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A “Cause Marketing” Partnership Program
Sustainable Fundraising Solution
Traditional Fundraising
Generosity of others Major effort Limited time
Modest return
Does your fundraising look like this ?
Fundraising Criteria
Fulfill mission
Promote involvement
Do no harm
What if Fundraising could..
Provide a consistent revenue stream
Minimize effort in planning and
staffing
Offer a way for everyone to get
involved
Cause-Targeted Marketing
All of us currently buy Home and Health Care products Food and Grocery items
Why not change brands?Cone Cause Study in 2008, found 79% of Americans would switch brands to support their cause
Similar Philanthropy Successes
1976 Marriott / March of Dimes1979 Famous Amos Cookies / Literary Volunteers of
America1982 Paul Newman / Newman’s Own
(has donated over $265 million to charity)
In 2006 Shaklee introduces a new concept for non-profits
Candidates for Redirected Spending
• Average family spends $25 to $100 a month
• That’s up to $1200 every year(2004 GuideStar survey)
• Household Cleaners• Personal Care • Vitamins• Weight Loss Systems
Over 300 product choices
LOYALTY THROUGHQUALITY!
HEALTHY BEAUTYNatural-BasedPERSONALCARE & BeautyProducts
HEALTHY NUTRITION
Feel Betterin 30 Days or Your
Money Back
HEALTHY HOMESafe for you,
your home,and your planet™
GET CLEAN™
HEALTHY WEIGHT RevolutionaryCINCH™Inch Loss Plan!
AIR AND WATERTREATMENT
Shaklee - a 50+ year old Company
ProductsUnconditionallyGUARANTEED!
#1 natural nutrition company in the U.S.! Over $250 million invested in research &
development and clinical testing Over 83,000 tests for product quality annually 90 published peer-reviewed clinical studies
UNLIMITED FUTURE!!!
CLIMATE NEUTRAL™First company in the world to be Climate Neutral™ certified, totally offset C02 emissions, resulting in a net zero impact on the environment.
A 50-YEAR HERITAGEFounded by Dr. Forrest C. Shaklee in 1956Sold over 500 million productsOne of the first biodegradable nontoxic cleaners – Basic-H®
Immediate Benefit
One example is switching to the Get Clean™ Starter Kit:
• Eliminates 108 pounds of packaging waste from landfills
• Eliminates 248 pounds of greenhouse gases
• Environmental Equivalent to Planting 10 Trees
MAKE A DIFFERENCE!
Impact When 12 Families “Get Clean”
Impact when 100,000 Families “Get Clean”
How does this work ?
1. Non-profit enrolls in the program
2. Shaklee creates a dedicated and secure shopping website
3. Promote the program to supporters of your cause
4. Supporters and others use your secure online shopping site to redirect monthly spending
5. Organization receives income from this redirected spending
Fundraising Potential
Shaklee non-Profit Model:Traditional For-Profit Model:
8% to 34%1% to 5%
Redirecting Household Spending of $100/month
25 Members & Families redirecting purchases of $100
[ $6,000/year potential ]
25 families @ $100/month = $2500 in spending
x 20% commission $500 monthly bonus
Redirecting Household Spending of $100/month
Members & Families redirecting purchases of $100100 families @ $100/month = $10,000 in spending x 34%
commission $3400 monthly bonus
500 families @ $100/month = $50,000 in spending x 34%
commissions $17,000 monthly bonus
[ $204,000/year potential ]
[ $40,800/year potential ]
Organization’s Cost
Shaklee has a history of innovation backed by strong
commitment. We believe partnering with your
organization will ensure your continued success…
Therefore – all costs are waived to set up and
sustain the program
$ 000.00
Organization’s Commitment
Become an active supporter of the Shaklee non-profit program
Redirect your spending every month
Promote the program to supporters
Shaklee’s Commitment Maintain secure online presence
Extensive promotional & educational marketing materials for your use
Provide a back office accountability site for program management
Deliver 100% guaranteed, safe and healthy products
A fundraising partnership of social
engagement and global citizenship.
“win for the planet”
“win for the non-profit”
“win for Shaklee”