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0 Copyright 2015 FUJITSU
Human CentricInnovation
Fujitsu Day 2015
Internet of ThingsGlen Koskela, CTO Nordic
1 Copyright 2015 FUJITSU
A hyperconnected world
Every industry is being transformed, out of both opportunity and necessity
People, things, information, processes become increasingly connected.
Digital transformation affects everyday lives of people and business.
2 Copyright 2015 FUJITSU
All things operational - focusing on accounting, finance, cost management, supply chain management, automation, key account management,…
Constant improvements in “the numbers” is necessary. But none of this matters when markets shift.
Operational excellence is insufficient
CC BY 2.0 photo credit: https://www.flickr.com/photos/davedugdale/5099605109
Digital economy shifts the entire market rather than merely optimizes existing
“It’s very hard to know when exactly the disruption will become so big that you actually don’t even survive without being part of that disruption.”- Pekka Lundmark, President & CEO, Konecranes Plc, Finland
3 Copyright 2015 FUJITSU
New ways to compete
54%of CEOs have entered a new sector, or considered it, in the past three years.
56%of CEOs think competition will increasingly come from other sectors or sub-sectors.
It’s very hard to know when exactly the disruption will become so big
that you actually don’t even survive without being part of that disruption.- Pekka Lundmark, President & CEO,
Konecranes Plc, Finland
Source of statistics: 18th Annual Global CEO Survey, PwC 2015CC BY 2.0 photo credit: https://www.flickr.com/photos/ncngpao/6979820319/
4 Copyright 2015 FUJITSU
Products = Delivery mechanisms for digital services
Source: How Smart, Connected Products Are Transforming Competition, Harward Business Review, by Michael E. Porter and James E. Heppelmann, November 2014
…it has increasingly become a network of products and services…
…in which material products are combined with digital services.
A business is no longer just producer of goods and services…
Value is created in the service system, what the system can do, not in the basic cost of the individual elements.
5 Copyright 2015 FUJITSU
Safe and secure food value chain New agricultural production model
Modernizing food and agriculture
6 Copyright 2015 FUJITSU
CC BY 2.0 photo credit: https://www.flickr.com/photos/joakimformo/12183655143
Posi
tion
in t
he
valu
e ch
ain
Digital transformation – What is at stake?
Share of the value chain
Your company if
‘ubered’
€ €€
Digitization modifies the economic space and its forms of competition. Successful digital transformation is important, missing out = lost value added.
Opportunity costs of failure to respond are high
Increase in the share of gross value added accounted for by ICT.
Controlling the interface to customers and applying digital expertise.
€
7 Copyright 2015 FUJITSU
Car industry in the process of transformation
CC BY 2.0 photo credit: https://www.flickr.com/photos/ivyfield/3910052922
Control of the digital communications interface to the driver and vehicle owner
Ownership of the data generated in and in relation to the vehicle usage
Individual mobility and car purchasing behavior
IP of the software established in vehicles
Effective protection against cyber-attacks
Digitization of logistics across the industry
Fourth-party logistics providers control of the customer interface
8 Copyright 2015 FUJITSU
Disruption to previously successful business model
Physical value chain Digital value chain Human value chain
Global suppliers & customers
Specialization of knowledge work
New corporate structures &
communities
9 Copyright 2015 FUJITSU
People – Process – Things – Context
In the usual vision of IT systems, the physical world is observed and represented in the information world.
Both are strongly related to human agents.
What can a parking space tell you?
By merging physical world and information world, IoT changes the role and position of human agents
CC BY 2.0 photo credit: https://www.flickr.com/photos/infomatique/8048132858/
10 Copyright 2015 FUJITSU
Digitization provides ways to increase value
CC BY 2.0 photo credit: https://www.flickr.com/photos/mrsj1/4441258960
Market players that only back incremental changes and fail to invest in digital platforms will come under pressure.
A chance to have a place in market in the future
11 Copyright 2015 FUJITSU
How to leverage the digital world?
Initial value lies in improving customer relationships.
Combining services even more deeply with products.
Disrupting existing business models.
Monetization of data.
Converting the new service piece into a product and P&L in its own right.
More to do with business development than with technologyCC BY 2.0 photo credit: https://www.flickr.com/photos/gilgongo/10774211225
12 Copyright 2015 FUJITSU
The logic of digitization
Changedrivers
Digital data
Automation
Customer experience
Network connectivity
Technology enablers
Internet of things
Big data analytics
Wearables
Robotics
3D printing
Social networks
Indoor positioning
Mobile apps
Cloud computing
Wireless
Sensors
Augmented reality
Crowdsourcing
Business innovations
Digital healthcare
Social clienteling
Predictive maintenance
Multichannel retail
4th party logistics
Nowcasting
Smart transportation
Fleet management
In-store analytics
Collaborative working
Field inspection
Smart city
Location based services
13 Copyright 2015 FUJITSU
‘Things’ become participants in processes
Solar-powered trash compactor alerts sanitation crews when it is full.
The City of Viborg (Denmark) Station Square: from 1.038 FTE to 0.118 FTE.
Ready your organization for an era when 60 billion sensors dominate the Internet
CC BY 2.0 photo credit: https://www.flickr.com/photos/perspective/5679987267/
15 Copyright 2015 FUJITSU
Industries transform into higher value entities
Digitization Innovation Optimization Transformation
Healthcare
Digitalhospital
Manufacturing
IndustrialInternet
Retail
Omni-channel
Services
Smart Working
Government
LeanMyCityservices
Defense
Real-time edgeware
Finance
Co-innovation
16 Copyright 2015 FUJITSU
Opportunity to re-invent just about everything
The economic impact will be huge. The societal impact will be huge. The corporate impact will be huge.
New ways of working. New ways of living. New ways of producing.New ways of delivering social services. New ways of capturing value.New ways of measuring growth and progress.
CC BY 2.0 photo credit: https://www.flickr.com/photos/epsiplatform/8499827081/
17 Copyright 2015 FUJITSU
Digitizing in-store retail customer journeys
Understand customer paths Measure conversion rates Measure dwell and conversation time Measure promotion effectiveness
Optimize store layout Understand valuable real estate Align staff location with customer traffic Support existing business growth
CC BY 2.0 photo credit: https://www.flickr.com/photos/orinrobertjohn/3593895075
18 Copyright 2015 FUJITSU
Independent living in smart houses
Combining specialist physicians’ findings and data visualization and analysis technology to build solutions and develop systems that support health management and everyday living.
Collection of psychological, physical, physiological, and social data from sensors embedded in the surrounding environment and smart houses, as well as sensors worn by elderly people and patients undergoing medical treatment living in the smart houses.
19 Copyright 2015 FUJITSU
Augmented reality based facility inspection and maintenance.
Production maintenance (shop floor)
20 Copyright 2015 FUJITSU
Rules of the digital game
CC BY 2.0 photo credit: https://www.flickr.com/photos/124247024@N07/14089978785
Digital dataPutting other market players at a disadvantage.
AutomationOccupying checkpoints that allow to control key links in
the value chain.
Network connectivityBringing light into the black
box segments of value creation.
Customer experienceDeveloping new kinds of value-added services and dependencies.
21 Copyright 2015 FUJITSU
Human Centric Intelligent Society
Installed technological potential guided towards sustainability worldwide
Social infrastructure innovation Life innovation
22 Copyright 2015 FUJITSU