From Textbook to nextBook You are here You take Friend takes
Ferrari Travel here the rocket train
Slide 3
Blamey | Griffin | Rule | Thompson | Walker Outline Company
Content Selection Publishing Process Electronic Textbooks
Conclusion From Textbook to nextBook Company Content Selection
Publishing Process Electronic Textbooks Conclusion
Slide 4
Blamey | Griffin | Rule | Thompson | Walker From Textbook to
nextBook Outline Company Overview Industry Demand & Supply
Chains Challenges Content Selection Publishing Process Electronic
Textbooks Conclusion Company
Slide 5
Blamey | Griffin | Rule | Thompson | Walker From Textbook to
nextBook Overview Outline Company Overview Industry Demand &
Supply Chains Challenges Content Selection Publishing Process
Electronic Textbooks Conclusion 3 rd largest K-12 publisher in the
U.S. Divested college textbook division in 2007 (Cengage) Houghton
Mifflin Company traces history back to 1832 when its founders
assembled a group of noted writers Harcourt Education began
involvement in publishing in 1916 with standardized tests Houghton
Mifflin Harcourt was formed when Houghton Mifflin acquired Harcourt
Education in 2007 Selected Divisions (Hoovers, 2010) Classroom
Connect (online instructional materials) Heinemann (for teachers)
Houghton Mifflin Harcourt International Publishers (foreign sales)
Hold, Rinehart and Winston (textbooks) Houghton Mifflin Harcourt
Trade and Reference Publishers (fiction, nonfiction, and reference
titles) McDougal Littell (education materials for grades 6-12)
Riverdeep (interactive educational and personal publishing
products) Riverside Publishing (professional testing products)
Slide 6
Blamey | Griffin | Rule | Thompson | Walker From Textbook to
nextBook Industry 10,000 book publishers in 180 countries $49.4
billion total revenues in 2008 Large diversified publishers
dominate highly competitive industry Alternatives: Television,
CD-ROM Learning Software and computer gaming, online versions of
books Innovations: Kindle (2007), Apple iPad (2010) Outline Company
Overview Industry Demand & Supply Chains Challenges Content
Selection Publishing Process Electronic Textbooks Conclusion
Slide 7
Blamey | Griffin | Rule | Thompson | Walker From Textbook to
nextBook Demand Chain State Standards Committees Publisher Writers,
Authors, Vendors Supply Chain Writers, Authors, Vendors Publisher
Educators & Students Outline Company Overview Industry Demand
& Supply Chains Challenge Content Selection Publishing Process
Electronic Textbooks Conclusion
Slide 8
Blamey | Griffin | Rule | Thompson | Walker From Textbook to
nextBook Challenge To produce better textbooks, operate more
efficiently, and compete successfully in the publishing industry,
Houghton Mifflin Harcourt must overcome: 1.Bland content,
irrelevant to students lives 2.Inefficient and error-laden textbook
process 3.A changing publishing industry Outline Company Overview
Industry Demand & Supply Chains Challenge Content Selection
Publishing Process Electronic Textbooks Conclusion
Slide 9
Blamey | Griffin | Rule | Thompson | Walker From Textbook to
nextBook Content Selection Outline Company Content Selection
Process Problems Order Batching Adoption Poke-Yoke Publishing
Process Electronic Textbooks Conclusion
Slide 10
Blamey | Griffin | Rule | Thompson | Walker From Textbook to
nextBook Process Textbook Adoption: The process... of reviewing
textbooks according to state guidelines and then mandating specific
books that schools must use, or lists of approved textbooks that
schools must choose from (Thomas B. Fordham Institute, 2004)
Outline Company Content Selection Process Problems Order Batching
Adoption Poke-Yoke Publishing Process Electronic Textbooks
Conclusion
Slide 11
Blamey | Griffin | Rule | Thompson | Walker From Textbook to
nextBook Problems Large volume of books to review at one time Crude
automatic methods to review Content accuracy or writing quality not
reviewed Outline Company Content Selection Process Problems Order
Batching Adoption Poke-Yoke Publishing Process Electronic Textbooks
Conclusion
Slide 12
Blamey | Griffin | Rule | Thompson | Walker From Textbook to
nextBook Lobbying More time to focus on each book Adoption
committees can actually read books Order Batching Outline Company
Content Selection Process Problems Order Batching Adoption
Poke-Yoke Publishing Process Electronic Textbooks Conclusion
Slide 13
Blamey | Griffin | Rule | Thompson | Walker From Textbook to
nextBook Adoption Word problem about skiing + Urban class room with
little snow experience = or Outline Company Content Selection
Process Problems Order Batching Adoption Poke-Yoke Publishing
Process Electronic Textbooks Conclusion
Slide 14
Blamey | Griffin | Rule | Thompson | Walker From Textbook to
nextBook Poka-Yoke for Greater Student Relevancy Poka-Yoke Content
Relevant Textbooks High curriculum standards HMH road trips
collecting data on student content Classroom submissions Student
essay contests Outline Company Content Selection Process Problems
Order Batching Adoption Poke-Yoke Publishing Process Electronic
Textbooks Conclusion
Slide 15
Blamey | Griffin | Rule | Thompson | Walker From Textbook to
nextBook Publishing Process Outline Company Content Selection
Publishing Process Simplified Process Flow Current Process Flow
Problems Incentive Misalignments Solutions Electronic Textbooks
Conclusion
Slide 16
Blamey | Griffin | Rule | Thompson | Walker From Textbook to
nextBook Simplified Process Flow Writers Editors Designers Comp Sep
Print Editors Outline Company Content Selection Publishing Process
Simplified Process Flow Current Process Flow Problems Incentive
Misalignments Solutions Electronic Textbooks Conclusion
Slide 17
Blamey | Griffin | Rule | Thompson | Walker From Textbook to
nextBook Current Process Flow Outline Company Content Selection
Publishing Process Simplified Process Flow Current Process Flow
Problems Incentive Misalignments Solutions Electronic Textbooks
Conclusion
Slide 18
Blamey | Griffin | Rule | Thompson | Walker From Textbook to
nextBook Problems Most work completed by vendors who are selected
based on lowest bid Because work is outsourced, often to green
vendors, in-house staff must check for errors more frequently
Because more checks must be built into the schedule, fewer buffers
allowed for vendor stages in process Because vendors are squeezed
for time, more errers arighz Outline Company Content Selection
Publishing Process Simplified Process Flow Current Process Flow
Problems Incentive Misalignments Solutions Electronic Textbooks
Conclusion
Slide 19
Blamey | Griffin | Rule | Thompson | Walker From Textbook to
nextBook Incentive Misalignments Vendors paid per page, per
revision No incentive to get it right the first time; vendors often
bite off more than they can chew in order to raise revenue Vendors
do not release native files to HMH Forces HMH to use the same
vendor in subsequent editions Outline Company Content Selection
Publishing Process Simplified Process Flow Current Process Flow
Problems Incentive Misalignments Solutions Electronic Textbooks
Conclusion
Slide 20
Blamey | Griffin | Rule | Thompson | Walker From Textbook to
nextBook Solutions Bring writing, comp, and sep in-house Negates
incentive misalignments Ensures consistency from project to project
Reduces costs Outsource design, Web 2.0 content generation, and
expert writing These functions are not HMHs strengths, so the same
pool of outside vendors specializing in these areas would be most
efficient Outline Company Content Selection Publishing Process
Simplified Process Flow Current Process Flow Problems Incentive
Misalignments Solutions Electronic Textbooks Conclusion
Slide 21
Blamey | Griffin | Rule | Thompson | Walker From Textbook to
nextBook Electronic Textbooks Outline Company Content Selection
Publishing Process Electronic Textbooks eBook Advantages eBook
Disadvantages nextBooks Conclusion
Slide 22
Blamey | Griffin | Rule | Thompson | Walker From Textbook to
nextBook E-Book Advantages InventorySustainability Revenue Streams
Lead TimesProduction WarehousingTransportation Rich Content
Printing Relevant Material Reduced Variability Leasing Model
Backlisted Books Less Material Less Waste Outline Company Content
Selection Publishing Process Electronic Textbooks eBook Advantages
eBook Disadvantages nextBooks Conclusion
Slide 23
Blamey | Griffin | Rule | Thompson | Walker From Textbook to
nextBook Function No note-taking No printing No highlighting
Intellectual Property Piracy Distribution Multiple devices Formats
Lack of standards Proprietary Limited IP Formats E-Book
Disadvantages Outline Company Content Selection Publishing Process
Electronic Textbooks eBook Advantages eBook Disadvantages nextBooks
Conclusion
Slide 24
Blamey | Griffin | Rule | Thompson | Walker From Textbook to
nextBook nextBooks Outline Company Content Selection Publishing
Process Electronic Textbooks eBook Advantages eBook Disadvantages
nextBooks Conclusion
Slide 25
Blamey | Griffin | Rule | Thompson | Walker From Textbook to
nextBook Conclusion Outline Company Content Selection Publishing
Process Electronic Textbooks Conclusion Eliminate incentive
misalignments Re-introduce competencies in-house Outsource
non-publishing- related processes Market the first mass nextBook
business model
Slide 26
Blamey | Griffin | Rule | Thompson | Walker
Slide 27
Outline Company Overview History Industry Demand & Supply
Chains Challenge Content Selection Process Problems Order Batching
Adoption Poke-Yoke Publishing Process Simplified Process Flow
Current Process Flow Problems Incentive Misalignments Solutions
Electronic Textbooks eBook Advantages eBook Disadvantages nextBooks
Conclusion From Textbook to nextBook
