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Mea
t Atlas
-Fa
cts
and
figur
es
abou
t th
e an
imal
s w
e ea
t
•Pl
ace
of P
ublic
atio
n:Ber
lin
•Dat
e of
Pub
licat
ion:
Janu
ary
2014
(Sec
onda
ry e
dition
)
•H
einr
ich
Böl
lFou
ndat
ion
•ht
tps://
ww
w.b
oell.
de/e
n/2014/0
1/0
7/m
eat-
atla
s
•Fr
ee d
ownl
oad
Mea
t
prod
uction
arou
nd t
he
wor
ld
Mea
t
cons
umpt
ion
in d
evel
opin
g
coun
try
Mea
t
cons
umpt
ion
in r
ich
coun
try
Wha
t is
fact
ory
farm
ing?
•Do
You
Wan
t To
Kno
w W
hat
Fact
ory
Farm
ing
Is?
•Pa
rt I
•ht
tps://
yout
u.be
/qSq
AM
t_C7
kw
•Pa
rt II
•ht
tps://
yout
u.be
/Hyc
vWgd
AsJ
o?t=
3
•Pa
rt 2
1/2
•ht
tps://
yout
u.be
/8Sj
RB5i-
wj4
?t=1
0
•ht
tps://
ww
w.y
outu
be.com
/wat
ch?v
=U4Jk
px9_W
S8
•Pa
wpr
int
•ht
tps://
ww
w.y
outu
be.com
/wat
ch?v
=qhN
VNQ
z5LK
k
Fact
ory
Farm
and
env
iron
men
t
Why
Far
m K
ill F
ish:
Bio
dive
rsity
loss
on L
and
and
in W
ater
Virt
ual W
ater
:
It t
akes
thi
s m
uch
wat
er t
o pr
oduc
e
1 k
ilogr
am o
r 1 li
ter
of:
The
Clim
ate
Cost
of Ca
ttle
Live
stoc
k an
d Cl
imat
e Ch
ange
The
futu
re o
f fo
od:
Alter
native
Pro
tein
Sou
rce
Alter
native
Pr
otei
n So
urce
Vega
tarian
Aqu
atics
plan
t
Aqu
atics
plan
t
Inse
cts
Supe
r pl
ant
Mea
t sy
nthe
sis
Alg
ae
•
•
• •
•
http
s://
ww
w.voa
thai
.com
/a/a
lgae
-as-
food
-tk
/3942281.h
tml
• "
" -
0
8.57
-09.
00
.
• T
rue4
U (
24)
•ht
tps://
yout
u.be
/ouM
qczu
pxYc
?t=8
2
19 :
http
://e
if-th
.com
/
Shou
ld we
eat b
ugs?
-Emm
a Bryc
e
http
s://
ww
w.y
outu
be.com
/wat
ch?v
=rDqX
wUS4
02I
http
s://
ww
w.y
outu
be.com
/wat
ch?v
=iDgT
__5M
S8Q
Scie
ntist
to
eat
lab-
grow
n be
ef b
urge
r
•Dr
Mar
k Po
st, w
ho w
ill e
at a
bur
ger
mad
e of
lab-
grow
n m
eat,
at
Maa
strich
t Uni
vers
ity.
•ht
tps://
ww
w.the
guar
dian
.com
/scien
ce/2
013/a
ug/0
2/s
cien
tist
-ste
m-c
ell-
lab-
grow
n-be
efbu
rger
•VD
O F
irst
lab-
grow
n ha
mbu
rger
get
s fu
ll m
arks
for
'mou
th
feel
‘(htt
ps:/
/ww
w.the
guar
dian
.com
/scien
ce/2
013/a
ug/0
5/w
orld
-first
-sy
nthe
tic-
ham
burg
er-m
outh
-fee
l)
6 P
opul
ar P
lant
-Bas
ed M
eat
Alter
native
s fr
om A
roun
d th
e W
orld
•th
e in
nova
tive
bra
nds
that
hav
e sp
rout
ed u
p to
pr
oduc
e pl
ant-
base
d al
tern
ativ
es t
o be
ef, po
rk,
poul
try
and
eggs
•al
tern
ativ
e m
eat
prod
ucts
on
the
mar
ket
now
no
long
er t
aste
like
car
dboa
rd
•re
plicat
e th
e ta
ste
and
text
ure
of c
hick
en, be
ef,
pork
, tu
rkey
and
egg
s w
ith
extr
aord
inar
y lik
enes
s
Impo
ssib
le F
oods
•W
ho m
ade
it:C
alifo
rnia
-bas
ed Im
poss
ible
Fo
ods
was
fou
nded
in 2
011 b
y St
anfo
rd
bioc
hem
istry
pro
fess
or P
atrick
O. B
row
n
•W
hat
it is
:The
mai
n in
gred
ient
s of
the
Im
poss
ible
Bur
ger
includ
e w
heat
and
pot
ato
prot
eins
and
coc
onut
oil.
But
the
mag
ic
ingr
edie
nt t
hat
give
s th
e “m
eat”
its
umam
i, bl
oody
tas
te is
hem
e, a
n iron
-con
tain
ing,
na
tura
lly-o
ccur
ring
mol
ecul
e th
at Im
poss
ible
Fo
ods’
scie
ntist
s de
rive
d fr
om le
ghem
oglo
bin
in t
he r
oots
of so
y pl
ants
.
Bey
ond
Mea
t•
Who
mad
e it:f
ound
ed b
y CE
O
Etha
n Bro
wn
in L
os A
ngel
es in
2009, be
com
ing
avai
labl
e ac
ross
the
U.S
. at
Who
le F
oods
M
arke
t in
2013.
Wha
t it is
:veg
etar
ian
mea
t su
bstitu
tes
are
mad
e m
ainl
y fr
om p
ea, be
etro
ot, co
conu
t oi
l, ca
nola
oil
and
pota
to s
tarc
h.
Quo
rn•
Who
mad
e it:Q
uorn
was
laun
ched
in
the
U.K
. in
1985 b
y M
arlo
w F
oods
an
d is
now
ow
ned
by M
onde
Niss
in
Corp
orat
ion.
It w
as n
amed
aft
er t
he
Leices
ters
hire
vill
age
of Q
uorn
whe
re
it w
as first
pro
duce
d.
Wha
t it is
:Quo
rn is
a m
eatles
s ch
icke
n-al
tern
ativ
e m
ade
from
m
ycop
rote
inw
hich
is p
rodu
ced
by
addi
ng o
xyge
n, n
itro
gen,
glu
cose
and
m
iner
als
to a
fun
gus
calle
dFu
sarium
ve
nena
tum
and
ferm
enting
it.
Wha
t it t
aste
s lik
e:It t
aste
s lik
e ch
icke
n in
ter
ms
of it
s le
an, m
eaty
tex
ture
and
mild
m
ushr
oom
yta
ste.
Om
nipo
rk•
Who
mad
e it:O
mni
pork
was
la
unch
ed b
y Rig
ht T
reat
, a
vent
ure
unde
r H
ong
Kon
g’s
Gre
en M
onda
y gr
oup.
Fou
nder
Dav
id Y
eung
is a
n in
vest
or in
Bey
ond
Mea
t w
hich
de
velo
ped
plan
t-ba
sed
chicke
n an
d be
ef, bu
t sa
w a
gap
in t
he m
arke
t fo
r al
tern
ativ
e po
rk.
•W
hat
it is
:A b
lend
of sh
iitak
e m
ushr
oom
s, s
oy, pe
as a
nd r
ice.
Wha
t it t
aste
s lik
e:Su
ccul
ent,
ten
der
and
juicy,
Om
nipo
rkca
n be
st
eam
ed, pa
n-fr
ied
and
deep
-fried
, le
ndin
g itse
lf w
ell t
o Asia
n di
shes
lik
e xi
aolo
ng b
aoan
d sw
eet-
and-
sour
por
k.
JUST
•W
ho m
ade
it:T
he S
an F
ranc
isco-
base
d fir
m w
as fou
nded
by
Josh
Te
trick
and
laun
ched
its
flags
hip
prod
uct,
JUST
May
o—an
egg
-fre
e m
ayon
naise
—in
2013, an
d JU
ST
Egg
in la
te 2
017.
•W
hat
it is
:JUST
Egg
is a
liqu
id
“egg
” is
mad
e fr
om w
ater
, m
ung
bean
pro
tein
isol
ate
and
cano
la o
il.
Wha
t it t
aste
s lik
e:JU
ST E
gg lo
oks, c
ooks
and
tas
tes
just
like
scr
ambl
ed e
ggs, for
min
g flu
ffy
curd
s in
the
pan
. It
can
be u
sed
to m
ake
Fren
ch t
oast
, fr
ied
rice
, qu
iche
s an
d om
elet
tes
but
is no
t re
com
men
ded
for
use
in b
aked
goo
ds.
Tofu
rky
•W
ho m
ade
it:T
ofur
kyw
as in
trod
uced
in
1995 b
y Tu
rtle
Isla
nd F
oods
, a
com
pany
ba
sed
in O
rego
n. S
eth
Tibb
otfo
unde
d th
e co
mpa
ny in
1980 m
akin
g te
mpe
h fr
om s
crat
ch.
•W
hat
it is
:The
veg
etar
ian
turk
ey
repl
acem
ent
is m
ade
from
a b
lend
of
whe
at g
lute
n, o
rgan
ic t
ofu,
cor
n st
arch
, or
gani
c ca
ne s
ugar
and
veg
an n
atur
al
flavo
rs.
Wha
t do
es it
tas
te li
ke:T
ofur
kyis
whe
at g
lute
n-ba
sed,
like
the
moc
k m
eats
com
mon
ly fou
nd in
Asia
n ve
geta
rian
foo
d, s
o th
e ta
ste
and
text
ure
is sim
ilarly
chew
y an
d ta
kes
on t
he fla
vor
of w
hate
ver
it
is se
ason
ed a
nd s
auce
d w
ith.
