EMOTIONAL DETERMINATION

3 - C THEORY

DIVIDE INDIA THEORY

Can’t addressed by existing models

1. PRICING STRATEGY

2. OFFERS STRATEGY 3. EMOTIONAL STRATEGY

• Layout differs based on city

• Merchandise mix change

• Aisle – India people comes with family

and shops with experience

4. VISUAL MERCHANDISING

4. DIVERSIFICATION STRATEGY

• Domestic

• TATA groups ( Trent,Croma,Titan)

• Nilgiris

• Aditya birla group( more outlets)

• Reliance Fresh

• RPG Retails ( Spencer’s super)

• ITC ltd

• The Bombay Dyeing & Manufacturing Co. Ltd

• Etc

• Foreign

• Tesco

• Metro AG

• Wal-Mart

• Raymond's

• Levi Strauss (India) Pvt. Ltd.

COMPETITORS

• Why shops ?

• Brand Name & Quality

• What shops mostly ?

• Vegetables & Fruits & Frozen items

• Satisfied on purchase

• 5.5 / 10

• Merchandising

• 5.4 / 10

• Rs.3 crores / outlet

• Plans 3,000 outlets with Rs.25,000 crores

• Why shops ?

• Variety & Pricing Value

• What shops mostly ?

• Clothes & Farm products & Grocery

• Satisfied on purchase

• 5.8 / 10

• Merchandising

• 5.3 / 10

COMPARISONBig Bazaar Reliance Fresh

SWOT

WORDS FROM – IT HAPPENED IN INDIA • Every retail around the world inspired by Wal-Mart. But Big Bazaar born by watchin

Saravana Stores Rs.200 crores business and Huge crowd on Anytime

• Desined the malls by looking Marks & Spencers and manufactured clothes by Italian Fashion clothings.

• Growth is not based on physical assets we have, but on the ideas and solutions that we generate to capture the imagination of our Indian customers

• By 2012 half of our Indian citizens ( Age 20 - 25 ) will be in working group

• Most of the sundays he monitored Human behaviour , watchin people interact with others in malls

• I don't think any business plan can die just because of lack of funds

• To provide the ordinary people what only the rich can afford

• Not only are we very value -conscious , nothing in this country is ever wasted or thrown away

• " Fashions " according to us belongs in the streets. It's not the sole preserve of the Page 3elite or Ramp models

• Retail is not just selling products , It's about selling an Idea

• Retail is like riding bicycle . In uphill if u stop pedalling you will slide down

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