Functional Beverages - ABCE · functional foods and beverages has gained much importance as they provide a health benefit beyond the basic nutritional functions. 4 Dr.Shereen Lotfy

FunctionalBeverages

Dr.Shereen Lottfy Nassef

Associate Prof. of Nutrition

Food Science and TechnologyDepartment . ( ARC) .

AUC (American University inCairo).

E-mail : [email protected]

BY

1 Dr.Shereen Lotfy Nassef

Main Points- Why Functional Beveages (F.B.)- (F.B.) History- Meaning of (F.B.)- Consumer choices changes about (F.B.)- Benefits of (F.B.)- (F.B.) Industry , market , ingredients , product trend and

applications- (F.B.) from region to region- Examples of (F.B.)- Explaining Antioxidant ( Short Film )- Explaining Nutraceuticals- Explaining different between prebiotic and probiotic

Dr.Shereen Lotfy Nassef2


Introduction

• Although water makes up 60 percent of your total bodyweight and most nutrition experts recommend drinking sixto eight glasses of water per day, many people find stayingadequately hydrated to be a challenging task.

• In recent times, there has been growing recognition of thekey role of foods and beverages in disease prevention andtreatment. Thus, the production and consumption offunctional foods and beverages has gained much importanceas they provide a health benefit beyond the basic nutritionalfunctions.


IntroductionWhy Functional Beverages??

• At present, beverages are the most active functional foodcategory because of convenience and possibility to meetconsumer demands for container contents, size, shape, andappearance, as well as ease of distribution and storage forrefrigerated and shelf-stable products.

• Moreover, they are an excellent delivering means fornutrients and bioactive compounds including vitamins,minerals, antioxidants, fatty acids, plant extracts, and fiber,prebiotics, and probiotics.


The Philosophy behind Functional foods and beverages is:

“Focus on Prevention”

اجعل غذائك دوائك “Let Food be thy Medicine”

HistoryOver the last decade, demand for “healthy” foods and beverages has increased inmany parts of the world (Ozen and others 2012).The idea of health-promoting foods is not new:Hippocrates wrote 2400 years ago “Let food be thy medicine and medicine be thy food” (Otlesand Cagindi 2012Nowadays, the advances in scientific research support the idea that diet andbeverages may fulfill nutritional needs and exert a beneficial role in some diseases (Otlesand Cagindi 2012).


Functional Beverages Means

A functional beverage is a drink product that isnon-alcoholic and includes in its formulationingredients such as herbs, vitamins, minerals,amino acids or additional raw fruit orvegetables.


• Consumers have more beverage choices than before ,beverages raised and have become many kinds and sospecific and representing an extension of one’spersonality. Consumers have their choice of beveragesthat are:

• boosting energy,• shrinking waistlines,• sharpening mental focus,• preventing pain associated with bone and joint

conditions, and the list goes on.In addition, there are beverages that are specific for each

age demographic and gender, with a growing focus onproducts targeting kids, women and seniors. Thisdiversification fuel consumer demand .



Functional drinks are promoted withbenefits such as :

• Heart health,• Improved immunity and digestion,• Joint health,• satiety,• Energy-boosting.


The functional Beverages Industry• Functional beverage sector is a

subsector of the functional food andnon-alcoholic beverage industry and it isthe fastest growing sector. This rapidgrowth is partially due to thecombination of maturity of thecarbonated soft drink sector and heavyinvestments by major food and beveragecompanies. In 2006, the functionalbeverage per capita consumption haverisen to 66.4 gallons, while thecarbonated soft drink sector has adecline in their per capita consumptionto 50.4 gallons.

Dr.Shereen Lotfy Nassef

The functional beverage market• The functional beverage market has

steadily increased over the pastdecade, with a sharper rise in thelast couple of years. According toDatamonitor, the global non-alcoholic beverage market is valuedat just under $500 billionworldwide, with Europe accountingfor the largest portion at $189billion. China has become thefastest growing country at an overallgrowth rate of 77% over the pastdecade .


Functional Beverages Ingredients

• Beverages still remain as the ultimate grab-and-go product, but nowconsumers can combine hydration with performance or even as apreventative measure for specific health conditions. Beverages arebeginning to incorporate a more expansive line of functional ingredientssuch as nutraceuticals, zero-calorie sweeteners and flavors that not onlytaste good but are good for you. There is such a wide array of functionalingredients on the market today making beverage innovation much easier.Functional ingredients include nutrients (vitamins, minerals, amino acids,nutraceuticals, etc.), flavors, sweeteners, stabilizers, and colors.


Product trends• The functional beverage industry encompasses

a wide range of varieties targeting differenthealth related concerns. One trend forfunctional and sensory benefits such as thirstquenching ability with daily dosage of vitaminsor other nutrients.

• Another one is probiotics, exemplifiedby Activia yogurt, for gut health and boostingnatural defenses or immune system.

• Memory and mental sharpness has also been afocus, with Function BRAINIAC,a carambola punch Energy Drink inthe Function Drinks line.

• Children's functional drinks received attentionwith leading brand Nestlé's Boost.


Product trends

Weight loss, health and beautydrinks, also Lastly, energy-boostingfunctional beverage products, suchas Red Bull and 5-Hour Energy, havebeen well-known in the functionalbeverage market.


Functional beverages differ from oneregion to another around the world

• In every region of the world, functionalbeverages are an important part of thelifestyle for each culture.

• Asian countries tend to favor dairybased beverages, where

• U.S. and Europe favors more of a rangeof products spanning from enhancedwaters to juices.

• Mexico and South America have seenrapid growth in sports drinks as well asenergy beverage consumption.prevalent in different regions.


Functional Beverage Applications

• The manner in which beveragesare consumed is just as interestingas what functional ingredients arein it. Today consumers have theirchoice of a traditional eight ounceor 12 ounce beverage, powdermix with added nutrients, a twoounce shot with a potent mixtureof nutrients, and the list goes on.Some of the top functionalbeverage categories and uniquedelivery methods are outlinedbelow.


Examples of Functional Beverages

Examples include:• Sports and performance

drinks,• Energy drinks,• Ready to drink (RTD) teas,• Dairy based beverages• Enhanced fruit drinks(

JUICE)• Soy beverages• Enhanced water.


Sports Drink/Recovery DrinkIt is a thirst quenching

beverage used in sports and related activities,• The main function of sports drinks is to keep

athletes hydrated while restoring theelectrolytes, carbohydrates and other nutrients,which can be depleted from exercising. Sportsdrinks are developed using essential electrolyteslike sodium, potassium chloride, calcium,phosphate and magnesium, which are lost bysweating during exercise. Amino acids are usedto slow fatigue and improve muscle functionwhile B vitamins are used to boost metabolismand generate energy. Simple carbohydrates canbe used for a quick energy burst and complexcarbohydrates can be used for sustained energy.

• Worldwide the fortified sports drink markettopped nearly $18 billion in 2008 according toEuromonitor.


Energy Drink Difinition

• An energy drink is a type of beverage containing stimulant drugs, chiefly caffeine,which is marketed as providing mental and physical stimulation. They may or maynot be carbonated and many also contain sugar or other sweeteners, herbalextracts and amino acids.

• There are many brands and varieties of energy drinks.• Coffee, tea and other naturally caffeinated beverages are usually not considered

energy drinks. Soft drinks such as cola may contain caffeine, but are also not energydrinks.

• Most of the effects of energy drinks on cognitive performance, such as increasedattention and reaction speed, are primarily due to the presence of caffeine. Energydrinks have been associated with health risks, such as cardiac and psychiatricconditions.

• Synonyms: energy shot, energy supplement• Dr.Shereen Lotfy Nassef20

Energy beverages

• Energy beverages originated in Japan in the 1960’s to help thesalaried class work long hours and then made its way to America in1997 and is now gaining attraction in the United Kingdom, Braziland India and all over the world . However, the energy beveragecategory is arguably the most personalized of any other productapplication – featuring energy drinks for men, women and as anexpression of virtually anything associated with delivering energy.

• Based on the numbers reported by Euromonitor, the fortifiedenergy beverage category has more than doubled over the pastyears, topping out at $14 billion in 2009.


Ready-To-Drink• Teas Black, Green, Oolong tea ….are

beneficial for health and wellness, the‘natural’ platform offered by tea,accompanied by its already perceivedhealth status due to its polyphenolcontent, is a major attraction forconsumers.

• Tea can manage health conditions rangingfrom weight loss to cognitive function andheart health. And, regardless of its type,RTD teas are a convenient and desirablevehicle for fortification that can add evenmore health benefits to the drinks.

Dr.Shereen Lotfy Nassef

• The market for fortification within thisproduct category is wide open and offersopportunities for manufacturers to developand introduce products that one mightterm “Super Teas.”

• Currently being introduced into themarketplace are RTD teas that incorporatesuper fruit extracts such as pomegranateand mango.

Fortified ready-to-drink


Dairy Based Beverages

“Nature’s perfect food”• Dairy Based Milk has often been called

“nature’s perfect food” and dairy basedbeverages such as drinkable yogurts, continueto be a staple of a healthy diet in many parts ofthe world.

• In the West, dairy products supply over 20% ofthe daily requirement for calcium and alsosupply a significant amount of vitamins A, D,B12 and riboflavin (vitamin B2) as well asminerals such as magnesium and potassium.These ingredients are used as basic buildingblocks of many products fortified with vitaminsand minerals.


• Dairy based beverages are an ideal delivery vehicle for fatty acids,as well as antioxidants, protein and other functional ingredientsbecause refrigeration helps to keep these ingredients active. Dairybased yogurt beverages can be developed with omega 3 andhydrolyzed collagen ingredients which can be part of a healthy diet.


Worldwide Fortified Fruit/VegetableJuice

• According to Euromonitor, the worldwidefortified fruit/vegetable juice market toppedout at just over $10 billion in 2014.

• One key point that manufacturers shouldtake into consideration is sugar content,which affects the juice category.

• Consumers are looking for products thatspecifically call out claims such as

- ‘low sugar’ or ‘unsweetened’ or ‘no sugaradded’ , these can greatly influenceconsumer purchasing decisions.


Juice

• Juice Datamonitor reports that for the year 2009, over 4,000 juiceproducts were launched, apple, orange and peach were theleading flavors of juices launched globally during 2009.

• Universal in its appeal, juices are perceived as healthy and as agood source of fortification and a great opportunity to addadditional functional ingredients that can greatly enhance theappeal to consumers.


Soy Beverages

Soy milk is available in manysupermarkets and specialty stores.

When selecting soy products , besure to check labels to besure that the beverage is a goodsource of soy protein and is lowin saturated fat, cholesterol, and added sugar.

Soy beverages benefits from differentresearches


Enhanced water• The term enhanced water is generally used

to refer to any type of bottled water thathas added ingredients to improve its tasteand/or offer additional nutritional benefits.Enhanced waters are sometimes calledfortified water or herbal water also its anytype of water that adds a functional benefitabove and beyond hydration.

• Most enhanced waters are lower in caloriesper ounce than non-diet soft drinks.

• The marketing of enhanced water usuallycapitalizes on the healthful image of watercombined with the perceived health, tasteor functional benefits of one or moreadditional ingredients.


Nutrients in beverages


Nutrients in beverages

• There are hundreds of nutrient marketforms to choose from when developing abeverage concept , functional nutrients aremost commonly used in beverages,microencapsulation and nanotechnologyhelp a lot .

• Beverages are great vehicles for deliveringnutrients that aid in relaxation, energy,mental focus, immunity, weightmanagement, beauty, and relief from boneand joint pain.


BroccoliThis functional food contains significant amounts of calciumthat is great for bone health and reduces the risk of breastcancer .

Soy beansThis functional food contains phytoestrogens/isoflavones(plant estrogens) that reduce risk of developing hormonerelated cancers like breast cancer, reduce cholesterollevels, decrease blood clotting, decrease risk forosteoporosis and help with menopausal symptoms as well.

CarrotsThis functional food contains beta-carotene (plant precursor tovitamin-A) that decreases the risk for cataracts andimproves immunity

Functional food as Functional Ingredients forbeverages

TomatoesThis functional food contains lycopene which reduces therisk of prostate cancer any may reduce cardiovascular riskThe antioxidant lycopene is a pigment that makes fruits andvegetables red in color.

AvocadoThis functional food contains heart healthy monounsaturatedfats that lower cardiovascular disease risk.

NutsThis functional food is great source of natural tocopherol(vitamin E) which is a potent anti-oxidant.

BerriesThis functional food contains anthocyanins (pigments) thatserve as potent antioxidants, inhibits enzyme which serves tolower cholesterol the same way that "statin" drugs do.

Antioxidants as Functional ingredients inBeverages

• Antioxidants The most commonantioxidant cocktail is thecombination of vitamins A, C, andE.

• The main goal of antioxidants is tofight free radicals which areresponsible and linked to manyleading diseases in the world.

• Zinc is a key mineral that works asan antioxidant and an essential partof more than 200 enzymes involvedin digestion, metabolism,reproduction and wound healing.

• Antioxidants may be utilized inbeverages to help boost immunity,improve circulation and sharpenmental acuity.



ANTIOXIDANTFILM


Nutraceuticals as Functionalingredients in Beverages

• Nutraceuticals do not fall underone of the other categories suchas vitamins, minerals, aminoacids, etc.

• The term nutraceutical wascoined in the 1990's by Dr.Stephen DeFelice. He definednutraceutical as: 'A nutraceuticalis any substance that is a food ora part of a food and providesmedical or health benefits,including the prevention andtreatment of disease.’


Nutraceuticals• Nutraceuticals include

• omega 3 which controlinflammation while promotingenergy, immunity and mentalacuity.

• Caffeine is an excellentnutrients for providing energy .

• Collagen and lycopenemay have a potential benefit to aidin the nutricosmetic category,essentially improving skin tone andfighting off the effects of aging.


Health Trends ofNutraceuticals






International Osteoporosis Foundation




Pre/Probiotics as Functionalingredients in Beverages

• Pre/Probiotics Over the last several years,consumers began to understand what isdigestive health and how it impacts ouroverall health and wellness.

So what are Probioticsand prebiotics and

the differentbetween them ?


The differences between probiotics and prebioticssimilar,rathersoundprebioticsandprobioticswordstheThough

they aren't the same. Probiotics are living microorganisms whichare like those healthy organisms that live within the human body.Prebiotics are nonliving and non-digestible substances which acttogether with naturally existing microorganisms. The function ofprobiotics and the function of prebiotics will be discussed below.

probioticsandprebioticsNatural sources of

oftypesmanyinnaturallyfoundareprebioticsandProbioticsfoods. They are also added artificially in the manufacturing

andyogurtincludeprobioticsnativecontainthatFoods.process.yeast

honey,grains,bananas,assuchfoodsinfoundarePrebioticsandprobioticsWhen.garlicandonions,artichokes,asparagus,

prebiotics live together in a food item, they live in a symbioticrelationship.

foodtheinonliveprobioticsthatfoodtheareprebioticsThe.systemdigestivehumanthewithinanditem



Research Showed theImportance of probiotics andprebiotic and its healthimpact:

- Help to alleviate diarrhea,inflammatory bowel disease,and lactose intolerance

- Enhance immune function- Protect against gastrointestinal

cancer- Lower blood cholesterol


DrinkHealthy


Method to enhance active components inbeverages

• Manipulating the beverage to getmaximum level of activecomponents

• Combination of nutrientingredients rich in nutraceuticals

• Fortifying beverages with activeingredients

• Fermentation of beveragesproducts

• Changing beverage habits• Adding more colors to our

beverages (( Drinking a RainbowEveryday ))

م عصیر برتقال مدعبالكالسیوم


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Conclusion

Mounting researches evidence showed thatfunctional beverages containing physiologically-active components, may enhance health.

But functional beverages are not a magic bulletfor poor health habits. There are no "good" or"bad" beverages , but there are good or badchoices and habits . Moreover, beverage is onlyone component of an overall lifestyle that canhave an impact on health; other componentsinclude healthy food and beverages ,smoking, physical activity, and stress.Functional beverages provide an opportunity toimprove the health of peoples, reduce health carecosts and support economic development .


Thank You Dr.Shereen Lottfy Nassef Associate Prof. of Nutrition

Food Science and TechnologyDepartment.

Agriculture Research Center.

AUC (American University in Cairo).

E-mail : [email protected]

Drink healthy


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Functional Beverages - ABCE · functional foods and beverages has gained much importance as they provide a health benefit beyond the basic nutritional functions. 4 Dr.Shereen Lotfy