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Fundamentals of Information Systems Fourth Edition Chapter 1 An Introduction to Information Systems in Organizations

Fundamentals of Information Systems Fourth Edition

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Fundamentals of Information Systems Fourth Edition. Chapter 1 An Introduction to Information Systems in Organizations. Principles and Learning Objectives. The value of information is directly linked to how it helps decision makers achieve the organization’s goals - PowerPoint PPT Presentation

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Page 1: Fundamentals of Information Systems Fourth Edition

Fundamentals of Information SystemsFourth EditionChapter 1

An Introduction to Information Systems in Organizations

Page 2: Fundamentals of Information Systems Fourth Edition

Principles and Learning Objectives The value of information is directly

linked to how it helps decision makers achieve the organization’s goals Distinguish data from information and

describe the characteristics used to evaluate the quality of data

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Principles and Learning Objectives (continued) Knowing the potential impact of

information systems and having the ability to put this knowledge to work can result in a successful personal career, organizations that reach their goals, and a society with a higher quality of life Identify the basic types of business

information systems and discuss who uses them, how they are used, and what kinds of benefits they deliver

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Principles and Learning Objectives (continued) System users, business managers, and

information systems professionals must work together to build a successful information system Identify the major steps of the systems

development process and state the goal of each

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Principles and Learning Objectives (continued) The use of information systems to add value

to the organization can also give an organization a competitive advantage Identify the value-added processes in the

supply chain and describe the role of information systems within them

Identify some of the strategies employed to lower costs or improve service

Define the term competitive advantage and discuss how organizations are using information systems to gain such an advantage

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Principles and Learning Objectives (continued) Information systems personnel are the

key to unlocking the potential of any new or modified system Define the types of roles, functions, and

careers available in information systems

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Why Learn About Information Systems in Organizations? Information systems (ISs) can cut costs

and increase profits Students in most fields need to know ISs

Management major might be hired to design a system to improve productivity

Biochemistry major might be hired to conduct drug research using computer techniques

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Introduction Information system (IS)

Set of interrelated components: collect, manipulate, store, and disseminate data and information

Provides feedback to meet an objective Examples: ATMs, airline reservation systems,

course reservation systems

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Information Concepts: Data, Information, and Knowledge

Data: raw facts Alphanumeric, image, audio, and video

Information: collection of facts organized in such a way that they have additional value beyond the value of the facts themselves

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Data, Information, and Knowledge (continued)

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Table 1.1: Types of Data

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Figure 1.1: Defining and Organizing Relationships Among Data Creates Information

Data, Information, and Knowledge(continued)

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Figure 1.2: The Process of Transforming Data into Information

Data, Information, and Knowledge (continued)

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The Characteristics of Valuable Information

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Table 1.2: Characteristics of Valuable Information

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The Characteristics of Valuable Information (continued)

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Table 1.2: Characteristics of Valuable Information (continued)

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The Value of Information Value of information is directly linked to

how it helps decision makers achieve their organization’s goals

For example, value of information might be measured in: Time required to make a decision Increased profits to the company

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What Is an Information System?

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Figure 1.3: The Components of an Information System

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Input, Processing, Output, Feedback Input: the activity of gathering and

capturing raw data Processing: converting or transforming

data into useful outputs Output: production of useful

information, usually in the form of documents and reports

Feedback: output that is used to make changes to input or processing activities

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Manual and Computerized Information Systems An information system can be:

Manual Example: developing patterns and trends

on graph paper for stock analysis Computerized

Example: using program trading to track the market and trade large blocks of stocks when discrepancies occur

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Computer-Based Information Systems Computer-based information

system (CBIS): single set of hardware, software, databases, telecommunications, people, and procedures configured to collect, manipulate, store, and process data into information

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Computer-Based Information Systems (continued)

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Figure 1.4: The Components of a Computer-Based Information System

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Computer-Based Information Systems (continued) CBIS components

Hardware: computer equipment used to perform input, processing, and output activities

Software: computer programs that govern the operation of the computer

Database: organized collection of facts and information

Telecommunications: electronic transmission of signals for communications

Networks: connect computers and equipment in a building, around the country, and around the world

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Computer-Based Information Systems (continued) CBIS components (continued)

Internet: world’s largest computer network

People: manage, run, program, and maintain the system

Procedures: strategies, policies, methods, and rules for using a CBIS

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Business Information Systems

Most common types of information systems used in business organizations Electronic and mobile commerce systems Transaction processing systems Management information systems Decision support systems Specialized business information systems

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Business Information Systems (continued)

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Figure 1.5: Business Information Systems

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Electronic and Mobile Commerce

E-commerce: any business transaction executed electronically between parties Companies (B2B) Companies and consumers (B2C) Consumers and other consumers (C2C) Companies and the public sector Consumers and the public sector

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Electronic and Mobile Commerce (continued)

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Figure 1.8: Electronic Business

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Enterprise Systems: Transaction Processing Systems and Enterprise Resource Planning Transaction: business-related exchange

Payments to employees Sales to customers Payments to suppliers

Transaction processing system (TPS): organized collection of people, procedures, software, databases, and devices used to record completed business transactions

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Transaction Processing Systems (continued)

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Figure 1.9: A Payroll Transaction Processing System

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Enterprise Resource Planning Integrated programs capable of managing a

company’s vital business operations for an entire multisite organization

Coordinate planning, inventory control, production, and ordering

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Information and Decision Support Systems

An effective TPS provides a number of benefits to a company

A TPS can speed business activities and reduce clerical costs

Data stored in TPSs is used to help managers make better decisions

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Management Information Systems Management information system (MIS)

Organized collection of people, procedures, software, databases, and devices

Provides routine information to managers/decision makers

Primary focus is operational efficiency

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Management Information Systems (continued)

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Figure 1.10: Management Information System

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Decision Support Systems Decision support system (DSS)

Organized collection of people, procedures, software, databases, and devices

Supports problem-specific decision making Focus is on decision-making effectiveness

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Decision Support Systems (continued)

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Figure 1.11: Essential DSS Elements

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Specialized Business Information Systems: Knowledge Management, Artificial Intelligence, Expert Systems, and Virtual Reality

Knowledge management systems (KMSs): an organized collection of people, procedures, software, databases, and devices to create, store, share, and use the organization’s knowledge and experience

Artificial intelligence (AI): field in which the computer system takes on the characteristics of human intelligence

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Artificial Intelligence

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Figure 1.12: The Major Elements of Artificial Intelligence

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Expert Systems Give the computer the ability to make

suggestions and act like an expert in a particular field

Allow organizations to capture and use the wisdom of experts and specialists

The knowledge base contains the collection of data, rules, procedures, and relationships that must be followed to achieve value or the proper outcome

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Virtual Reality Simulation of a real or imagined environment

that can be experienced visually in three dimensions

Immersive virtual reality Applications that are not fully immersive Can be a powerful medium for communication,

entertainment, and learning

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Systems Development Systems development: creating or modifying

existing business systems Systems development can be:

Performed in-house Outsourced

To improve results of a systems development project, it is divided into several steps

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Systems Development (continued)

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Figure 1.14: An Overview of Systems Development

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Systems Investigation and Analysis Systems investigation: gain

understanding of the problem to be solved or opportunity to be addressed

Systems analysis: defines problems and opportunities of the existing system

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Systems Design, Implementation, Maintenance, and Review Systems design: how the new system will work

to meet the business needs defined during systems analysis

Systems implementation: creating or acquiring the various system components defined in the design step, assembling them, and putting the new system into operation

Systems maintenance and review: check and modify the system so that it continues to meet changing business needs

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Organizations and Information Systems Organization: collection of people and other

resources established to accomplish a set of goals

An organization is a system Inputs: resources (materials, people, money) Outputs: goods or services

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Organizations and Information Systems (continued)

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Figure 1.15: A General Model of an Organization

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Organizations and Information Systems (continued) Value chain: series (chain) of activities that

includes inbound logistics, warehouse and storage, production, finished product storage, outbound logistics, marketing and sales, and customer service

Upstream management: management of raw materials, inbound logistics, and warehouse and storage facilities

Downstream management: management of finished product storage, outbound logistics, marketing and sales, and customer service

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Organizations and Information Systems (continued)

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Figure 1.16: The Value Chain of a Manufacturing Company

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Organizations and Information Systems (continued) Supply chain management (SCM)

Determines required supplies, needed quantities, processing, and shipment

Customer relationship management (CRM) Helps company manage all aspects of customer

encounters, including marketing, advertisement, sales, service, and maintaining loyalty

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Organizational Culture and Change

Organizational culture Major understandings and assumptions Influences information systems

Organizational change How organizations plan for, implement, and handle

change Can be sustaining or disruptive

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User Satisfaction and Technology Acceptance Technology Acceptance Model (TAM):

specifies factors that can lead to higher acceptance and usage of technology

Technology diffusion: measure of widespread use of technology

Technology infusion: extent to which technology permeates a department

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User Satisfaction and Technology Acceptance (continued) Competitive advantage: significant, long-term

benefit to a company over its competition Ability to establish and maintain a competitive

advantage is vital to the company’s success

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Factors That Lead Firms to Seek Competitive Advantage Five-forces model identifies key factors

Rivalry among existing competitors Threat of new entrants Threat of substitute products and services Bargaining power of buyers Bargaining power of suppliers

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Strategic Planning for Competitive Advantage Cost leadership

Deliver the lowest possible products and services Differentiation

Deliver different products and services Niche strategy

Deliver to a small, niche market Altering the industry structure

Change the industry to become more favorable to organization

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Strategic Planning for Competitive Advantage (continued) Creating new products and services

Introduce periodically or frequently Improving existing product lines and service

Make real or perceived improvements Other strategies

Growth in sales First to market Customizing products and services Hiring the best people

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Performance-Based Information Systems

Considers both strategic advantage and costs Uses productivity, return on investment (ROI),

net present value, and other measures of performance

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Performance-Based Information Systems (continued)

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Figure 1.18: Three Stages in the Business Use of Information Systems

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Productivity Output achieved divided by input required Higher level of output for a given level of input

means greater productivity

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Return on Investment and the Value of Information Systems Earnings growth

Increase in profits Market share

Percentage of sales in relation to total market Customer awareness and satisfaction

Based on feedback from internal and external users

Total cost of ownership Measurement of total cost of owning computer

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Risk Managers must consider the risks of

designing, developing, and implementing new or modified information systems

Information system may be a failure Costs of development and

implementation can be greater than the returns from the new system

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Careers In Information Systems

Degree programs Degrees in information systems Business degrees with a global or international

orientation Computer systems are making IS professionals’

work easier Opportunities in information systems are not

confined to single countries

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Roles, Functions, and Careers in the IS Department Primary responsibilities in information systems

Operations: focuses on the efficiency of IS functions

Systems development: focuses on development projects and ongoing maintenance and review

Support: provides user assistance, data administration, user training, and Web administration

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Roles, Functions, and Careers in the IS Department (continued)

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Figure 1.19: The Three Primary Responsibilities of Information Systems

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Typical IS Titles and Functions

Chief Information Officer (CIO) Employs IS department’s equipment and personnel

to help the organization attain its goals LAN administrators

Set up and manage the network hardware, software, and security processes

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Typical IS Titles and Functions (continued)

Internet careers Internet strategists and administrators Internet systems developers Internet programmers Internet or Web site operators

Certification Examples: Microsoft Certified Systems Engineer,

Certified Information Systems Security Professional (CISSP), and Oracle Certified Professional

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Other IS Careers New and exciting careers have developed in

security and fraud detection and prevention Chief Information Security Officer Chief Security Officer Chief Privacy Officer

Working for a large consulting firm such as Accenture, IBM, and EDS

Developing or selling products for a hardware or software vendor

Video game developmentFundamentals of Information Systems, Fourth Edition

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Global Challenges in Information Systems Cultural challenges Language challenges Time and distance challenges Infrastructure challenges Currency challenges

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Global Challenges in Information Systems (continued) Product and service challenges Technology transfer issues State, regional, and national laws Trade agreements

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Summary Data: raw facts Information: organized collection of facts; has

additional value beyond the value of facts themselves System components: input, processing, output, and

feedback Computer-based information system (CBIS)

Single set of hardware, software, databases, telecommunications, people, and procedures

Collect, manipulate, store, and process data into information

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Summary (continued)

Transaction processing system (TPS): organized collection of people, procedures, software, databases, and devices used to record completed business transactions

Management information system (MIS): organized collection of people, procedures, software, databases, and devices used to provide routine information to managers and decision makers

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Summary (continued) Knowledge management system (KMS): an

organized collection of people, procedures, software, databases, and devices to create, store, share, and use the organization’s knowledge and experience

Artificial intelligence (AI): field in which the computer system takes on the characteristics of human intelligence

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Summary (continued) Decision support system (DSS): organized

collection of people, procedures, software, databases, and devices used to support problem-specific decision making

Systems development: creating or modifying existing business systems

Competitive advantage: significant, long-term benefit to a company over its competition

Primary responsibilities in information systems: operations, systems development, and support

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