FUNDRAISING FOR FUNDRAISING FOR AGRICULTURE, EDUCATIONAGRICULTURE, EDUCATION

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Thomas A. FretzExecutive Director, NERA

There’s no Fundraising Success without ….

• Relationship and Involvement with the Donor

• Good public relations• Trust and Respect – Internal and External• Teamwork – No one person gets the $$$• Positive Attitude• People give to help People

What makes for successful fundraising?

• It’s about relationship building• It’s about the experience• If you do a good job with your mission,

you will do a good job with fundraising and will be successful

Basic Principles of Fundraising

• Institutional Planning – Objectives set first (Need to know and establish your institutional goals)

• Deans and Development Officers are key to planning

• Key volunteer leadership required from the start• Commitment of the Dean

Basic Principles of Fundraising

• Goals must be current, clear, believable, realistic and salable

• It’s about relationship building• People give to help people, fulfill dreams,

and do good• Important to show a faculty/staff

commitment

Evaluate

Identification of Prospective

Donors

Strategize

VisitQualify

Involve

Solicit

Steward

The Fund-Raising Process

Advancement vs. Development

• Public Relations• Government Relations• Alumni Relations• University Relations• Publications• Development

Capital / Comprehensive Campaigns

• Campaign Mode – focused– Planning– Goal setting– Marketing– Communications

Motivation for Gift Giving

• Commitment to the Institution – a sense of belonging

• Gratitude• Responsibility• Belief in project• Desire to Memorialize or Honor

Motivations for Gift Giving• Recognition• Immortality• Guilt• Leverage• Tax deductions• Power

Fund-Raising Programs• Students – Inform and Educate; involve in a

senior project• Young alumni – lower level annual fund • Middle-aged Alumni – Donor society; Major

gift prospects; Campaign leaders• Older Alumni – Trusts and Bequests;

Alumni leadership