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A Note from Don Nicholas 29 Reasons to Attend 3Full Mequoda Summit Agenda 4About the Venue 21Networking Opportunities 22People Who’ve Attended 23Registration 24
Multiplatform Product Innovation 5Building Online Sponsorships 8The Future of Digital Newstands 13Using the A Method for Hiring 16
Successfully
15 Ways to Leverage Magazine 6ContentSEO Copywriting 7Building Subscription Websites 9Leveraging Video Content 10Content Licensing Opportunities 11Content Marketing 2011 12Building Email Circulation 14Building Digital Magazine Apps 15WP vs Drupal vs Tell igent: Which 17CMS is Right for You?21 Digital Publishing Mistakes 18SEO Campaign Management 19
Social Media Marketing 20
Attend our Social Media workshop on Friday for an additional $497 per attendee.
Don Nicholas
Executive DirectorMequoda Group
Kim Mateus
Member Services DirectorMequoda Group
Bruce W. Elder
ghSMARTCarl Kravetz
Vida Y SaludJeanniey Mullen
ZinioDavid Zinczenko
Men’s Health
Phil Ash
National Institute of Business
Management KCI Investing
Robert Brady
Business & Legal Resources
Kate Chandler
VibrantNation.com
Philip Charles-Pierre
Guideposts
James Comfort
The Successful Investor, Inc.
Stephanie Eidelman
insideARM LLC
Tim Gilmour
Group Publishing, Inc.
Helmut Graf
VNR, Inc.
Susan Hackley
Program on Negotiation;
Harvard Law School
Clay Hall
Aspire Media
Elizabeth Hall
National Institute of Business
Management
Matthew T. Humphrey
Employer Resource Institute
Bob Kaslik
Aspire Media
James Kerwin
Program on Negotiation;
Harvard Law School
Holly Klingel
Sunset Publishing
Michael Klozotsky
insideARM LLC
Carl Kravetz
Cultural Assets Management
Aliza Lifshitz
VidaySalud.com
Rocco Martino
Guideposts
Pat McKeough
The Successful Investor, Inc.
Barb Newton
Sunset Publishing
Stephen Reily
VibrantNation.com
Tim Willms
Group Publishing, Inc.
A d v i s o r y B o a r dPhil AshPhil Ash
National Institute of Business
Management KCI Investing
Robert Brady Robert Brady
Business & Legal Resources
Kate ChandlerKate Chandler
VibrantNation.com
Philip Charles-PierrePhilip Charles-Pierre
Guideposts
James ComfortJames Comfort
The Successful Investor, Inc.
Stephanie EidelmanStephanie Eidelman
insideARM LLC
Tim Gilmour Tim Gilmour
Group Publishing, Inc.
Helmut GrafHelmut Graf
VNR, Inc.
Susan HackleySusan Hackley
Program on Negotiation;
Harvard Law School
Clay HallClay Hall
Aspire Media
Elizabeth HallElizabeth Hall
National Institute of Business
Management
Matthew T. HumphreyMatthew T. Humphrey
Employer Resource Institute
Bob KaslikBob Kaslik
Aspire Media
James KerwinJames Kerwin
Program on Negotiation;
Harvard Law School
Holly KlingelHolly Klingel
Sunset Publishing
Michael KlozotskyMichael Klozotsky
insideARM LLC
Carl KravetzCarl Kravetz
Cultural Assets Management
Aliza LifshitzAliza Lifshitz
VidaySalud.com
Rocco MartinoRocco Martino
Guideposts
Pat McKeoughPat McKeough
The Successful Investor, Inc.
Barb NewtonBarb Newton
Sunset Publishing
Stephen Reily Stephen Reily
VibrantNation.com
Tim WillmsTim Willms
Group Publishing, Inc.
WEDNESDAY - 9 /15/2010
Digital Ideas Digital Skills8:30am Introduction: Embracing the Digital Future9:00 Keynote: Multiplatform Product Innovation10:30 NETWORKING BREAK11:00 15 Ways to Leverage Magazine Content SEO Copywriting Workshop12:30pm NETWORKING LUNCH2:00 Keynote: Building Online Partnerships Building Subscription Websites3:30 NETWORKING BREAK4:00 Leveraging Digital Video Content Content Licensing Opportunities5:30 Digital Idea Roundtable6:00 NETWORKING RECEPTIONTHURSDAY - 9 /16/2010
8:30am Introduction: Content Marketing 20119:00 Keynote: The Future of Digital Newstands 10:30 NETWORKING BREAK 11:00 Building Email Circulation Building Blockbuster Digital Apps12:30pm NETWORKING LUNCH2:00 Keynote: Using the A Method for Hiring
SuccessfullyWhich CMS is Right for You?
3:30 NETWORKING BREAK4:00 21 Digital Publishing Mistakes and How to
Avoid ThemSEO Campaign Management
5:30 Digital Idea Roundtable6:00 Networking ReceptionFRIDAY - 9 /17/2010
8:30am Social Media Marketing ($497 extra pp) Integrated Social Media Marketing9:00 Blogging for Profit Workshop10:30 NETWORKING BREAK11:00 Twitter Marketing Workshop12:30pm Program Adjourns
Page 13
Advantage Business MediaAdvantage Computing Systems, Inc.Affinity MediaAircraft Owners & Pilots AssocAirlineCareer.comAll Star InvestorAmerican Agricultural EditorsAmerican Airlines PublishingAmerican Horse PublicationsAmerican Lantern PressAmericanStyle MagazineAmericas Test KitchenAsay PublishingAspen PublishersAudible Inc.Automotive NewsAutoWeekBAI PublishingBaird Direct Marketing, Inc.Beckett MediaBelvoir Media GroupBiblical Archaeology SocietyBlood-Horse PublicationsBroadcast Interview SourceBVR, LLCCabot HeritageCabot HeritageCahaba Media GroupCampus FundraiserChain Leader MagazineChangeWave ResearchChina Stock DigestCompass MarketingConcierge PreferredConsumer Health PublishingCrain CommunicationsDavis PublicationsDeal Flow MediaDeLang Direct, LLCDharmaCafe.comDigitalHatchDolan MediaDream of ItalyDTR ConsultingEatingWell Media GroupEduGuideEli ResearchElliott Wave InternationaleSchool News
F&W Publications, Inc.FDANewsFinancial Operations NetworkFox Chapel PublishingGearhead MarketingGluten-Free LivingGreen Haven PartnersGulfStream CommunicationsHarvard Health PublishingHealthcare Success StrategiesHighlights for ChildrenHMGHorsesmouth LLCIMI/Resort Living MagazineIndependent Investor, Inc.Indiana UniversityInfocom GroupInsightmag.com/Wash. TimesInstitute of Management & Ad-ministrationIntelligent-Content CorpJ.D. Power & AssociatesJohn T Reed PublishingJTL ConsultingKaulkin GinsbergKMC Media CompanyLeaders Edge MagazineLeadership IQLeisure ArtsLetter Publications, Inc.Livestock Publications CouncilLorman Education ServicesMake It Better LLCManisses CommunicationsMassachusetts Medical SocietyMayo ClinicMcMahon Publishing GroupMiller Heiman, Inc.Missouri Lawyers MediaNat’l Assoc for Weight Loss SurgeryNew Era MagazineNew Track MediaNiche MagazineNRLAOptionsHouse, Inc.Parenting Pubications of AmericaPathfinder Media Group
PennWell PublishingPenton Media/Digital Media & Comunications GroupPerot Systems, Inc.Pinnacle Publishing GroupPlattsPremier GuitarProfessional Education InstituteProvidence PublicationsPSCSReaders Digest AssociationReal Publishing, Inc.Real SimpleRosen GroupSecurities Arbitration CommentatorSound Mind InvestingSoundview Exec. Book SummariesSouthwest BancorpSpidell Publishing, Inc.Staffing Industry AnalystsString Letter PublishingSubscription Marketing NewsletterTaunton PressTechColumbusTENNISWIRE.orgThe Connors GroupThe Kiplinger Washington EditorsThe Langfords GroupThe Lutheran MagazineThe Motley FoolThe Parent InstituteThe Pertelt GroupTime, Inc.Trade Press Publishing Corp.Tufts UniversityUnited Press InternationalVermont LifeWanek Stein Tax Advisory GroupWashington TimesWatchTime MagazineWD&S/DealersEdgeWiesner PublishingWorld PublicationsYankee PublishingYellow Pages Integrated Media Yoga JournalYork PublishingZweigWhite