Future of Money - People's Insights Quarterly Magazine - Vol. 2, Issue 2

7/30/2019 Future of Money - People's Insights Quarterly Magazine - Vol. 2, Issue 2

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Volume 2, Issue 2

100+ thinkers and planners withinMSLGROUP share and discuss inspiringprojects on social data, crowdsourcing,storytelling and citizenship on theMSLGROUP Insights Network. Everyweek, we pick up one project and curatethe conversations around it on the

MSLGROUP Insights Network itself butalso on the broader social web intoaweekly insights report. Every quarter,we compile these insights, along withoriginal research and insights from theMSLGROUP global network, into thePeoples Insights Quarterly Magazine.

We have synthesized the insights fromour year-long endeavor throughout 2012to provide foresights for business leadersand changemakers in the ten-part

Peoples Insights Annual Report titledNow & Next: Ten Frontiers for the Futureof Engagement.

Peoples InsightsIn 2013, we continue to track inspiringprojects that are shaping the future ofengagement.

Dosubscribeto receive our weeklyinsights reports, quarterly magazines, andannual reports, and do share your tips and

comments with us at@PeoplesLabonTwitter.

Peoples Insights

weekly report

Peoples Insightsquarterly magazines

Peoples InsightsAnnual Report
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Inside

Foreword

by Pascal Beucler

04

Editorialby Nidhi Makhija

05

16Amex Sync on Twitter

Social Data Crowdsourcing

51Barclaycard Ring

57Dart Registry

Mint.com 21

62PlanBigKBC Bank 28

67Tesco Wine Co-BuysTrustCloud 33

Kiva Zip 72

Bitcoin 78

Pledgeit85

38PeopleLikeU

44CommBanks

Kaching

Future of Moneyby Gaurav Mishra & Nidhi Makhija

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Volume 2, Issue 2

Pascal Beucler,

SVP & Chief Strategy Officer,

MSLGROUP

projects at the intersection of socialdata, crowdsourcing, storytelling andcitizenship for eighteen months. Wecontinue to be inspired by organizationsand entrepreneurs diverse explorationsin these areas, and the new ways in whichpeople are beginning to engage with eachother and with organizations.

I would like to take this opportunity toshare that Peoples Insights has justcrossed the 950,000 views mark. We thankyou for your overwhelming support andfor sharing our weekly reports, quarterlymagazines and our annual report Now &Next: Future of Engagement.

Feel free to write to me at [email protected] to share your feedback onthe magazine, or to start a conversation

on how to engage stakeholders in todaysConversation Age.

For long, social media has been creditedfor giving power to the people andenabling them to rally around sharedpassions and shared purpose. Today, socialmedia is joined by the growing forces ofcommunity, technology and data, whichare empowering people in new ways, oftento achieve success in their personal and

professional endeavors.

In this issue of the Peoples InsightsQuarterly Magazine, we focus on howsocial and mobile technologies arechanging the way people earn, manageand spend money. We also look at howbrands, organizations and entrepreneursare adopting and embracing these newtools to re-invent their relationship withpeople.

Our global network of 100+ plannershas been sharing insights around

Foreword
http://peopleslab.mslgroup.com/peoplesinsights/annual-reporthttp://peopleslab.mslgroup.com/peoplesinsights/annual-reportmailto:[email protected]:[email protected]:[email protected]:[email protected]://peopleslab.mslgroup.com/peoplesinsights/annual-reporthttp://peopleslab.mslgroup.com/peoplesinsights/annual-report


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Editorial

Nidhi Makhija,Senior Manager - Insights,MSLGROUP

Peoples Insights

The Peoples Insights Quarterly Magazine pullstogether insights from MSLGROUPs Insights

Network a private network created on ourproprietary Peoples Lab crowdsourcing platform in which 100+ planners within MSLGROUPshare and discuss thought-provoking researchand inspiring projects in the areas of social data,crowdsourcing, storytelling and citizenship.

Every week, we pick one project from theMSLGROUP Insights Network and curateconversations around it on the network itselfbut also on the social web into a weeklyinsights report. Every quarter, we present the

thirteen insights reports to you, along withoriginal research from our global network, as anonline magazine.

We have further synthesized the insights toprovide foresights for business leaders andchangemakers in the ten-part Peoples Insightsannual report titled Now & Next: Ten Frontiersfor the Future of Engagement, also available as aKindle eBook.

Peoples Insights Quarterly

Magazine, Volume 2, Issue 2

In this issue, we start off with an overview on howcommunity, technology and data are changingthe Future of Money. Then we look at thirteeninspiring projects that are re-defining how peopleearn, raise, manage, exchange and spend money.

HowbrandslikeAmericanExpressandTesco

are encouraging people to talk about thebrands on social media in return for discountsand freebies.

HowvirtualcurrencieslikeBitcoinandbanking

apps like Commonwealth Banks Kaching arefacilitating smoother and quicker peer-to-peer transactions over web, mobile and socialnetworks.

HowbrandslikeChrysler-Dodgeandnon-

profits like Leukemia & Lymphoma Researchare creating their own dedicated crowdfundingplatforms to help people raise money forthemselves or for a cause.

Hownon-profitslikeKivaarecreatingpeer-to-

peer lending platforms to connect lenders andborrowers directly.

HowbankslikeBarclaysandBendigo&Adelaide Bank are experimenting with long-term co-creation communities to enablecustomers to co-create financial products andto help entrepreneurs crowdsource feedbackand advice, respectively.

HowbankslikeKBCBankarecreating

collective intelligence platforms to

crowdsource data, and present it back toentrepreneurs with added value.

HoworganizationslikeIntuit-MintandUBank

are using data to help people manage andcompare their personal finances.

HowstartupslikeTrustCloudareusing

aggregated social data to help people measure

and showcase their reputation on social networks

and collaborative consumption platforms.

Do subscribe to receive our weekly insightsreports, quarterly magazines and annual report,and do share your tips and comments with us at@PeoplesLab on Twitter.
http://peopleslab.mslgroup.com/peoplesinsights/magazinehttp://peopleslab.mslgroup.com/peoplesinsights/http://peopleslab.mslgroup.com/future-of-engagementhttp://peopleslab.mslgroup.com/future-of-engagementhttp://www.amazon.com/dp/B00D8ZZMDYhttp://peopleslab.mslgroup.com/peoplesinsights/subscribehttp://twitter.com/peopleslabhttp://twitter.com/peopleslabhttp://peopleslab.mslgroup.com/peoplesinsights/subscribehttp://www.amazon.com/dp/B00D8ZZMDYhttp://peopleslab.mslgroup.com/future-of-engagementhttp://peopleslab.mslgroup.com/future-of-engagementhttp://peopleslab.mslgroup.com/peoplesinsights/http://peopleslab.mslgroup.com/peoplesinsights/magazine


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Volume 2, Issue 2 Future ofMoney

The Future of MoneyHow social and mobile technologies are changing the way people earn,

manage and spend money

Source:opensourcewayon Flickr

First, these technologies are helping us create,store and access value in new ways. We are

creating value by sharing content (Wordpress),photos (Flickr) and videos (YouTube)) onlinefor free to express ourselves; collaborating withlikeminded others to co-create open sourcecontent (Wikipedia), software (Linux) andhardware (Arduino); and participating in openinnovation communities to co-create solutionsfor a better world (OpenIDEO). We are thusstoring value in the commons, using the CreativeCommons License for artistic works like contentand the GNU General Public License for practical

works like software, to enable others to reuse,remix and reshare our creations. As a result, notonly participants in such peer-to-peer networks,but also everyone else in the world, can access

Second, these technologies are helping usaccumulate, measure and exchange new typesof currencies in new ways. We are participatingin ecosystems that recognize and value socialcurrency, not only financial currency. We areaccumulating whuffie2 and karma through ouractions in social networks (Facebook, Twitter,LinkedIn), content sharing networks (Wordpress,Flickr,YouTube) and peer-to-peer networks (eBay,TripAdvisor, Stack Overflow). We are measuring oursocial currency or social capital through serviceslike Klout, Kred, PeedIndex and TrustCloud. We arethen using our social currency to build trust andinfluence, improve our experience in peer-to-peermarketplaces, and even save time and money. For

more, see Rachel Botsman argue that the currencyfor the new economy is trust.

Tim OReilly on the Economic Value of Open Source

1 A gift economy, gift culture or gift exchange is a mode of exchange where valuables are given without anexplicit agreement for immediate or future rewards (viaWikipedia)

2 Whuffie is the ephemeral, reputation-based currency of Cory Doctorows science fiction novel Down andOut in the Magic Kingdom (viaWikipedia)

and benefit from free content, media, softwareand hardware created through the gift economy1.For more, see Tim OReilly outline an approachto calculate the economic value created by opensource communities.

Nidhi Makhija,

Senior Manager - Insights,

MSLGROUPGaurav Mishra,

VP of Insights, Innovation & Social, Asia,MSLGROUP

What is the Future of Money?

Social and mobile networks, and the rich data

streams that emerge out of them, are fundamentally

changing the way people 1) create, store and access

value 2) accumulate, measure and exchange

currencies and 3) earn, manage and spend money.
http://www.flickr.com/photos/opensourceway/4639590010/sizes/o/in/photostream/http://www.flickr.com/photos/opensourceway/4639590010/sizes/o/in/photostream/http://www.flickr.com/photos/opensourceway/4639590010/sizes/o/in/photostream/http://wordpress.com/http://www.flickr.com/http://youtube.com/http://wikipedia.com/http://linux.org/http://arduino.cc/http://www.openideo.com/http://creativecommons.org/http://creativecommons.org/http://www.gnu.org/licenses/gpl.htmlhttps://www.facebook.com/http://twitter.com/http://linkedin.com/http://wordpress.com/http://www.flickr.com/http://youtube.com/http://ebay.com/http://www.tripadvisor.com/http://stackoverflow.com/http://klout.com/http://kred.com/http://peerindex.net/http://trustcloud.com/http://www.youtube.com/watch?v=kTqgiF4HmgQhttp://www.youtube.com/watch?v=Kbcgmf6eDKUhttp://en.wikipedia.org/wiki/Gift_economyhttp://en.wikipedia.org/wiki/Gift_economyhttp://en.wikipedia.org/wiki/Whuffiehttp://en.wikipedia.org/wiki/Whuffiehttp://www.youtube.com/watch?v=Kbcgmf6eDKUhttp://www.youtube.com/watch?v=Kbcgmf6eDKUhttp://en.wikipedia.org/wiki/Whuffiehttp://en.wikipedia.org/wiki/Gift_economyhttp://www.youtube.com/watch?v=Kbcgmf6eDKUhttp://www.youtube.com/watch?v=kTqgiF4HmgQhttp://trustcloud.com/http://peerindex.net/http://kred.com/http://klout.com/http://stackoverflow.com/http://www.tripadvisor.com/http://ebay.com/http://youtube.com/http://www.flickr.com/http://wordpress.com/http://linkedin.com/http://twitter.com/https://www.facebook.com/http://www.gnu.org/licenses/gpl.htmlhttp://creativecommons.org/http://creativecommons.org/http://www.openideo.com/http://arduino.cc/http://linux.org/http://wikipedia.com/http://youtube.com/http://www.flickr.com/http://wordpress.com/http://www.flickr.com/photos/opensourceway/4639590010/sizes/o/in/photostream/


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Rachel Botsman on Trust as Currency

Third, these technologies are helping us earn,manage and spend money in new ways. We areearning and saving money by selling or barteringour things (eBay), spaces (Airbnb) and time(TaskRabbit) on peer-to-peer marketplaces. Weare gifting, lending and investing money with ourpeers on crowdfunding (Kickstarter, Indiegogo),

peer-to-peer microlending (Kiva, Prosper) andsocial investing (eToro, Zulu Trade) communities.We are managing our money by setting goals andcomparing our spending against similar others(Mint, Payoff), and using mobile wallets(Lemon Wallets, Isis Wallet) to replace papermoney and plastic cards. Finally, we are notonly moving our spending to peer-to-peertransactions, but also using new paymentmethods like virtual currencies (BitCoin, Dwolla),online payments (PayPal, Visa V.me), mobile

payments (PayPalHere, Intuit GoPayement,Square) and social payments (Pay with a Tweet,Flattr). For more, see Sapient Nitro explore thefuture of payments.

Sapient Nitro on the Future of Payments

Collaborative Consumption

In this report, we will focus on how social andmobile technologies are shaping the future ofmoney. We will explore how such technologiesare enabling new ways of earning, saving,managing, gifting, lending, investing, andspending money, now and in the future.

Specifically, we will explore the following

models:

1. Sharing economy and peer-to-peermarketplaces

2. Crowdfunding, microlending, crowd investingand social investing communities

3. Online, mobile, social and virtual paymentecosystems

4. Money management applications and mobilewallets

We will also explore how traditional banks andfinancial services firms are exploring suchmodels to compete with new players, andengaging their customers in grassroots changemovement and collaborative social innovationinitiatives.

The rise of these platforms and apps can beattributed to three broad trends. First, thecontinued recession has made people sharpentheir focus on maximizing the value of theirmoney and assets, prompting them to findnew ways to earn, manage and save money.Second, the widespread adoption of online socialnetworks has inspired entrepreneurs to explorethe power of their networks, resulting in anexplosion of new peer to peer platforms. Third,

the wealth of financial data available throughfinancial institutions APIs has made it possiblefor entrepreneurs to aggregate data frommultiple sources, analyze it and present it backto people with valuable insights about their ownbehavior.

1. Sharing Economy and Peer-to-PeerMarketplaces

People are earning and saving money by sellingor bartering things, spaces and time on peer-to-

peer marketplaces.

The sharing economy is an importantgroundswell that is changing the very nature ofownership and consumption. We are prioritizingaccess over ownership, and choosing sharing,
http://www.youtube.com/watch?v=kTqgiF4HmgQhttp://ebay.com/http://airbnb.com/http://taskrabbit.com/http://kickstarter.com/http://indiegogo.com/http://kiva.org/http://prosper.com/http://etoro.com/http://zulutrade.com/http://mint.com/http://payoff.com/http://lemon.com/https://www.paywithisis.com/http://bitcoin.org/http://dwolla.com/http://paypal.com/http://www.v.me/https://www.paypal.com/webapps/mpp/credit-card-readerhttp://payments.intuit.com/mobile-credit-card-processing/http://square.com/http://paywithatweet.com/http://flattr.com/https://www.youtube.com/watch?v=0z46KzHOgmMhttps://www.youtube.com/watch?v=0z46KzHOgmMhttp://www.collaborativeconsumption.com/http://www.collaborativeconsumption.com/https://www.youtube.com/watch?v=0z46KzHOgmMhttps://www.youtube.com/watch?v=0z46KzHOgmMhttp://flattr.com/http://paywithatweet.com/http://square.com/http://payments.intuit.com/mobile-credit-card-processing/https://www.paypal.com/webapps/mpp/credit-card-readerhttp://www.v.me/http://paypal.com/http://dwolla.com/http://bitcoin.org/https://www.paywithisis.com/http://lemon.com/http://payoff.com/http://mint.com/http://zulutrade.com/http://etoro.com/http://prosper.com/http://kiva.org/http://indiegogo.com/http://kickstarter.com/http://taskrabbit.com/http://airbnb.com/http://ebay.com/http://www.youtube.com/watch?v=kTqgiF4HmgQ


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renting, swapping, bartering and gifting overbuying. We are sharing products, services andspaces with others in our communities, or aroundthe world, using community-driven peer-to-peermarketplaces. In doing so, we are saving moneyby borrowing or renting from peers and earningmoney by renting out our unused assets.

Peer-to-peer marketplaces are particularlydisruptive because they use technology todirectly connect people and eliminate the needfor service organizations like hotels, universitiesand banks. The platforms invest in creatinga community and build trust between usersthrough social connections, verified profiles, peerreviews and offline meetups, and typically make amargin on the transactions between users.

Some of the most popular categories for peer-

to-peer marketplaces are mobility (BlaBlaCar(video), RelayRides (video), Spinlister, Sidecar(video), Lyft (video), Zimride (video)), spaces(Airbnb (video), Wimdu (video), DeskWanted(video), Landshare (video), ParkatmyHouse(video), ParkingPanda (video)) and services(TaskRabbit (video), DogVacay (video), Rover(video), Skillshare (video), WeTeachMe (video),italki (video)). In addition, several multi-purposecollaborative consumption platforms enablepeople to sell (eBay, Craigslist, Zaarly (video))or rent (Zilok, Rentoid (video), Uniiverse (video))all types of products, services and experiences.As peer-to-peer marketplaces become morewidespread, services that map our onlinereputation and trust will become more important(Klout, Kred, PeedIndex, TrustCloud, Connect.me (video), Credport, Fidbacks, Virtrue, MiiCard(video), Lenddo (video)).

Some of these peer-to-peer marketplaces haveachieved significant scale and success. Forinstance, Airbnb has 4 million people who have

shared 300,000 listings in 40,000 cities andrented 10 million nights.

We believe that the growth of the sharingeconomy will fundamentally change ourrelationship with money and ownership.We expect product organizations (like autocompanies) to redesign their business modelsfrom selling products to renting services andcreate peer-to-peer marketplaces for second-

hand products and add-on services (like parkingspaces). We also expect service organizations(like banks and universities) to create peer-to-peer marketplaces for services they cannotprovide profitably (like microloans (see Kiva Zip&Prosper) and hobby workshops (see Skillshare &Craftsy)). Finally, we expect banks to design trust-rating services that aggregate users trust scoresacross peer-to-peer marketplaces and establishtrust as a currency that is both universal andcontext-specific (see TrustCloud & Lenddo).

HowtoAirbnb?

Patagonia + eBay Green - Common Threads Initiative

WhatisLenddo?

For instance, GM has partnered with car-sharingservice RelayRides (video) and BMW i hasinvested in parking-sharing service Park at MyHouse (video)). Nike with NIKEiD (video) andConverse with Design Your Own have createdplatforms to enable customers to customizeand sell their products, while Vancl with Star andMagazine Voce (video) have created platforms toenable customers to create their own storefrontsand sell products to their own networks. Finally,Patagonia and eBay partnered to create the

Common Threads Initiative (video), which usesto the eBay platform to enable people to resellused apparel to others.
http://www.blablacar.com/http://www.youtube.com/watch?v=CTn-ev4fjsMhttps://relayrides.com/https://www.youtube.com/watch?v=ZuW1CicTqeghttps://www.spinlister.com/http://www.side.cr/https://www.youtube.com/watch?v=pjaBGuFF9gUhttp://www.lyft.me/http://vimeo.com/58179062http://www.zimride.com/http://www.youtube.com/watch?v=2q_Kt0xbcZMhttps://www.airbnb.com/http://youtu.be/SaOFuW011G8http://www.wimdu.com/https://www.youtube.com/watch?v=-ae633XJdZAhttps://www.deskwanted.com/http://www.youtube.com/watch?v=Zbv9xM3_SVUhttp://landshare.net/http://www.youtube.com/watch?v=s4P8j7roc2Qhttps://www.parkatmyhouse.com/https://www.youtube.com/watch?feature=player_embedded&v=CvLq9AjcYighttps://www.parkingpanda.com/http://vimeo.com/49475548https://www.taskrabbit.com/https://www.youtube.com/watch?v=WzcCxGvvShIhttp://dogvacay.com/https://www.youtube.com/watch?v=QVFcFl4eLv4http://www.rover.com/http://www.youtube.com/watch?v=Xg1snh0ozrQhttp://skillshare.com/https://www.youtube.com/watch?v=A9Nn_koZDNghttps://weteachme.com/http://www.youtube.com/watch?v=zO1m4aW0MS8http://italki.com/http://www.youtube.com/watch?v=Io-vhQd9Kgkhttp://www.ebay.com/http://www.craigslist.org/https://www.zaarly.com/https://www.youtube.com/watch?v=z0g7Phfc49Ihttp://zilok.com/http://www.rentoid.com/http://www.youtube.com/watch?v=tUJDe7pIs70https://www.uniiverse.com/https://www.youtube.com/watch?v=z9CIObFCJeQhttp://klout.com/http://kred.com/http://peerindex.net/http://trustcloud.com/https://connect.me/https://connect.me/http://youtu.be/JAXln_HS0hchttp://www.credport.org/http://www.fidbacks.com/http://www.virtrue.us/http://www.miicard.com/http://youtu.be/6DXObi7pbFo)ishttps://www.lenddo.com/https://www.youtube.com/watch?feature=player_embedded&v=UcCydLo-jNEhttps://zip.kiva.org/http://www.prosper.com/http://www.skillshare.com/http://www.craftsy.com/http://c/Users/a/AppData/Local/Temp/TrustCloudhttps://www.lenddo.com/http://youtu.be/SaOFuW011G8http://www.youtube.com/watch?v=BKF6YTjTHDUhttp://youtu.be/UcCydLo-jNEhttp://media.gm.com/media/us/en/gm/news.detail.html/content/Pages/news/us/en/2011/Oct/1005_relay.htmlhttps://relayrides.com/onstarhttp://www.youtube.com/watch?v=RNnz9-wUAWshttp://www.bmw-i.com/en_ww/mobility-services/https://www.parkatmyhouse.com/https://www.parkatmyhouse.com/http://www.youtube.com/watch?v=iMVQdwZtKxshttp://www.nike.com/us/en_us/c/nikeidhttp://www.youtube.com/watch?v=qcL-0_WUbKIhttp://www.converse.com/#/landing/createhttp://star.vancl.com/https://www.magazinevoce.com.br/https://www.youtube.com/watch?v=xn71vg_u4FYhttp://campaigns.ebay.com/patagoniahttp://campaigns.ebay.com/patagoniahttp://www.youtube.com/watch?v=BKF6YTjTHDUhttp://www.youtube.com/watch?v=BKF6YTjTHDUhttp://campaigns.ebay.com/patagoniahttp://campaigns.ebay.com/patagoniahttps://www.youtube.com/watch?v=xn71vg_u4FYhttps://www.magazinevoce.com.br/http://star.vancl.com/http://www.converse.com/#/landing/createhttp://www.youtube.com/watch?v=qcL-0_WUbKIhttp://www.nike.com/us/en_us/c/nikeidhttp://www.youtube.com/watch?v=iMVQdwZtKxshttps://www.parkatmyhouse.com/https://www.parkatmyhouse.com/http://www.bmw-i.com/en_ww/mobility-services/http://www.youtube.com/watch?v=RNnz9-wUAWshttps://relayrides.com/onstarhttp://media.gm.com/media/us/en/gm/news.detail.html/content/Pages/news/us/en/2011/Oct/1005_relay.htmlhttp://youtu.be/UcCydLo-jNEhttp://www.youtube.com/watch?v=BKF6YTjTHDUhttp://youtu.be/SaOFuW011G8https://www.lenddo.com/http://c/Users/a/AppData/Local/Temp/TrustCloudhttp://www.craftsy.com/http://www.skillshare.com/http://www.prosper.com/https://zip.kiva.org/https://www.youtube.com/watch?feature=player_embedded&v=UcCydLo-jNEhttps://www.lenddo.com/http://youtu.be/6DXObi7pbFo)ishttp://www.miicard.com/http://www.virtrue.us/http://www.fidbacks.com/http://www.credport.org/http://youtu.be/JAXln_HS0hchttps://connect.me/https://connect.me/http://trustcloud.com/http://peerindex.net/http://kred.com/http://klout.com/https://www.youtube.com/watch?v=z9CIObFCJeQhttps://www.uniiverse.com/http://www.youtube.com/watch?v=tUJDe7pIs70http://www.rentoid.com/http://zilok.com/https://www.youtube.com/watch?v=z0g7Phfc49Ihttps://www.zaarly.com/http://www.craigslist.org/http://www.ebay.com/http://www.youtube.com/watch?v=Io-vhQd9Kgkhttp://italki.com/http://www.youtube.com/watch?v=zO1m4aW0MS8https://weteachme.com/https://www.youtube.com/watch?v=A9Nn_koZDNghttp://skillshare.com/http://www.youtube.com/watch?v=Xg1snh0ozrQhttp://www.rover.com/https://www.youtube.com/watch?v=QVFcFl4eLv4http://dogvacay.com/https://www.youtube.com/watch?v=WzcCxGvvShIhttps://www.taskrabbit.com/http://vimeo.com/49475548https://www.parkingpanda.com/https://www.youtube.com/watch?feature=player_embedded&v=CvLq9AjcYighttps://www.parkatmyhouse.com/http://www.youtube.com/watch?v=s4P8j7roc2Qhttp://landshare.net/http://www.youtube.com/watch?v=Zbv9xM3_SVUhttps://www.deskwanted.com/https://www.youtube.com/watch?v=-ae633XJdZAhttp://www.wimdu.com/http://youtu.be/SaOFuW011G8https://www.airbnb.com/http://www.youtube.com/watch?v=2q_Kt0xbcZMhttp://www.zimride.com/http://vimeo.com/58179062http://www.lyft.me/https://www.youtube.com/watch?v=pjaBGuFF9gUhttp://www.side.cr/https://www.spinlister.com/https://www.youtube.com/watch?v=ZuW1CicTqeghttps://relayrides.com/http://www.youtube.com/watch?v=CTn-ev4fjsMhttp://www.blablacar.com/


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2. Crowdfunding, Microlending, Crowdinvesting and Social Investing

Communities

People are gifting, lending and investingmoney with peers on crowdfunding, peer-to-peer microlending, crowd investing and social

investing communities.

We are using crowdfunding platforms tocollectively fund a wide variety of projectswe are passionate about, through donations.Typical projects include technology (gadgets,games, applications), art (music, movies, books),citizen journalism, scientific research andsocietal causes. In return, we receive a reward,which might include a product, a customized

experience, equity, or simply recognition,depending on the type of platform and project.Crowdfunding platforms focus on a wide range ofprojects, including creative projects (Kickstarter(video), indiegogo (video)), personal projects(GoFundMe(video)), music projects (ArtistShare(video)), non-profits (CrowdRise(video), Razoo(video)), patients (GiveForward (video), Watsi),public spaces (SpaceHive (video)) and foodbusinesses (Credibles (video)).

Source:analogicaon Flickr

indiegogo Crowdfunding Platform

We are using microlending communities to give

loans to small entrepreneurs and people inneed, based on their personal story or projectidea, to help them achieve their goals or earnbetter returns for ourselves. Some microlending

communities focus on peer-to-peer loans with thepromise of better returns (Prosper, Zopa (video),Lending Club) while others focus on helpingthose in need (Kiva Zip (video), Rang De (video),BuzzBnk (video), Zidisha, United Prosperity,Vittana (video), LendWithCare (video)).

Kiva

Finally, we are using crowd investing platformsto put money in promising startup venturesfor equity, in the hope of exponential financialreturns. The current crowd investing platformstypically work with high net worth experiencedinvestors to reduce risk (Symbid (video), Seedrs(video), CrowdCube (video), WeFunder (video)),but we expect truly peer-to-peer crowd investingplatforms to emerge as government regulationsallow such platforms. These crowd investingplatforms are different from social investingcommunities (Currensee (video), eToro (video),

Zulu Trade (video), Ayondo (video), Tradency(video)), on which investors can follow andreplicate each others investment portfolios,share investment tips and earn both reputationand financial returns.

Symbid in 60 seconds

All these types of platforms follow a similarmodel. People seeking funds post a project,share their own personal story and the details oftheir project, and try to attract a community. Thecommunity funds the project through donations,loans or investments and supports it on social

media. In return, the project owner gives themthe promised reward and shares updates on theprogress of the project.
http://kickstarter.com/http://www.youtube.com/watch?v=_OT0-GQ2SaAhttp://indiegogo.com/http://youtu.be/7Z-3HZ-eZWchttp://gofundme.com/http://www.youtube.com/watch?v=ADrc7JSs_5shttp://artistshare.com/http://www.youtube.com/watch?v=ThDAzFHsjZ0http://crowdrise.com/http://www.youtube.com/watch?v=vOIlnZuLNCYhttp://razoo.com/http://www.youtube.com/watch?v=YEhDJEI4Vkkhttp://giveforward.com/http://www.youtube.com/watch?v=yeRPlvKfav8&feature=share&list=PLD70C15F971B1D947https://watsi.org/http://spacehive.com/http://www.youtube.com/watch?v=ruXMW-YVz_khttp://credibles.org/http://vimeo.com/47344161http://www.flickr.com/photos/analogica/8661000014/sizes/o/in/photolist-eckTys-fuPcKY-aDdGqJ-afiAby-a8nLk9-a8jU9t-bquD2Q-9ygMCb-9ydLDM-9ygMvm-9ydMBg-9ygLr1-9ygLNL-9ydMZr-9ydNJc-9ygKk7-9ygKRY-9ygL1j-9ydN6B-9ydPtn-9ygMMW-budMPu-bH8xir-bH8xiz-bH8xik-bH8xig-bH8http://www.flickr.com/photos/analogica/8661000014/sizes/o/in/photolist-eckTys-fuPcKY-aDdGqJ-afiAby-a8nLk9-a8jU9t-bquD2Q-9ygMCb-9ydLDM-9ygMvm-9ydMBg-9ygLr1-9ygLNL-9ydMZr-9ydNJc-9ygKk7-9ygKRY-9ygL1j-9ydN6B-9ydPtn-9ygMMW-budMPu-bH8xir-bH8xiz-bH8xik-bH8xig-bH8http://youtu.be/7Z-3HZ-eZWchttp://prosper.com/http://zopa.com/http://youtu.be/d3w4zfqiyRghttp://www.lendingclub.com/https://zip.kiva.org/http://www.youtube.com/watch?v=2ZYDKGfcSh4http://www.rangde.org/http://www.youtube.com/watch?v=XVsY1WjsHrYhttps://www.buzzbnk.org/http://vimeo.com/35627753#at=40https://www.zidisha.org/http://www.unitedprosperity.org/http://vittana.org/http://www.youtube.com/watch?v=AdOXFiuE0Wchttp://www.lendwithcare.org/http://www.youtube.com/watch?v=dDWr1eDuA_Uhttp://www.youtube.com/watch?v=2ZYDKGfcSh4http://symbid.com/http://vimeo.com/21608554http://www.seedrs.com/http://www.youtube.com/watch?v=61LDISU3M9Uhttp://www.crowdcube.com/http://www.youtube.com/watch?feature=player_detailpage&v=HyldZyNhC5ghttps://wefunder.com/http://www.youtube.com/watch?v=lWt8GDxmAHAhttp://currensee.com/http://www.youtube.com/watch?v=PEbtYEqkeW4http://etoro.com/http://youtu.be/cBpbs6ONgXAhttp://zulutrade.com/http://www.youtube.com/watch?v=Mpr8RCqkSsAhttp://ayondo.com/http://www.youtube.com/watch?v=eORhky2znUMhttp://tradency.com/http://www.youtube.com/watch?v=XZqozkV72mMhttp://vimeo.com/21608554http://vimeo.com/21608554http://www.youtube.com/watch?v=XZqozkV72mMhttp://tradency.com/http://www.youtube.com/watch?v=eORhky2znUMhttp://ayondo.com/http://www.youtube.com/watch?v=Mpr8RCqkSsAhttp://zulutrade.com/http://youtu.be/cBpbs6ONgXAhttp://etoro.com/http://www.youtube.com/watch?v=PEbtYEqkeW4http://currensee.com/http://www.youtube.com/watch?v=lWt8GDxmAHAhttps://wefunder.com/http://www.youtube.com/watch?feature=player_detailpage&v=HyldZyNhC5ghttp://www.crowdcube.com/http://www.youtube.com/watch?v=61LDISU3M9Uhttp://www.seedrs.com/http://vimeo.com/21608554http://symbid.com/http://www.youtube.com/watch?v=2ZYDKGfcSh4http://www.youtube.com/watch?v=dDWr1eDuA_Uhttp://www.lendwithcare.org/http://www.youtube.com/watch?v=AdOXFiuE0Wchttp://vittana.org/http://www.unitedprosperity.org/https://www.zidisha.org/http://vimeo.com/35627753#at=40https://www.buzzbnk.org/http://www.youtube.com/watch?v=XVsY1WjsHrYhttp://www.rangde.org/http://www.youtube.com/watch?v=2ZYDKGfcSh4https://zip.kiva.org/http://www.lendingclub.com/http://youtu.be/d3w4zfqiyRghttp://zopa.com/http://prosper.com/http://youtu.be/7Z-3HZ-eZWchttp://www.flickr.com/photos/analogica/8661000014/sizes/o/in/photolist-eckTys-fuPcKY-aDdGqJ-afiAby-a8nLk9-a8jU9t-bquD2Q-9ygMCb-9ydLDM-9ygMvm-9ydMBg-9ygLr1-9ygLNL-9ydMZr-9ydNJc-9ygKk7-9ygKRY-9ygL1j-9ydN6B-9ydPtn-9ygMMW-budMPu-bH8xir-bH8xiz-bH8xik-bH8xig-bH8http://vimeo.com/47344161http://credibles.org/http://www.youtube.com/watch?v=ruXMW-YVz_khttp://spacehive.com/https://watsi.org/http://www.youtube.com/watch?v=yeRPlvKfav8&feature=share&list=PLD70C15F971B1D947http://giveforward.com/http://www.youtube.com/watch?v=YEhDJEI4Vkkhttp://razoo.com/http://www.youtube.com/watch?v=vOIlnZuLNCYhttp://crowdrise.com/http://www.youtube.com/watch?v=ThDAzFHsjZ0http://artistshare.com/http://www.youtube.com/watch?v=ADrc7JSs_5shttp://gofundme.com/http://youtu.be/7Z-3HZ-eZWchttp://indiegogo.com/http://www.youtube.com/watch?v=_OT0-GQ2SaAhttp://kickstarter.com/


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Some of these platforms have achievedsignificant scale and success. For instance,almost 1 million Kiva lenders have given $460million in loans to 1 million borrowers. 4.6 millionKickstarter backers have pledged $745 million indonations to more than 45,000 projects.

In the future, we expect niche crowdfunding,microlending and crowd investing platformsto focus on specific geographies and markets,and larger platforms to expand into newareas through organic growth, acquisitionsand partnerships. We also expect some nichecrowdfunding platforms to focus on connectingbrands with creators and backers. Finally, weexpect corporations, including banks, to createtheir own crowdfunding platforms, and ask theircommunity members to fund projects and non-profits on a matching grant basis.

For instance, brands are now creating dedicatedcrowdfunding platforms (Dodge Dart Registry(video), Microsoft WindowsChip In) or partneringwith niche crowdfunding platforms to helppeoplefindfundstobuytheirproducts(Hyundai

& Motozuma (video)). Financial institutions arealso creating platforms (Volksbank Bhl - VieleSchaffen Mehr (video)) and apps (Fidor Bank) tohelp customers interested in crowdfunding orcrowd investing.

3. Online, Mobile, Social and VirtualPayment Ecosystems

People are not only moving spends to peer-to-peer transactions, but also using new paymentmethods like online payments, social paymentsand virtual currencies, and mobile payments.

Viele-schaffen-mehr.de - Crowdfunding in der Volksbank Bhl

Source: Kaching: The Future of Payments

As much of our shopping shifts to online andmobile, we want to use payment options thatdont require us to share credit card details witheach merchant, carry our credit cards aroundwith us, or pay merchants a commission forpayments to friends and family. To this end,we are using online payment systems from

established players like PayPal and Visa V.me(video), but also startups like free peer-to-peerpayment platform Ripple (video) and prepaidcard platform Akimbo (video).

We are also using a range of social paymentplatforms and virtual currencies to pay online.Chirpify (video)) lets us pay inline on socialnetworks, Flattr (video) lets us tip our favoritecontent creators every month, and Pay with aTweet (video) lets us pay content creators withonline word of mouth. Virtual currencies (BitCoin

(video), Dwolla, Ven (video), Feathercoin (video))let us make online payments, including peerto peer payments and merchant payments.These currencies are created and supported bysoftware algorithms, instead of governments andcentral banks although some governments arebeginning to experiment with their own virtualcurrencies (Canadas MintChip (video)).

WhatisBitcoin?

We are also using a range of mobile paymentoptions, including peer-to-peer mobile

payments, and contactless NFC or QR codeenabled mobile payments. Peer-to-peer mobilepayment platforms like M-PESA (video) andVenmo (video)), let us transfer money to familyand friends, often without paying a transactionfees. Contactless mobile payment solutions,enabled by NFC (Square Wallet, Visa PayWave,VeriFone PAYware (video), MasterCard PayPass(video)) or QR code (PayConnect (video),LevelUp (video)) let us make payments withouthanding over our cards to merchants, by simplytapping our cards on sensor enabled readers or

making cloud payments on our smart phones.
http://kiva.org/http://kickstarter.org/http://www.dodgedartregistry.com/http://www.youtube.com/watch?v=BCfxOWLuNwUhttps://www.windowschipin.com/https://www.windowschipin.com/https://www.motozuma.com/http://youtu.be/o8LlmyrdSbkhttp://volksbank-buehl.viele-schaffen-mehr.de/http://volksbank-buehl.viele-schaffen-mehr.de/http://www.youtube.com/watch?feature=player_embedded&v=100S3NbJZNwhttps://www.fidor.de/produkte/crowdfinance/anleitunghttp://www.youtube.com/watch?feature=player_embedded&v=100S3NbJZNwhttp://vimeo.com/42254203http://paypal.com/http://www.v.me/http://youtu.be/rs8M1IC-H_Uhttps://ripple.com/http://youtu.be/M16ZatXbmLghttps://akimbocard.com/http://youtu.be/7_-TULN44HQhttps://chirpify.com/http://vimeo.com/51356204https://flattr.com/http://www.youtube.com/watch?v=9zrMlEEWBgYhttp://www.paywithatweet.com/http://www.paywithatweet.com/http://bitcoin.org/en/http://youtu.be/Um63OQz3bjohttps://www.dwolla.com/http://vencurrency.com/abouthttps://www.youtube.com/watch?feature=player_embedded&v=thaSbokWjAEhttp://www.feathercoin.com/http://youtu.be/9Aglqt6NQoEhttp://en.wikipedia.org/wiki/MintChiphttp://youtu.be/9PX-vW4VccYhttp://youtu.be/Um63OQz3bjohttp://en.wikipedia.org/wiki/M-Pesahttp://www.youtube.com/watch?v=IiGXqs9mRrIhttps://venmo.com/http://youtu.be/PZrTGyFXDRUhttps://squareup.com/wallethttp://www.visa.ca/en/personal/visa-paywave/index.jsphttp://youtu.be/_6F7Suf4Sdchttp://youtu.be/Y6qVA5SMWQshttp://www.payconnect.com/http://youtu.be/6yHqEFgXxfQhttps://www.thelevelup.com/https://levelup-assets.s3.amazonaws.com/videos/LevelUpAd_final.mp4https://levelup-assets.s3.amazonaws.com/videos/LevelUpAd_final.mp4https://www.thelevelup.com/http://youtu.be/6yHqEFgXxfQhttp://www.payconnect.com/http://youtu.be/Y6qVA5SMWQshttp://youtu.be/_6F7Suf4Sdchttp://www.visa.ca/en/personal/visa-paywave/index.jsphttps://squareup.com/wallethttp://youtu.be/PZrTGyFXDRUhttps://venmo.com/http://www.youtube.com/watch?v=IiGXqs9mRrIhttp://en.wikipedia.org/wiki/M-Pesahttp://youtu.be/Um63OQz3bjohttp://youtu.be/9PX-vW4VccYhttp://en.wikipedia.org/wiki/MintChiphttp://youtu.be/9Aglqt6NQoEhttp://www.feathercoin.com/https://www.youtube.com/watch?feature=player_embedded&v=thaSbokWjAEhttp://vencurrency.com/abouthttps://www.dwolla.com/http://youtu.be/Um63OQz3bjohttp://bitcoin.org/en/http://www.paywithatweet.com/http://www.paywithatweet.com/http://www.youtube.com/watch?v=9zrMlEEWBgYhttps://flattr.com/http://vimeo.com/51356204https://chirpify.com/http://youtu.be/7_-TULN44HQhttps://akimbocard.com/http://youtu.be/M16ZatXbmLghttps://ripple.com/http://youtu.be/rs8M1IC-H_Uhttp://www.v.me/http://paypal.com/http://vimeo.com/42254203http://www.youtube.com/watch?feature=player_embedded&v=100S3NbJZNwhttps://www.fidor.de/produkte/crowdfinance/anleitunghttp://www.youtube.com/watch?feature=player_embedded&v=100S3NbJZNwhttp://volksbank-buehl.viele-schaffen-mehr.de/http://volksbank-buehl.viele-schaffen-mehr.de/http://youtu.be/o8LlmyrdSbkhttps://www.motozuma.com/https://www.windowschipin.com/https://www.windowschipin.com/http://www.youtube.com/watch?v=BCfxOWLuNwUhttp://www.dodgedartregistry.com/http://kickstarter.org/http://kiva.org/


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Some of these platforms and apps have achieved significant scale and success. PayPal has 132 millionactive registered accounts in 193 markets and supports payments in 25 currencies. Bitcoin sees $45million of activity per day, with 11 million Bitcoins, worth $1.1 billion, currently in circulation. 4.5 million

people have bought products online with social payment system Pay with a Tweet.

Introduction to M-PESA: Mobile Money in Developing Economies

In the future, we expect all banks to create online,mobile and social payment platforms as a coreoffering. We expect retailers to create custommobile payment and loyalty apps, apart fromadopting third party apps. Finally, we expect banksand retailers to create programs that recognizeand reward social currency.

For instance, banks are already creating mobileand social apps to let people make peer to peer

payments (CommBank Kaching for Facebookand Mobile (video), DenizBank Facebook Branch,American Express Serve (video), Barclays Pingit(video), ANZ goMoney (video)). Several of thesebank apps have crossed the 1 million users mark.

As we are making payments via a range of mobilepayment options, we are also seeing merchants,including small retail and service businessesuse connected mobile devices like PayPalHere(video), Intuit GoPayment (video) and Square(video) to accept such payments. These devicesalso power advanced billing registers and provide

extensive data analysis and insights to merchants(Square Business Analytics).

Source:Mobile Payments (Infographic by Elise Gilbert)

View the full infographic atbarclays.co.uk

Starbucks has created its own custom mobilepayment app (video) and also partnered withSquare Wallet to create one (video). Finally,American Express with Sync (Twitter (video),
http://paypal.com/http://bitcoin.org/en/http://www.paywithatweet.com/http://youtu.be/yE-jFQnu5Jghttps://www.commbank.com.au/mobile/kaching.htmlhttps://www.commbank.com.au/mobile/kaching.htmlhttp://www.youtube.com/watch?feature=player_embedded&v=cwuXL7ctxg4https://www.facebook.com/DenizBank/app_264342766934799https://serve.com/http://youtu.be/MwA0R2NNxRshttp://www.barclays.co.uk/Mobile/BarclaysPingit/P1242603570446http://youtu.be/9letFy7a0c4http://www.gomoney.anz.com/http://www.youtube.com/watch?v=uSU5tWbU9u0https://www.paypal.com/webapps/mpp/credit-card-readerhttp://youtu.be/TcpTPUYRjbAhttp://payments.intuit.com/mobile-credit-card-processing/http://youtu.be/htW9j25jTtAhttp://square.com/http://youtu.be/PWmyWuJ3Z1ghttp://vimeo.com/43077414http://www.flickr.com/photos/gdsdigital/6219927718/http://www.flickr.com/photos/gdsdigital/6219927718/http://www.barclays.co.uk/Mobile/BarclaysPingitResearch100daysofanewwaytopay/P1242613387828http://www.barclays.co.uk/Mobile/BarclaysPingitResearch100daysofanewwaytopay/P1242613387828http://www.starbucks.com/coffeehouse/mobile-appshttp://youtu.be/V4P0Eb9A3mQhttp://youtu.be/NtwyHyIjRAkhttps://sync.americanexpress.com/https://sync.americanexpress.com/twitterhttp://youtu.be/CUXQYrn8zdshttp://youtu.be/CUXQYrn8zdshttps://sync.americanexpress.com/twitterhttps://sync.americanexpress.com/http://youtu.be/NtwyHyIjRAkhttp://youtu.be/V4P0Eb9A3mQhttp://www.starbucks.com/coffeehouse/mobile-appshttp://www.barclays.co.uk/Mobile/BarclaysPingitResearch100daysofanewwaytopay/P1242613387828http://www.flickr.com/photos/gdsdigital/6219927718/http://vimeo.com/43077414http://youtu.be/PWmyWuJ3Z1ghttp://square.com/http://youtu.be/htW9j25jTtAhttp://payments.intuit.com/mobile-credit-card-processing/http://youtu.be/TcpTPUYRjbAhttps://www.paypal.com/webapps/mpp/credit-card-readerhttp://www.youtube.com/watch?v=uSU5tWbU9u0http://www.gomoney.anz.com/http://youtu.be/9letFy7a0c4http://www.barclays.co.uk/Mobile/BarclaysPingit/P1242603570446http://youtu.be/MwA0R2NNxRshttps://serve.com/https://www.facebook.com/DenizBank/app_264342766934799http://www.youtube.com/watch?feature=player_embedded&v=cwuXL7ctxg4https://www.commbank.com.au/mobile/kaching.htmlhttps://www.commbank.com.au/mobile/kaching.htmlhttp://youtu.be/yE-jFQnu5Jghttp://www.paywithatweet.com/http://bitcoin.org/en/http://paypal.com/


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Source: mint.com

Facebook, Foursquare), and Tesco with Wine Co-buys (video) are creating programs that enablecustomers to earn discounts or freebies by payingwith word of mouth.

4. Money Management Applications &Mobile Wallets

People are managing money by setting goalsand comparing spending against similar others,and using mobile wallets to replace their papermoney and plastic cards.

Amex Sync On Twitter

Mint.com: The Best Free Way to Manage your Money

We are becoming smarter about managing ourmoney by using personal finance applicationsthat enable us to set financial goals, compareour spending with similar others, and tap intothe power of our networks to reach our goals.These apps use a combination of quantification

and gamification to give us insights and helpus change our behaviors (Mint (video), Payoff(video), Simple (video), Moven (video), Check(video), SaveUp (video), Easy Envelope BudgetAid (video)). They ask us to link our bank, creditcard, loan and other accounts to get access to ourfinancial data streams. They then break up ourspending into categories, help us set smart goalsby comparing our category-wise spends againstsimilar others, and track our category-wisespending against budgets. We are also usingmoney management apps that focus on nicheareas, like managing medical payments (Simplee(video)), gift cards (Gyft (video)), frequent fliermiles (Superfly), grocery lists and coupons(GroceryIQ), and bills (BillMinder).

Similarly, business owners are using dataanalysis apps to find patterns and manage theirtransaction activity (Square Register (video),TabbedOut (video), Clover).

We are also replacing our physical wallets, withmobile wallets that store all our credit card, debit

card and loyalty card details, and enable us tomake payments with our smart phones withoutcarrying around our cards. Banks, financialservices firms, mobile operators, internetstartups and retailers are all creating a rangeof mobile wallet services, either on their own,or in partnership with others. These includeSquare Wallet, Google Wallet (video), Toro NFCWallet (video), Visa Digital Wallet (video), LemonWallets (video), Droplet (video), WingCash(video), Card.io (video), Isis Wallet (video, by

AT&T, T-Mobile and Verizon) and MCX (byWalmart, Target and BestBuy).

Isis Mobile Wallet for Smartphone Payments

Some of these platforms and apps have achievedsignificant scale and success. 10 million peoplemanage 2 million financial goals on Mint.comand have tracked $80 billion in credit and debittransactions and $1 trillion in loans and assets.

In the future, we expect all banks to create suchmoney management applications and mobilewallets as a core offering. We also expect thatmobile wallets will offer similar analytics andinsights as money management applications,and replace applications that help us manageonly one type of transactions. We believe that the
https://www.mint.com/https://apps.facebook.com/amexlinklikelovehttps://sync.americanexpress.com/Foursquare/Indexhttp://www.tesco.com/wine/zone/default.aspx?name=co-buys&icid=RHN7_0805_Wine_Cobuys#answer01http://www.tesco.com/wine/zone/default.aspx?name=co-buys&icid=RHN7_0805_Wine_Cobuys#answer01http://youtu.be/tG2degek_Y8http://youtu.be/CUXQYrn8zdshttp://youtu.be/rK6WLHNYjwMhttp://mint.com/http://youtu.be/rK6WLHNYjwMhttp://payoff.com/http://vimeo.com/17425226https://simple.com/https://static-simple.s3.amazonaws.com/simple_stories-_our_first_dog_1920x1080-short.mp4https://www.moven.com/http://youtu.be/buqp5AyPDJIhttps://check.me/https://www.youtube.com/watch?feature=player_embedded&v=8-CEPiyRf-khttps://www.saveup.com/http://youtu.be/PISR4eJ0P5ohttps://www.eebacanhelp.com/https://www.eebacanhelp.com/https://www.youtube.com/watch?v=x8cB5q2Luyohttps://simplee.com/http://www.youtube.com/watch?v=H5uB82OVrCghttp://www.gyft.com/https://www.youtube.com/watch?feature=player_embedded&v=es-2oRqOysAhttps://www.superfly.com/#!/main/http://www.groceryiq.com/https://itunes.apple.com/us/app/billminder/id290001391?mt=8https://squareup.com/registerhttp://vimeo.com/43077414#at=2http://www.tabbedout.com/http://vimeo.com/52558926https://www.clover.com/https://squareup.com/wallethttp://www.google.com/wallet/http://www.youtube.com/watch?v=VuFVsaFCzswhttp://www.toro-intl.com/http://www.toro-intl.com/http://www.youtube.com/watch?feature=player_embedded&v=PYmBMvsE7n0https://www.v.me/http://youtu.be/Y80tSc1b8UIhttp://lemon.com/http://lemon.com/http://youtu.be/8c7xdUyIeHIhttps://dropletpay.com/http://youtu.be/ETElEfE8wAYhttps://wingcash.com/http://youtu.be/uC80HIF474whttps://www.card.io/http://youtu.be/7lg0nMH4NFkhttps://www.paywithisis.com/http://youtu.be/MGmNX0cMDv8http://www.mcx.com/http://www.youtube.com/watch?v=MGmNX0cMDv8&feature=youtu.behttp://mint.com/http://mint.com/http://www.youtube.com/watch?v=MGmNX0cMDv8&feature=youtu.behttp://www.mcx.com/http://youtu.be/MGmNX0cMDv8https://www.paywithisis.com/http://youtu.be/7lg0nMH4NFkhttps://www.card.io/http://youtu.be/uC80HIF474whttps://wingcash.com/http://youtu.be/ETElEfE8wAYhttps://dropletpay.com/http://youtu.be/8c7xdUyIeHIhttp://lemon.com/http://lemon.com/http://youtu.be/Y80tSc1b8UIhttps://www.v.me/http://www.youtube.com/watch?feature=player_embedded&v=PYmBMvsE7n0http://www.toro-intl.com/http://www.toro-intl.com/http://www.youtube.com/watch?v=VuFVsaFCzswhttp://www.google.com/wallet/https://squareup.com/wallethttps://www.clover.com/http://vimeo.com/52558926http://www.tabbedout.com/http://vimeo.com/43077414#at=2https://squareup.com/registerhttps://itunes.apple.com/us/app/billminder/id290001391?mt=8http://www.groceryiq.com/https://www.superfly.com/#!/main/https://www.youtube.com/watch?feature=player_embedded&v=es-2oRqOysAhttp://www.gyft.com/http://www.youtube.com/watch?v=H5uB82OVrCghttps://simplee.com/https://www.youtube.com/watch?v=x8cB5q2Luyohttps://www.eebacanhelp.com/https://www.eebacanhelp.com/http://youtu.be/PISR4eJ0P5ohttps://www.saveup.com/https://www.youtube.com/watch?feature=player_embedded&v=8-CEPiyRf-khttps://check.me/http://youtu.be/buqp5AyPDJIhttps://www.moven.com/https://static-simple.s3.amazonaws.com/simple_stories-_our_first_dog_1920x1080-short.mp4https://simple.com/http://vimeo.com/17425226http://payoff.com/http://youtu.be/rK6WLHNYjwMhttp://mint.com/http://youtu.be/rK6WLHNYjwMhttp://youtu.be/CUXQYrn8zdshttp://youtu.be/tG2degek_Y8http://www.tesco.com/wine/zone/default.aspx?name=co-buys&icid=RHN7_0805_Wine_Cobuys#answer01http://www.tesco.com/wine/zone/default.aspx?name=co-buys&icid=RHN7_0805_Wine_Cobuys#answer01https://sync.americanexpress.com/Foursquare/Indexhttps://apps.facebook.com/amexlinklikelovehttps://www.mint.com/


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13

PeopleLikeU: The Worlds First Econographic Tool

mobile wallets of the future will not only track ourfinancial transactions, but also integrate socialcurrency. Finally, we expect that mobile walletswill offer seamless online, mobile and socialpayment options that we outlined in the previoussection.

For instance, banks are already creating data

analysis platforms that compare peoples

spending habits to similar others (Capitec

Bank Budgetanator (video), Commonwealth

Bank Signals (video), UB Bank PeopleLikeU)

and money management dashboards that

5. Grassroots Change Movements and Collaborative Social Innovation Initiatives

Traditional banks and financial services firms are not only exploring the services we outlined above tocompete with new players, but also engaging their customers in grassroots change movements andcollaborative social innovation initiatives.

Multiple studies (Capgeminis World Retail Banking Report 2013 and JD Powers 2013 U.S. RetailBanking Satisfaction Study) show that satisfaction with banks has increased in the last year, as banks areactively addressing consumers unhappiness. At the same time, banks are trying to win over the trust oftheir customers, by creating grassroots change movement and collaborative social innovation initiativesaround a shared purpose.

help people analyze their spending (MBank

(video), Knab (video), ICICI Money Manager).

Source:opensourcewayon Flickr

Collaborative social innovation initiatives involvebusinesses, governments, non-profits andchange makers coming together to co-createinnovative and sustainable solutions around ashared purpose. Such initiatives typically focuson the areas that have the highest potential tocreate shared value: environment, energy andsustainability; health, wellness and nutrition;education, learning and capability building; andgovernance, public services and public spaces.Change makers are typically rewarded withprize money, recognition, funding or support;

organizations find solutions to importantchallenges; and society at large benefits from theinnovative solutions.

A number of banks are creating collaborativesocial innovation initiatives. Some banks sponsorpre-existing social innovation initiatives. Forinstance, Citi partnered with NBC News and

NewSchools Venture Fun to launch the annualCiti Innovation Challenge to reward innovationin education. Other banks are creating theirown initiatives and collaborative communities.
http://www.youtube.com/watch?v=HehbuKxLgbIhttp://www.capitecbank.co.za/http://www.capitecbank.co.za/http://www.youtube.com/watch?v=UJbLMwmMExIhttps://service.commbank.com.au/images/content/commbank/signals/index.htmlhttps://service.commbank.com.au/images/content/commbank/signals/index.htmlhttp://youtu.be/oPh36uUFdzEhttp://www.peoplelikeu.com.au/http://www.capgemini.com/thought-leadership/world-retail-banking-report-2013http://www.jdpower.com/content/study/TR2Y8yU/2013-u-s-retail-banking-satisfaction-study-results.htmhttp://www.jdpower.com/content/study/TR2Y8yU/2013-u-s-retail-banking-satisfaction-study-results.htmhttp://youtu.be/tGws9ySSzPkhttps://www.knab.nl/http://youtu.be/oJ6J9kKBUQEhttp://www.icicibank.com/online-services/money-manager/index.htmlhttp://www.flickr.com/photos/opensourceway/5537457305/sizes/o/in/photolist-9rjV8P-8S4Xun-8S4Xna-9LfGkZ-83AhNr-7EbFgB-9id92W-bfT8vz-8pHJLM-8eG5uT-9Liu2L-9nHEtK-bAFqgK-aZhtCF-7ZiTmg-7HJk7T-7ZiTgV-7ZiTft-7HaGkd-9rnTfh/http://www.flickr.com/photos/opensourceway/5537457305/sizes/o/in/photolist-9rjV8P-8S4Xun-8S4Xna-9LfGkZ-83AhNr-7EbFgB-9id92W-bfT8vz-8pHJLM-8eG5uT-9Liu2L-9nHEtK-bAFqgK-aZhtCF-7ZiTmg-7HJk7T-7ZiTgV-7ZiTft-7HaGkd-9rnTfh/http://www.educationnation.com/index.cfm?objectid=6EC639D0-01D6-11E2-897D000C296BA163http://www.educationnation.com/index.cfm?objectid=6EC639D0-01D6-11E2-897D000C296BA163http://www.flickr.com/photos/opensourceway/5537457305/sizes/o/in/photolist-9rjV8P-8S4Xun-8S4Xna-9LfGkZ-83AhNr-7EbFgB-9id92W-bfT8vz-8pHJLM-8eG5uT-9Liu2L-9nHEtK-bAFqgK-aZhtCF-7ZiTmg-7HJk7T-7ZiTgV-7ZiTft-7HaGkd-9rnTfh/http://www.icicibank.com/online-services/money-manager/index.htmlhttp://youtu.be/oJ6J9kKBUQEhttps://www.knab.nl/http://youtu.be/tGws9ySSzPkhttp://www.jdpower.com/content/study/TR2Y8yU/2013-u-s-retail-banking-satisfaction-study-results.htmhttp://www.jdpower.com/content/study/TR2Y8yU/2013-u-s-retail-banking-satisfaction-study-results.htmhttp://www.capgemini.com/thought-leadership/world-retail-banking-report-2013http://www.peoplelikeu.com.au/http://youtu.be/oPh36uUFdzEhttps://service.commbank.com.au/images/content/commbank/signals/index.htmlhttps://service.commbank.com.au/images/content/commbank/signals/index.htmlhttp://www.youtube.com/watch?v=UJbLMwmMExIhttp://www.capitecbank.co.za/http://www.capitecbank.co.za/http://www.youtube.com/watch?v=HehbuKxLgbI


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Small Business Saturday 2012

Barclays encourages customers to co-createa new community driven credit card withBarclaycard Ring (video). Fidor Bank encouragescustomers to advise each other on financialplanning (video). KBC Bank created the collectiveintelligence platform The Gap in the Market(video) to crowdsource local opportunities for

entrepreneurs and reward the best businessideas. Finally, Bendigo and Adelaide Bankcreated PlanBig (video) and American Expresscreated OPENForum (video), ecosystemsthat connect and support communities ofentrepreneurs and small business owners.

Grassroots change movements involve a largenumbers of people acting as change agents,in their own lives or in their communities, ina way that their actions can be aggregatedor coordinated, leading to significant impact

and meaningful change. Grassroots changemovements might be catalyzed and managedby organizations, including corporations, or theymight be sparked by an event and spontaneouslyspread through the initiative of volunteers, aswe have seen with the recent string of politicalmovements across the globe. Now, manyorganizations are applying a similar approachto catalyze behavior change and create sharedvalue in the areas of environment, energy andsustainability; health, wellness and nutrition;

education, learning and capability building; andhappiness, kindness and human potential.

A number of banks are creating grassrootschange movement initiatives. For instance,American Express inspired millions of Americansto shop at independent vendors to supportlocal businesses on Small Business Saturday(2010 video, 2011 video, 2012 video). Chaseand American Express inspired large numbersof people to support their favorite causesthrough crowdvoting giving initiatives like Chase

Community Giving (video), American ExpressMembers Project (video) and American ExpressPartners in Preservation (video).

In Summary

In summary, we believe the following threepatterns will shape the future of money, and thefuture of banking:

1. Banks and financial services firms are now

competing with internet companies, mobileoperators, retail chains and six-person startupsto invent the future of money. We expect banksand firms to not only learn best practices fromthese players, but also partner with them,and even acquire them to fuel innovation.As an example, Intuit acquired cloud-basedmoney management platform Mint.comto complement its largely desktop-basedsoftware Quicken.

2. Financial services firms need to engage their

customers around at least one of two motives:shared purpose and self-improvement.Specifically, we expect banks and firms toheavily invest in quantification and gamificationtechnologies that promote financial literacyand well-being among consumers and smallbusiness owners. As an example, Aetnaacquired self-improvement game MindBloomto help customers achieve wellness goals andmaintain better health in the long run.

3. The meaning of value, currency, money and

payments itself is changing. We expect banksto not only invest in online, mobile, and socialpayments, but also build services aroundthe sharing economy and social currency.As an example, American Express recentlyexpanded its AmEx Sync features to let peopleredeem discounts and purchase products viasocial networks directly.

As we mention in our report on the future ofengagement, we believe, like William Gibson,that the future is already here, its just not veryevenly distributed. For the banks and financialservices firms of today to survive in the future, it iscrucial for them to innovate, engage and diversifynot just to stay ahead, but to stay relevant at all.

PlanBig - Ideas Made Bigger
http://www.youtube.com/watch?v=ejZUvxmtRK0http://barclaycardring.com/http://youtu.be/NXssaPG5SdQhttps://www.fidor.de/produkte/communityhttp://www.youtube.com/watch?v=Br39kKaCKxAhttps://www.hetgatindemarkt.be/nl/proposalshttp://www.youtube.com/watch?v=U76EIiTW_LEhttp://planbig.com.au/http://youtu.be/AfSpe9kQJiIhttps://www.openforum.com/http://youtu.be/kZXzS9FldBYhttps://www.americanexpress.com/us/small-business/Shop-Smallhttp://www.youtube.com/watch?v=b4A4rMCqKZ4http://www.youtube.com/watch?v=oQUCyep78Kohttp://www.youtube.com/watch?v=ejZUvxmtRK0https://apps.facebook.com/chasecommunitygivinghttps://apps.facebook.com/chasecommunitygivinghttp://youtu.be/Bp7Gq1aDufohttps://www.facebook.com/membersprojecthttps://www.facebook.com/membersprojecthttp://youtu.be/WZOwOFDoYYUhttps://www.preservedmv.com/https://www.preservedmv.com/https://www.youtube.com/watch?feature=player_embedded&v=yM6tkGzPezchttp://mint.com/https://www.mindbloom.com/https://sync.americanexpress.com/http://peopleslab.mslgroup.com/peoplesinsights/annual-report/http://peopleslab.mslgroup.com/peoplesinsights/annual-report/http://www.youtube.com/watch?v=AfSpe9kQJiI&feature=youtu.behttp://www.youtube.com/watch?v=AfSpe9kQJiI&feature=youtu.behttp://peopleslab.mslgroup.com/peoplesinsights/annual-report/http://peopleslab.mslgroup.com/peoplesinsights/annual-report/https://sync.americanexpress.com/https://www.mindbloom.com/http://mint.com/https://www.youtube.com/watch?feature=player_embedded&v=yM6tkGzPezchttps://www.preservedmv.com/https://www.preservedmv.com/http://youtu.be/WZOwOFDoYYUhttps://www.facebook.com/membersprojecthttps://www.facebook.com/membersprojecthttp://youtu.be/Bp7Gq1aDufohttps://apps.facebook.com/chasecommunitygivinghttps://apps.facebook.com/chasecommunitygivinghttp://www.youtube.com/watch?v=ejZUvxmtRK0http://www.youtube.com/watch?v=oQUCyep78Kohttp://www.youtube.com/watch?v=b4A4rMCqKZ4https://www.americanexpress.com/us/small-business/Shop-Smallhttp://youtu.be/kZXzS9FldBYhttps://www.openforum.com/http://youtu.be/AfSpe9kQJiIhttp://planbig.com.au/http://www.youtube.com/watch?v=U76EIiTW_LEhttps://www.hetgatindemarkt.be/nl/proposalshttp://www.youtube.com/watch?v=Br39kKaCKxAhttps://www.fidor.de/produkte/communityhttp://youtu.be/NXssaPG5SdQhttp://barclaycardring.com/http://www.youtube.com/watch?v=ejZUvxmtRK0


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Social Data


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Amex Sync on

Twitter


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17

What is Amex Sync on Twitter?

In 2012, American Express introduced AmexSync on Twitter, which allows card members tosync their card to their Twitter account and earncredits by tweeting special hashtags. In early

Source:abcnews.go.com

2013, American Express introduced a new featureto this program, which allows card membersto make direct purchases by tweeting specialhashtags.

Blogger Adi Robertson highlights the significance:

The results here are functionally similar, but youre not just doing some advertising in exchange for credit youre putting an actual purchase history online and asking American Express to charge your card throughTwitter.

Thinkers, bloggers, marketers and AmericanExpress card members note that this movefurther streamlines the process of shoppingonline, and speculate upon the role financialinstitutions and social networks will play in thefuture of ecommerce. Several have also sharedprivacy and security concerns over merging theirbanking and social media accounts.

How it works

Card members sync their accounts online at theAmerican Express website, and then follow@AmericanExpress to find out about the latestcredit offers and purchase offers from AmericanExpress and its partners.

CNNsHeatherKellyexplains the process ofloading credit offers:
https://sync.americanexpress.com/twitterhttps://sync.americanexpress.com/twitterhttp://abcnews.go.com/blogs/technology/2013/02/tweet-to-buy-american-express-launches-purchase-by-tweeting/http://abcnews.go.com/blogs/technology/2013/02/tweet-to-buy-american-express-launches-purchase-by-tweeting/http://www.theverge.com/2013/2/11/3978126/american-express-lets-users-make-purchases-through-twitterhttps://sync.americanexpress.com/twitter/Index?AspxAutoDetectCookieSupport=1http://twitter.com/americanexpresshttp://edition.cnn.com/2013/02/11/tech/social-media/twitter-hashtag-purchaseshttp://edition.cnn.com/2013/02/11/tech/social-media/twitter-hashtag-purchaseshttp://twitter.com/americanexpresshttps://sync.americanexpress.com/twitter/Index?AspxAutoDetectCookieSupport=1http://www.theverge.com/2013/2/11/3978126/american-express-lets-users-make-purchases-through-twitterhttp://abcnews.go.com/blogs/technology/2013/02/tweet-to-buy-american-express-launches-purchase-by-tweeting/https://sync.americanexpress.com/twitterhttps://sync.americanexpress.com/twitter


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Source:thecity2.org/tips

Social Data Amex Sync onTwitter

Source:twitter.com/AmericanExpress/favorites

Source:sync.americanexpress.com/twitter

Source: twitter.com/sirradiodude (spotted onTechCrunch)

Source: Amex Sync On Twitter - American Express

On Twitter, you tweet the hashtag for an offer andthen go make the purchase in person or through aseparate online store. The discount is then appliedto your American Express account within eightweeks.

Card members must use their synced card whenmaking purchases at partnering stores.

Social Commerce Todays Paul Marsden explainsthe process of making direct purchases throughtweets:

Amex cardholders sync their Amex card withTwitter at sync.americanexpress.com/twitter. Then,

when Amex/Amex retailers offer deals (publishedin the @AmericanExpress Twitter feed), cardholderscan buy them by simply tweeting the deals specialhashtag e.g. #BuyAmexGiftCard25.

To prevent accidental purchases, Amex requiresa second, confirmation tweet. TechCrunchsNatasha Lomas notes:

Payments are made by tweeting a purchasehashtag, and retweeting the confirmation tweet

from Amex within 15 minutes of receiving it. Theproduct will then be shipped to the account billingaddress synced with Twitter, and payment takenfrom your synced Amex account.

Irresistible launch offer

American Express launched the new featurewith an irresistible offer - buy a $25 Amex giftcard for $15. Bloggers and online media spreadword about the offer, as did card members who

tweeted to avail of it.

Discounts are an increasingly common andeffective way for brands to promote their online& mobile payment initiatives. For instance, inmid-2012, Starbucks made headlines for sellinga record 1.5 million $10 virtual gift cards on dailydeals site LivingSocial at a discount of 50%.

Strategist Jeremy Jacobs attributes this risein real-time and impulse sales to increasedconnectivity on mobile devices:

Putting the right offer in the right context in the

right time frame is so much easier now than it everwas before, so consumers are responding by beingwilling to say, no matter where I am at whetherat home watching TV or at my kids soccer game Ican make this purchase right away.

In addition to the $25 Amex gift card, cardmembers could also choose to purchase otheritems,suchasanAmazonKindleFireHDor

Microsoft Xbox 360, at discounted rates.
http://www.thecity2.org/tipshttp://www.thecity2.org/tipshttps://twitter.com/AmericanExpress/favoriteshttps://twitter.com/AmericanExpress/favoriteshttps://sync.americanexpress.com/twitter/Index?AspxAutoDetectCookieSupport=1https://sync.americanexpress.com/twitter/Index?AspxAutoDetectCookieSupport=1https://twitter.com/sirradiodude/status/301175516403228673http://techcrunch.com/2013/02/12/amex-pay-by-tweet/http://www.youtube.com/watch?v=CUXQYrn8zds&feature=youtu.behttp://socialcommercetoday.com/amex-pay-by-tweet-social-commerce-service-gets-an-upgrade-video/http://techcrunch.com/2013/02/12/amex-pay-by-tweet/http://mashable.com/2012/09/06/livingsocial-starbucks-record/https://www.livingsocial.com/http://www.mobilecommercedaily.com/groupon%E2%80%99s-starbucks-offer-showcases-potential-in-frictionless-mobile-commercehttp://www.mobilecommercedaily.com/groupon%E2%80%99s-starbucks-offer-showcases-potential-in-frictionless-mobile-commercehttps://www.livingsocial.com/http://mashable.com/2012/09/06/livingsocial-starbucks-record/http://techcrunch.com/2013/02/12/amex-pay-by-tweet/http://socialcommercetoday.com/amex-pay-by-tweet-social-commerce-service-gets-an-upgrade-video/http://www.youtube.com/watch?v=CUXQYrn8zds&feature=youtu.behttp://techcrunch.com/2013/02/12/amex-pay-by-tweet/https://twitter.com/sirradiodude/status/301175516403228673https://sync.americanexpress.com/twitter/Index?AspxAutoDetectCookieSupport=1https://twitter.com/AmericanExpress/favoriteshttp://www.thecity2.org/tips


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19

Source: fastcompany.com

Source:support.foursquare.com

Commitment to social

In addition to Amex Sync on Twitter, AmericanExpress also engages card members onFoursquare and Facebook.

As Mashables Todd Wasserman reported:

Last July, the brand launched a program calledLink, Like, Love that tailored deals to you based

on your Facebook likes. (For instance, if youliked Whole Foods, you might see an offer on yourFacebook dashboard.) The brand also linked withFoursquare last June for a national program thatrewarded users with a loyalty card-like credit when

they checked in.

Other social American Express initiatives include the Social Rewards campaign in 2011, which, asAdAges Beth Snyder Bulik noted, encouraged customers to think about spending rewards points inless traditional ways and share their experience on Facebook:

Whats the most memorable thing youve picked up with Membership Rewards points -- great trip, coolgadget? Do tell!

Bloggers and thinkers, like Fast CompanysAustin Carr, believe that American Expresssocial media partnerships and initiatives helpdifferentiate the brand as a modern-day socialcompany:

With the [Twitter] partnership, AmEx helps fortifyits role as the credit card for the social mediageneration.
http://www.fastcompany.com/1823041/social-credit-card-amex-syncs-twitter-turn-hashtags-savingshttp://support.foursquare.com/entries/20778472-Using-your-American-Express-card-with-Foursquare-http://support.foursquare.com/entries/20778472-Using-your-American-Express-card-with-Foursquare-https://sync.americanexpress.com/Foursquare/Indexhttps://apps.facebook.com/amexlinklikelove/?extlink=syncHomehttp://mashable.com/2012/03/07/american-express-twitter/http://mashable.com/2011/07/19/amex-facebook-likes/http://mashable.com/2011/06/23/foursquare-amex/http://mashable.com/2011/06/23/foursquare-amex/http://adage.com/article/news/amex-campaign-positions-rewards-points-social-currency/149431/http://www.fastcompany.com/1823041/social-credit-card-amex-syncs-twitter-turn-hashtags-savingshttp://www.fastcompany.com/1823041/social-credit-card-amex-syncs-twitter-turn-hashtags-savingshttp://adage.com/article/news/amex-campaign-positions-rewards-points-social-currency/149431/http://mashable.com/2011/06/23/foursquare-amex/http://mashable.com/2011/06/23/foursquare-amex/http://mashable.com/2011/07/19/amex-facebook-likes/http://mashable.com/2012/03/07/american-express-twitter/https://apps.facebook.com/amexlinklikelove/?extlink=syncHomehttps://sync.americanexpress.com/Foursquare/Indexhttp://support.foursquare.com/entries/20778472-Using-your-American-Express-card-with-Foursquare-http://www.fastcompany.com/1823041/social-credit-card-amex-syncs-twitter-turn-hashtags-savings


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Source:techcrunch.com

Social spending

Similar to the Social Reward campaign, AmexSync on Twitter encourages people to talk abouttheir spends on their social networks, resulting infree promotion for the offers and brands involved.

As Mashables Todd Wasserman noted:

For AmEx, the move may be less about boostinga fledgling ecommerce platform and more aboutpromotion; With each hashtag, users give a tacitendorsement to the program and, by extension, the

AmEx brand.

Source: adweek.com

This same philosophy is shared atPayWithATweet.com, a service which allowspeople to exchange their virtual items for a tweetof endorsement:

In todays world the value of people talking aboutyour product is sometimes higher than the moneyyou would get for it.

Some thinkers, like Red Ant CEO Dan Mortimer,note that the purchase-with-a-tweet featurestreamlines the shopping experience, but doubtthat convenience is the only criteria for onlineshoppers:

Shortening the payment cycle for impulsepurchases through social is certainly an interestingfield and should definitely be followed closely bycertain retailers. The timing of the announcementby Amex, one week after Twitter is hacked and loses

250,000 passwords is certainly very brave as is theassumption that consumers want to make all oftheir purchases public and traceable.

Ecommerce implications

Marketers note the Amex Sync on Twitterprogram presents ample opportunity formeasurement which can help Amex develop itsprogram further, glean insights from consumersand share this back with partners.

Some, like Paul Marsden, believe the programpaves the way for American Express to enter theecommerce field:

The Amex pay-by-tweet initiative is part of a broadindustry move for financial services companies toget more intimately involved with e-commerce.

Fast Companys Austin Carr remarked:

AmEx aims to be the connective tissue betweenmerchants and consumers on social media that

will provide a mix of offers, data, and branding to itsmembers.

Consequently, several thinkers believe theprogram can help Twitter establish its validity asan ecommerce platform.

GigaOms Eliza Kern pointed out:

Most of Twitters monetization efforts so far havecome through marketing and advertising, such aspromoted tweets which now cost up to $200,000a day, but this partnership that allows purchasesthrough tweets could move the company towarde-commerce opportunities as well.

WSJ technology reporter Shira Ovide shared asimilar view:

Marketers for the most part devote a small chunkof their advertising budgets to Twitter, partlybecause its tough to prove a tweet or an ad onTwitter leads to a sale. Being able to directly showconsumers seeing a Twitter message and buying aproduct may prove that connection.

Social Data Amex Sync onTwitter
http://techcrunch.com/2013/02/12/amex-pay-by-tweet/http://techcrunch.com/2013/02/12/amex-pay-by-tweet/http://mashable.com/2013/02/11/american-express-twitter-hashtag-purchase/http://www.adweek.com/news/technology/amex-looks-ignite-real-twitter-shopping-147203http://paywithatweet.com/http://www.thedrum.com/news/2013/02/12/amex-extends-twitter-sync-feature-allowing-account-holders-pay-tweethttp://socialcommercetoday.com/amex-pay-by-tweet-social-commerce-service-gets-an-upgrade-video/http://www.fastcompany.com/1823041/social-credit-card-amex-syncs-twitter-turn-hashtags-savingshttp://gigaom.com/2013/02/11/twitter-and-american-express-team-up-to-let-you-purchase-with-hashtags/http://blogs.wsj.com/digits/2013/02/11/twitter-amex-to-collaborate-on-e-commerce-sales-on-twitter/http://blogs.wsj.com/digits/2013/02/11/twitter-amex-to-collaborate-on-e-commerce-sales-on-twitter/http://gigaom.com/2013/02/11/twitter-and-american-express-team-up-to-let-you-purchase-with-hashtags/http://www.fastcompany.com/1823041/social-credit-card-amex-syncs-twitter-turn-hashtags-savingshttp://socialcommercetoday.com/amex-pay-by-tweet-social-commerce-service-gets-an-upgrade-video/http://www.thedrum.com/news/2013/02/12/amex-extends-twitter-sync-feature-allowing-account-holders-pay-tweethttp://paywithatweet.com/http://www.adweek.com/news/technology/amex-looks-ignite-real-twitter-shopping-147203http://mashable.com/2013/02/11/american-express-twitter-hashtag-purchase/http://techcrunch.com/2013/02/12/amex-pay-by-tweet/


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Mint.com


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What is Mint.com?

Mint.com is a free platform that helps people manage their money. Founded in 2006, Mint currentlyhelps 10 million people manage 17 million financial accounts at 16,000 North American financialinstitutions.

Source:Mint.com The Best Free Way to Manage Your Money

Blogger Ann Carns explains:

Mint allows users to track multiple financialaccounts, including bank and credit card accounts,in one place. To do so, users register at Mint andenter account information and passwords, so theprogram can obtain the information electronicallyand aggregate it. (Mint.com was acquired by thefinancial software company Intuit in 2009.)

Source:mint.com

Caters to people who want

convenience, automation and a

helping hand

Mint aggregates data from multiple financialaccounts and presents it in one place. Theplatform is accessible across devices includingweb, mobile and tablets, and built its user base

around the promise of convenience.

As Mint user John Stevens commented at theGoogle Play store:

I have been using Mint on two devices and reallylike having [access] to all my accts in one place,especially when traveling.

Mint also promises automation: after a onetime set up, the platform automatically pullstransactional data from peoples bank accounts,

auto segregates it into different spending bucketslike auto and groceries, and reminds people topay bills on time.

Social Data Mint.com
http://mint.com/http://youtu.be/rK6WLHNYjwMhttp://youtu.be/rK6WLHNYjwMhttp://bucks.blogs.nytimes.com/2012/12/03/nordstrom-and-ge-capital-block-mint-com-users/http://mint.com/http://mint.com/https://play.google.com/store/apps/details?id=com.minthttps://play.google.com/store/apps/details?id=com.minthttp://mint.com/http://bucks.blogs.nytimes.com/2012/12/03/nordstrom-and-ge-capital-block-mint-com-users/http://youtu.be/rK6WLHNYjwMhttp://mint.com/


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Blogger Tim Murphy said:

No matter how responsible we try to be, everyoneforgets to pay bills from time to time. Rather thanhoping our memories get better with time (unlikely),why not leverage technology when you can?

As a result of the automation, Mint users share

Blogger Jill Tooley notes that Mint is alwayslooking out, kind of like a parent whos never fullysatisfied with accomplishments and always pushestheir kids toward excellence:

Itll sometimes warn you that you spend too muchon X, Y, or Z. Itll inform you if you fell short on yourbudgeting goals. Itll suggest ways you can cutdown on expenses whether you ask for that or not.

And even if youre doing great in every aspect, itsstill involved in your business. A sparkling credit

score and zero credit card debt doesnt necessarilymean youre on Easy Street, because there may besomething you could improve.

Gamification helps people

improve their behavior

Mint uses gaming elements such as goals, pointsand rewards to guide peoples actions and keepthem motivated. People can choose from apresetlistoffinancialgoals,likeBuyaHome

orTriptoHawaii,orcreatetheirowngoals.

Their progress is then monitored and presentedvisually through bars.

The editorial team at LaptopMag notes:

You get scores for how financially fit you are, a listof tasks and specific points you need to consider inorder to achieve this fitness and bars showing howfar along you are in your budget for the month.

Upon completing a goal, Mint encouragespeople to share their achievement on their socialnetworks.MarkHenricks,acontributortotheMint

blog, explains:

In the final screen, Mint.com verbally slaps youon the back with a congratulatory, Boom! Thenyou get some good advice: make your commitmentmore public by posting details via social media. Itsbeen shown that people do better sticking to goals

when others get involved.In addition to the gaming elements woven intothe platform design, Mint also creates challengesto engage people and encourage good behavior.

In his review of Mints Financial Fitness feature,Techcrunchs Jason Kincaid notes:

Yes, it may sound like a bizarre combination atfirst personal finance and fun arent exactlytwo things that go hand in hand. But its also asmart move on Mints part, as it looks to turn the

mundane and often confusing activity of gettingyour financial affairs in order into something a bitmore tolerable while increasing Mints engagementin the process.

Source: mint.com/how-it-works/goals

they feel secure about their transactions andfinancial well being.

MintuserCharleneHapemancommented:

[Mint] connects to my account securely andadds transactions so I dont have to worry aboutforgetting to write them down.

Mint user Timothy Beldock commented:

[Mint] provides a nice financial summary across multiple accounts. I dont always use the advice, but itsnice to know that account activity is monitored.
http://blog.brazencareerist.com/2012/11/08/3-rarely-used-mint-com-features-that-will-save-you-time-and-money/http://www.qualitylogoproducts.com/blog/mint-money-management-newbie-review/#ixzz2VoPegsZChttp://blog.laptopmag.com/top-10-gamification-apps?slide=5http://www.mint.com/blog/goals/play-your-way-to-financial-security-with-gamification-072012/http://techcrunch.com/2009/04/28/mint-turns-personal-finance-into-a-game-its-not-as-bad-as-it-sounds/https://www.mint.com/how-it-works/goals/https://play.google.com/store/apps/details?id=com.minthttps://play.google.com/store/apps/details?id=com.minthttps://play.google.com/store/apps/details?id=com.minthttps://play.google.com/store/apps/details?id=com.minthttps://www.mint.com/how-it-works/goals/http://techcrunch.com/2009/04/28/mint-turns-personal-finance-into-a-game-its-not-as-bad-as-it-sounds/http://www.mint.com/blog/goals/play-your-way-to-financial-security-with-gamification-072012/http://blog.laptopmag.com/top-10-gamification-apps?slide=5http://www.qualitylogoproducts.com/blog/mint-money-management-newbie-review/#ixzz2VoPegsZChttp://blog.brazencareerist.com/2012/11/08/3-rarely-used-mint-com-features-that-will-save-you-time-and-money/


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Source:techcrunch.comSource: mint.com

Beyond recognition, Mint also occasionallyhands out tangible rewards, like cash prizes.Gamification.cos Jeff Lopez shares:

A great example was 2010s Drop Your DebtChallenge that rewarded players who had thegreatest declines in personal debt.

Data and comparisons keep

people motivated

Mint uses data and comparisons to motivatepeople in two ways.

First, Mint tracks peoples behavior and drawscomparisons to their own past behavior.

Source:mint.com/how-it-works/graphs

Second, Mint aggregates users data to draw comparisons, both between Mint users themselves, andalso between Mint users and non-Mint users. This helps people plan their expenses better and to seetheir progress.

Social Data Mint.com
http://techcrunch.com/2009/04/28/mint-turns-personal-finance-into-a-game-its-not-as-bad-as-it-sounds/http://techcrunch.com/2009/04/28/mint-turns-personal-finance-into-a-game-its-not-as-bad-as-it-sounds/http://www.mint.com/blog/updates/drop-your-debt-to-win/http://www.gamification.co/2012/01/23/dont-play-with-your-money-engage-with-it-through-gamification/http://www.mint.com/blog/updates/drop-your-debt-to-win/http://www.mint.com/blog/updates/drop-your-debt-to-win/https://www.mint.com/how-it-works/graphs/https://www.mint.com/how-it-works/graphs/https://www.mint.com/how-it-works/graphs/http://www.mint.com/blog/updates/drop-your-debt-to-win/http://www.mint.com/blog/updates/drop-your-debt-to-win/http://www.gamification.co/2012/01/23/dont-play-with-your-money-engage-with-it-through-gamification/http://www.mint.com/blog/updates/drop-your-debt-to-win/http://techcrunch.com/2009/04/28/mint-turns-personal-finance-into-a-game-its-not-as-bad-as-it-sounds/


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Source:facebook.com/mint

Personal finance blogger Erik Folgate said:

You can compare your own saving and spendinghabits to trends that other Mint users are setting.Using this data, you might realize that youveset an unrealistically low food budget for yourneighborhood, or that youre overspending on yourgym and fitness costs.

Data and comparisons also encourage peopleto evaluate and share their own experiences,resulting in active discourse and sharing of tips

and financial strategies.

Even the ads help people save

more

Mint remains a free service by recommendingfinancial products to people, and earning apercent of sales. The recommendations are

tailored to peoples spending behavior andusually help people save even more money resulting in many favorable reviews.

Mashables Lauren Drell said:

Mint makes money by helping you save money based on your spending and saving habits, Mintcan recommend thousands of products. If youswitch those products, Mint earns a kick-back, soits a win-win for Mint and for the user.

PCMags Jill Duffy said:

Its free and ad-supported, but even the ads addvalue to a fantastic tool for managing your money.

Source: mint.com/how-it-works/free

Source: pcmag.com

Source: stackexchange.com

Privacy and security issues deter

new users

Quite a few people have avoided using Mintbecause they are not comfortable with sharingtheir bank passwords and account details.

ResponsetothequestionHowmuchisinyouremergencyfund,Minters? on facebook.com/mint
https://www.facebook.com/minthttps://www.facebook.com/minthttp://www.moneycrashers.com/a-review-of-the-mintcom-personal-finance-application/http://mashable.com/2011/09/27/mint-aaron-patzer-interview/http://www.pcmag.com/article2/0,2817,2344432,00.asphttps://www.mint.com/how-it-works/free/http://www.pcmag.com/article2/0,2817,2344432,00.asphttp://money.stackexchange.com/questions/15392/are-there-any-risks-from-using-mint-comhttp://money.stackexchange.com/questions/15392/are-there-any-risks-from-using-mint-comhttp://www.pcmag.com/article2/0,2817,2344432,00.asphttps://www.mint.com/how-it-works/free/http://www.pcmag.com/article2/0,2817,2344432,00.asphttp://mashable.com/2011/09/27/mint-aaron-patzer-interview/http://www.moneycrashers.com/a-review-of-the-mintcom-personal-finance-application/https://www.facebook.com/mint


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Source:consumerist.com

YouTube user augustuslxiii shared his skepticismof third party web platforms:

Im a bit wary about giving away any passwordsto anyone else. I know Mint.com isnt a scam, buteven so. Its my bank password. I feel like Id bewhispering my vault combination to someone I justmet.

Another commenter highlighted the increase inonline security breaches:

What with all the security breaches and leaksthese days, Id never give out account informationto some third party, no matter how secure or notit is. Im not keeping my savings tucked under mymattress, but there is a certain degree of distrustwith extremely sensitive information like that.

Yet another commenter stressed that web

platforms must guarantee protection of data tomake new users feel secure:

I [dont] trust anyones cloud until they startdefining the damages they are willing to coverfor violated dat

Documents

Future of Money - People's Insights Quarterly Magazine - Vol. 2, Issue 2