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Smart Mapping
Smart Targe�ng
Smart Marke�ng
Professional Media Management
Grand Rapids, MI
FullFull--Service Print Service Print
Media ManagementMedia Management
Full-Service Media Management-
Complete Business Cycle Adver�sing Support Increase your ROI and ensure high quality adver�sing campaigns reach the RIGHT people.
WATCH YOUR MARGINS GROW
These services include accounts pay-
able reconcilia�on and consistent
quality control and can run on a
weekly, monthly, or periodic basis.
U�lizing our proprietary media buy-
ing system…
1. FSI-Free Standing Insert Ad Place-
ment Service
⇒ orders based on customer run-
lists
⇒ secure ad inser�on
⇒ request for weekly ad program
Ad types for FSI service:
♦ single-sheet
♦ mul�-page tabloid
♦ broadsheet
2. ROP-Run of Press Ad Placement
Service
⇒ secure targeted ad placement
⇒ tear sheet verifica�on for each
media/market
⇒ placement in targeted or relevant
special sec�ons
⇒ spadea, front page strip, wrap or
plow promo�ons
Ad types for ROP service:
♦ quarter-page
♦ full-page
♦ black & white
♦ full-color
3. Internet Ad Placement Service
⇒ secure placement on local web
sites
⇒ tracking and repor�ng click-
through rates and impressions
⇒ media types include websites for
local TV and radio sta�ons
Ad types for Digital Ad Placement:
♦ big box
♦ banner
♦ link to landing page or your pro-
prietary website
♦ sky-scraper
♦ corner peel
Media types included in all 3:
∗ shopping guides
∗ local weekly newspapers
∗ daily newspapers
∗ shared mail
4. Solo Mail Ad Management
⇒ secure satura�on or list delivery
of your mailer
⇒ GIS maps at the USPS carrier
route level
Ad types for mailing programs:
♦ post cards
♦ single-sheet
♦ mul�-page tabloid
♦ broadsheet
5. Print Promo�ons Service
⇒ coordinate and implement special
ad type campaigns
Ad Types considered promo�onal
services:
♦ Big Bag
♦ Mini Billboard
♦ Front-page Notes
♦ Door-to-door Product Sampling
♦ Grand Opening Ad Management
6. Co-op FSI Ad Placement Service
⇒ orders based on customer run-
lists
secure ad inser�on
Ad types for Co-op FSI programs
♦ single-sheet
♦ mul�-page
Media types for Co-op FSI:
∗ Smart Source
∗ Red Plum
∗ ValPak
MAY 2013
PROFESSIONAL MEDIA MANAGEMENT www.promedmgt.com Headquarters: 528 Bridge St. NW, Suite 7, Grand Rapids, MI 49504 800.242.0073 [email protected]
Northeast Regional Office: Box 445, Greenport, New York 11944 631.604.0456
U�lize our media buying
team’s exper�se
7. GIS Mapping
(Geographical Infor-
ma�on System)
⇒ visual representation
of media coverage by
area or retail location
⇒ link market demo-
graphic information,
store sales,
and media
coverage
⇒ color themed
maps display
a variety of
geographic
detail
Displays include:
♦ zip code
♦ USPS routes
♦ newspaper routes
♦ and more
8. Audits/Reviews
⇒ analyze current trade
areas and advertising
buys
⇒ compare purchase ad
quantity to circulation
counts
⇒ coordinate the reallo-
cation and targeting of
your ads
9. Rate Nego�a�on Ser-
vice
⇒ analyze cur-
rent retail con-
tracts and com-
pare them with
media rate
cards
⇒ secure low-
est rates per
thousand
⇒ secure ap-
plicable value
added dollars
⇒ rate types include the
entire scope of print
media advertising ca-
pabilities and their
online products
All your advertising placement needs in one location Call us
today!
• Smart Mapping
• Consumer Index Data
• Appropriate Publications
• Automated Ordering
• Licensing Agreements
• Turn-key Services
• GIS-based details
• ESRI consumer data
• Circulation integration
• Order generating system
• Available for your use
• Rate Negotiations
• Trade area evaluation
• We can do it all
SMARTER MAPPING Experience &
Discipline
"PMM has shown their ex-
pertise in offering many new
marketing ideas and has the
capability to manage imple-
mentation."
– David Somerset,
Director of Marketing-
Spartan Stores
" PMM's mapping and ana-
lytical tools are invaluable
and their team members are
professional and a pleasure to
work with."
– Edward S. Rix,
VP Marketing & Advertising,
MC Sports
PARTNERSHIPS How PMM can be of assistance is dependent on your needs?
Some agencies and businesses have complete departments that work in local print and just need a small
piece of the puzzle. Others would like to have the luxury of a full department but find the establishment a
daunting and costly task.
We have any number of “handles” to grab from “soup to nuts” to a single aspect of our services.
We are open to discussions on all levels and hope you take the time to contact us at your earliest conven-
ience, tell us what you need and start the ball rolling.
Get the most
out of your
ads with our
experienced
staff Growing-Evolving
Valuable Partner
Inventive-
Innovative Solutions
MAY 2013
PROFESSIONAL MEDIA MANAGEMENT www.promedmgt.com Headquarters: 528 Bridge St. NW, Suite 7, Grand Rapids, MI 49504 800.242.0073 [email protected]
Northeast Regional Office: Box 445, Greenport, New York 11944 631.604.0456
