From Location Technology to Business Intelligence... Why Geography Matters in the Enterprise

Bob WarrenVP, Products MetaCarta

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Geoparsing

Bob London was spotted

He stopped to make a phone call to

He proceeded on foot to

ate at a Chicago-style pizza place, and parked at

the intersection of Jordan Terrace and Atlantic Ave.

5 miles north of Tyson Corner.5 miles north of Tyson Corner.

38° 18' N 77° 28' W

(302) 555-7809,(302) 555-7809,42° 22' N 71° 2' W

the intersection of Jordan Terrace and Atlantic Ave.39° 53' N 75° 14' W

94 Manhattan Street in Media, PA.94 Manhattan Street in Media, PA.

39° 53' N 75° 15' W

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Disambiguation

The macho energy of Harrison Ford

‘The’ Ridge in New Caledonia‘Macho’ Town in Honduras‘Energy’ Town in Williamson Cty, Illinois‘Of’ Town in Turkey‘Harrison Ford’ Crawford Cty, Missouri

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The Real World

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Bulletin Vol. 88 (2004), No. 13 (Supplement)AAPG Annual MeetingDallas, TexasApril 18-21, 2004Schumacher, Dietmar1, Daniel Hitzman1 (1) Geo-Microbial Technologies, Inc, Ochelata, OKABSTRACT: Geochemical Exploration in North Africa: Recent Successes from Algeria, Tunisia, and Egypt Detailed geochemical and research studies document that hydrocarbon microseepage from petroleum accumulations is common, is predominantly vertical (with obvious exceptions in some geologic settings), and is dynamic (responds quickly to changes in reservoir conditions).

Crazy Horses and Mad Dogs New Deep Fields Show Gulf Trends

The deep water play in the Gulf of Mexico -- the hot exploration province for the last decade -- just keeps getting deeper and hotter. Recently BP-Amoco announced four major new discoveries, two of which are in over 6,000 feet of water. The most important of these new finds is Crazy Horse on Mississippi Canyon block 778 and surrounding blocks in the Boarshead Basin 125 miles southeast of New Orleans. The new field has estimated resources of at least one billion barrels of oil equivalent -- the largest discovery ever in the Gulf deep water, according to the company.

Base GDM

Energy GDM

CustomGazetteer

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Geographic Text Search

Create a searchable index of geographic locations and keywords contained within unstructured documents, located in disparate data sources

Puts documents on the map

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U.S. EPA

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Intelligence Community

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Intelligence Community

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Intelligence Community

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Intelligence Community

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Results

• “We estimate that the MetaCarta tool can save $4500/employee/annum via a minimalistic 1.5% estimate of realized time savings using this tool.”

• “This can translate to >$6mm per annum in manpower savings to mature deepwater subsurface prospective drilling candidates.”

- One of the 5 largest oil companies in the world

Thank you for your time!