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New technologies emerge while existing ones become more and more sophisticated. Our lives are changing accordingly and impacting the way we consume content, interact with others, spend our leisure time and, of course, the way we spend our money. - How casinos will be in the future?! Here are my two pennnies.
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TheFutureofCasinosbyKoriLee
It'saNewWorld,It'saNewDayOurworldischangingrapidly,perhapsevenfasterthanever.Newtechnologiesemergewhileexistingonesbecomemoreandmoresophisticated.Ourlivesarechangingaccordinglyandimpactingthewayweconsumecontent,interactwithothers,spendourleisuretimeand,ofcourse,thewaywespendourmoney.
Millionsofpeoplevisitcasinosorgamblebyusingtheirmobilephonesortabletseveryday.Thishasturnedgamblingintooneofthemostprofitableindustriesintheworldwithestimatedrevenuesof$350billionin2015(Statista2015).
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Thequestion,however,ishowcanclassiccasinosmaintaintheirsuccessinanerawhenpeoplecanplayandgambleawayfromthecasinoestablishment.Wecanplayandbetwhilesippingadrinkatanicebar,restinginourhotelroomorwhilerelaxingbythesea.Whatchangesshouldcasinosmaketoadaptforthefuture?Howwilltechnologyimpactthewayweplayandgambleonlineandoffline?
TheDeathoftheDinosaurToday,slotmachinesareresponsiblefor70%ofrevenueatcasinosworldwide.However,iftraditionalcasinosdontmakethenecessaryadjustmentstoadapttothenewtechnologicalage,especiallyforyoungeraudiences,thereisnodoubtthattheirrevenuewillgraduallydecreaseandmorepeoplewillprefertoplaygamesontheirmobiledevicesratherthangototheactualcasino.
Classicslotsmachines,asweknowthemtoday,areboundtograduallydecreaseandtobereplacedbyLCDscreenswithtouchtechnology.Theywillberenewedanddesignedtobecomemoreinnovative,surprisingandcapableofmeetingdifferentusers'preferencesintermsofmusic,gametypes,sittingposture,etc.
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Moreover,thegamingexperiencewilltremendouslyincreasewhencasinoswillofferpersonalgameconsolesthatwillallowgamblerstoplaytheirfavoritegamesusing3Dand4Dtechnology.Withthistechnology,playerscanactuallyfeelasbeingpartofthegameandnotjustobservers.Itwillallowgamblerstoplayandevenparticipateandcompetewithandagainstothergamblers.
Youngerpeopleareverymuchfamiliarwithgamingastheyplaymanykindsofgamesontheirconsoles,tabletsandphones.Thegamblingindustrywillhavetofindawaytointegrategamblingintothisworld.
Thegamesthemselveswillbecomemorepersonalandcustomizedtocustomers'preferences.PrinciplesandfeaturesofpopularconsolegamessuchasSonyPlayStationandXBOXwillbeintegratedmoreandmoreintogamblinggamesincasinos.Forexample:
1.Allowplayerstoleveragetheirskillinabonusroundtoearnpoints,insteadofreceivingafreespinbonus.2.Creategamesbasedonpopularbrandsandthemes.3.Therewillbemanymoresocialgames.4.Therewillbemoreserver-basedgames.Deviceswillremainthesamewhileplayerswillbeabletochoosethegamestheywanttoplaywithit,justbypushingabutton.6.Gameswillbebasedmoreonskillsandtherewillbemorechoiceswithinthem.7.Asocialgamingplatformwillenablecompetitionbetweenplayers.Casinoswillfeatureskillmatchesbetweenplayers,whilepeoplewillpaytowatchthemandbetontheoutcomes.8.Gamingexperienceswillbesharedonsocialnetworks.Gamerswillbeabletosharehowmuchtheywon,theirprogressinthegame,geographicallocation,etc.
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ADifferentLookCasino-floordesignwillbemorecreative,imaginativeandfun.Itwillhavetoanswerallvisitors'wishesanddesiresinordertokeeptheirexperiencegoing.
Casinoswillbemuchsmallerboutiqueornicheandwillbedesignedtotargetmorespecificclientele.
Thecasinogamingspacewillbeplannedinawaysothatitsinteriordesignincludinglightingandsoundscomplementthegamesofthefuture.
Successfulcasinoswillbetheonesthatprovideauniqueexperienceforgamingthatpeoplecantgetathomeorelsewhere.Theywillbetheonesthatcustomersdontwanttoleaveandwheretheygeteverythingtheyneedunderthesameroof.Suppliersandoperatorswillhavetoworktogethertocreateexperiencesplayerscannotfindonline.
HeadingForwardTheevolutionintechnologyandsmartdeviceswillbringnewandinterestingopportunitiestothegamblingworldanditsabilitytoexciteandreachplayers.Severalonlinegamblingcompaniesarealreadytakingadvantageofthegreatpotentialthatlieswithinnewtechnologiesandaredevelopingrelevantapplications.Forexample,RoyalVegasCasinohasrecentlylaunchedAIRRoyalVegasAndroidAIRapplicationforAndroidSmartWatch.
Anotherfuturisticdeviceissmarteyewear.Bycombiningthesedeviceswithavirtualrealitytechnology,playerswillbeabletostrollaroundavirtualcasino,joinotherplayerswhoareusingthesametechnologyattheblackjacktableorforathrillingpokergameeveniftheyareactuallylocatedatadifferentcasinooronadifferentcontinent.
AnotherwaytoWOWguestsatthecasinomaybebyrevivinganalreadyknowntechnology-thehologram.JustimagineyourselfwithacoldbeeroraglassofthefinestscotchwatchingthelegendaryFloydMayweatherundefeatedboxingchampiontearinghisopponentapartsoclosetoyousoyoucouldalmosthearhisbreathing.Thiswillincreasethethrillofgamblingonanymatch.
Inaddition,justlikeplayinganinteractivegamebyusingsensorsonXBOX,playerswillbeabletogiveallkindsofcommandswhileplayingongamingmachinesonlybydoingdifferentkindsofgestureswiththeirhandsatthecasino.Forexample,theywillbeabletoraisetheirdebtbyraisingtheirhands,orviceversa,loweringtheirhandwhentheywanttodecreasethebetorfinishthegame.
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Oneofthemoreintriguingchangesthatalreadyexistsandisexpectedtoexpandinthecasinoindustryisthetransitionfromrealtovirtualmoney.Thedaysofpilingupmountainsofcasinochipsthatfilltheblackjackandpokertablesareabouttobegone.Instead,playerswillincreasetheuseinDigitalWallets,SmartTicketsandotheradvancedtechnologysolutionstotransfermoney.Thiswillmakecashhandlingsimplerandsaferfortheplayersandthecasinos,andislikelytomakeplayersspendmorethantheyotherwisewould.Playerswon'thavetoleavetheirplaystationandwalktothecashierboothtocashouttheirchips.Moreover,bynothandlingrealmoney,theywon'tfeelhowmuchtheyareactuallyspending.
Itisnotlongbeforepaymentandmoneytransferwillbemadeusingourfingerprints,eyesorvoiceforidentification.Thecasinowillusethesemethodstoconnectustoourcreditcardsorbankinformationandmoneytransferwillbemuchsimpler.
Thesetechnologicalsolutionswillalsoenablecasinostogaininformationaboutthegamblingcrowdattheirlocation.Theycanaccumulateinformationonhowoftengamblerscometothecasino;theirfavoritegames;timespentatthegamingtable;successrate;depositamounts,etc.Thiswaythecasinoswillgettoknowtheircustomersbetterandprovidethemwiththemostsuitabledealsandoffers,benefitingbothcustomersandthecasinos.
Anywhere,AnytimeThedevelopmentintechnologyandmobiledevicescreatesnumerousbusinessopportunitiesforgamblingestablishmentstoreachnewcustomersorencourageexistingonestoplayandgamblemore.Thegamblingworldmaycooperatewithnewindustries.Forexample,airtravelerswillplayandgambleonpersonalscreensduringflightsorevenconnectdirectlywithacameratoalivecasinogame.Hotelswillencouragegueststobetonsmart,touchscreendevices,televisionsintheirroom.
Andifyouthoughtyoucouldescapegamblingwhenyougoshoppingyouareabsolutelywrong.Acooperationbetweendifferentkindsofstoreswillincreaseandsmall,boutiqueplayingstationswillbeplacedforshoppersentertainmentinfoodchains,furniturestoresetc.withtemptingofferssuchas"100%refundonyourpurchase".Thiswillnotonlyincreasestoresprofits,butwillalsomakeshoppingexperiencemoreentertaining.
Thegamblingindustryisexpectedtochangesignificantlyinupcomingyears,maybemorethaneverbefore.Professionalgamblers,gamblingenthusiastsorsimplycurioustourists,youshoulddefinitelyvisitcasinosinthecomingyearsasyouareabouttoexperiencestunningsurprises!