Fighting the Obesity Epidemic

Addressing Issues

• Consumption of junk food

• Physical Education + Diet plans

• Healthier food in restaurants

Vision, mission, and objective

• Stop the obesity epidemic.

• Cut down the obesity epidemic.

• We want to ensure that all of our issues are addressed.

Executive Summary• 400 million adults that are obese in the USA• By 2015, 700 million will be obese. (WHO) • BMI > 30.0 = Obese

Desired Social Impact• Junk food• Healthier food in restaurants• Diets + Physical Activity

http://www.youtube.com/watch?v=tunIpFIuFv4

Enterprise

• Diet plans

• Exercising plans/ workouts

Competition

• World Health Organization

• Weight watchers/ Curves

Marketing StrategyAdvertisingCommercials, billboards, and adds in newspapers/magazines

PremisesRegular business buildingPurchaseCompany is going to need mail trucks

ManagementStaff is going to have to be trainedStaffA lot of membersFull time jobFamiliar with the obesity epidemic

• http://freacademy.wikispaces.com/

• http://jprodanovich17.blogspot.com/

• http://goo.gl/IL5lt