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©2009 National Dairy Council® Fuel Up is a service mark of National Dairy Council.
©2009 NFL Properties LLC. Team names/logos are trademarks of the teams indicated. All other NFL-related trademarks are trademarks
of the National Football League.
Fuel Up to Play
Are your kids ready to score?
School Nutrition Association
2009 Annual National Conference
Las Vegas, NV
©2009 National Dairy Council® Fuel Up is a service mark of National Dairy Council.
©2009 NFL Properties LLC. Team names/logos are trademarks of the teams indicated. All other NFL-related trademarks are trademarks
of the National Football League.
School Wellness Game Plan
2008-2009 Program 2009-2010 Program
KERN
HALLS
Senior Training Manager
Orange County Public Schools
Orlando, Florida
ORANGE COUNTY PUBLIC
SCHOOLS
�173,800 students
�54% FRP
�200 schools
�Over 125 schools participated in the
National Dairy Councils and NFL 2008-09
school wellness program
WHY DID WE UTILIZE THIS
PROGRAM?
SPREADING THE WORD TO
SCHOOLS ABOUT “DO AMAZING
THINGS”
�E-Mail Blast to Managers
�Monthly Meeting
�Direct Delivery via Couriers
EMPOWERING MANAGERS
�Be creative at individual school location
�Post information in cafeteria
�Talk to students
3RD ANNUAL FOOD SHOW
� Participants� SWAC (Student Wellness
Advisory Council and others)
� Health/PE Teachers
� 225 Students
� 28 Vendors
� Testing Results� Menu for next Year
� Share with Vendors
AT THE FOOD SHOW
TASTE TESTING IN
INDIVIDUAL SCHOOLS
�Demographic Considerations
� Free and Reduced
� High Paid
� Mix of Race/Gender
�Multiple Schools
�Use Scoring System
� Scale of 1 to 5 (Poor to Excellent)
STUDENT FOCUS: SWAC
�Meet our bosses…THE STUDENTS
�Keep Customer Driven Mentality
©2009 National Dairy Council® Fuel Up is a service mark of National Dairy Council.
©2009 NFL Properties LLC. Team names/logos are trademarks of the teams indicated. All other NFL-related trademarks are trademarks
of the National Football League.
Tasting New, Healthy Foods
• Series of taste tests – one or more days
• Frequent tastings
• No right or wrong way to schedule tastings
• Focus on foods can add to regular menu
• Reasonable cost
• Introduction of new foods – one time – special treat
• Utilize commodity foods
©2009 National Dairy Council® Fuel Up is a service mark of National Dairy Council.
©2009 NFL Properties LLC. Team names/logos are trademarks of the teams indicated. All other NFL-related trademarks are trademarks
of the National Football League.
Tasting New, Healthy Foods
• Let teachers also taste test
• Serve good-sized samples
• Consider ways to deliver food samples
– Special table inside or outside the cafeteria
– Part of the regular meal line
– Mobile via a cart
– Times other than breakfast or lunch
©2009 National Dairy Council® Fuel Up is a service mark of National Dairy Council.
©2009 NFL Properties LLC. Team names/logos are trademarks of the teams indicated. All other NFL-related trademarks are trademarks
of the National Football League.
Foods to Taste
• Different flavors and fat levels of milk
• Fruit smoothies parfaits
• Serve fat free or low fat yogurt dip with
– Fruits
– Veggies (add herbs)
• Whole grains with cheese or peanut butter
©2009 National Dairy Council® Fuel Up is a service mark of National Dairy Council.
©2009 NFL Properties LLC. Team names/logos are trademarks of the teams indicated. All other NFL-related trademarks are trademarks
of the National Football League.
Get Up and Play
Everyone Stand Up!
©2009 National Dairy Council® Fuel Up is a service mark of National Dairy Council.
©2009 NFL Properties LLC. Team names/logos are trademarks of the teams indicated. All other NFL-related trademarks are trademarks
of the National Football League.
2008/2009 Program Success
• Glenridge Elementary - Kent, Washington
• Won 4 week challenge
• Washington State Dairy Council partnering
with Seattle Seahawks
• Students tracked nutrition and activity for
points
• Championed by Megan Martin, 5th grade
teacher
©2009 National Dairy Council® Fuel Up is a service mark of National Dairy Council.
©2009 NFL Properties LLC. Team names/logos are trademarks of the teams indicated. All other NFL-related trademarks are trademarks
of the National Football League.
Glenridge Elementary School
Washington State
©2009 National Dairy Council® Fuel Up is a service mark of National Dairy Council.
©2009 NFL Properties LLC. Team names/logos are trademarks of the teams indicated. All other NFL-related trademarks are trademarks
of the National Football League.
Fuel Up to Play
Are your kids ready to score?
Peggy H. Lee, MBA, SNS Director, Dairy Health & Wellness
National Dairy Council
©2009 National Dairy Council® Fuel Up is a service mark of National Dairy Council.
©2009 NFL Properties LLC. Team names/logos are trademarks of the teams indicated. All other NFL-related trademarks are trademarks
of the National Football League.
Tell me and I forget
Show me and I may remember
Involve me and I understand
- Chinese proverb
©2009 National Dairy Council® Fuel Up is a service mark of National Dairy Council.
©2009 NFL Properties LLC. Team names/logos are trademarks of the teams indicated. All other NFL-related trademarks are trademarks
of the National Football League.
Fuel Up to Play = Partnerships
• National Dairy Council® and the National
Football League
• Local Dairy Council and School
Districts/Buildings
• School Stakeholders and Students
• Healthy Eating and Physical Activity
©2009 National Dairy Council® Fuel Up is a service mark of National Dairy Council.
©2009 NFL Properties LLC. Team names/logos are trademarks of the teams indicated. All other NFL-related trademarks are trademarks
of the National Football League.
School Nutrition Professionals:
What’s the Benefit?
• Showcase School Healthy Foods, Beverage
Offerings
• Students Become Your Advocates
• School Nutrition/Student Partnership
• School Nutrition/Physical Activity/School
Health Partnership
• Helps you meet your school wellness needs
©2009 National Dairy Council® Fuel Up is a service mark of National Dairy Council.
©2009 NFL Properties LLC. Team names/logos are trademarks of the teams indicated. All other NFL-related trademarks are trademarks
of the National Football League.
Why Focus on
School Wellness?
• Schools ideal setting for teaching healthy
eating, physical fitness behaviors– Optimal approach to combating obesity combines nutrition,
physical activity
– Student health, classroom performance affected
– Up to 50 percent of student daily calories consumed at school
– Only 2 percent of youth get adequate daily servings from all
food groups
– Only 4 percent of elementary schools have physical education
©2009 National Dairy Council® Fuel Up is a service mark of National Dairy Council.
©2009 NFL Properties LLC. Team names/logos are trademarks of the teams indicated. All other NFL-related trademarks are trademarks
of the National Football League.
How Fuel Up to Play Can Help
The Nutrition Link…Increased participation in breakfast programs:
�Increased test scores�Improved attendance, reduced tardiness�Better class participation
The Physical Activity link…Physical activity in adolescents related to:
�Higher levels of self-esteem�Lower levels of anxiety and stress�Better academic performance
Source: Executive Summary, The Learning Connection: The Value of Improving Nutrition and Physical Activity in Our Schools, Action for Healthy Kids, October 2004 (page 9)
©2009 National Dairy Council® Fuel Up is a service mark of National Dairy Council.
©2009 NFL Properties LLC. Team names/logos are trademarks of the teams indicated. All other NFL-related trademarks are trademarks
of the National Football League.
How Fuel Up to Play Is Different
• Invites Collaboration
– Youth-led with adult advisor supervision
– Motivates, empowers youth
• Engages youth to invest in one’s own health
– Nutrition Strategy
– Physical Activity Strategy
• Activates Youth
– Materials, Competition, Awards, Etc.
©2009 National Dairy Council® Fuel Up is a service mark of National Dairy Council.
©2009 NFL Properties LLC. Team names/logos are trademarks of the teams indicated. All other NFL-related trademarks are trademarks
of the National Football League.
What is Fuel Up to Play
• Youth-led, In-school
Program
– Student and adult teams
– Total school building
implementation
• Youth Engagement
Approach
– National Competition
– Activation Kit
– Interactive Web site
©2009 National Dairy Council® Fuel Up is a service mark of National Dairy Council.
©2009 NFL Properties LLC. Team names/logos are trademarks of the teams indicated. All other NFL-related trademarks are trademarks
of the National Football League.
National Competition
©2009 National Dairy Council® Fuel Up is a service mark of National Dairy Council.
©2009 NFL Properties LLC. Team names/logos are trademarks of the teams indicated. All other NFL-related trademarks are trademarks
of the National Football League.
Activation Kit
In-School Promotion Support:
• Large Banner
• Inter-locking Cube Display (4 cubes)
• Removable Clings (15 large, XX small)
• Tear pads
• DVD
©2009 National Dairy Council® Fuel Up is a service mark of National Dairy Council.
©2009 NFL Properties LLC. Team names/logos are trademarks of the teams indicated. All other NFL-related trademarks are trademarks
of the National Football League.
Interactive Web Site
©2009 National Dairy Council® Fuel Up is a service mark of National Dairy Council.
©2009 NFL Properties LLC. Team names/logos are trademarks of the teams indicated. All other NFL-related trademarks are trademarks
of the National Football League.
Online “Tracker”
©2009 National Dairy Council® Fuel Up is a service mark of National Dairy Council.
©2009 NFL Properties LLC. Team names/logos are trademarks of the teams indicated. All other NFL-related trademarks are trademarks
of the National Football League.
How Fuel Up to Play Works
• School enrolls in Fuel Up to Play
• School creates Student Team with
Adult Advisor(s)
• Student Team/Adult Advisor(s) Select:
– Healthy Eating Activation Strategies
– Physical Activity Activation Strategies
©2009 National Dairy Council® Fuel Up is a service mark of National Dairy Council.
©2009 NFL Properties LLC. Team names/logos are trademarks of the teams indicated. All other NFL-related trademarks are trademarks
of the National Football League.
How Fuel Up to Play Works
• Student Team engages entire student body
– Display Fuel Up to Play signage around school
– Program Kick-off event (or other engagement activity)
– All students take a pledge to eat healthier/be active
– Students track healthy eating and physical activity
©2009 National Dairy Council® Fuel Up is a service mark of National Dairy Council.
©2009 NFL Properties LLC. Team names/logos are trademarks of the teams indicated. All other NFL-related trademarks are trademarks
of the National Football League.
What’s My Role?
• Enroll yourself/enroll your school
(www.FuelUpToPlay.com)
• Form a Fuel Up to Play Team
• Be a Fuel Up to Play Program Advisor
• Collaborate with Other School Stakeholders
• Be a Team Member
– Team-building ideas at www.fueluptoplay.com
©2009 National Dairy Council® Fuel Up is a service mark of National Dairy Council.
©2009 NFL Properties LLC. Team names/logos are trademarks of the teams indicated. All other NFL-related trademarks are trademarks
of the National Football League.
How SNA is Helping
• Goal– 6,000 Members Enroll their Schools in Fuel
Up to Play
• Continuing Education– Up to 8 CEUs
• Fuel Up to Play Ads– “School Nutrition”
• Fuel Up to Play Designated Web Page
– www.schoolnutrition.org
• SNF Learning Lab for more info
©2009 National Dairy Council® Fuel Up is a service mark of National Dairy Council.
©2009 NFL Properties LLC. Team names/logos are trademarks of the teams indicated. All other NFL-related trademarks are trademarks
of the National Football League.
Additional Support
National Dairy Council recognizes General
Mills as our 2009 breakfast sponsor
supporting grants to expand school breakfast
in elementary, middle, and high schools
©2009 National Dairy Council® Fuel Up is a service mark of National Dairy Counci l.
©2009 NFL Properties LLC. Team names /logos are trademarks of the teams indicated. All other NFL-related trademarks are trademarks of the National Football League.
Additional Support
National Dairy Council recognizes General
Mills as our 2009 breakfast sponsor
supporting grants to expand school
breakfast in elementary, middle, and high
schools
©2009 National Dairy Council® Fuel Up is a service mark of National Dairy Council.
©2009 NFL Properties LLC. Team names/logos are trademarks of the teams indicated. All other NFL-related trademarks are trademarks
of the National Football League.
Get Started!
Ready to Fuel Up to Play?
For more information, go to
www.FuelUpToPlay.com
©2009 National Dairy Council® Fuel Up is a service mark of National Dairy Council.
©2009 NFL Properties LLC. Team names/logos are trademarks of the teams indicated. All other NFL-related trademarks are trademarks
of the National Football League.
QUESTIONS
©2009 National Dairy Council® Fuel Up is a service mark of National Dairy Council.
©2009 NFL Properties LLC. Team names/logos are trademarks of the teams indicated. All other NFL-related trademarks are trademarks
of the National Football League.