Want to Fundraise for Gem Legacy? Here’s how to Get Started!

Initiative Marketing Plan Goal Fundraising Plan

1. Pick an Initiative Þ Select an initiative supporting kids, education, or entrepreneurship that

you think will resonate most with your audience and cause them to contribute.

Þ We often have funds working toward a specific goal. You can tag team

with others to work toward a larger goal. In 2019, we are fundraising for the Arusha Gem Cutting School Transformation and the 2019 Fall Mwatate Children's Home School Fees.

2. Pick a Goal Þ Once you have selected an initiative, decide what you would like the

money to be used for. This varies for each initiative, but we have given some general guidelines of ongoing needs below.

Mwatate Children’s Home School Fees Kitarini Primary School Teacher Housing Gemological Training Supplies and tools for distribution Gem Faceting Training New machines, laps, tools Precious Women Mine Maintenance and repair of compressor Tools & Equipment Dynamite, new power tools Communities & Families Food, medical bills, etc.

Þ We recommend starting with an amount that feels possible to you, but will still challenge you and your clients!

1 3 2 4

KIDS

EDUCATION

ENTREPRENEURSHIP

Þ Please visit our website or contact us to find a fundraising goal (monetary

amount and what the amount should be used for) that works for you.

3. Pick a Marketing Plan Þ You’ll want a marketing style that fits your store, brand and style of

storytelling. We want to help you incorporate Gem Legacy into the existing brand storyline you’re communicating.

Online Presence

Þ Share Gem Legacy social media posts or create your own with Gem Legacy images

Þ Promote Gem Legacy logo, name and/or story on your website Þ Fundraise through Facebook donations or other online platforms for a

fund of your store’s choosing or creation In-Store / Tangible Stories

Þ Create a display of Gem Legacy storytelling tools, pictures, poster boards, signs, and information to spark conversation with your clients

Þ Display the Gem Legacy donation tin on your counter (order here) Þ Display African items (see Fundraising Plan “Auctions, Raffles, and

Sales”) for sale and all proceeds return to Gem Legacy Þ Choose a wall(s)/window(s) of your store to fill with Gem Legacy cards;

every donation of $25 or more gets a card with the donor’s name hanging on wall(s) or window(s)

Þ Display a map of Gem Legacy’s initiative locations on your wall Þ Play video or slideshow (powerpoint or mp4) on your store TV

Mass Media & Community Involvement

Þ Speak at your local Rotary, Knights of Columbus, networking, etc. group about Gem Legacy and your fundraising (pre-made slideshow)

Þ Speak at a local school to the student body during a charity week Þ Share the story of Gem Legacy and your fundraising with the press:

radio, TV, magazine, newspapers, etc. (press release) Þ Launch a pen pal program between a local elementary school and one

of the Gem Legacy student programs (school or orphanage)

4. Pick a Fundraising Plan Þ You’ll want a fundraising style that fits your goal, store, and clients. We

want to help you use your marketing plan to drive traffic into your store to hear more about Gem Legacy and donate as a natural result.

Add with Every Sale

Þ Advertise that a portion of the proceeds from each sale (or one brand, for one week or month) returns to Gem Legacy

Þ Ask for $20 extra on every sale to go toward your store’s fund Þ Offer a donation match program so your company will match the

amount of any donation made by a client Auctions, Raffles, and Sales

Þ Grassroots Fundraising: car wash, bake sale, bottle drive, food cookoff, restaurant giving event

Þ Raffle a piece of jewelry or service by selling tickets online and in-store Þ Host a 5K in your community to walk or run to raise money for a Gem

Legacy initiative Þ Sell African items (beaded bracelets, stuffed animals, coasters, rough

gem specimens) and donate all proceeds to Gem Legacy (see pictures below)

African Handicrafts Fundraiser We have found great success fundraising with items made in Arusha, Tanzania. The donor feels they have received something for their donation, it supports the local economy, and the donor takes home something that reminds them of you, your store, and your story! Please contact us to order. Beaded Bracelets: $3 each, suggested retail: $20 each

Stuffed Animals: $4 each, suggested retail: $20 each

Set of 6 Beaded Coasters: $5 each, suggested retail: $20 each

In-Store Events Þ Host a wine, beer, or bourbon tasting in your store and sell tickets

with proceeds going to Gem Legacy Þ Host a drive to collect items for a Gem Legacy school or orphanage:

used books, new or lightly used shoes, new or lightly used toys, new pajamas (sample launch press release and sample completion press release)

TESTIMONIALS from Jewelry Business Owners

“Gem Legacy gives the DEBRA NAVARRO Watu Collection validation and credibility with first-hand accounts of measurable change on the ground in East African Mining Communities. It is not just sending money over to East Africa, but aiding in real change. It connects the end consumer with a larger purpose than themselves. By wearing an artfully crafted, ethical piece of jewelry from DEBRA NAVARRO (our customers) are directly impacting the lives that unearth the gemstones used in our jewelry. The bonus is that they now have an exceptional piece to commemorate the change.” Margueriette Hutchison, Debra Navarro Jewelry “Partnering with Gem Legacy has given us the tools to educate our clients about a world far different from their own. Bringing to life the birth of a gemstone and all the people impacted by gems has piqued our clients’ imaginations, resulting in engaging conversations, generous donations, and increased sales of colored gemstones. We did it with baby steps…a small gift with every donation of $15 or more toward the Precious Women Mine and within just a few months raised over $3000. It allows our clients to be involved in a cause halfway around the globe and yet feel close to the source of colored gems. We still get asked about Esther and how she likes her compressor!” Chrysa Cohen, Continental Jewelers