0 Copyright 2012 FUJITSU

Fujitsu IT Future 2012 Reshaping the Workplace -

Consumerization Driving Your Mobile Strategy

Barbara D„Introno

Director Product Marketing Workplace Systems

1 Copyright 2012 FUJITSU

A Defining Moment for the Workplace

The digital world overcomes

physical barriers

Companies have the

opportunity to become more

productive and flexible

New Generation Workers –

people desire a connection

to corporate networks with

their personal device

2 Copyright 2012 FUJITSU

The Changes We Are Facing …

Touch

Fingers

Consumption

+ Sharing

Mobile

Internet

Computing

Text

Keyboard

Creation

Personal

Computing

Graphical

Mouse

Communi-

cation

Internet

Computing

Gesture

Voice

Collaborations

Internet of

Things

3 Copyright 2012 FUJITSU

Where Will The Trends Lead Us?

Creation, Consumption, Communication

and Collaboration will stay

Internet continues to change lives by

connecting everything we use

New business models fueled by the

consumer electronics revolution

Easy to use devices; write, gesture and

speak

Future is a combination of tablet and

notebook

Consumer technology will continue to

challenge IT best practices; what

happens when you don‟t own anything?

4 Copyright 2012 FUJITSU

Factors Driving Change

User expectations turning into requirements

Usability

Always connected

Long battery life

Instant on

Ease of information delivery

Strong need to share and access content

across the devices Multiple devices used

Anywhere, secure access

Connecting technology is cloud

• Personal Clouds

• Public and private app stores

5 Copyright 2012 FUJITSU

Form Factor Split EMEA (Million Units)

Media Tablets will enrich the Mobile PC market – reaching 34% share in 2014

Constant growth in the mobile PC segment within the next 3 years

Desktop PCs will remain stable

Desktop

Mobile PC

Media

Tablets

2014

266,3

41,0

(15%)

134,8

(51%)

90,5

(34%)

2013

218,8

41,9

(19%)

112,3

(51%)

64,6

(30%)

2012

177,6

41,7

(23%)

92,6

(52%)

43,3

(24%)

2011

144,4

40,7

(28%)

78,4

(54%)

25,2

(17%)

2010

127,2

42,3

(33%)

78,7

(62%)

6,3

(5%)

Source: Gartner PC Forecast, September 2011

7 Copyright 2012 FUJITSU

Tablet PCs Influence In Business

Manufacturing

Control, monitoring and

recording production

process

Constant access to data

base and necessary

documents

Health Service

Cost optimization of

processes

Secure access to

patient records

Sales Force

Efficient working,

no media-break

Orders can

immediately be placed

and sent to back office

Fujitsu Tablet PCs simplify processes, reduce overall costs and increase the working speed as well as your staff‟s efficiency

8 Copyright 2012 FUJITSU

Consumerization

Working Anywhere/Anytime Cloud/Virtualization

New ways of

connecting & sharing

Cloud computing

Virtual Desktop

Infrastructure

High speed

broadband

Disappearance of

Rigid Workplace

Working from home or any

other location

Expansion of flexible

workforce concepts

Disappearance of

technology barriers

Consumerization of IT is here to stay due to simple accessible technology. It enables people to work anytime, anywhere

Bring Your Own Device

(BYOD)

Increased transactions &

productivity

Smooth interaction

between work and life

9 Copyright 2012 FUJITSU

BYOD – You Can„t Escape

Things to keep in mind

No more „one size fits all“

Bring or choose your own device?

Legal & insurance aspects

Securing corporate and private spheres from

each other

Endpoint-independent application development

Agreed employer / employee policies

Managing support / complexity

Corporate app stores

Social Goals

Keep employees satisfied

Business Goals

Improve processes

Financial Goals

Manage cost

Risk Management

Stop bad things happening

10 Copyright 2012 FUJITSU

Choosing The Right Device

4 categories of devices competing

in the field Tablet PCs

Ultra mobile Notebooks

Convertible Notebook

Fully Functional Notebook

Notebooks remain fixed entity

in the workplace

49% of consumers who have

bought tablets, did so because

it„s more portable / smaller /

convenient than a desktop/laptop

Ultra Mobile Notebook

Tablet PCs

Convertible Notebook

Fully Functional Notebook

Portability

Connectivity

Multifunctionality

Personalized

Usability Consumption

Creation

3

2.5

2

1.5

1

0.5

0

4

3.5

4.5

11 Copyright 2012 FUJITSU

How Can Fujitsu Help?

Reshape the workplace with …

… IT innovations meeting highest user

expectations.

Innovative, reliable, green and human-

centric workplace devices

30 years of innovation

and of IT experience

End to end portfolio with Fujitsu‟s

Dynamic Infrastructures

New form factors emerging

New media tablet for business

and private use

STYLISTIC M532 answers the growing

trend of "Bring Your Own Device"

Easy and secure integration into Virtual

Desktop Infrastructure (VDI)

Fujitsu's upcoming slim and responsive

Ultrabooks™

For the challenging needs of the most

demanding users

Wide choice of different notebook form factors

Fujitsu's

workplace

systems

optimize working

productivity –

in the office or at

home

12 Copyright 2012 FUJITSU

Fujitsu‟s STYLISTIC Tablet PCs

> 20 years experience in Tablet PCs

STYLISTIC Q550 –

The professional companion

Easy integration into Windows® 7 environment

Smooth and efficient content creation with pen or finger

Fast user authentication and identification with

fingerprint sensor and SmartCard slot

Data encryption with optional Trusted Platform Module

STYLISTIC M532 –

Work and enjoy with confidence

Android 4.0 for business and private use

Preinstalled VDI apps for secure access to business

data

Docking cradle and Micro SD for further enhancements

Embedded 3G/UMTS, GPS

The challenges

Content creation and consumption

Instant data access, ready for action

Intuitive and secure working

25.7 cm (10.1-inch)

0.56 kg

25.7 cm (10.1-inch)

0.75 kg

Blending superb

usability with

professional data

security with

Fujitsu‟s Tablet

PCs

13 Copyright 2012 FUJITSU

STYLISTIC M532

Work and Enjoy with Confidence

Business

Use

Private

Use Android 4.0

3G/UMTS und GPS

Multiple interfaces

Front and Rear Camera,

autofocus & flashlight

Google Apps and

Multimedia Features

10.1-inch Touch Display,

Gorilla Glass, Multitouch-Function

Virtual Desktop

Infrastructure (VDI)

Business Software

Selection

Preinstalled

Nitrodesk Touchdown,

HD software

Local

Security Software

Lightweight

& Ultrathin

14 Copyright 2012 FUJITSU

Fujitsu‟s Ultra-mobile LIFEBOOKs

Highest efficiency today and tomorrow

Fujitsu LIFEBOOKs become „Ultra“

Slim, cool & responsive:

13-inch and 14-inch Ultrabook™

Outstanding sleek design, < 16mm

Robust magnesium or aluminum housing

Including high-end security and manageability

business features

4G/LTE option

The challenges

Efficiency and productivity

Higher performance and data volume

Flexible working

35.6 cm (14-inch)

1.4 kg

33.8 cm (13.3-inch)

1.6 kg

First Ultrabook

with Intel®

vPro™

Technology and

port replicator

option

15 Copyright 2012 FUJITSU

Fujitsu„s Fully Functional LIFEBOOKs

The challenges

Long battery runtime

Ergonomic working in and outside the office

Durable and reliable on the move

Balanced weight / performance

Boundless mobility in the office or

on the road

LIFEBOOK P771

Form factor smaller than DIN A4 size,

only 1.3kg

Flexible modular bay concept, offers

2nd battery option for up to 18h battery runtime

Port replicator, anti-glare display, ScrollWheel,

Anytime USB Charge, optional fingerprint

sensor

LIFEBOOK S761

Robust, light-weight 13-inch notebook with

magnesium lid at only 1.6kg

Ultimate Security with ATP, SmartCard reader,

TPM module & fingerprint sensor

Excellent expandability with Port Replicator,

modular bay concept

30.7 cm (12.1-inch)

1.3 kg

33.8 cm (13.3-inch)

1.6 kg

Leading

innovations and

efficiency with

Fujitsu‟s unique

0-Watt AC-

adapter and

modular

bay projector

16 Copyright 2012 FUJITSU

Fujitsu„s Convertible LIFEBOOKs

The challenges

Tablet and notebook functionality combined in

one device

Pen based, paperless working

Reliable working in- and outdoors

The versatile office on the go

LIFEBOOK T731

12.1-inch bi-directional rotatable high-

brightness LED WXGA display

Anti-glare touchscreen supporting 5-finger

gestures and pen input

All-day flexible working with modular bay

concept and battery runtime up to 16.5 h

LIFEBOOK T901

13.3-inch bi-directional rotatable high-

brightness LED WXGA display supporting

touch input

High quality “Berliner Glass” option

Ultimate Security with Advanced Theft

Protection (ATP), fingerprint sensor,

SmartCard reader, TPM module

33.8 cm (13.3-inch)

2.0 kg

Convenient and

reliable working

on the move with

magnesium lid,

connectivity

features, HDD

shock sensors

30.7 cm (12.1-inch)

1.6 kg

17 Copyright 2012 FUJITSU

Summary

Workplace of the future

From workplace to dynamic

workspace

Types and styles of

interaction increase

Fujitsu is ready for the

future

Attractive products for

individual needs

End-to-end offering from

products, services to solutions

Strong cooperation with leading

technology partners