FULLY - SHOT Show...Digital Wall* (120”) $9,500 Floor Decals Level 1 (per decal)* $1,100 Hotel Room Drop $7,500 Lobby Display $20,000 and up Lobby/Registration Handout $10,000 Product

BE SEEN WHERE YOU CAN’T BE SEEN!Promote your products before attendees ever reach your booth.

Our printed collateral, onsite, digital/mobile and educational/event sponsorship options have a proven track record of boosting visibility.

AN OFFICIAL EVENT OF

FULLY

SHOTShow.org/academyJANUARY 21–24, 2020 SANDS EXPO CENTER, LAS VEGAS, NEVADA

SHOTShow.org/sponsorship

2020 SPONSORSHIP AND ADVERTISING OPPORTUNITIES

Chris Tatulli, Director, Exhibit & Sponsorship Sales | (203) 426-1320, ext. 214 | [email protected]

PRINTED ADVERTISINGTHE OFFICIAL SHOT SHOW DIRECTORY AND BUYERS’ GUIDE

SPONSORSHIPS SELL QUICKLY. RESERVE TODAY!


Exhibitor company descriptions, floor maps, and every detail attendees need to know about events and education are included in this popular 415+ page guide. Retailers, media and NSSF members use it all year long as a go-to resource for the entire shooting, hunting sports and law enforcement industries.

DUAL DISCOUNT PACKAGE: Advertise in both the Directory and the 2020 Tracker.Special Combo Discount Rate: $6,750 (you save $2,000)One Full-Page, 4-Color Ad

TRIPLE THREAT PACKAGE: Advertise in the Directory, Tracker and New Product Guide.Special Combo Discount Rate: $8,900 (you save $2,800)One Full-Page, 4-Color Ad

COMBO PACKAGES OFFER SAVINGS!

STANDARD POSITIONSFull-Page Spread 4/C $7,500

Full-Page 4/C $4,950

Half-Page 4/C $3,800

PREMIUM POSITIONSCover 2 Gatefold $11,500 SOLD

Cover 3 Gatefold $9,000 SOLD

Back Cover $10,000 SOLD

Page Facing Inside Front Cover $8,000

Page Facing Inside Back Cover $5,700 SOLD

Page Facing Front/Back of Tab Page $5,700

Bellyband $6,900 SOLD

Inserts (supplied by advertiser) $6,900** SOLD

Tab Page (per side) $8,000

Spine (exclusive) $7,500

Floor Plan (exclusive) $16,500 SOLD

Bookmark (exclusive) $7,700** SOLD

Post-It Note (exclusive) $6,900**

See us at booth

4029 & 30109

©2019 MAG INSTRUMENT, INC. • 2001 South Hellman Ave., Ontario, CA 91761 (909) 947-1006 • maglite.com

Check out the

Spectrum Series™

of LED FlashlightsMAGLITE believes in having the right tool for the job. While a cool white LED is the

best resource for most applications, our new SPECTRUM SERIES™ colored and warm

white LED flashlights are optimal for certain settings. For example: (RED) – Protects

night vision, enhances contrast; (BLUE) – For low-light map reading & forensics;

(GREEN) – For nature-watching – animals typically don’t react to it; (WARM WHITE)

– Reduces eye strain, makes colors look more natural.

See us at Booths 4029 & 30109 for all the details.

$75

JANUARY 22–25, 2019SANDS EXPO CENTER | LAS VEGAS, NEVADA

SHOTSHOW.ORG

2019 OFFICIAL SHOW DIRECTORY AND BUYERS’ GUIDE

Download the Order Form

mailto:ctatulli%40nssf.org?subject=

https://shotshow.org/wp-content/uploads/SHOT20-Print-Ads-Order-Form.pdf


PRINTED ADVERTISING2020 SHOT SHOW TRACKER



Sent directly to the mailboxes of tens of thousands of pre-registered attendees, the SHOT Show Tracker is a much-anticipated publication that outlines dates, times and locations of events, describes the education sessions, lists all exhibitors and their booth numbers, features floor plans, and includes important travel and operational information to assist attendees with successful planning for their show experience.

Cover 2 (inside front) $5,300

Cover 3 (inside back) $4,500

Cover 4 (back cover), 3/4 Page $5,600 SOLD



DUAL DISCOUNT PACKAGE: Advertise in both the Directory and the 2020 Tracker.Special Combo Discount Rate: $6,750 (you save $2,000)One Full-Page, 4-Color Ad

TRIPLE THREAT PACKAGE: Advertise in the Directory, Tracker and New Product Guide.Special Combo Discount Rate: $8,900 (you save $2,800)One Full-Page, 4-Color Ad

COMBO PACKAGES OFFER SAVINGS!





ONSITE DISPLAY AND PRINTED ADVERTISING



Thousands of buyers and media visit the New Product Center looking for the most exciting product releases at the SHOT Show. That means your products are featured to the people with the power to influence purchasing.

We make it easy for visitors to remember your products! They simply scan products they like using the SHOT Show Mobile App, and manufacturer and exhibit location information saves directly to their show planner.

NEW PRODUCT CENTER SHOWCASE

In addition, participating exhibitors receive a product photo and listing in the printed New Product Guide and the online New Product Gallery.

Cabinet or Tabletop Display $900 per product(not to exceed 12"W x 12"D x 18"H)($300 surcharge for oversized displays)

Customizable Floor Display $1,025(not to exceed 3'L x 3'W x 8'H)($400 surcharge for oversized displays)

Visit your Exhibitor Dashboard to reserve a New Product Center Display.

NEW PRODUCT GUIDEThis small, easy-to-carry guide is available to all SHOT Show attendees and describes new products being featured by exhibitors along with their booth locations.

Cover 2 (inside front) $5,300

Cover 3 (inside back) $4,000

Cover 4 (back cover) $5,600 SOLD



Premium positions are viewable from the lobby, so attendees can see your new product even when the New Product Center is closed!

$1,495 per product(not to exceed 12"W x 12"D x 18"H)($300 surcharge for oversized displays)

NEW PREMIUM POSITION RESERVATIONS! (LIMITED NUMBER)



http://shotshow.org/erc/





Display your company’s logo on floor decals, escalators, vehicles and paper handouts, or in any number of customized promotion sponsorships available on site throughout the show.

SIGNAGE AND SPONSORSHIPS

ONSITE CUSTOMIZED SPONSORSHIPS

EXCLUSIVE SPONSORSHIPS Aisle Signs Level 2 Exhibit Halls A–D

$50,000 SOLD

Attendee Badge $12,000

Charging Stations (15) $15,000 SOLD

Countdown Clock* $15,000

Cups and Napkins $14,000 SOLD

Exclusive International Buyer Lounge

$12,000 SOLD

Exclusive NSSF Member Lounge $23,000

Floor Decals Level 2 $13,500

Floor Plan Handout $11,500 SOLD

Hotel Key Cards $8,000 SOLD

Information and Navigation Kiosk (13 staffed locations)

$65,000

Lanyard (2 clips) $18,000 SOLD

Level 1 Bistro/Food Court $15,000

Mobile Application Title Sponsorship

$13,000 SOLD

New Product Showcase Title Sponsorship

$30,000 SOLD

Official Show Bags $18,500 SOLD

Official Vehicle Sponsor $85,000

Pony Wall Above Lobby Escalators $27,000 SOLD

Press Room Sponsorship $30,000 SOLD

Registration Email Confirmation* $11,500 SOLD

Restroom Decals $12,000 SOLD

Shuttle Bus/Signs (fleet exclusive) $10,000

Tabletop Decals $11,000 SOLD

Window Decals (Level 1 Lobby) $15,000 SOLD

LIMITED SPONSORSHIPS Digital Wall* (120”) $9,500

Floor Decals Level 1 (per decal)* $1,100

Hotel Room Drop $7,500

Lobby Display$20,000 and up

Lobby/Registration Handout $10,000

Product Spotlight Video* $2,900

Sands Digital Signage* $10,000

Law Enforcement Education Sponsorships*

$5,500

Associated costs such as production/labor are not included unless otherwise noted.

*No production/labor necessary



https://shotshow.org/wp-content/uploads/SHOT20-Signage-Order-Form.pdf




Impressive exposure before and during the SHOT Show — place an ad on the SHOT Show’s website, planner and mobile app. With the high visibility and consistent exposure of advertising on three channels at once, you will drive attendees to your booth. Packages are sold monthly from November through January.

WEBSITE, PLANNER AND MOBILE APP ONLINE ADS

DIGITAL ADVERTISING OPPORTUNITIES

Four ads rotate within each of the three banner positions for a total of 12 advertisers per month.

SPECIAL RATE: All three months for $13,000 (a savings of $2,000). Special rate ends October 18, 2019.

Ad

300x250

Ad

300x250

Ad

300x250

PACKAGING OPTIONSNOVEMBER CHANNELS:

SHOTShow.org Rotating Banner

SHOT Show Planner Rotating Banner

Bonus! Mobile App Ad

November Fee: $4,000

DECEMBER CHANNELS:




December Fee: $4,500

JANUARY CHANNELS:




January Fee: $6,500

SPONSORED PUSH NOTIFICATIONS• More than 87,117 total push

notifications sent in 2019• Limited to three per day

January 21: $3,000 Each Preferred Time of Day:_________




EXPOSURE FROM THE 2019 SHOT SHOW

SHOTShow.org 1,986,182 Page Views

711,791 Unique Visitors9,468 Ad Clicks

SHOT Show Planner 4,198,920 Impressions

2,258 Ad Clicks

SHOT Show Mobile App3,266,015 Impressions

2,510 Ad Clicks

Push Notifications87,117 Impressions

2,489 (average per push)



https://shotshow.org/wp-content/uploads/9083-NSSF-2020-SHOT-Show-Sponsorship_Order-Form_Website-Mobile.pdf




Reach the SHOT Show’s more than 60,000 industry professionals — not to mention over 1.2 million consumers — through these sponsorship options.

SHOT SHOW TV AND VIDEO PACKAGES

GOLD PACKAGE: $15,000(SAVE MORE THAN $3,500)Sponsorship includes:• Product Spotlight video• 60-second spot on SHOT Show TV in-room television• In-studio interview with company spokesperson to air

on SHOT Show TV• Las Vegas Sands digital signage ($10,000 value)

SILVER PACKAGE: $6,900(SAVE MORE THAN $1,500)Sponsorship includes:• Product Spotlight video• 60-second spot on SHOT Show TV in-room television• In-studio interview with company spokesperson to air

on SHOT Show TV

SHOT SHOW TV: $5,000In-Room Television in All SHOT Show HotelsSponsorship includes:• 60-second spot on SHOT Show TV in-room television• Spot will air 24 hours a day throughout show week• SHOT Show TV will air in all SHOT Show hotels

(75,000+ rooms)

SHOT SHOW PRODUCT SPOTLIGHT: $2,900Sponsorship includes:• Professional film crew and on-air host• All video editing• Video can be up to three minutes long• Video posted on SHOTShow.org• Video archived on SHOT Show’s YouTube channel

accessed by over 10,000 subscribers (over 900,000 million views and growing)

• Promotion on SHOT Show’s Facebook page to over 151,000 followers

• Promotion on SHOT Show’s Twitter feed to more than 79,000 followers

• Post-show email to over 1.2 million consumers highlighting exhibitor product videos

• Includes all production and editing costs


Here from a retailer on how they use SHOT Show TV to find new products at the show!


https://shotshow.org/wp-content/uploads/SHOT20-TV-Video-Packages-Order-Form.pdf

https://vimeo.com/nssf/review/346951888/640065502d




Marketing promotion exposure varies based on sponsorship level — PLATINUM, GOLD, SILVER or BRONZE

SHOT UNIVERSITY SPONSORSHIP OPPORTUNITIES

EDUCATION SPONSORSHIPS

BENEFITS PLATINUM

SPONSOR (1) $11,000

GOLD SPONSOR (2)

$6,500

SILVER SPONSOR (5)

$5,000

BRONZE SPONSOR (10)

$3,000

SOCIAL MEDIA AND ELECTRONIC COMMUNICATION

Inclusion in email(s) sent to over 70,000 3 3 3 3

Inclusion in press releases to over 2,000 media 3 3 3 3

Inclusion on Facebook to 95,000 fans 3 3 3 3

Company promotion on the SHOT Show website 3 3 3 3

Coverage on SHOT Show TV 3 3 3 3

One banner or text entry in email sent to over 7,500 retailers

Banner Banner Text

One post-show email sent to all SHOT University attendees on sponsor’s behalf

3 3

Dedicated web banner on SHOT University page of the SHOT Show website

3

SHOT Show Twitter promotion to over 40,000 followers

3

ONSITE PROMOTION

Sponsor table in main room of program 3 3 3 3

Company promotion on all SHOT University directional signage

3 3 3 3

Company promotion during SHOT University reception (table cards)

3 3 3 3

Company promotion on dedicated signage during reception and SHOT University breaks

3 3 3

Full-page, 4-color ad in the SHOT Show Directory and Buyers’ Guide (conference section)

3 3

Footer on each page of student handbooks 3

Post-event mailing list of SHOT University attendees

3 3 3


SOLDSOLD


https://shotshow.org/wp-content/uploads/9083-NSSF-2020-SHOT-Show-Education-Sponsorship_Order-Form.pdf




Marketing promotion exposure varies based on sponsorship level — PLATINUM, GOLD, SILVER or BRONZE

SHOT UNIVERSITY SPONSORSHIP OPPORTUNITIES

RETAIL EDUCATION SPONSORSHIP OPPORTUNITIES


Tuesday–Thursday, 16 sessions total, one price: $4,000

BENEFITS PLATINUM

SPONSOR (1) $11,000

GOLD SPONSOR (2)

$6,500

SILVER SPONSOR (5)

$5,000

BRONZE SPONSOR (10)

$3,000

APPEARANCES DURING THE PROGRAM

Company promotion included on two large screens during SHOT University opening

3 3 3 3

Sponsor promotion in NSSF’s Bullet Points and in member newsletters

3 3 3

Promotion on Retail Education section of NSSF website

3 3 3

Sponsor promotion included in emails promoting all or selected retailer sessions (sent to over 60,000)

All Selected Selected

Table at member/SHOT University reception 3 3

One banner entry in email sent to over 6,500 retailers

3 3

Opportunity to address conferees and introduce speakers

3

Opportunity to show video during lunch 3

Sponsor of SHOT University reception (includes table, signage and logo on cocktail napkins)

3

Opportunity to introduce speakers 3 3 3

BENEFITS• Press releases• SHOT website• SHOT Show TV• Email sent to 7,500 retailers• Sponsor table in seminar area

• Logo on signage• Promotion in SHOT Show Directory

and Buyers’ Guide (conference section)

• Promotion on Retail Education section of SHOT website

• Opportunity to introduce speakers• Sponsor promotion at coffee

breaks• Post-event mailing list of attendees


SOLDSOLD


https://shotshow.org/wp-content/uploads/9083-NSSF-2020-SHOT-Show-Education-Sponsorship_Order-Form.pdf




Gain the undivided attention of law enforcement attendees at the 2020 SHOT Show when you host an interactive workshop with the speaker of your choice. Provide solutions to today’s biggest challenges through panel discussions, a new technology overview or training on your product.

LAW ENFORCEMENT EDUCATION PROGRAM (LEEP)


Availability is limited and sessions are sold on a first-come, first-served basis. $5,500 per session

Sponsorship Includes:• Meeting space provided during designated date and time at the 2020 SHOT Show • Basic A/V and room set (theater seating, LCD, screen, lav mic)• Pre-show email campaigns promoting LEEP• Logo/session included in printed marketing materials referencing LEEP• SHOT Show LE Tactical Planner (deadline for inclusion is 9/13/19)• Onsite directional signage • Inclusion on dedicated LEEP page on SHOT Show website and within printed Show Directory and

Buyers’ Guide• Literature handout in your session (you provide the printed pieces, shipped to the address provided) • Lead capture of all participants in your session (mailing information)• Sponsor promotion at LEEP networking event• List of all who registered for your session (mailing information)

LEEP Sessions are promoted to our

7,000+ LAW ENFORCEMENTattendee database.

573,466TOTAL MARKETING IMPRESSIONS through internal emails, trade publication e-blasts, special print ads, direct mail collateral, digital marketing tools and onsite collateral.



https://shotshow.org/wp-content/uploads/SHOT20-LEEP-Sponsorship-Order-Form.pdf

BENEFITSPRESENTING

SPONSOR$20,000

GOLD SPONSOR $12,000

SILVER SPONSOR

$8,000

BRONZE SPONSOR (5)

$5,000Number of team entries 4 3 2 1

Advertising Exhibitor Newsletter or eblast

Full page ad in SHOT Directory

Full page ad in SHOT Directory

Half page ad in SHOT Directory

Signage 3 3 (tee boxes) 3 (team cart cards) 3 (18th hole)Items in welcome bags 3 3 3 3

Lunch tables with sponsor items 3 3 3 3

DIGITAL

Mention in SHOT Show website 3 3 3 3

Mention in Bullet Points 3 3 3 3

Mention in Blog post 3 3 3 3

Press release 3 3 3 Group release

q Presenting $20,000 q Gold $12,000

q Silver $8,000 q Bronze $5,000

Name ___________________________________________________

Title ____________________________________________________

Company ________________________________________________

Address _________________________________________________

City _____________________________________________________

State __________________________________ Zip _______________

Phone___________________________________________________

Email ___________________________________________________

Signature ________________________________________________Please contact Chris Tatulli at 203-426-1320 x214, [email protected].

PLACEMENT PRIZES

Winners $150 per player

Second place $125 per player

Third place $100 per player

Fourth place $75 per player

Fifth place $50 per player

Long Drive (ABCD) $50 per winner

Closest to Pin (ABCD) $50 per winner

FIFTH ANNUAL HAVA/NSSF GOLF CLASSICBear’s Best Las Vegas • January 19, 2020

SHOTSHOW.ORG/GOLF

Sponsorship Opportunities

Documents

FULLY - SHOT Show...Digital Wall* (120”) $9,500 Floor Decals Level 1 (per decal)* $1,100 Hotel Room Drop $7,500 Lobby Display $20,000 and up Lobby/Registration Handout $10,000 Product