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10TH ANNIVERSARY

EVENT

2 Furnitalia, the Philippines’ premier luxury Italian furniture store, celebrated its 10th anniversary with a grand bash, inviting its top principals from Molteni & C, Cassina, Georgetti, Poltrona Frau, and more. I came up with the name “Decennio”, which is 10th in Italian and sounds like design. I wrote the invitations and brochure, as well as the event program and script.

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FURNITALIA

DECENNIO PARTY HOST SCRIPT

(6:50PM) PRELUDE ANNOUNCEMENT OF START OF PROGRAM

ANNOUNCED

ON MIC.

LADIES AND GENTLEMEN, THE PROGRAM WILL START IN 10 MINUTES AT THE 1ST LEVEL

STAIRWAY. THANK YOU.

(7:00PM) PART I INTRODUCTION AND OPENING REMARKS

JOHNNY

LITTON:

GOOD EVENING. DISTINGUISHED GUESTS, LADIES AND GENTLEMEN, THANK YOU ALL

FOR GRACING US TONIGHT WITH YOUR PRESENCE. MANY OF YOU MAY REMEMBER ME, BUT IF NOT, LET ME INTRODUCE MYSELF. I AM JOHNNY LITTON, AND I WILL BE YOUR

HOST FOR THIS EVENING, ALONG WITH MY VERY TALENTED AND BEAUTIFUL NIECE,

MS. ISSA LITTON!

ISSA

LITTON:

YES, THANK YOU, UNCLE JOHNNY! GOOD EVENING EVERYBODY, AND WELCOME TO

FURNITALIA’S BIGGEST-EVER PARTY TO CELEBRATE ITS LANDMARK TENTH

ANNIVERSARY! IF YOU MAY NOTICE ON YOUR INVITATIONS, THE NAME OF THIS PARTY IS CALLED “DECENNIO”. UNCLE JOHNNY, DO YOU KNOW WHY IT’S CALLED

“DECENNIO?”

JOHNNY

LITTON:

I ASSUME IT’S BECAUSE FURNITALIA IS KNOWN AS THE EXCLUSIVE PURVEYOR OF THE MOST PRESTIGIOUS DESIGNER FURNITURE FROM ITALY?

ISSA

LITTON:

VERY CLOSE, UNCLE JOHNNY! IT’S CALLED “DECENNIO” NOT JUST BECAUSE OF

FURNITALIA’S FOCUS ON DESIGNER FURNITURE, BUT ALSO BECAUSE “DECENNIO” IN

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ITALIAN MEANS “DECADE”, WHICH IS THE REASON WHY WE’RE CELEBRATING

TONIGHT!

JOHNNY

LITTON:

THAT’S RIGHT, ISSA! CELEBRATING 10 YEARS OF OPERATIONS IS AN ACHIEVEMENT FOR ANY BUSINESS, BUT MORESO FOR FURNITALIA, SINCE WHEN THEY STARTED,

THERE HAD NEVER BEEN A STORE IN THE PHILIPPINES THAT CATERED EXCLUSIVELY

IN MODERN CONTEMPORARY ITALIAN FURNITURE.

ISSA

LITTON:

YES, FOR MANY FURNITALIA WAS THE FIRST STORE THAT EXPOSED THE PHILIPPINE MARKET TO THE TOP ITALIAN BRANDS. BY CREATING AWARENESS AND DEMAND,

FURNITALIA LED THE WAY IN GROWING THE MARKET FOR DESIGNER FURNITURE. AND

EVEN TODAY, AMID INCREASING COMPETITION, FURNITALIA REMAINS THE PREEMINENT DESTINATION FOR THE BEST AND MOST EXCLUSIVE ITALIAN

FURNISHINGS.

JOHNNY

LITTON:

WE COULD GO ON AND ON, BUT I THINK IT WOULD BE BETTER IF WE LET OUR LOVELY AND GRACIOUS HOSTESS DO THE TALKING. LADIES AND GENTLEMEN, TO DELIVER THE

EVENING’S OPENING REMARKS, PLEASE GIVE A WARM WELCOME TO FURNITALIA’S

OWNER, MANAGING DIRECTOR, AND DRIVING FORCE, MY GOOD FRIEND, MRS. FLORENCE KO!

OPENING

REMARKS

FLORENCE KO

MRS. FLORENCE KO DELIVERS HER OPENING REMARKS

PART II KEYNOTE SPEECH

JOHNNY

LITTON:

THANK YOU, MRS. FLORENCE, FOR THAT VERY INSPIRING AND WONDERFUL SPEECH!

NOW, ISSA, LET ME ASK YOU, WHAT COMES TO YOUR MIND WHEN YOU THINK OF

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ITALIAN CONTEMPORARY FURNITURE?

ISSA

LITTON:

WELL UNCLE JOHNNY, FOR ME WHAT STRUCK ME THE MOST WAS ITS BEAUTY AND

ELEGANT DESIGN. ITALIAN FURNITURE IS KNOWN FOR INNOVATION AND CREATING NEW LOOKS, SHAPES, AND FORMS THAT BECOME THE NEXT WORLDWIDE STANDARDS

OF STYLE AND SOPHISTICATION.

JOHNNY

LITTON:

WELL SAID, ISSA! I AGREE WITH YOU, BUT FOR ME PERSONALLY ITALIAN FURNITURE IS

ALL ABOUT BESPOKE CRAFTSMANSHIP AND ATTENTION TO DETAIL, AND USING THE FINEST MATERIALS TO GET THE BEST QUALITY. YOU CAN REALLY SEE AND FEEL THE

DIFFERENCE OF AN ITALIAN-MADE PIECE OF FURNITURE.

ISSA

LITTON:

WELL, I DON’T THINK WE DISAGREE AT ALL, UNCLE JOHNNY. AND I THINK THAT WE CAN BOTH AGREE THAT FURNITALIA HAS BEEN A BIG FACTOR IN BUILDING

RECOGNITION AND PRESTIGE FOR ITALIAN FURNITURE HERE IN THE PHILIPPINES.

JOHNNY

LITTON:

I WHOLEHEARTEDLY CONCUR, ISSA, AND I THINK OUR NEXT SPEAKER TONIGHT WOULD SAY THE SAME. LADIES AND GENTLEMEN, TO DELIVER HIS KEYNOTE SPEECH,

PLEASE WELCOME TO THE STAGE OUR GUEST OF HONOR, THE ITALIAN AMBASSADOR

TO THE PHILIPPINES, HIS EXCELLENCY LUCA FORNARI!

KEYNOTE

SPEECH

LUCA

FORNARI

AMBASSADOR FORNARI DELIVERS HIS KEYNOTE SPEECH

PART III INTRO OF ITALIAN REPS

ISSA

LITTON:

THANK YOU, AMBASSADOR FORNARI, FOR YOUR ENLIGHTENING WORDS. MAY WE ASK

HIS EXCELLENCY TO PLEASE REMAIN FOR THE EVENING’S TOAST.

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NOW, UNCLE JOHNNY, FURNITALIA IS FAVORED FOR ITS AMAZING SELECTION OF THE

MOST FAMOUS NAMES IN ITALIAN FURNITURE, SO I THINK IT’S ABOUT TIME WE

INTRODUCE OUR AUDIENCE TO SOME OF THEM.

JOHNNY

LITTON:

YOU’RE RIGHT, ISSA. FOR ITS LANDMARK 10TH ANNIVERSARY, FURNITALIA HAS

GRACIOUSLY INVITED REPRESENTATIVES OF THE TOP ITALIAN FURNITURE COMPANIES

TO COME JOIN OUR CELEBRATION TONIGHT. WE ARE VERY PLEASED THAT THEY HAVE

SUPPORTED US AND COME ALL THE WAY HERE TO BE WITH US, TO ENJOY OUR HOSPITALITY AND GIVE US THEIR VERY UNIQUE AND PERSONAL PERSPECTIVE OF

THEIR BRANDS.

SO WITHOUT FURTHER ADO, ISSA IF YOU PLEASE?

ISSA

LITTON:

YES THANK YOU, UNCLE JOHNNY.

LADIES AND GENTLEMEN, ON BEHALF OF FURNITALIA, IT IS MY PLEASURE AND

PRIVILEGE TO INTRODUCE TO YOU OUR ESTEEMED GUESTS FROM ITALY. WHEN I CALL

YOUR NAME, WE INVITE YOU TO COME JOIN US HERE FOR THE TOAST. [HOST WILL GESTURE TO REPRESENTATIVE AS SHE CALLS THEM]

FROM MOLTENI & C, [POSITION] [NAME].

FROM GIORGETTI, POSITION] [NAME].

FROM POLTRONA FRAU, POSITION] [NAME].

FROM CASSINA, POSITION] [NAME].

FROM PENTA, POSITION] [NAME].

WE ALSO HAVE OUR FRIENDS

FROM FLEXFORM, [POSITION] [NAME].

FROM FIAM, [POSITION] [NAME].

AND LAST BUT NOT LEAST, FROM MOBILIDEA, [POSITION] [NAME].

LADIES AND GENTLEMEN, PLEASE JOIN ME IN WELCOMING FURNITALIA’S BRAND

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PARTNERS WITH A WARM ROUND OF APPLAUSE!

[APPLAUSE]

PART IV TOAST

JOHNNY

LITTON:

THANK YOU, ISSA. MAY WE NOW CALL ON THE OWNERS OF FURNITALIA, MR. AND MRS.

WILLIAM AND FLORENCE KO, TO JOIN THE AMBASSADOR AND OUR ITALIAN GUESTS FOR THE TOAST?

[JOHNNY AND ISSA LITTON, WILLIAM AND FLORENCE KO, AMBASSADOR FORNARI AND

THE ITALIAN BRAND PARTNERS EACH GET A GLASS OF WINE FOR THE TOAST]

LEADER OF

TOAST:

A TOAST, TO FURNITALIA’S 10TH ANNIVERSARY, TO CONTINUED FRIENDSHIP BETWEEN

ITALY AND THE PHILIPPINES, AND LA DOLCE VITA FOR ONE AND ALL!

REPLY BY ALL

SALUTE!!

PART V START OF COCKTAILS

JOHNNY

LITTON:

LADIES AND GENTLEMEN, FOR FURNITALIA’S 10TH ANNIVERSARY PARTY, WE HAVE PREPARED A SPECIAL EXPERIENCE FOR OUR GUESTS. WITHIN THE GROUND FLOOR,

MEZZANINE, AND SECOND FLOOR THERE WILL BE VARIOUS FURNITURE SHOWCASES

OF MANY OF FURNITALIA’S MOST CELEBRATED BRANDS. WE INVITE OUR GUESTS TO VISIT ALL THREE LEVELS TO DISCOVER THE MANY FINE PIECES OF ITALIAN FURNITURE

THAT FURNITALIA HAS TO OFFER.

ISSA

LITTON:

YES, UNCLE JOHNNY. OUR ITALIAN REPRESENTATIVES WILL ALSO BE ON HAND AT THE SHOWCASES TO TALK TO GUESTS AND HELP THEM APPRECIATE ALL THE

QUALITIES AND FEATURES OF THEIR BRAND’S SELECTION OF FURNITURE.

ASIDE FROM THE SHOWCASES THERE WILL ALSO BE VARIOUS BANQUET STATIONS ON

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ALL LEVELS WHERE GUESTS CAN ENJOY A VARIETY OF SUMPTUOUS CUISINE AND

BEVERAGES, COURTESY OF OUR AMAZING CATERER MS. MARGARITA FORES AND

CIBO RESTAURANT!

JOHNNY

LITTON:

AND FOR ENTERTAINMENT, WE ARE VERY PLEASED TO TELL YOU THAT THE VERY

BEAUTIFUL AND SEXY ACTRESS SOLENN HEUSSAF WILL BE SHOWING US ONE OF HER

MANY OTHER TALENTS AS SHE SINGS FOR US TONIGHT AT THE SECOND LEVEL.

ISSA

LITTON:

BUT BEFORE YOU GO OFF TO VISIT THE SHOWCASES, WE WOULD JUST LIKE TO MENTION THAT NO ONE WILL GO HOME EMPTY-HANDED TONIGHT.

AN HOUR FROM NOW THERE WILL BE A SPECIAL RAFFLE WHEREIN TWO LUCKY GUESTS WILL WIN [BLANK] AND [BLANK], COURTESY OF [SUMMIT MEDIA].

NOT ONLY THAT, ALL GUESTS WILL RECEIVE A SPECIAL FURNITALIA DECENNIO SOUVENIR TO HELP MAKE THIS NIGHT AN EVENT TO REMEMBER.

JOHNNY

LITTON:

OUTSTANDING NEWS, ISSA! SO WITHOUT FURTHER ADO, LADIES AND GENTLEMEN,

YOU MAY GO AROUND THE BUILDING TO SAMPLE THE CUISINE AND VIEW THE FURNITURE, JUST BE BACK HERE AFTER AN HOUR FOR THE RAFFLE!

START OF

VIEWING

GUESTS ROAM AND MINGLE IN FURNITALIA’S 3 LEVELS, VIEWING THE SHOWCASES,

SAMPLING THE CUISINE, AND ENJOYING THE ENTERTAINMENT.

(9:30PM) PART VI RAFFLE, END OF PROGRAM, AFTERPARTY

ISSA

LITTON:

LADIES AND GENTLEMEN, IT IS NOW TIME FOR US TO ANNOUNCE THE WINNERS OF OUR 10TH ANNIVERSARY RAFFLE!

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JOHNNY

LITTON:

YES, ISSA.. WE WILL HAVE TWO LUCKY WINNERS TONIGHT FOR THE RAFFLE.

THE FIRST WINNER OF A [BLANK] COURTESY OF [SUMMIT MEDIA] IS NONE OTHER THAN ____________________! [WAIT FOR WINNER TO COME ONSTAGE AND COLLECT PRIZE]

THE SECOND WINNER OF A [BLANK] ALSO COURTESY OF [SUMMIT MEDIA] IS THE VERY LUCKY _______________! [WAIT FOR WINNER TO COME ONSTAGE AND COLLECT PRIZE]

CONGRATULATIONS TO BOTH OUR WINNERS!

ISSA

LITTON:

LADIES AND GENTLEMEN, WE HAVE COME TO THE END OF OUR PROGRAM. BUT DON’T WORRY AS THE AFTERPARTY WILL CONTINUE ON AS WE HAVE THE AMAZING RHYTHM

METHOD BAND AT THE MEZZANINE TO PROVIDE MUSIC AND ENTERTAINMENT FOR THE

REMAINDER OF THE EVENING. AND PLEASE DON’T FORGET THAT ALL GUESTS WILL EACH RECEIVE A FURNITALIA DECENNIO SOUVENIR, WHICH YOU CAN GET AT THE

REGISTRATION BOOTH.

JOHNNY

LITTON:

YES, PLEASE STAY FOR THE AFTERPARTY! THIS IS JOHNNY LITTON AND ON BEHALF OF MY NIECE ISSA AND OUR GRACIOUS HOST MRS. FLORENCE KO, THANK YOU FOR

JOINING US IN OUR GRAND CELEBRATION OF FURNITALIA’S 10TH ANNIVERSARY!

LADIES AND GENTLEMEN, GOOD NIGHT AND LET’S PARTY!

END OF PROGRAM