FundCentralPitch Presentation – October 2015

Formal Company Name: Moolcee Consultants Private Limited

Introduction

Provides a centralized platform for all forms of crowdfunding to individuals and organization

Aims to ease the process of investing and contributing, thereby facilitating the creation of opportunities, in-turn leading to collective and inclusive growth

Current Offering: Rewards/ Donation, and Fractional Property Investment

Future Offerings: Equity, P2P Lending, and Resource Mobilization (non-financial and a first of its kind!)

Market Problem

Fundraising for social causes and creative projects Almost 40-80% of the funds raised, in traditional

fundraising, goes towards covering costs and expenses of organization

Integrity and credibility of fundraiser is questionable Lack of flexibility in other online fundraising platforms –

mostly ‘all or nothing’ Unrealistic and unforgiving time deadlines Video fixation – one video to say it all

Lack of personal touch. No face-to-face interaction No accountability of progress of project by fundraiser –

lack of communication / updates post fundraising Little-to-no incentive for contributors

Market Problem

Real Estate Market India

Realtor / Developer

Raising cash for the infrastructure and property is a major issue for the real estate projects. The sulking inflows of funds have led the Indian real estate to suffer. The fund flow has also been damaged by the Euro zone crisis and low performing global economy. While the foreign direct investment (FDI) in infrastructure is also at a low

Inadequate strategy for sales and marketing

Developers have been looking for other sources of funding due to the decline in gross bank credit deployment to the commercial real estate and housing sector3 from 10% in FY10 to 8.3% in FY14

Investor Perspective

Rise in home prices outpacing growth in income, making the purchasing of houses unaffordable for the majority of the masses

Investors in private real estate are now more sophisticated than ever, with a detailed understanding of the asset class and are increasingly seeking to have more control over their portfolios.

Our Solutions / USP

Centralized platform for all forms of crowdfunding

Structured conventional and video chat integration for improved credibility

Schedule meetings for big-ticket investors and contributors

Option to share documents and presentations - in addition to a pitch video and photographs

Hash-tags and social media integration

Both online and off-line payment systems

Our Solutions / USP

Rewards/ Donation Model: Fundraiser:

Flexible funding option available v/s all-or-nothing Extremely cost effective: one of the lowest amongst both

traditional and non-traditional methods! Raise funds for a range of activities: social causes – to -

inventions – to – personal objectives (subject to approval)

Contributor: Due diligence of fundraiser to ensure credibility and genuineness Tax deduction (subject to fundraiser’s status) Non financial rewards / incentives Updates from Fundraiser on progress of project Option to contribute anonymously

Our Solutions / USP

Real Estate / Fractional Property Investment Model: Developer

Easing the cash flow and working capital crunch Reduction in the cost of capital (transaction size dependent) Increase in sales, brand awareness and customer engagement (video chat) Savings on broker fees: up to 8% of the transaction value

Investor / Shareholder Favorable terms and deals from developers / builders Psychological satisfaction and aspirational achievement Diversification and hedging of portfolio risk – reduction of risk concentration Due diligence, legal, documentation and asset management managed by

experts Scheduled site visits and regular distributable income Small ticket size for investment: ticket size in proportion to ownership

All rights under Company Law (2013) prevalent

Shareholders have a first buy option - savings of home loan interest of over 3 years

Market Potential

Real Estate Phenomenonal increase in urbanization from 27.8% in 2001 to 31.2% in 2011 Home ownership culture among Indians has encouraged them to own a house across an

income group Significant rise in the middle class population across cities; figure expected to reach 200

million by 2020 Rising disposal income due to healthy economic growth International agencies like IMF and World Bank predict an increase in GDP. Market size is expected to touch US$ 180 billion by 2020 Housing for all by 2020 initiative by government. 100% FDI under automatic route allowed in real estate & construction sector. Real estate construction market poised to grow by 11% in 2015 and upto 20% till 2017 The Government of India has declared to introduce the real estate bill aimed to bring

standardization and transparency in the real estate market. In the unioin budget 14-15 $ 1.3 bn has been allotted to rural housing fund $ 0.7 bn to

national housing fund. Increase in tourism had led to the increase in demand of hotels in the country which is

expected to grow at a CAGR of 10.5% Increase in Tourist and multinational execs infow has led to the rise in demand of service

apartments.

Market Potential

SEBI releasing guidelines for REIT’s & InvITs to operate.

Various State government's such as Maharashtra and Kerala announcing measures to increase transparency and ease of doing business in real estate.

Government Smart City project aims to plan to make 100 smart cities in India.

Recent Rate cut by RBI has increased liquidity and increased demand in the sector.

Large Investments being made by Large domestic and international firms in the real estate sector.

Real Estate has become the second largest employer in the country after agriculture.

FDI to increase to $ 25 bn from present $ 4 bn in the next 10 years.

The expected CAGR for the period FY08-20 will be 11.2%

Emergence of nuclear families have led to increase in rise of townships

Rise in demand for beds have led to development in the healthcare sector and additional $ 50 bn would be required by 2020.

Market Potential

Contribution/Donation Market Increasing connectivity with reachability through spread of internet in

small and rural cities. Higher Success rates of fundraising due to social media integration Low cost of raising funds through growing online platforms and social

media. Increasing no of NGO’s with a ratio of 1 NGO per 600 people. Large Inflow of foreign funds from International Philanthropy Institutions. Growing Emotional attachment amongst NRI’s to contribute back to

their homeland leading to huge inflows. Expected Total FCRA funding in 2014 close to Rs 1.76 lakh crore Focus of Five year plans to reduce poverty by empowering people. Rising Disposable incomes of households. High level of volunteerism amongst youth of the country for

participation in causes.

Business Model

Identify a developer who wants to initiate a project or is lacking the funds to complete one.

Listing of the project on our website for subscription by potential investors.

The pooled funds are transferred to a SPV and the investors are given proportionate shares to their investment in the SPV.

The funds are transferred to the developer for completion of the specified project.

Business Model

The ownership of the property is transferred to the SPV and the status is maintained for a period of 3-5 years.

If the project is developed early then the property is put on lease or if there is a delay in development then the final payments to developer is withheld in put fixed deposits which will provide distributable income to investors.

After the lapse of minimum 3 years the property is sold and the investors are given the option to exit and are remunerated

according to their share proportion on the last declared NAV

Finances & Expected Returns

Real Estate Model

IRR

MOIC

Go-To Market / Way Forward

Tie-ups with Lendbox

No black money involved

Payback points etc

Team

Aman Abbi MBA Marketing – Great Lakes Institute of Management,

MSc Finance – Durham University, B.Com – Loyola College Experience in Private Equity, Investment Banking and

Consulting

Manish Nath S s

Sagar Khandelwal MBA Finance – FOSTIIMA Business School, BBA – JIMS Experience in Commercial Banking and Garment Exports

Contact Us

Aman Abbi amanabbi@fundcentral.in +91 - 7506722118

Manish Nath manish.nath87@gmail.com +91 - 9891743743

Sagar Khandelwal sagarkhandelwal@gmail.com +91 - 9873150403

Registered Address: E-324, East of Kailash, New Delhi – 110065, India

Website: www.fundcentral.in

Email: moolceeconsultants@gmail.com