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From Theory to Practice Diarmaid Mac Mathúna

From Theory to Practice · 2019. 4. 3. · indiepics Contagious CATCH ON JONAH Jonah Berger Associate Professor Marketing Wharton School of Business University of Pennsylvania 000

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  • FromTheory

    toPractice

    Diarmaid Mac Mathúna

  • BUSINESS AS USUAL?

  • BUSINESS AS USUAL

  • SOCIAL MEDIA FOR GOOD

  • Builds on Contagious...

  • SPOOFING, TRUTHING,SOCIAL PROOFINGMartin Innes

    DirectorCrime and Security Research InstituteCardiff University

  • Liz CarolanFounder - Transparent

    Referendum Initiative

  • THEORY ➤ PRACTICE

  • MEDIA Framework

    Monitor Evaluate Downgrade Inform Attack

  • CONTENT STRATEGIES

  • To stay relevant we must…AT

    SPEEDCREATE

    CONTENT

    ATSCALE

    CREATECONTENT

    THATMATTERS

    CREATECONTENT

  • ZEUSPrinciples

  • Zeitgeist

  • Zurich Big Freeze >Heatwave > collage

  • Emotion

  • Irish Guide Dogs

  • HSA Brendan McLoughlin

  • Useful

  • Woodie’s collage

  • EFSA Und Sci

  • STOP

  • Stories

  • ICS Hope

  • ZEUS Principles

    Zeitgeist Emotion

    Useful Stories

  • BUSINESS AS USUAL

  • To stay relevant we must…AT

    SPEEDCREATE

    CONTENT

    ATSCALE

    CREATECONTENT

    THATMATTERS

    CREATECONTENT

  • Act

    Aim

    Be

    FASTER

    HIGHER

    STRONGER

  • Thank you - Go raibh maith agaibh

    @diarmaidmacm

    [email protected]


 · Jonah Berger Contagious Why Things Catch On Simon & Schuster New York London Toronto Sydney New Delhi 2013

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