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NECTAR PLUS

-Health and more

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THE LOGO

N+

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WHERE???

Area of Location- IIPM

Bangalore Canteen

Area of Shop- 1020 sq

feet.

Timings- 8 am - 7 pm.

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FINANCIAL STRATEGY

Total Investment- Rs.

2,50,000

Shops Rent- Rs. 8,000

Employees Salary- Rs 4,000

per employee

Electric Appliances- Rs.

20,000

Stock of Indian Fruits &

Imported Fruits - Rs. 15,000

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Other Products- Rs. 32,000

Soda

Ice Cream

Milk

Ice

Squash

Flavours

Concentrates

Other expenses- Rs.50,000

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TARGET SEGMENT

Youngsters

Busy professionals

Working women

Joggers

Gym goers

Sportsmen

Students/Growing children

People facing health problems

Patients/recovering people

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PRODUCT LINE

Fresh juices

fruit platter

shakes

squashes

soda n juice drinks

cut fruits

mixed fruit salads

juices with ice-creams

mocktails

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PICK YOUR PRICE Fresh juices (Rs.10 small,Rs.15 medium, Rs.20 large

and further as per the demand)

Fruit platter (Rs.30 small, Rs.50 medium, Rs.80 large)

Shakes (Rs.30- Rs.60: without ice-cream &

Rs.60- Rs.120: with ice-cream)

Squashes (Rs.20- Rs.120 depending on the order)

Soda n juice drinks (Rs.60- Rs.180 as per the order)

Cut fruits (Rs.20- Rs.200 as per the order)

Mixed fruit salads (Rs.180- Rs. 300 as per the order) Juices with ice-creams (Rs.40 small, Rs.60 medium,

Rs.80 large)

Mock tails (Rs. 100- Rs. 300 depending on the order)

* Prices may vary depending on the customisation demanded

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COST OF CUSTOMISATIONMIXING TWO JUICES (+Rs.10 small, +Rs.20 medium,

+Rs.30 large)

EXTRA CREAM (+Rs.20 small, +Rs.30 medium,

+Rs.40 large)

ADDITIONAL FRUITS (depending on fruits demanded)

EXTRA TOPPING (+Rs.10 small, +Rs.15 medium,

+Rs.20 large)

FREECUSTOMISATION Sugar as per taste

combination of juices in two juice mix

three combination of fruits in platter and salad

amount of mix in mock tails

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PROMOTION

Posters at gym, health clubs, dance & aerobics

classes, stadiums and sports clubs.

promotion through prominent visibilityposters at fruit vendors shops

pamphlets with local newspapers

promotion through advertisement in local channel

boys wearing orange colour nectar plus t-shirts.

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since its an impulse purchase product

good ambience to attract people is

important

clean and hygienic shop

trained service boys

good music depending on type of peoplemainly visiting the corner.

paintings of fruits and juices all over theshop

attractive disposal glasses to serve attractive packing to facilitate take home

service

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EXPANSION PLAN

entering into commercial

places

adding ayurvedicvariants of juices in the

existing product lines

vegetable juices

recommended by doctors

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