Full Stack Cognitive UXDProfessor Karen Cham FRSA

Professor of Digital Transformation DesignAcademic Lead Connected Futures

(Digital Health, Immersive Media, Digital Economy & Smart Cities)

University of Brighton

Cambridge Analytica Scandal

“Data drives all we do. Cambridge Analytica uses data to change audience behavior. Visit our Commercial or Political divisions to see how we can help you”

Cambridge Analytica acquired data from an external researcher

who had told Facebook he was collecting it for academic purposes

Brexit Campaign Ads

The Medium, the Message & the User Experience

The Medium, The Message and The User Experience

Collective Agency in Digital Spaces and Embodied Social Change

Karen Cham, (2014)

لربيع العربيا

‘Arab Spring’ was a series of anti-government

protests, uprisings, and armed rebellions that spread

across the Middle East in late 2010, beginning with

protests in Tunisia (Noueihed, 2011; Maleki, 2011).

The Medium & The Message

Ads/Propaganda/Fake News

Post Humanism (Hayles, 1999)

downloading human consciousness into a computer

How We Became Posthuman: Virtual Bodies in Cybernetics, Literature and Informatics, (Chicago: The University of Chicago Press, 1999)

Social Media (open) or Enterprise (closed) systems

Sentiment Analysis

Data Exo-Skeleton (2011)

2011 Cham, K.L., ‘Architecture of the Image’, Electronic Visualisation in the Arts, EVA

Conferences International, British Computer Society, London http://ewic.bcs.org/content/ConWebDoc/40614

Personalisation - Data Driven Nudge

Conversion Rate Optimisation

Behavioural Analytics

The Singularity

‘a point at which a function takes on an infinite value’

Most easily achieved in immersive technologies or any closed system

Measuring Pre-Cognitive Responses

Exponential NeuroGaming Singularity (2010)

Investigating how psychological, perceptual, semantic and aesthetic cues might improve the UX in thought based gameplay

significant optical illusions, such as those involving perspective, lead to an exponential gain in the transparency of interaction

a feedback loop between stimulus and response

Branded Nudge of Physical Addiction (2012)

Mental Health Self Monitoring App

Mental Health Nudge Architecture (2013)

Big Data Singularity Engineering An Economy (2013)

NeuroPlastic Transformation MOOC (2014)

5G Cognitive Singularity (2018)

Internet/Cloud/Servers

Core Network/Routers/regional

Access Edge Nodes (neighbourhood)

Gateway CPE

(building street)

Endpoint / Things

INTERFACE

USER

Putting The User in the FOG

Are you 5G Ready ?

Home

Commuting

Office

Daily Activities

Environments Explicit Act

ImplicitInformation

Inference Engine

Realtime Analytics and Data Driven Cognitive UX to

Manage Behaviours

• Engagement• Nudge• Persuasion• Coercion• Addiction

Rhizometrics TM

Designing Digital First Behaviour Change: Full Stack Cognitive UXD Process with Professor Karen Cham

INCLUDES A TICKET TO BAD CONFERENCE 2019 ON THE 20TH OF JUNE (THE DAY BEFORE) WWW.THEBADCONFERENCE.CO.UK

Learn on the job in collaborative teams and get hands-on experience of unique cognitive UX design methods, the workshop will take place the day after the BAD conference a short tube journey away at WeWork Devonshire Square. The ticket price includes Breakfast and Lunch, soft drinks, fresh tea/coffee and biscuits throughout the day.

• Problem Definition (Design Thinking)

• Competitor Review

• Designing a Blue Ocean Strategy

• User Research, User Profiles, User Stories & User Journeys

• User Centred Architecture

• Defining & Integrating Cognitive Leverage

• Defining a Vertical Slice build

• Testing & Iterating Cognitive Leverage: integrating Biometric User Testing

• Dev Ops – going live with an intelligent co-evolving system