Water kit to help a family in an emergency or natural disaster

to collect, store and even purify water.

Mosquito nets for five families to protect them from malaria.

Malaria kills one child in Africa every 30 seconds.

A UNICEF school-in-a-box to help at least 40 children

continue their education in times of emergency and conflict.

A water pump to help provide clean, safe drinking water

for a whole community.

Large tent that can be used for a temporary school

or health centre.£1,125

£316

£150

£20

£8

How your fundraising could help

Watch the

match

Live on ITV

on 27 May.

Keep It Up for Soccer Aid and help UNICEF save and change children's lives

Pho

tos

© U

NIC

EF

UK

12/F

irouz

abad

i

unicef.org.uk #keepitupCharity No. 1072612

Keep It Up for Soccer Aid and help UNICEF save and change children’s lives.

...be nice to mum

...twirl a hula hoop

...cycle to work

...juggle oranges

1

The challenge

2

3

Every minute of every day, children die from common causes like measles, diarrhoea and malaria. Millions of children don’t go to school, have food, shelter or clean water. Children all over the world suffer from violence, abuse and discrimination, are forced to work in dangerous conditions and denied the chance to play. It shouldn’t be like this. This shouldn’t happen to children. Join the team, take part in Soccer Aid 2012 and Keep It Up for UNICEF.

Take part

What can you Keep Up?

…staying silent…twirling a hula hoop…not eating chocolate…hopping on one leg …doing the neighbours’ gardening

How long can you Keep It Up?

Where can you Keep It Up?

At home, school, work, the local playground or sports club, there’s no limit to where you Keep It Up.

1 minute – How many ‘keepy uppys’ can you do? Even if you drop the ball, just keep on going!

1 day – Ask your friends to sponsor you to be silent or to make them tea all day.

1 week – Read as many books as you can, or make your bed every day for mum and dad.

Whether you raise £20, £200 or £2,000, you will be part of a nationwide event that makes a massive difference for children around the world.

Choose your challenge. Use your imagination, and get a little help from our friends online at unicef.org.uk/keepitup

Get sponsored. Set up your very own personalised online fundraising page. (You can even post your own photos.) Go to fundraise.unicef.org.uk

Spread the word. Tell as many people as you can about your challenge, including your family, friends, teachers, or colleagues, by:

• speaking to them • posting about it on Facebook or setting up a group • writing about it on Twitter using the hashtag #keepitup • asking your local radio station or newspaper to cover your story.

See our helpful tips at unicef.org.uk/keepitup

Enjoy taking on your challenge. Take photos or videos and upload to share your ideas and inspire others to Keep It Up at unicef.org.uk/keepitup

Send in the money you have raised for UNICEF. If you set up your personalised online fundraising page, we have already received your sponsorship money. If you used the sponsorship form, see inside for how to return your money.

What’s next?

Any questions? We can help you with ideas and information, please email keepitup@unicef.org.uk

1

2

3

4

5

Challenge yourself to

do something different.

Whatever you keep up,

join the team and

raise money for

vulnerable children

around the world.

Challenge

your family,

friends or

colleagues!

Keep it up - A3 leaflet AW.indd 1 12/04/2012 17:56

Make your fundraising as easy as possible by creating your very own online personal fundraising page. Go to fundraise.unicef.org.uk

Or, use the sponsorship form opposite to collect sponsorship in cash. Make sure you fill in all your details below (and those of your sponsors) and then follow these easy steps.

• Cut along the dotted line below. (Have you completed all the details?)

• Pay the money raised into your bank account, and write a cheque for the amount raised to UNICEF UK. Please write your name and KEEP IT UP on the back of your cheque.

• Pop your form and cheque into an envelope and send it to us at UNICEF UK, FREEPOST NAT 20886, SSDT Dept., Billericay CM12 0BR. (You can help us support more children by using a stamp and sending your form and cheque to UNICEF UK, Kingfisher House, 2 Woodbrook Crescent, Billericay CM12 0EQ.)

Your title Your name

Your date of birth (if under 18)

Organisation/Company/School (if applicable)

Your address

Postcode

Telephone

Email

Please keep me updated about UNICEF UK activities and appeals by email.

Please keep me updated about UNICEF UK activities and appeals by text message.

Please keep me updated about UNICEF UK activities by post.

Date of your Keep It Up event

Total amount raised

I have also used My Fundraising. My page name is

What is Gift Aid?

You can make your sponsorship to UNICEF UK go even further – at no additional cost to you. Simply tick the box in the Gift Aid column, so that UNICEF UK will receive an additional 25p for every £1 you have donated. This is because the UK government’s Gift Aid scheme allows UNICEF UK to reclaim tax on donations. For more information on Gift Aid, please go to unicef.org.uk/giftaid

Full name

Home address

Amount received

Post code

Date received

Amount pledged

Gift AidGet sponsored

For more copies, please photocopy or download at unicef.org.uk/keepitup Thank you!

Registered Charity No. 1072612

Make sure you include your full name and postcode to add Gift Aid. Don't forget to tick the box too.

My story

Buy tickets to

watch the match

live at Old Trafford

at unicef.org.uk/

socceraid

Keep It Up and raise money for UNICEF and you can help children like Marvin, 13, who lives on the streets in Nairobi, Kenya.

Marvin doesn’t go to school and he has to collect scrap metal from rubbish dumps to earn enough money to survive. He used to live with his grandmother, but their house was burnt down during violence after the elections.

Thanks to the support of UNICEF and a partner organisation, Marvin now goes to a drop-in centre in Dagoretti, in western Nairobi, where he can eat two free hot meals each day, shower and wash his clothes and play in a safe environment. He even has his own vegetable patch at the centre, where he learns how to grow food and eat healthily. Marvin really loves to learn new things and with the centre’s help, he hopes to be able to go back to school.

It is thanks to you that UNICEF can help children like Marvin. All children have the right to have food, clean water and shelter, go to school and be able to feel safe and play. You can help make this a reality.

Challenge yourself to do something different. Get sponsored for whatever you keep up to raise money for children.

To see more of what we do, go to unicef.org.uk

Keep It Up forms part of Soccer Aid 2012, a one-off football match between football legends, supporters and celebrities to raise money for UNICEF to save and change children's lives. The match is to be broadcasted live on ITV1 on 27 May. Discover who is playing at unicef.org.uk/socceraid

You can join the UNICEF team too, but you don’t need to be a football fan to take part. Instead, use your imagination to come up with ways that people can sponsor you to Keep It Up.

UNICEF relies entirely on donations to support our vital work for children. We don’t receive any money from the UN budget.

Find Soccer Aid and UNICEF UK on Facebook and Twitter.

Whatever you do, Keep It Up for Soccer Aid and help UNICEF save and change children's lives.

Keep it up - A3 leaflet AW.indd 2 12/04/2012 17:56

change children’s livesHelp us save and

Registered Charity No. 1072612

#keepitup

© U

NIC

EF/

HQ

10-0

727/

LeM

oyn

e

Keep it up - A3 poster AW.indd 1 10/04/2012 18:03

Registered Charity No. 1072612

change children’s livesYou’ve helped save and

#keepitup

for UNICEF

© U

NIC

EF/

HQ

05-0

316/

Est

ey

Keep it up - A3 poster AW.indd 2 10/04/2012 18:04

Whatever you keep up, Keep It Up for Soccer Aid.

Keep it up - C5 envelope AW.indd 1 10/04/2012 15:30

unicef.org.uk#keepitup

If undelivered please return to: UNICEF UK, 2 Kingfisher House, Woodbrook Crescent, Billericay CM12 0EQ Printed on 100% recycled paper

Registered Charity No. 1072612

Help save and change childrens lives.

Keep it up - C5 envelope AW.indd 2 10/04/2012 15:30

#keepitup

Sweepstake

1

2

3

Registered Charity No. 1072612

Guess when the winningSoccer Aid goal will be scored

How to play

Choose when you think the winning goal will be scored and write your name in one of the

corresponding boxes below. (We recommend donating £1 or £2 – half of your donation will go to Keep It Up for Soccer Aid and help save and change children’s lives, and half will go to the winner of the sweepstake.)

Increase your chance of winning by donating for more than one box.

Watch the Soccer Aid 2012 match live on ITV1 on Sunday 27 May, and whoever guesses right wins.

Any questions?keepitup@unicef.org.uk

Choose your minute

4–61–3

52–5449–51

28–3025–27

76–7873–75

16–1813–15

64–6661–63

40–4237–39

88–9085–87

10–127–9

58–6055–57

34–3630-33

82–8479–81

22–2419–21

70–7267–69

46–4843–45

91+