs. 3.3m in 2013, Frost & Sullivan is confident of 26.2 million members in 2020 based on continued new entrants and market penetration
Note: Above forecast does not include South America. Source: Frost & Sullivan analysis.
Carsharing Market: Carsharing Vehicles and Members Growth, Global, 2010–2020
Worldwide nearly
26.2 Million
subscriptions
expected by 2020
Actual Growth:
3.48 Million Members (2013)
69,100 Vehicles (2013)
7
Regional Breakdown of Carsharing Members & Vehicles2014 will see membership grow to 4.9m using over 92,000 shared vehicles: an average M:V ratio of 54
0,35
0,67
1,16
2,34
3,48
4,94
0,00
0,50
1,00
1,50
2,00
2,50
3,00
3,50
4,00
4,50
5,00
2006 2008 2010 2012 2013 2014
Nu
mb
er o
f M
emb
ers
Mill
on
es
North America Europe
Asia Australia
11,50
19,40
31,97
55,39
69,11
92,20
0,00
10,00
20,00
30,00
40,00
50,00
60,00
70,00
80,00
90,00
100,00
2006 2008 2010 2012 2013 2014
Nu
mb
er o
f V
ehic
les
Mill
ares
North America Europe
Asia Australia
Global Carsharing Outlook, Number of Members and Vehicles, 2006-2014
Source: Frost & Sullivan
8
Regional Analysis: Car Sharing in EuropeEurope is the hub of car-sharing market with 1.5m members and 31k vehicles, accounting for 44% of global members. Germany is the largest carsharing market in Europe with 757,000 members and 150 CSOs
UNITED KINGDOMMembers: 163,000
Vehicles: 3,000
SPAINMembers:
20,000Vehicles: 300
FRANCEMembers:
153,000Vehicles: 3,900
BELGIUMMembers:
16,000Vehicles: 570
SWITZERLANDMembers: 105,000
Vehicles: 2,650
ITALYMembers:
130,000Vehicles: 1,800
AUSTRIAMembers:
75,000Vehicles: 900
GERMANYMembers: 757,000
Vehicles: 13,950
DENMARKMembers: 7,800
Vehicles: 330
NORWAYMembers:
8,500Vehicles: 320
Regional Snapshot of Key Car Sharing Operators, Europe, 2014
Source: Frost & Sullivan
SWEDENMembers: 21,000
Vehicles: 900
NETHERLANDSMembers:
51,000Vehicles:
2,300
9
Mobility Integration Example from GermanyCase Study - Qixxit – Deutsche Bahn Launches Mobility Integration Service, allowing customer to make rational choices on their mobility requirements, with several car access options
Integrated
booking
Alternative
routing
Real-time information
of integrated means of
transport
Cross- & upsell-products
(Hotel, luggage service…)
Social
travelling
Current
Services
Current partners
Long-distance
transportFlightCar CoachRental
carCar SharingBicycleTaxi
Local public
transportation
+ partners + partners
via
10
Mobility Integration Example from the Netherlands Case Study - NS Business Card & OV Chipcard—Mobility Service Offering with Carsharing as an integral component for personal & business users
Trip
Planner
Car
Park
OV Chip
Card
OV-Fiets
TaxisGreenwheels
Car Rental
Bike
Sheds
Service
Stations
Trains
Note: Figures used only for representation purposes. Image Source: www.ns.nl and railteam.co.uk.
Source: NS and Frost & Sullivan analysis.
Services for PAYG
CustomersAdditional NS
Business Services
Airport
Lounge
Q Park
Monthly
Invoice
Office
Space
Online
Portal
11
Summary from Today’s Presentation
Opportunity: Mobility is becoming far more connected, digital, and integrated – Customer expectations are changing
Several New Mobility business models are emerging – Opportunity for private sector led innovation
Cities need to consider how to adapt – each city is different and should evaluate the benefits & risks
Carsharing is no longer niche (3.5m members) – Several well established companies & business models
Most instances of best practice have included public sector involvement – Consider how carsharing can become an integral service for London
12
Contact Us
Martyn BriggsIndustry Principal, Mobility,
Automotive & Transportation
Direct: (+44) 2079157830
Mobile: +44 (0) 753 428 2371
http://www.linkedin.com/companies/4506
http://www.slideshare.net/FrostandSullivan
http://www.facebook.com/FrostandSullivan
1. Check out our Future of Mobility Video on Youtube,
and join our LinkedIn group
2. Join us at Urban Mobility 3.0 in London, June 2014
http://twitter.com/frost_sullivan
http://twitter.com/FS_Automotive
http://twitter.com/BriggsMartyn