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From SEO to Inbound Marketing Rivers Pearce
Building Brand Authority Zack Hanebrink
Recalibrate
People
People
Define Your Ideal Client Create Personas
• Demographics • Lifestyle • Pro Tip! - Nielsen
People
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People
People
Target Leverage Persona
• Content • Outreach • Needs/Wants
People
Connect Focused
• Content • Outreach • Needs/Wants • Builds Trust • Leverage your USP • Connect on a level not previously attained from traditional SEO
Exposure
Exposure
Exposure
Brand Authority
Brand Authority
Think Bigger
• Eric Schmidt once said, “Brands are the solution, not the problem…” • Be the expert in your space • Leverage real actions • Optimize your brand • Build trust
Questions?