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FUTURE OF THE EVENT ATTENDEE EXPERIENCE
David Chalmers
Senior Marketing Director
@dchalmers
100% 98% 91%
Millennials Generation X Baby Boomers
Have a smartphone
Three key Tech Trends
Creating a
memorable experience
Personalise for
engagement
Incorporate
video
1 2
3
Creating a memorable experience
1
Virtual Reality (VR)
Product and location tours
Charity: Water
Virtual Reality (VR)
Attendee Experience
- Hologram invites
Augmented Reality (AR)
Snapchat World Lens
Augmented Reality (AR)
Navigational Assistance
Augmented Reality (AR)
Dynamic Annotation
Radley Schooner
CEO, Smokesmith Tech Ltd.
Roger Fierce
Marketing Director, Canon UK
Photo Credit: Telepresence Options
Holograms
Personalisation for engagement
2
The Attendee Journey
Registration
check-in /
badging
Poll
Answered
Keynote
Session
Session
Feedback
Exhibit
Floor
Stand
1:1
Appointment
Event
Survey
Product
Demo
Session
Speaker
Question
Submitted
Attendance Tracking
RFID Technology
Beacons
Video Enabled Beacons
Polling
Live Q&A
Gamification
Steps for Good Challenge
$1 donation for every 500 steps taken and logged
Attendees reported daily step counts through in app surveys
Prizes for those who logged the most steps
Networking
Incorporate video
3
68% share videos watched on smartphones
77% of experts predict time watching videos
to increase
68% 77%
Livestreaming
Live broadcasting sessions
Mevo
Real time editing app
Professional production quality
Attendee livestreaming
@flatworldsedge @eventit_show #eventprofs #eventit2017
Democratised routes through social media
User-Generated Video
Coachella New Year’s Eve Winter X-Games
40M viewers over 3 days
37M viewers in 24 hours
30M viewers in 24 hours
Livestreaming Drones
New perspectives
Three key Tech Trends
Creating a
memorable experience
Personalise for
engagement
Incorporate
video
1 2
3
Questions?
