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©2009 National Dairy Council® Fuel Up is a service mark of National Dairy Council. ©2009 NFL Properties LLC. Team names/logos are trademarks of the teams indicated. All other NFL-related trademarks are trademarks of the National Football League. Fuel Up to Play Are your kids ready to score? School Nutrition Association 2009 Annual National Conference Las Vegas, NV

Fuel Up to Play - School Nutritiondocs.schoolnutrition.org/.../wednesday/FUTPPeggyLeeFinal.pdf · Peggy H. Lee, MBA, SNS Director, Dairy Health & Wellness National Dairy Council ©2009

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Page 1: Fuel Up to Play - School Nutritiondocs.schoolnutrition.org/.../wednesday/FUTPPeggyLeeFinal.pdf · Peggy H. Lee, MBA, SNS Director, Dairy Health & Wellness National Dairy Council ©2009

©2009 National Dairy Council® Fuel Up is a service mark of National Dairy Council.

©2009 NFL Properties LLC. Team names/logos are trademarks of the teams indicated. All other NFL-related trademarks are trademarks

of the National Football League.

Fuel Up to Play

Are your kids ready to score?

School Nutrition Association

2009 Annual National Conference

Las Vegas, NV

Page 2: Fuel Up to Play - School Nutritiondocs.schoolnutrition.org/.../wednesday/FUTPPeggyLeeFinal.pdf · Peggy H. Lee, MBA, SNS Director, Dairy Health & Wellness National Dairy Council ©2009

©2009 National Dairy Council® Fuel Up is a service mark of National Dairy Council.

©2009 NFL Properties LLC. Team names/logos are trademarks of the teams indicated. All other NFL-related trademarks are trademarks

of the National Football League.

School Wellness Game Plan

2008-2009 Program 2009-2010 Program

Page 3: Fuel Up to Play - School Nutritiondocs.schoolnutrition.org/.../wednesday/FUTPPeggyLeeFinal.pdf · Peggy H. Lee, MBA, SNS Director, Dairy Health & Wellness National Dairy Council ©2009

KERN

HALLS

Senior Training Manager

Orange County Public Schools

Orlando, Florida

Page 4: Fuel Up to Play - School Nutritiondocs.schoolnutrition.org/.../wednesday/FUTPPeggyLeeFinal.pdf · Peggy H. Lee, MBA, SNS Director, Dairy Health & Wellness National Dairy Council ©2009

ORANGE COUNTY PUBLIC

SCHOOLS

�173,800 students

�54% FRP

�200 schools

�Over 125 schools participated in the

National Dairy Councils and NFL 2008-09

school wellness program

Page 5: Fuel Up to Play - School Nutritiondocs.schoolnutrition.org/.../wednesday/FUTPPeggyLeeFinal.pdf · Peggy H. Lee, MBA, SNS Director, Dairy Health & Wellness National Dairy Council ©2009

WHY DID WE UTILIZE THIS

PROGRAM?

Page 6: Fuel Up to Play - School Nutritiondocs.schoolnutrition.org/.../wednesday/FUTPPeggyLeeFinal.pdf · Peggy H. Lee, MBA, SNS Director, Dairy Health & Wellness National Dairy Council ©2009

SPREADING THE WORD TO

SCHOOLS ABOUT “DO AMAZING

THINGS”

�E-Mail Blast to Managers

�Monthly Meeting

�Direct Delivery via Couriers

Page 7: Fuel Up to Play - School Nutritiondocs.schoolnutrition.org/.../wednesday/FUTPPeggyLeeFinal.pdf · Peggy H. Lee, MBA, SNS Director, Dairy Health & Wellness National Dairy Council ©2009

EMPOWERING MANAGERS

�Be creative at individual school location

�Post information in cafeteria

�Talk to students

Page 8: Fuel Up to Play - School Nutritiondocs.schoolnutrition.org/.../wednesday/FUTPPeggyLeeFinal.pdf · Peggy H. Lee, MBA, SNS Director, Dairy Health & Wellness National Dairy Council ©2009

3RD ANNUAL FOOD SHOW

� Participants� SWAC (Student Wellness

Advisory Council and others)

� Health/PE Teachers

� 225 Students

� 28 Vendors

� Testing Results� Menu for next Year

� Share with Vendors

Page 9: Fuel Up to Play - School Nutritiondocs.schoolnutrition.org/.../wednesday/FUTPPeggyLeeFinal.pdf · Peggy H. Lee, MBA, SNS Director, Dairy Health & Wellness National Dairy Council ©2009

AT THE FOOD SHOW

Page 10: Fuel Up to Play - School Nutritiondocs.schoolnutrition.org/.../wednesday/FUTPPeggyLeeFinal.pdf · Peggy H. Lee, MBA, SNS Director, Dairy Health & Wellness National Dairy Council ©2009

TASTE TESTING IN

INDIVIDUAL SCHOOLS

�Demographic Considerations

� Free and Reduced

� High Paid

� Mix of Race/Gender

�Multiple Schools

�Use Scoring System

� Scale of 1 to 5 (Poor to Excellent)

Page 11: Fuel Up to Play - School Nutritiondocs.schoolnutrition.org/.../wednesday/FUTPPeggyLeeFinal.pdf · Peggy H. Lee, MBA, SNS Director, Dairy Health & Wellness National Dairy Council ©2009

STUDENT FOCUS: SWAC

�Meet our bosses…THE STUDENTS

�Keep Customer Driven Mentality

Page 12: Fuel Up to Play - School Nutritiondocs.schoolnutrition.org/.../wednesday/FUTPPeggyLeeFinal.pdf · Peggy H. Lee, MBA, SNS Director, Dairy Health & Wellness National Dairy Council ©2009

©2009 National Dairy Council® Fuel Up is a service mark of National Dairy Council.

©2009 NFL Properties LLC. Team names/logos are trademarks of the teams indicated. All other NFL-related trademarks are trademarks

of the National Football League.

Tasting New, Healthy Foods

• Series of taste tests – one or more days

• Frequent tastings

• No right or wrong way to schedule tastings

• Focus on foods can add to regular menu

• Reasonable cost

• Introduction of new foods – one time – special treat

• Utilize commodity foods

Page 13: Fuel Up to Play - School Nutritiondocs.schoolnutrition.org/.../wednesday/FUTPPeggyLeeFinal.pdf · Peggy H. Lee, MBA, SNS Director, Dairy Health & Wellness National Dairy Council ©2009

©2009 National Dairy Council® Fuel Up is a service mark of National Dairy Council.

©2009 NFL Properties LLC. Team names/logos are trademarks of the teams indicated. All other NFL-related trademarks are trademarks

of the National Football League.

Tasting New, Healthy Foods

• Let teachers also taste test

• Serve good-sized samples

• Consider ways to deliver food samples

– Special table inside or outside the cafeteria

– Part of the regular meal line

– Mobile via a cart

– Times other than breakfast or lunch

Page 14: Fuel Up to Play - School Nutritiondocs.schoolnutrition.org/.../wednesday/FUTPPeggyLeeFinal.pdf · Peggy H. Lee, MBA, SNS Director, Dairy Health & Wellness National Dairy Council ©2009

©2009 National Dairy Council® Fuel Up is a service mark of National Dairy Council.

©2009 NFL Properties LLC. Team names/logos are trademarks of the teams indicated. All other NFL-related trademarks are trademarks

of the National Football League.

Foods to Taste

• Different flavors and fat levels of milk

• Fruit smoothies parfaits

• Serve fat free or low fat yogurt dip with

– Fruits

– Veggies (add herbs)

• Whole grains with cheese or peanut butter

Page 15: Fuel Up to Play - School Nutritiondocs.schoolnutrition.org/.../wednesday/FUTPPeggyLeeFinal.pdf · Peggy H. Lee, MBA, SNS Director, Dairy Health & Wellness National Dairy Council ©2009

©2009 National Dairy Council® Fuel Up is a service mark of National Dairy Council.

©2009 NFL Properties LLC. Team names/logos are trademarks of the teams indicated. All other NFL-related trademarks are trademarks

of the National Football League.

Get Up and Play

Everyone Stand Up!

Page 16: Fuel Up to Play - School Nutritiondocs.schoolnutrition.org/.../wednesday/FUTPPeggyLeeFinal.pdf · Peggy H. Lee, MBA, SNS Director, Dairy Health & Wellness National Dairy Council ©2009

©2009 National Dairy Council® Fuel Up is a service mark of National Dairy Council.

©2009 NFL Properties LLC. Team names/logos are trademarks of the teams indicated. All other NFL-related trademarks are trademarks

of the National Football League.

2008/2009 Program Success

• Glenridge Elementary - Kent, Washington

• Won 4 week challenge

• Washington State Dairy Council partnering

with Seattle Seahawks

• Students tracked nutrition and activity for

points

• Championed by Megan Martin, 5th grade

teacher

Page 17: Fuel Up to Play - School Nutritiondocs.schoolnutrition.org/.../wednesday/FUTPPeggyLeeFinal.pdf · Peggy H. Lee, MBA, SNS Director, Dairy Health & Wellness National Dairy Council ©2009

©2009 National Dairy Council® Fuel Up is a service mark of National Dairy Council.

©2009 NFL Properties LLC. Team names/logos are trademarks of the teams indicated. All other NFL-related trademarks are trademarks

of the National Football League.

Glenridge Elementary School

Washington State

Page 18: Fuel Up to Play - School Nutritiondocs.schoolnutrition.org/.../wednesday/FUTPPeggyLeeFinal.pdf · Peggy H. Lee, MBA, SNS Director, Dairy Health & Wellness National Dairy Council ©2009

©2009 National Dairy Council® Fuel Up is a service mark of National Dairy Council.

©2009 NFL Properties LLC. Team names/logos are trademarks of the teams indicated. All other NFL-related trademarks are trademarks

of the National Football League.

Fuel Up to Play

Are your kids ready to score?

Peggy H. Lee, MBA, SNS Director, Dairy Health & Wellness

National Dairy Council

Page 19: Fuel Up to Play - School Nutritiondocs.schoolnutrition.org/.../wednesday/FUTPPeggyLeeFinal.pdf · Peggy H. Lee, MBA, SNS Director, Dairy Health & Wellness National Dairy Council ©2009

©2009 National Dairy Council® Fuel Up is a service mark of National Dairy Council.

©2009 NFL Properties LLC. Team names/logos are trademarks of the teams indicated. All other NFL-related trademarks are trademarks

of the National Football League.

Tell me and I forget

Show me and I may remember

Involve me and I understand

- Chinese proverb

Page 20: Fuel Up to Play - School Nutritiondocs.schoolnutrition.org/.../wednesday/FUTPPeggyLeeFinal.pdf · Peggy H. Lee, MBA, SNS Director, Dairy Health & Wellness National Dairy Council ©2009

©2009 National Dairy Council® Fuel Up is a service mark of National Dairy Council.

©2009 NFL Properties LLC. Team names/logos are trademarks of the teams indicated. All other NFL-related trademarks are trademarks

of the National Football League.

Fuel Up to Play = Partnerships

• National Dairy Council® and the National

Football League

• Local Dairy Council and School

Districts/Buildings

• School Stakeholders and Students

• Healthy Eating and Physical Activity

Page 21: Fuel Up to Play - School Nutritiondocs.schoolnutrition.org/.../wednesday/FUTPPeggyLeeFinal.pdf · Peggy H. Lee, MBA, SNS Director, Dairy Health & Wellness National Dairy Council ©2009

©2009 National Dairy Council® Fuel Up is a service mark of National Dairy Council.

©2009 NFL Properties LLC. Team names/logos are trademarks of the teams indicated. All other NFL-related trademarks are trademarks

of the National Football League.

School Nutrition Professionals:

What’s the Benefit?

• Showcase School Healthy Foods, Beverage

Offerings

• Students Become Your Advocates

• School Nutrition/Student Partnership

• School Nutrition/Physical Activity/School

Health Partnership

• Helps you meet your school wellness needs

Page 22: Fuel Up to Play - School Nutritiondocs.schoolnutrition.org/.../wednesday/FUTPPeggyLeeFinal.pdf · Peggy H. Lee, MBA, SNS Director, Dairy Health & Wellness National Dairy Council ©2009

©2009 National Dairy Council® Fuel Up is a service mark of National Dairy Council.

©2009 NFL Properties LLC. Team names/logos are trademarks of the teams indicated. All other NFL-related trademarks are trademarks

of the National Football League.

Why Focus on

School Wellness?

• Schools ideal setting for teaching healthy

eating, physical fitness behaviors– Optimal approach to combating obesity combines nutrition,

physical activity

– Student health, classroom performance affected

– Up to 50 percent of student daily calories consumed at school

– Only 2 percent of youth get adequate daily servings from all

food groups

– Only 4 percent of elementary schools have physical education

Page 23: Fuel Up to Play - School Nutritiondocs.schoolnutrition.org/.../wednesday/FUTPPeggyLeeFinal.pdf · Peggy H. Lee, MBA, SNS Director, Dairy Health & Wellness National Dairy Council ©2009

©2009 National Dairy Council® Fuel Up is a service mark of National Dairy Council.

©2009 NFL Properties LLC. Team names/logos are trademarks of the teams indicated. All other NFL-related trademarks are trademarks

of the National Football League.

How Fuel Up to Play Can Help

The Nutrition Link…Increased participation in breakfast programs:

�Increased test scores�Improved attendance, reduced tardiness�Better class participation

The Physical Activity link…Physical activity in adolescents related to:

�Higher levels of self-esteem�Lower levels of anxiety and stress�Better academic performance

Source: Executive Summary, The Learning Connection: The Value of Improving Nutrition and Physical Activity in Our Schools, Action for Healthy Kids, October 2004 (page 9)

Page 24: Fuel Up to Play - School Nutritiondocs.schoolnutrition.org/.../wednesday/FUTPPeggyLeeFinal.pdf · Peggy H. Lee, MBA, SNS Director, Dairy Health & Wellness National Dairy Council ©2009

©2009 National Dairy Council® Fuel Up is a service mark of National Dairy Council.

©2009 NFL Properties LLC. Team names/logos are trademarks of the teams indicated. All other NFL-related trademarks are trademarks

of the National Football League.

How Fuel Up to Play Is Different

• Invites Collaboration

– Youth-led with adult advisor supervision

– Motivates, empowers youth

• Engages youth to invest in one’s own health

– Nutrition Strategy

– Physical Activity Strategy

• Activates Youth

– Materials, Competition, Awards, Etc.

Page 25: Fuel Up to Play - School Nutritiondocs.schoolnutrition.org/.../wednesday/FUTPPeggyLeeFinal.pdf · Peggy H. Lee, MBA, SNS Director, Dairy Health & Wellness National Dairy Council ©2009

©2009 National Dairy Council® Fuel Up is a service mark of National Dairy Council.

©2009 NFL Properties LLC. Team names/logos are trademarks of the teams indicated. All other NFL-related trademarks are trademarks

of the National Football League.

What is Fuel Up to Play

• Youth-led, In-school

Program

– Student and adult teams

– Total school building

implementation

• Youth Engagement

Approach

– National Competition

– Activation Kit

– Interactive Web site

Page 26: Fuel Up to Play - School Nutritiondocs.schoolnutrition.org/.../wednesday/FUTPPeggyLeeFinal.pdf · Peggy H. Lee, MBA, SNS Director, Dairy Health & Wellness National Dairy Council ©2009

©2009 National Dairy Council® Fuel Up is a service mark of National Dairy Council.

©2009 NFL Properties LLC. Team names/logos are trademarks of the teams indicated. All other NFL-related trademarks are trademarks

of the National Football League.

National Competition

Page 27: Fuel Up to Play - School Nutritiondocs.schoolnutrition.org/.../wednesday/FUTPPeggyLeeFinal.pdf · Peggy H. Lee, MBA, SNS Director, Dairy Health & Wellness National Dairy Council ©2009

©2009 National Dairy Council® Fuel Up is a service mark of National Dairy Council.

©2009 NFL Properties LLC. Team names/logos are trademarks of the teams indicated. All other NFL-related trademarks are trademarks

of the National Football League.

Activation Kit

In-School Promotion Support:

• Large Banner

• Inter-locking Cube Display (4 cubes)

• Removable Clings (15 large, XX small)

• Tear pads

• DVD

Page 28: Fuel Up to Play - School Nutritiondocs.schoolnutrition.org/.../wednesday/FUTPPeggyLeeFinal.pdf · Peggy H. Lee, MBA, SNS Director, Dairy Health & Wellness National Dairy Council ©2009

©2009 National Dairy Council® Fuel Up is a service mark of National Dairy Council.

©2009 NFL Properties LLC. Team names/logos are trademarks of the teams indicated. All other NFL-related trademarks are trademarks

of the National Football League.

Interactive Web Site

Page 29: Fuel Up to Play - School Nutritiondocs.schoolnutrition.org/.../wednesday/FUTPPeggyLeeFinal.pdf · Peggy H. Lee, MBA, SNS Director, Dairy Health & Wellness National Dairy Council ©2009

©2009 National Dairy Council® Fuel Up is a service mark of National Dairy Council.

©2009 NFL Properties LLC. Team names/logos are trademarks of the teams indicated. All other NFL-related trademarks are trademarks

of the National Football League.

Online “Tracker”

Page 30: Fuel Up to Play - School Nutritiondocs.schoolnutrition.org/.../wednesday/FUTPPeggyLeeFinal.pdf · Peggy H. Lee, MBA, SNS Director, Dairy Health & Wellness National Dairy Council ©2009

©2009 National Dairy Council® Fuel Up is a service mark of National Dairy Council.

©2009 NFL Properties LLC. Team names/logos are trademarks of the teams indicated. All other NFL-related trademarks are trademarks

of the National Football League.

How Fuel Up to Play Works

• School enrolls in Fuel Up to Play

• School creates Student Team with

Adult Advisor(s)

• Student Team/Adult Advisor(s) Select:

– Healthy Eating Activation Strategies

– Physical Activity Activation Strategies

Page 31: Fuel Up to Play - School Nutritiondocs.schoolnutrition.org/.../wednesday/FUTPPeggyLeeFinal.pdf · Peggy H. Lee, MBA, SNS Director, Dairy Health & Wellness National Dairy Council ©2009

©2009 National Dairy Council® Fuel Up is a service mark of National Dairy Council.

©2009 NFL Properties LLC. Team names/logos are trademarks of the teams indicated. All other NFL-related trademarks are trademarks

of the National Football League.

How Fuel Up to Play Works

• Student Team engages entire student body

– Display Fuel Up to Play signage around school

– Program Kick-off event (or other engagement activity)

– All students take a pledge to eat healthier/be active

– Students track healthy eating and physical activity

Page 32: Fuel Up to Play - School Nutritiondocs.schoolnutrition.org/.../wednesday/FUTPPeggyLeeFinal.pdf · Peggy H. Lee, MBA, SNS Director, Dairy Health & Wellness National Dairy Council ©2009

©2009 National Dairy Council® Fuel Up is a service mark of National Dairy Council.

©2009 NFL Properties LLC. Team names/logos are trademarks of the teams indicated. All other NFL-related trademarks are trademarks

of the National Football League.

What’s My Role?

• Enroll yourself/enroll your school

(www.FuelUpToPlay.com)

• Form a Fuel Up to Play Team

• Be a Fuel Up to Play Program Advisor

• Collaborate with Other School Stakeholders

• Be a Team Member

– Team-building ideas at www.fueluptoplay.com

Page 33: Fuel Up to Play - School Nutritiondocs.schoolnutrition.org/.../wednesday/FUTPPeggyLeeFinal.pdf · Peggy H. Lee, MBA, SNS Director, Dairy Health & Wellness National Dairy Council ©2009

©2009 National Dairy Council® Fuel Up is a service mark of National Dairy Council.

©2009 NFL Properties LLC. Team names/logos are trademarks of the teams indicated. All other NFL-related trademarks are trademarks

of the National Football League.

How SNA is Helping

• Goal– 6,000 Members Enroll their Schools in Fuel

Up to Play

• Continuing Education– Up to 8 CEUs

• Fuel Up to Play Ads– “School Nutrition”

• Fuel Up to Play Designated Web Page

– www.schoolnutrition.org

• SNF Learning Lab for more info

Page 34: Fuel Up to Play - School Nutritiondocs.schoolnutrition.org/.../wednesday/FUTPPeggyLeeFinal.pdf · Peggy H. Lee, MBA, SNS Director, Dairy Health & Wellness National Dairy Council ©2009

©2009 National Dairy Council® Fuel Up is a service mark of National Dairy Council.

©2009 NFL Properties LLC. Team names/logos are trademarks of the teams indicated. All other NFL-related trademarks are trademarks

of the National Football League.

Additional Support

National Dairy Council recognizes General

Mills as our 2009 breakfast sponsor

supporting grants to expand school breakfast

in elementary, middle, and high schools

©2009 National Dairy Council® Fuel Up is a service mark of National Dairy Counci l.

©2009 NFL Properties LLC. Team names /logos are trademarks of the teams indicated. All other NFL-related trademarks are trademarks of the National Football League.

Additional Support

National Dairy Council recognizes General

Mills as our 2009 breakfast sponsor

supporting grants to expand school

breakfast in elementary, middle, and high

schools

Page 35: Fuel Up to Play - School Nutritiondocs.schoolnutrition.org/.../wednesday/FUTPPeggyLeeFinal.pdf · Peggy H. Lee, MBA, SNS Director, Dairy Health & Wellness National Dairy Council ©2009

©2009 National Dairy Council® Fuel Up is a service mark of National Dairy Council.

©2009 NFL Properties LLC. Team names/logos are trademarks of the teams indicated. All other NFL-related trademarks are trademarks

of the National Football League.

Get Started!

Ready to Fuel Up to Play?

For more information, go to

www.FuelUpToPlay.com

Page 36: Fuel Up to Play - School Nutritiondocs.schoolnutrition.org/.../wednesday/FUTPPeggyLeeFinal.pdf · Peggy H. Lee, MBA, SNS Director, Dairy Health & Wellness National Dairy Council ©2009

©2009 National Dairy Council® Fuel Up is a service mark of National Dairy Council.

©2009 NFL Properties LLC. Team names/logos are trademarks of the teams indicated. All other NFL-related trademarks are trademarks

of the National Football League.

QUESTIONS

Page 37: Fuel Up to Play - School Nutritiondocs.schoolnutrition.org/.../wednesday/FUTPPeggyLeeFinal.pdf · Peggy H. Lee, MBA, SNS Director, Dairy Health & Wellness National Dairy Council ©2009

©2009 National Dairy Council® Fuel Up is a service mark of National Dairy Council.

©2009 NFL Properties LLC. Team names/logos are trademarks of the teams indicated. All other NFL-related trademarks are trademarks

of the National Football League.