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Fundraising
Online Giving Continues to Grow
• Direct mail still rules in the fundraising world, but online fundraising continues to grow. Since 2009 most nonprofit sectors have seen double-digit growth in online fundraising.
• Nonprofits have figured out how to boost online fundraising results. From 2010 to 2011 fundraising via the Internet grew by just over 13%.
• Although online giving only accounts for 6.3% of total giving it’s an important channel for more than just raising funds. The web is a great channel for acquiring new donors who are younger and have higher net worth. Don’t be deceived by the seemingly small number.
• Online Donors are Worth More.• Donors Are Getting More Comfortable Giving
Online• The largest gift given in 2011 was $260,000.00
and over 87% of nonprofits had at least one gift of $1,000.00 or more.
Online Fundraising Isn’t Just for Kids
• Another common misconception is that folks online are younger. Although that may be generally true it isn’t stopping 30-60 year olds from giving their first gift on the web. As you can see in the data below, in 2010 more 25-64 year olds gave their first gift online vs. giving it offline. The 65+ stuck to offline sources as expected.
Donors by Age
How can you acquire new donors online?
1. If somebody is on your site, they already taken the first step for getting involved. To convert them into a donor, you must not only make their experience on your site a good one, you must also build their trust and give them opportunities to get involved
2. Make your site donor friendly. A short, crisp version of your mission statement. Clearly convey on your home page what you do,how you do it, and why. Keep it short, including a link to more details for those who are interested
3. Make the ask! Again, the basic rules of fundraising apply online – it can take frequent “asks” in order to receive a gift.
Most successful organizations put attractive membership offers or compelling appeals on their home page as well as including a Donate or Join link in the navigation on every page.
4. Collect email addresses.
Two easy ways to raise more money at your next fundraising
event We’ve all heard of the 80/20 principle – the idea that 20% of your efforts result in 80% of your successes, and vice-versa. This rule holds up for fundraising, and for fundraising events. If you want to raise more at your next event, you need to focus on the 20% of your event fundraising tactics that will result in 80% of your revenues. Today, I want to talk a little about the simplest of all strategies: focusing your time and energy on what matters most for your event.
Event Focus #1: SponsorshipsWhen your club is planning its revenue streams for your fundraising events, where do you focus most of your energy? If you are spending most of your time trying to figure out how to sell more tickets or how to find more silent auction items, you’re missing the largest prospective source of revenue for your event: sponsorships.Smart non-profits raise 60-80% of their event revenue from sponsorships, and fill-in the rest with ticket sales and add-ons, like auctions and raffles. Sponsors provide more bang for your buck, and more possibilities for your limited fundraising time.I’d rather find one $1,000 sponsor and have to give away 100 $5 tickets to fill the room than sell those tickets at the expense of finding sponsors. Start your efforts to find sponsors as early as possible, and worry about filling the room after all of your sponsorships have been sold.
Event Focus #2: Event CommitteeYour event committee is a prime example of the 80-20 rule.Every host committee I have ever been involved with has resulted in 20% of the committee raising 80% of the money for the committee as a whole. If you have 20 people on your committee, chances are that around 4-5 of the members are the ones who are really driving the fundraising by selling sponsorships and tickets.
If you are running the same event year in, year out, capitalize on this fact by constantly (but subtly) dropping the lowest-producing 10% from your committee (perhaps by putting them on a “volunteer committee” that doesn’t do much of anything but also doesn’t take up much time for your staff) and constantly adding top new prospects to the event committee.
Do this year after year, and before you know it, you’ll have a committee full of doers, and be raising far more for your event than you previously thought possible.
Wash for a Cause
http://www.washforacause.com/MarshfieldKiwanis
• For every $10 donated, a single use car wash certificate will be emailed to you for a regular or basic wash that can be redeemed at one hundred car washes across New England including Briteway Car Wash on RT 139. If you donate $30, you will receive 3 certificates, if you donate $50, you will receive 5 certificates. You must specify the car wash location to be redeemed when purchased. The certificate is for a basic or regular wash and can be upgraded to a higher wash package at many of the participating car washes for a small fee. Half of the proceeds after processing and administrative fees will go to the charity. Certificates expire 6 months after date of purchase.
• http://www.washforacause.com• Contact : Adam Korngold • [email protected]
Florist- One
http://www.floristone.com/index.cfm?source_id=aff&AffiliateID=2011014676
Florist One® is a leading national florist and offer the highest paying, best performing affiliate program in the industry.•They pay a commission rate of 20% on all flower sales. •Their high commission rates are backed by high conversion rates – your traffic will convert into more sales.
http://www.floristone.com/florist-one-affiliate-program.cfm
Contact: [email protected]
Flower PowerFundraising just got a whole lot easier! Now you can run a Flower Power fundraiser, from start to finish, completely online! No more door-to-door sales or unwieldy distribution events. To run an online program all you need to do is set up an account and customize your special landing page. From there, we'll do the rest, from sending emails to generate sales to shipping flower bulbs directly to your customers. We offer 50% profit on every sale, a 100% money-back guarantee, and our pledge to deliver the best quality bulbs available.
How It Works:Your organization receives 50% profit on every sale.You get to create a special home page showcasing your organization's goals.We have an easy-to-use email system and Facebook utility that allows you to invite friends and family members to make purchases.For a flat $5 shipping fee per delivery address, Flower Power will ship any order directly to your supporter no matter how much they purchase.You’ll receive your profit checks monthly once shipping begins.We’ll walk you through every step of setup ensuring you have your easiest, most successful fundraising event ever!
Contact [email protected]
Pee-Jays FruitExpand your sales and customer base by supplementing your brochure sales with our FreshFruitOrder.org e-commerce program. You will have access to your own customizable e-commerce website that allows your customers to easily purchase fruit with a credit card. Less money for you to collect and you can boost your profits! As chairperson you will have access to your dashboard that will allow you to track sales and update your website.Plus, you can further expand your fundraising opportunities beyond your local area with our “Pee Jay’s Direct” Holiday Gift Shipping program! Now your friends and family across the country can support your organization or school fundraiser by sending delicious, fresh fruit to friends and family and have it delivered right to their front door, complete with a personalized gift card. Your customers can choose from a wide selection of fruit packages to find the ideal gift for everyone on their holiday list.
http://peejays.org/products/
1-800-847-6141
Auction-OnlinePlan and run your fundraising events with our all-in-one auction management solution
Auction Manager Pro helps you get more items, attract more bidders and raise more money before, during and after your eventBeforeQuickly build a unique home page for your auctionAccess planning tools, tips, checklists, timelinesPrint bid sheets and your auction catalogAccept cash donations onlineSell tickets onlineAllow early bidding online
https://www.biddingforgood.com/online-auction-services/how-it-works.html
Horse Racing
Bring the excitement of the horse racing track to your next big fund raising event with our horse racing kits! – The easiest fundraiser you will ever run.
Armchair Races is the charity fundraising name to remember when planning your next fund raiser. We are the company with over 40 years of service to satisfied customers worldwide. Our film library cannot be matched. We take pride in leading the field with new and up to date filming of thoroughbred, harness and greyhound racing, produced exclusively by Armchair Races on 16 mm film, video, and DVD formats in brilliant color and narrated by top horse racing announcers. We are an exciting and profitable charity fundraising idea. We're the one to catch, furlongs ahead of our competitors.
http://www.armchairraces.com/
Dillstar Productions
Fundraising and CharityOur format of interactive theater allows for charity pricing, reaping the great benefits for the designated cause! We can include in any of our productions other fundraising efforts you may have planned for the evening! Our actors aren’t just trained in the art of entertainment, but can also be used to help you promote your cause throughout the evening in a variety of ways. It’s like having your very own fundraising staff right on the premises!
http://comedywedding.com/shows/
Julie Allen~ Events Manager Office: 800-944-5639Fax: [email protected]
Fundraising.comInnovative, simple and free.A free Online Fundraiser is a smart and surprisingly easy way to raise money for your cause. Sell popular magazines and other proven fundraising products through an online store and keep up to 40%* of the sales.
http://my.fundraising.com/HowItWorks.aspx
