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Full BRAIN Marketing As a Powerful Business Tool
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Become a “Due Diligence” Person The Key to Winning Every Race?
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1.The Yellow Brick Road
– The Best Traveled Road for Marketing Success
2.Your Marketing Strategy
– and Why It’s So Important
3.Marketing Sharpshooters
– The Bull’s Eye – Focusing on Your Target Market (Summary Only)
4.Awaken Your Senses
– Developing a Brand Sensory Package
5.The Grand Canyon
– Bridging the Gap of Traditional, Digital and Social Media Marketing
6.Trust-Based Marketing
– Using Customer Focus to Build Long-Term Relationships
We will be covering today
The YELLOW Brick Road The 5 Business Stages
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Stage 1 – Existence or Infancy
(Start-up and ramp-up)
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Stage 2 – Survival or Adolescent
(Delegation and Growth Mode)
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Stage 3 – Success (Integration and running in growth mode
strategically)
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Stage 4 – Takeoff
(fast growth)
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Stage 5 – Maturity (a strong resourceful business
foundation)
Your MARKETING STRATEGY And why it’s so IMPORTANT
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“Strategy” is the general approach you take to achieve something.
It is anything you think or plan.
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Marketing Process Overview
Mission
Situation Analysis
Marketing Strategy
Marketing Mix
Implementation and Control
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1. Target Market Definition
2. Positioning Strategy
3. Sensory Package
4. Marketing Mix
5. Competitive Analysis
6. Key Marketing Indicators
6 Key Marketing Strategies
MARKETING SHARPSHOOTERS The Bull’s Eye
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Focusing on your TARGET MARKET
AWAKEN YOUR SENSES Developing a Brand Sensory Package
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Focusing on your TARGET MARKET
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Example: Brand Style Guide
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Example: Brand Style Guide
THE GRAND CANYON Bridging the Gap of Traditional,
Digital and Social Media Marketing
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Marketing is Changing Very Fast
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Digital Marketing Channels
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Getting Started with Digital Marketing
Objectives
Channels
Target Audience
Audit
Optimize
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Components of Digital Marketing
1. Audience
2. Content
3. Context
4. Medium
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Content Marketing Cycle LISTEN & BUYER
PERSONA’S
DECIDE ON THEME
& TOPICS
CREATE CONTENT
PROMOTE
CONTENT
MEASURE &
EVALUATE
RE-PURPOSE
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Customer
Aquisition
Lead
Generation
Prospect
Conversion
Traffic
Generation
CONTENT
CUSTOMERS
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Social Media – Content Promotion
With so much to choose from,
what options are right for me?
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Social Media – Content Promotion Collaboration
Video-sharing
Networking
Image-sharing
Blogging
Micro-blogging
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Social Media – is a Conversation between actual humans!
TRUST-BASED MARKETING Using Customer Focus to Build
Long-Term Relationships
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1.The Yellow Brick Road
– The Best Traveled Road for Marketing Success
2.Your Marketing Strategy
– and Why It’s So Important
3.Marketing Sharpshooters
– The Bull’s Eye – Focusing on Your Target Market (Summary Only)
4.Awaken Your Senses
– Developing a Brand Sensory Package
5.The Grand Canyon
– Bridging the Gap of Traditional, Digital and Social Media Marketing
6.Trust-Based Marketing
– Using Customer Focus to Build Long-Term Relationships
SUMMARY
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Interactive Session What Did You Hear?
What Are You Going to Do Next?
