By: Michael DiLeoFebruary 8, 2010

Wrote on what seems to resemble a tree trunk are those

words

Text is plain and simple

The ad uses very little

text to provide a statement that you

either relate with or don’t.

Somber Colors such as black and gray make this topic

seem sad and meaningful

White text on black

background with dull colors is

more visually striking

Showing the tree as a shadow it

makes people think about how they are

disappearing

No plant life

The buildings shadow

has almost completel

y overcome the tree

The black seems to be a

memory on the ground and as soon

as the buildings

shadow takes over the top of the tree

there will be nothing left

but a memory

Placing this fake tree in a

concrete jungle makes a connection

between people and the demise of nature

Even at a basic level the ad conveys its message well

Using an emotional appeal to responsibility the ad relates well to people.

After analysis the ad may be simple but makes a bold statement