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Future of Distribution
Jürgen Witte Regional Managing Director Germany & Switzerland Travelport GDS Tenerife, April 08, 2011
Talking about…
2
Current GDS performance
Future of Distribution
uAPI, Universal Desktop, Caching
...your questions, ideas, remarks....
Travelport Corporate Background
Travelport Corporate Background
Facts & Figures
4
600 airlines, thereof > 60 Low Cost Carrier
90.000 Hotels
30 Car Rental Companies, 30.000 stations
> 70.000 agencies worldwide
5.500 employees in 160 markets
Global Distribution Systems: Evolution of the Big 6
• 1960: American Airlines founded Sabre, 1976 first travel agency terminal
• 1971: United Airlines founded Apollo• 1971: START (LH, DB, TUI) -> 2001-03 Amadeus • 1975: Abacus by JAL, SIA, Qantas etc.• 1986: Initiation of Galileo by British Airways, KLM, Alitalia,
Swissair, US Air, Austrian Airlines, Air Canada...• 2007: Merger Apollo/ Galileo / Worldspan -> 2009 under
Travelport GDS• 2010: Initial Public Offer from Amadeus
5
1975
The first digital camera, developed by Steve Sasson,
Kodak
Weight: 3,5 KGPixel: 10.000 (oder 0,01 MP)
Media: Cassette,Black/White,
displayed via TV
6
How a GDS customer sees the circumstance…
Travelport ownership overview
6
Source: Travelport
70.3%
11.3%
11.3%7.0% Blackstone
Technology Crossover Ven-turesOne Equity PartnersManagement
% of TotalCompany Position Shares Outstanding
Blackstone 818,706,823 70.3
Technology Crossover Ventures 132,049,488 11.3
One Equity Partners 132,049,487 11.3
Management 82,064,177 7.0
Travel industry dynamics
8
End-Consumers have multiple ways of buying travel; either through agencies or direct with suppliers. Corporations also have the added benefit of utilizing self-booking tools
Agency and corporate customers
9
60,000+ travel agencies worldwide
Online Travel Agencies
Global Corporate Agencies
Corporations
Leisure & Corporate Agencies
Airline customers
10
• 430 Airlines including over 70 low cost carriers
• Over 4bn fares available• 46m air searches every day• Over 327m air segments annually
• 40% of our Top 10 customers total bookings are made outside of their country of origin – only possible because of the reach of the GDS
What our customers are telling us...
11
“We need a global reach but also support for local requirements”
responsibility“We want help in reducing costs”
“We need strong, robust and flexible technology”
“We need to differentiate ourselves from the competition”
“We need to be able to compete using solutions that grow our business”
“We need analytical Intelligence to maintain vision and control of our business”
“We need online solutions to make it easy for our customers to book travel”
Which translate into these customer needs
13
SUBSCRIBERS TRAVEL SUPPLIERS
Access to global & local content
Competitive fares & rates
Tools to save time, money and make processes more efficient
Stand out in the crowd in order to get and keep
customers
Global reach and local expertise
Technologies & services that reduce costs and generate
revenue opportunities
A committed partner positioned to support unique requirements
How Travelport meets these needs
14
SUBSCRIBERS TRAVEL SUPPLIERS
VALUE
Access to relevant,rich & diverse content
Comprehensive low prices
Convenience
Reliability
Flexible technology solutions
Efficiency tools
Control
Distribution to 60,000
agents worldwide
Grow revenue streams
Extend brand reach
Merchandising
Pricing flexibility
Travelport value proposition
15
Empowering your business
globally through local
focus
Delivering solutions you need
Building valuable
partnerships
Innovation to keep you
competitive
Our global reach
16
Travelport has the size, scale and scope to shop, price, book and aggregate content from multiple suppliers on behalf of multiple travel agencies on behalf of millions of travellers in one place, seamlessly
5,700 employees worldwide
Over 4bn stored fares
65 mm daily searches for pricing and availability
Dynamic connection build
1 billion messages per day
160 countries
Real time booking
Comprehensive low fares and rates
Travel intelligence services
Mission critical IT services and software
600 airlines
Over 87,000 hotel properties
30 car rental companies
Over 400 cruise and tour operators
13 major rail networks
60,000+ travelagencies
Travel management companies
Corporations
Tour Operators
Metasearch
Multiple Suppliers Size & Scale Multiple Agencies & Travellers
Empowering your business globally through local focus
Our local focus
17
Our local account, development and technical teams are positioned close to our customers to support local needs.
Areas we invest in locally
• Account management
• Product management
• Helpdesk support – including ASK Travelport
• Partner marketing with our customers
• Local technology partnerships
• Training
• Localised product & marketing material
• More than 40 local websites
• Business conducted in 29 languages
Empowering your business globally through local focus
Solutions that save cost – Travelport Rapid RepriceTM
19
Travelport Rapid RepriceTM - The industry’s first and most sophisticated automated re-pricing tool
Quickly and accurately calculates a new fare reflecting appropriate fare rules, taxes, and other fees in any currency .
And by completely automating the ticket exchange and re-price process online, increases customer satisfaction.
Reprices fare in
less than 1 minute
“Our strategy to deploy efficient technologies made Rapid Reprice a good fit for United Airlines. The product has provided financial and operational benefits while improving the overall service we deliver to our customers. We are very pleased with this innovative solution.”
United Airlines
Delivering the solutions you need
Innovation - Unprecedented low-fare pricing options worldwide
20
“We are able to search for a wider selection of low-fare options and flight combinations in seconds, allowing us to maintain a high level of competitiveness in the market.“
Antonella Marchesi, Site ManagerEasy Market S.pA, part of TUI Travel Italy
According to the latest International study (Dec 2008), Travelport e-PricingTM:
• Returns lowest fares most frequently
• Found lower fares most often
• Generates the greatest average savings per ticket
• Delivers the lowest average ticket price
Average savings of
$68.13 per ticket , or
9.4% over the competition
Innovation to keep you competitive
Delivering high return for today’s airlines
21
Achieving competitive advantage through innovative technology
Cost-efficient hosting utilising common architecture infrastructure
Solutions to improve profitability and maintain revenue integrity
A suite of messaging hubs allowing easy connection to partners
Business insights and innovative solutions to grow your business
Protect mission critical operations
Expand revenue opportunities
Capture lost revenue
Connectivity to the world
Selected Customers
Airline hosting
22
• Two out of the three largest U.S. airlines are clients
• Secure, infrastructure –independent site in Atlanta
• Provides significant cost savings allowing clients to focus on their core business
• Unprecedented 10+ year track record of zero data center downtime
World class data centres operating at the highest industry standards and compliance requirements
“Travelport knows what it takes to support mission critical infrastructure to a global business. Combine that with strong operational staff and you have a recipe for success. Travelport is more of a partner than a vendor.”
Douglas Register, Vice President Service Management & Engineering Information Services Division
Tony Thierjung Director of Operations Management
United Airlines
Capture Lost Revenue• Fare Verified: Pre-ticketing audit
tool, eliminating under priced tickets and reducing fraud
• Rapid Reprice: Automated ticket re-issue tool, eliminates manual processes
Connectivity to the Rest of the WorldInterchange Suite: suite of messaging hubs that allows for quick and easy connection to airline partners and provides a rapid deployment methodology
Expand Revenue Opportunities• Reservation Sales Solution (RSS) - Single link
to Travelport GDS with access to over 430 airlines, 280 hotel chains and 25 car companies
• Electronic Miscellaneous Documents (EMDs) - Utilizing ATPCO Optional Service fees, document and track charges not provided for on a passenger ticket (e.g. residual value, miscellaneous charges, excess baggage), in development
• Electronic Credit Vouchers (ECVs) - Create, store and redeem electronic credit vouchers for Travel Credit Vouchers, Reference Documents, MCOs or Gift Certificates
IT solutions
23
Competitive industry insights and analysis
24
Custom Solutions for:
Market, network & sales planning
Airline Business Performance
Insights to Market Opportunities
Scheduling
Travelport AcuityTM
Travelport DiscoverTM
Competitive insight
Cost management
Identification of new opportunites
Market strategydevelopment
Market sharegrowth
Increased revenue
Industry knowledge
GDS booking & share data
Data expertise
Analytical experience
Solutions to reduce costs
Ability to merge multiple data sources
Customer necessities:
Travelport expertise:
Providing affordable industry intelligence for smarter, more profitable business decisions
The Future of Distribution
26
The future: Innovation and Changes
Integrating into the customer, not vice versa!
Universal API (uAPI)
Travelport Universal API – Architecture
2828
Supports individual GDS functions as structured messages
Universal API
RailContent
Hub
Multi GDS
AIRCAR HTL
New content
Planned development
“...access to a centralized selling & service platform.”
Future
UniversalDesktop Traversa ViewTrip
AirContent
Hub
Merchandising Hub
Universal Record &
Profile
Supports wrapped processes (similar to Encapsulated Business Logic modules on GWS)
OTA’s & Travel Agents
Software developer &
Supplier
Corporate & Multi
National
Standalone API Offering
Travelport POS Engine
Universal Desktop
3030
31
Travelport Company Confidential
31
3232
Dashboard/ Activity Panel
33
Dashboard• Search• Reports• Data Tracking• InBox
Activity Panel• Links• Messenger• Contacts
33 Travelport Company Confidential
Booking GUI & Workflow
34
Workflow
(Runways)Merchandising
(Optional Services)
Profiles
(Traveler Profile)
Policy
(Air Policy)
34
GDSAir
Direct Connect
Travelport Company Confidential
Terminal
35
Terminal Entry
• Galileo• Worldspan• Apollo• Sabre• Amadeus
(WIP)
35 Travelport Company Confidential
Flightplayer (T‘Cache)
37
• Travelport FlightPlayer - T´Cache “Published Fares”
T´Cache Generator
Travelport
Travelport GDS
Galileo
Overall Work-Flow:
Arrow colour legend: fulfillment transaction booking transaction Peakwork transactions content loading transaction
- - - - - - - - - - - -Travelport GDS
GalileoT´Cache
Published FaresMarket Specific
PSE Flight Player
PCC TPTC
Travelport Flight Player
Centralised
Tour Operator
TO3 PeakworkHUB/Dyna
Player
TO 1 PeakworkHUB/Dyna
Player
TO2 PeakworkHUB/Dyna
Player
TO 1 Booking
Front EndPCC TO1B
TO 2 Booking
Front EndPCC TO2B
TO 3 Booking
Front EndPCC TO3B
TravelportTour Operator
TO 1 FulfillmentPCC TO1F
TO 2 FulfillmentPCC TO2F
TO 3 FullfillmentPCC TO3F
LoadingRequest via HUBBooking via GWS / uAPIFulfillment
38
• Travelport FlightPlayer - T´Cache “Private Fares”
T´Cache Generator
Travelport
Travelport GDS
Galileo
Overall Work-Flow:
Arrow colour legend: fulfillment transaction booking transaction Peakwork transactions content loading transaction
- - - - - - - - - - - -Travelport GDS
GalileoT´CachePrivateFaresTO Specific
PSE Flight Player
PCC TO1PF
Travelport Flight PlayerTO 1 Specific
Tour Operator
TO3 PeakworkHUB/Dyna
Player
TO 1 PeakworkHUB/Dyna
Player
TO2 PeakworkHUB/Dyna
Player
TO 1 Booking
Front End PCC TO1B
TO 2 Booking
Front End PCC TO2B
TO 3 Booking
Front EndPCC TO3B
TravelportTour Operator
TO 1 FulfillmentPCC TO1F
TO 2 FulfillmentPCC TO2F
TO 3 FullfillmentPCC TO3F
LoadingRequest via HUBBooking via GWS / uAPIFulfillment
39
• Travelport FlightPlayer - T´Cache “Published and Private Fares”
T´Cache Generator- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
Travelport GDS Galileo
T´CachePrivateFaresTO 1 Specific
PSE Flight Player
PCC TO1PF
Travelport Flight PlayerTO 1 Specific
TO 1Peakwork Hub
Loading
T´CachePublished FaresMarket Specific
PSE Flight Player
PCC TPTC
Travelport Flight Player
Centralised
T´CachePrivateFaresTO 2 Specific
PSE Flight Player
PCC TO2PF
Travelport Flight PlayerTO 2 Specific
TO 2Peakwork Hub
Though this setup can
handle PrivateFares it mutliplicates the requests
by factor x for each city pair! The more TOs having Private
Fares the more
extensive and expensive the data load is.