FUN & EASY TIPS...Apr 08, 2015 · Create a social media campaign theme today. Plan 3 to 10 posts that provide value to your audience, in keeping with that theme. Review which posts

8 FUN & EASY TIPSFOR CREATING SOCIAL MEDIA CONTENT

that get you noticed & celebrated

INSIDETHEJEWELBOX.COM

1. Organize and plan your campaign.

1. Professional Party Planners will tell you that a THEME is a fun and simple way to help bring different elements together, creating a compelling, impactful experience. When you have a lot of different things to share, a theme can help keep you on message.

(Example: I created “Social Sunday” for this one‐day campaign specifically.)

2. Now that you have a theme, it’s easier to plan your post campaign which includes...a) Selecting your images and b) writing copy

Plan ahead, write everything down, edit your copy and produce the images before it’s time to post, to ensure a smooth campaign that takes less time.

3. Schedule your posts in Hootsuite, Edgar or any social media planner. The built‐in post planner in FB is super easy…just click the blue “post” button drop‐down menu to select scheduling options. Pre‐scheduling lets you “host” your audience live, so you can focus on interacting with the guests!

CHALLENGE:

Create a social media campaign theme today. Plan 3 to 10 posts that provide value to your audience, in keeping with that theme. Review which posts got the most interaction, and use what you learn to build the next campaign!

8 Fun & Easy Steps to Creating Social Media Content That Gets You Noticed and Celebrated

1insidethejewelbox.com

2. Stand out while you fit in.

Know the vibe before you show up. As in real life events, there's sort of a code for each social medium. And what works on one, doesn't necessary apply to the others:

Common social faux pas:• Oh...I didn't realize it was black tie!• I was supposed to bring something?• The event was LAST week?• I was supposed to buy a ticket?• I was supposed to bring someone?

You wouldn’t expect an orchestra at a kegger, or wear flip flops to a black tie affair, right? Your job on social media is to engage. To fit into the community, while making your own unique impact.

Good news: You can choose the social media you like best, where your audience is, speak their language and vibe to their beats. Your followers will genuinely be YOUR tribe.

CHALLENGE:

Learn to use a new social medium! Don’t worry about getting it right the first time out on the dance floor, but beware of how that medium works. The Jewel Box is a great place to learn and master social media relationships and business growth!



3. Take interest in others.

Have you ever been to a party where a total stranger chatted you up, and genuinely took an interest in you? You would have left that shindig thinking "Wow. That guy was so nice. I like him. I'm going to invite him to my events. I'd like to introduce him to so‐and‐so."

That's how social media works to engage your audience! Get to know THEM, what they like, what they do, what they need...and they'll absolutely say that YOU are the life of the party, which will help to grow your impact and personal brand.

CHALLENGE:

Throw a little Facebook, Twitter, Pinterest or Instagram party today, and get to know a few guests. Don’t forget to choose a theme!

Ask them questions relevant to what you want to share with them and interact with their replies. You’ll get a better idea of what matters to them, which will help you connect with and serve them better.

Party on, peeps!



4. Notify your social media neighbours.

If your party's heating up, tell the neighbours! They don't want to find out about your awesome stuff too late, right? Got something percolating on Facebook? Get the word out on Twitter, YouTube, Pinterest, Instagram... so no one's left out.

You definitely want new eyes and ears checking out your content by sharing in more than one place. And by using social media scheduling tools like Hootsuite for under $10 per month, you can post once, and set the software to share it with your other channels.

Remember that not all of your audience is on one platform only. So while you may prefer Facebook over Twitter, or you can’t get enough of Pinterest, the point is to go where your audience is, engage them where they are, while inviting them to all your online awesomeness wherever that may be. # telltheneighbours # crankthevolume

CHALLENGE:

Select at least two social media tools, and link them. For example, you can easily change your Twitter settings to link to your FB account, and post some or all of your Twitter activity on Facebook. You don’t have to post on Facebook separately!

Hootsuite is the gold standard for managing your SM but there are similar apps and programs on the market.



5. Be genuine.

I hope this comparison connects with you as it does with the teams I teach.

Participating in Social Media is like walking into a party room:

Everyone's there to meet people, chat with friends, and have a good time. You can either be the life of the party, or the party pooper.

Don’t be a Loudmouth Lime! You’ve seen “that guy”: He has too much to say, talks all about himself, doesn’t seem to care about you at all, and often makes a fool of himself trying to be the funniest, coolest, smartest, or wackiest. The know‐it‐all who’s been there, done that, and says he can show you better than anyone else.

Did a name of someone you know pop into your mind just then? A‐ha! You’re not thinking good thoughts about that guy now, are you? NO ONE likes the Loudmouth Lime.

You DO have something to say to your community, and you may definitely have the most experience or insight. HOW you convey that is key.

CHALLENGE:

Stay humble. Be genuine. When you’re the guy who doesn’t have all the answers but is confident that you have some really good ones that worked for you and some other people, you’re more attractive and trustworthy. Less talk. More walk.



6. Provide real value.

As network marketers, business owners and just as people, everything we do should "help make someone's life better, easier or more fun" (Eric Worre). Which makes us feel good too!

I’m constantly invited by strangers to:‐ like my page‐ buy my product‐ join my company now‐ if you don't join my company, you're stupid

Nope. Those aren't party tricks that impress us, or make us want to do business with those people. We can’t help and serve others, if all we do is ask them to do something for us.

Ask yourself: Would I respond favourably to this? Could reading this or taking the action on it make my life better, easier or more fun? If you wouldn’t be drawn to it, chances are it’s not the right message to send to others.

CHALLENGE:

What can you share on social media today to help make someone’s life better, easier or more fun? Your own checklist or cheatsheet, a tweet or retweet. If you keep this guideline in mind, your prospects will be more open to listening to anything you have to say.



7. Keep your drama at home.

It's hard to dance all night if you're dragging your baggage to the party, isn't it? You’re building a brand with everything you put out there, so personal drama or even business problems just don’t belong in your social media.

If you have a story to tell, something you're learning, a point to help someone...YAY! You've the got the start of a nice online party.

Building your social media following is not about you, right? It isn't. It's about them. Your drama doesn't belong on a business Facebook page, or tweeting around the planets either. Even kids don't want to party with cry babies.

CHALLENGE:

If you're having an off day, when you’re not really feeling like sharing positivity, check out one of your favourite positive leaders on social media, and simply share their happy post of the day. You'll be amazed at the response.



8. Give great stuff away.

Give more to be more. Share your free tips, tricks, insights...anything that provides VALUE to the guests in your social media party room. We love free stuff, don’t we? Make sure it’s stuff your audience wants. Remember: make life better, easier, more fun.

• Checklists• How‐to‐guides• Marketing tips• Discounts• Shareable images that get their own audience talking

Guess what? RE‐GIFTING ROCKS in social media. Share other people's stuff (give them the credit).

CHALLENGE:

What have you learned that you wish you knew at the beginning of your business? Create an e‐book or other free download that can make that process easier for someone else.

What's the BEST FREE GIFT you've ever gotten from a success coach, lifestyle mentor etc. online? If you don’t have your own tools – or even if you do – share someone else’s if it fits your brand. Give, give, give!



There you have it. 8 fun and easy steps to creating social media content that gets you noticed and celebrated. I hope this is valuable for you!

I mostly communicate with my clients and followers on Facebook, Twitter and my Blog.

I’d love to hear about your awesome successes using these tips! Connect and share with me, so I can give you a shout‐out to help build your tribe.

Your partner in success,

Jewel

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FUN & EASY TIPS...Apr 08, 2015 · Create a social media campaign theme today. Plan 3 to 10 posts that provide value to your audience, in keeping with that theme. Review which posts