FLAMEMarketing 1

FSC1/FSLE3 2009

Questions for case on:National Strapping Systems Ltd.

Read the case “National Strapping Systems Ltd.” and prepare presentation on the questions given below. Please note that our class is on Friday for this case.

Questions (for all Groups)

1. Should the company target all segments or concentrate on some segment(s) in the next year and in the next three years? Justify the same

2. What should be the marketing strategy for the segment(s) targeted by you? Justify the same.