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From Headlines to TrendlinesLong-term Investing for Wealth Expansion
THOMAS M. HAINLIN, CFA — GLOBAL INVESTMENT STRATEGIST
Important disclosures provided on page 50. 1
The focus
of a wealth
expansion
portfolio is on
identifying how
to capitalize on
medium-term
dislocations and
opportunities, as
well as longer-
term economic,
social and
geopolitical
trends and
themes.
From Headlines to TrendlinesLong-term Investing for Wealth ExpansionTHOMAS M. HAINLIN, CFA — GLOBAL INVESTMENT STRATEGIST
Families of significant resources often have wealth that goes beyond meeting the basic expenses of life. They have the ability to deploy a portion of their “excess” wealth towards pursuing longer-term interests. For example, they may be interested in effecting positive social change through social impact investing or philanthropy. They may wish to pursue personal or shared family interests such as investing in fine art, classic cars or other collectibles. Or, their goal may be to grow their wealth beyond their lifetimes—over time and across generations. It is this goal, or investment objective, of long-term growth that we refer to as wealth expansion.
WEALTH EXPANSION
In our view, money invested toward a long-term growth or wealth expansion objective can truly be thought of as long-term or “patient” money. Patient money is generally invested in longer-term investments that can be much less sensitive to the potential volatility triggered by daily headlines, near-term events or shorter-term market cycles. One approach to addressing wealth expansion with investment dollars that are committed over an extended period of time would be to focus on global events that create the potential for favorable investment opportunities.
For example, while patient money portfolios were probably impacted by shorter-term events and dislocations of the last decade (Argentina’s default; the events of September 11, 2001; the bursting of the dot-com bubble; the Lehman Brothers bankruptcy and resulting financial crisis; and the housing bubble implosion), they may also have taken advantage of the decade-long rise in the price of gold (up more than 400 percent), emerging markets equities (up nearly 350 percent in U.S. dollars) and oil (up nearly 250 percent).1
We believe a wealth expansion portfolio should be invested with a focus on medium-term dislocations and opportunities as well as on longer-term trends, toward areas that may play a prominent role in the future direction of the global economy.
The world is constantly changing. Whether these changes evolve slowly or occur rapidly and disruptively, they can impact an individual business or an entire industry. They can transform selected countries or even the entire global economy.
2
InsightsFrom Headlines to Trendlines
Important disclosures provided on page 50.
INDUSTRY TRANSFORMATION: Kodak/Instagram
The history of Kodak and Instagram offers an insight into how transformational change can disrupt an industry, creating both opportunity and risk. The film and camera company today known as Eastman Kodak was founded in 1881 by George Eastman. After 100 years, Kodak reached $10 billion in annual sales. At its peak, Kodak employed over 150,000 people worldwide, including 60,000 in Rochester, New York, alone, accounting for 15 percent of that city’s entire workforce. Kodak invented the digital camera in 1975 and yet, despite nearly every smartphone and tablet having at least one if not two digital cameras today, Kodak filed for bankruptcy protection in January 2012.2
Meanwhile, in October 2010, two Stanford University graduates, Kevin Systrom and Mike Krieger, came up with a way to share digital photos over smartphones. Their company was called Instagram and employed just 13 people. Currently, Instagram has 150 million active users sharing more than 50 million photos per day. In April 2012—just a year and a half after the company’s inception and only three months after Kodak, the inventor of the digital camera, filed for bankruptcy—Instagram was sold to Facebook for $1 billion.3
For investors in a wealth expansion portfolio, the most important question becomes, “Am I positioned to take advantage of the changes happening in the world around me, or is my portfolio going to be disrupted by the changes taking place?”
THEME INVESTING
Theme investing addresses that question with a process of effectively identifying the catalysts for long-term, transformative change. Our work suggests that these catalysts, or themes, are less likely to be related to specific policies or the current state of the economy and are more likely to be found in developments both nationally and around the world in one of five broad categories:
• Geopolitics
• Society
• Environment
• Technology
• Demographics
Investors with a wealth expansion portfolio should step away from the microscope and peer through the telescope. Looking into the distant future for opportunities, they should ask, “Will the trends and themes of the past repeat themselves, or will the future witness new regimes, new winners and new losers?” In other words, “Is my portfolio positioned for where the world has been or where the world is going?” Thus, for long-term, patient investors, we believe the focus should be less on today’s headlines and more on tomorrow’s trendlines.
MEGATRENDS OF THE LAST 25 YEARS
A megatrend is an important shift in the progress of society. While trends can persist for years, decades or even centuries, often the impacts of these shifts are not readily apparent at their beginning. The impacts of megatrends can be negative as well as positive and some trends can be more easily reversed than others.
Of all of the trends that have transformed the post-war world, none has been as important as globalization.4 In Capitalism 4.0, author Anatole Kaletsky identifies “vast and irreversible changes” that have transformed the world politically, economically and technologically and whose effects have reverberated across the capital markets.5 These include:
3Important disclosures provided on page 50.
More than four
times the size
of the U.S. labor
force has been
added to the
global economy.
• The fall of the Berlin Wall in 1989, which symbolized the end of communism, opened up the so-called “Second World” (the Soviet Union, its allies and satellites), spread to areas such as India, Southern Africa and Turkey, and provided the major world powers with a “peace dividend” (a period of substantially reduced defense spending)6
• The subsequent end (or was it a pause?) of the Cold War between the Soviet Union and the United States, which opened up the so-called “Third World,” put an end to proxy wars, and led to political liberalization and economic development across Southeast Asia and Latin America
• The opening of China, capped by its entry into the World Trade Organization (WTO) in 2001
• A technological revolution that dramatically increased the speed and lowered the cost of communication, computing, data storage and air and sea transportation
Together, these developments led to a long-term and potentially permanent shift in the world’s economies and capital markets. The “closed” economy of the First World (with a combined population of 800 million in 1989) became a global economy with billions of new workers, consumers, producers and savers.7 Manufacturing industries moved from advanced economies to the developing world, helping to create more than 575 million jobs worldwide since 2000.8 Put into perspective, this equates to an addition to the global economy of nearly four times the size of the entire U.S. labor force.9
Total world employment
2,000
2,200
2,400
2,600
2,800
3,000
3,200
3,400
Fig
ures
in m
illio
ns
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014*
2,613
3,191
Source: “Global Employment Trends 2014: Risk of a Jobless Recovery?,” International Labour Organization 2014, International Labour Office, Geneva, 2014. *Projection.
4
InsightsFrom Headlines to Trendlines
Important disclosures provided on page 50.
APPLE’S iPHONE: A miniature study in globalization
Apple’s iPhone 3G, released in
2008, illustrates the principles
of globalization, specialization
and comparative advantage.
The design and software of the
3G were developed by Apple,
a U.S. company. Broadcom,
another U.S. firm, supplied the
Bluetooth, FM and wireless LAN
components. Cirrus Logic, also
a U.S. firm, was responsible for
the audio components. However,
the majority of the hardware
was sourced from non-U.S.
companies. Toshiba, a Japanese
firm, supplied the flash memory,
display module and touch
screen, while another Japanese
firm, Murata, provided the Wi-Fi
modules. The processor and
system memory were sourced
from South Korea’s Samsung.
From Germany, Infineon and
Dialog Semiconductor supplied
the baseband, camera, RF
transceiver, GPS and power
management functions. All of
these components were shipped
to Shenzhen, People’s Republic
of China, where they were
assembled into final products
by Foxconn, a Taiwanese
company, and exported to the
rest of the world.12
The combination of urbanization and rising employment in the developing world has led to an increase in standards of living and a commensurate rise out of poverty. In East and Southeast Asia, more than 400 million workers have risen above the poverty level (defined as earning $2 or less per day) since 2000, helping to create a new global consumer class.10
In addition, lower tariffs, free-trade agreements and technological advances, such as containerized shipping, drove a sharp rise in global and intra-regional trade. In the three decades prior to 2000, total world merchandise trade grew by an average of $370 billion annually. Following China’s entry into the WTO in 2001, growth in world merchandise trade accelerated to an average of $1.4 trillion annually in the decade of the 2000s and to more than $3 trillion so far in the decade of the 2010s.11 Globalization led to the disaggregation of the manufacturing process based on the principles of specialization and comparative advantage, driving global productivity growth and wealth creation.
World trade has accelerated since China joined the World Trade Organization (WTO) in 2001.
Average annual growth in total global trade by decade
$0.0
$0.5
$1.0
$1.5
$2.0
$2.5
$3.0
$3.5
1950s 1960s 1970s 1980s 1990s 2000s 2010s
U.S
. do
llars
(in
trill
ions
)
Source: World Trade Organization. 2010s as of year-end 2013. Trade as measured by total merchandise trade.
We believe these political, economic and technological megatrends of the last 25 years will continue to exert influence on economies and capital markets into the future. The global economy continues to become more open. Global trade continues to grow, particularly in trade among developing economies (often called the “south-south” trade). Myanmar is a recent example of a former “pariah” country beginning to enact political reforms in order to join the global economy.
5Important disclosures provided on page 50.
THREE THEMES THAT DEFINED THE DECADE PAST
Within the 25-year megatrends, the last decade witnessed many trends that influenced and shaped the performance of global capital markets. Three events in particular, at the beginning of the decade, stand out in offering examples of trends that lasted for years but the impacts of which weren’t readily apparent at the onset:
United States – Twin deficits and a declining dollar
In 2001, the United States had just enjoyed three consecutive years of budget surpluses. The Congressional Budget Office (CBO) estimated that if policies continued, the entire net debt of the U.S. Treasury would be eliminated by 2009.13 Unfortunately, by 2002, anticipated future budget surpluses had already turned to deficit, and by 2010 the annual federal deficit had reached nearly $1.5 trillion.14 Rather than being eliminated, marketable debt held by the public mushroomed to nearly $9 trillion by 2010.15 Meanwhile, the trade deficit, which averaged $100 billion annually from 1984-1997, soared to more than $700 billion annually from 2005-2008.16 The decade of rising “twin deficits” (fiscal and trade) saw the real trade-weighted value of the U.S. dollar fall by nearly a quarter against other major currencies, while over the same period U.S. equities generated an annualized rate of return of just over 1 percent.17
Europe – One currency, many distortions
With the introduction of a common currency in the euro area, 19 countries now share a single exchange rate. Interest rates across the euro area converged toward the low rates of “core” nations, such as Germany. Lower interest rates in peripheral nations provided consumers in countries such as Ireland and Spain access to more affordable mortgages, leading to an overheated real estate market. Lower interest rates also allowed governments in France, Italy, Portugal and Greece to increase debt issuance, and European banks and insurance companies proved to be eager and willing buyers for government debt. When world capital markets began assessing each of the euro area countries as separate and distinct borrowers rather than as a united Europe, a sovereign debt crisis ensued and European banks and insurance companies were caught in the crossfire. During the first decade of the new euro, European stocks generated an annualized rate of return of less than 1 percent (in local currency).18
China – Labor shock, infrastructure awe
The dominant trend of the last decade was the rapid urbanization and industrialization of China. China joined the WTO in 2001, bringing hundreds of millions of workers into the global labor force. Access to abundant and low-cost labor, combined with advantageous exchange rates (enforced by strict capital controls), provided a comparative advantage and
Will these three
events from
the last decade
continue to
influence the
markets?
6
InsightsFrom Headlines to Trendlines
Important disclosures provided on page 50.
China’s rapid
urbanization and
industrialization
was the
dominant theme
of the last
decade.
facilitated a migration in manufacturing from developed economies to Asia. The combination of export profits and “captured” domestic savings (via low or negative real savings rates, so-called “financial repression”) financed an infrastructure boom, supporting the migration of hundreds of millions of workers from rural areas to the cities. This migration has been called the largest peacetime movement of people in history.19 Rapid urbanization fueled soaring consumption of commodities, particularly industrial metals. In 1995, China consumed less than 10 percent of the world’s nickel, copper and aluminum. By the end of 2010, China alone accounted for more than one-third of the world’s nickel and nearly 40 percent of the world’s copper and aluminum consumption.20 The decade saw copper prices rise more than fourfold, oil prices more than double, and broader emerging market equities generate a 15 percent annual rate of return (in local currency) for investors.21
United States = S&P 500 Total ReturnEurope = MSCI Europe Gross Return (local currency)Japan = MSCI Japan Gross Return (local currency)Emerging Markets = MSCI EM Gross Return (local currency)
Cumulative performance of select equity indices
50
100
Dec2000
Dec2001
Dec2002
Dec2003
Dec2004
Dec2005
Dec2006
Dec2007
Dec2008
Dec2009
Dec2010
150
200
250
300
350
400
450
Reb
ased
to
100
as
of
Dec
200
0
Emerging Markets United States Europe Japan
Source: Morningstar EnCorr
7Important disclosures provided on page 50.
U.S. industrial
companies may
be positioned
to benefit from
access to
abundant and
low-cost energy.
SIX INVESTMENT THEMES FOR THE DECADE AHEAD
With the dramatic geopolitical and economic changes in the world, critical questions for long-term investors are:
• Will these three events that helped define the last decade continue to influence and impact the markets in the decade ahead? Or are we at an inflection point?
• Have these past trends run their course?
• What are the emerging trends that will define the decade ahead?
Within the context of the ongoing political, economic and technological megatrends described by Kaletsky and an examination of outcomes of the events of the past decade, we believe that we are indeed at an inflection point. We have identified a number of seismic shifts occurring around the world that may lead to different outcomes for industries, for countries and for the global economy. We anticipate the impact of these changes could be reflected in the performance of the capital markets in the decade ahead. It is from this perspective that we derive a list of the following six themes that we believe have potential implications for long-term wealth expansion investors.
Investment Theme #1 — The U.S. energy revolution: a global game changer
OverviewThe world economy is once again going through a transformative change. Labor costs around the world are converging. Advancements in technology are fundamentally shifting the balance of energy supply and demand, and various energy policies around the world have led to diverging outcomes for the world’s major industrial economies.
As a result, access to abundant and low-cost energy may become a comparative economic advantage in the decade ahead. If so, the United States may be uniquely positioned to benefit from this shift, similar to the labor cost advantage that China enjoyed in the last decade. We see a number of isolated events and developments in the United States and around the world that, when taken together, support this view, including political, economic, technological and environmental drivers.
Key pointsThree primary production factors go into finished goods and services: land (real estate), labor (workers) and capital (money and machines). Other production costs include commodities such as oil, natural gas and industrial metals.
The last decade was marked by a global labor “shock.” China joined the WTO and access to abundant and low-cost labor became a comparative production factor advantage that helped facilitate a shift in global manufacturing from developed countries to emerging economies.
8
InsightsFrom Headlines to Trendlines
Important disclosures provided on page 50.
Workers in
emerging
economies
demand higher
wages and
better workplace
conditions.
Today, however, labor costs are converging as workers in emerging economies demand higher wages and better workplace conditions. Real wages in East Asia (primarily China) have risen by more than 8 percent annually since 2000, while real wages in developed economies have risen by less than one-half percent per year over that same time.22 In addition, social pressures are rising as China’s burgeoning middle class is demanding a greater focus on environmental issues, such as addressing air and water pollution and food quality concerns.
Meanwhile, energy costs around the world have diverged due to different energy policies pursued by the world’s major industrial powers, the United States, Europe and Japan:
• After the oil supply shock in the 1970s, France and Japan made significant investments in nuclear energy. However, after the Fukushima Daiichi nuclear disaster of 2011, Japan announced that it would join Germany and other countries in shutting down its nuclear plants to pursue alternative energy sources. France announced a goal to reduce dependence on nuclear energy from 75 percent to 50 percent by 2025.23
• Germany and Spain (and to a lesser degree Italy and the United Kingdom) have made significant investments in wind energy, installing more than 75 terawatts (TW) of wind capacity through 2013.24 However, these investments have not resulted in fully realized performance in wind farms to date.25 Meanwhile, taxes on fossil fuels to subsidize renewable energy sources have resulted in significant increases in electricity costs for Germany, hurting export competitiveness.26
• The United States may be in a position to benefit from recent technological advancements in energy production, namely the combination of horizontal drilling and hydraulic fracturing techniques to access oil and natural gas from previously inaccessible shale rock formations.
Access to abundant and low-cost energy may ultimately provide U.S. industrial companies with a comparative advantage (a global energy “shock”) in global manufacturing in the decade ahead, more than offsetting comparatively higher labor costs. Lower natural gas prices help provide a potential benefit to U.S. companies in two ways: through direct consumption of natural gas (particularly in industries such as petrochemicals and fertilizer) and through the continued shift of electricity generation from coal to abundant and low-priced natural gas.
9Important disclosures provided on page 50.
Energy costs
have diverged
for the world’s
major industrial
powers.
Natural gas prices for major industrial economies
Japan = LNG Japan Corp Import PriceGermany = Russian Natural Gas Border PriceKorea = Monthly LNG ImportsUnited States = Henry Hub Spot Price (IMF)
Dec1998
Dec2000
Dec2002
Dec2004
Dec2006
Dec2008
Dec2010
Dec2012
Dec2014P
rice
per
mill
ion
Bri
tish
The
rmal
Uni
t(B
TU
)
Japan United States South Korea Germany
$0
$5
$10
$15
$20
Sources: Bloomberg, Korea Energy Economics Institute. Data as of December 2014.
Two-thirds of U.S. industrial energy comes through direct consumption of coal, natural gas, petroleum and renewable energy. Natural gas is the largest single source of direct energy for the industrial sector, at 43 percent, with petroleum accounting for an additional 39 percent.27 Access to lower-priced oil and natural gas can be a direct benefit for the U.S. industrial sector.
The remaining one-third of U.S. industrial energy is consumed indirectly through electricity. The share of electrical power generated by natural gas has nearly doubled from an average of 12 percent in the 1990s to 21 percent so far in the 2010s. Meanwhile, the share of electrical power generated by petroleum has fallen from an average of 16 percent in the 1970s to less than 1 percent in the 2010s.28
10
InsightsFrom Headlines to Trendlines
Important disclosures provided on page 50.
Natural gas
is the largest
source of
primary
energy for
U.S. industrial
companies.
U.S. industrial sector primary energy consumption
7%
43% 39%
11%
Coal
Natural gas
Petroleum
Renewables
Source: U.S. Energy Information Administration. Trailing 12-month data as of December 2014.
An increase in consumption of domestically produced natural gas for electricity production provides the United States with an excess of coal that can be exported to other nations. In 2009, the United States exported just under 60 million short tons of coal. In 2012, U.S. coal exports doubled to a record 126 million short tons.29
In addition, the United States has reversed a 25-year trend of declining domestic oil production and rising oil imports. In 1985, the United States was producing nearly three-quarters of the oil it required. By 1994, imports of oil had surpassed domestic production, and by 2006, the United States was importing two-thirds of the oil it required.30
The application of new technologies has led to a dramatic increase in domestic oil production. In North Dakota, oil production increased fivefold from 2008-2014, and the state is now the country’s second largest oil producer (behind Texas), having passed both California and Alaska in 2012.31
As a result, imports of oil have declined for the first time in 25 years, and in 2014 the United States produced more oil than it imported for the first time since 1994.32
11Important disclosures provided on page 50.
U.S. oil “jaws”
have closed.
U.S. annual crude oil production and imports
Bar
rels
(in
mill
ions
)
ImportsProduction
1986 1988 1990 1992 1994 1996 1998 2000 2002 2004 2006 2008 2010 2012 2014
Will trendscontinue?
1,000
1,500
2,000
2,500
3,000
3,500
4,000
Source: U.S. Energy Information Administration. Annual data as of 2014.
The U.S. energy “shock” has already had a dramatic effect on the global price of crude oil. The price of Brent crude averaged a fairly steady $110 per barrel from 2010-2013, but fell sharply to $57 at the end of 2014.33 This has created a windfall for energy-importing nations, primarily the advanced industrialized economies of the United States, Europe and Japan, as well as emerging economies such as China, India and most of East and Southeast Asia. The United States stands to benefit uniquely from the dual combination of lower import volumes (due to rising domestic production) and lower import prices.
Additional beneficiaries of the energy price “shock” are households in the United States and around the world. For lower-income households in particular, food and energy costs consume a vast majority of income. A long-term drop in the price of energy may allow for additional spending on discretionary consumer goods and services, such as dining and entertainment.
In 2010, the United States began exporting refined gasoline for the first time in 50 years.34 The combination of falling oil import volumes and prices, coupled with rising coal and refined gasoline exports, have already led to a drop in the U.S. trade deficit, approximately one-half of which is due to oil imports. The trade deficit has fallen from an average of more than $700 billion from 2005-2008 to an average of less than $500 billion from 2009-2014.35
The U.S. fiscal deficit also continues to fall, declining from $1.2 trillion in 2011 to less than $500 billion in 2014.36 If this trend continues, a decline in the U.S. twin deficits would mark a shift from the past trend of the last decade. This could conceivably lead to a stronger dollar in the decade ahead, making U.S. assets more attractive to both domestic and foreign investors.
12
InsightsFrom Headlines to Trendlines
Important disclosures provided on page 50.
Falling deficits
may lead
to a further
appreciation of
the U.S. dollar.
Twin deficits and the U.S. dollar
U.S. twin deficit U.S. trade weighted dollar index
60
70
80
90
100
110
120
U.S
. trade w
eighted
do
llar index
-$2,0002000 2002 2004 2006 2008 2010 2012 2014
-$1,500
-$1,000
-$500
$0
U.S
. tw
in d
efict
(in b
illio
ns)
Source: Bloomberg. U.S. Twin Deficit = Trade Balance + Federal Budget Balance. U.S. Twin Deficit = trailing 12 months.
Finally, a diminishing reliance on imported oil may lead to a shift in U.S. strategic interests with resulting geopolitical implications. The U.S. “pivot” to Asia, highlighted by Secretary of State Hillary Clinton’s November 2011 essay in Foreign Policy, “America’s Pacific Century,” may be seen in this light.37
Potential beneficiaries: • U.S. manufacturing
• U.S. energy infrastructure expenditures
– Midstream, refining, exporting
– Services
– Steel for piping
• Other U.S. industries with direct natural gas energy input
– Electrical power generation
– Petrochemicals
– Fertilizer
• Other potential beneficiaries
– Transportation and transportation infrastructure—conversion of fleets, automobiles from gasoline to natural gas
– Residential and commercial construction—conversion of residential heating from heating oil to natural gas
– Households in the United States and around the world, particularly lower-income households, who would benefit from falling energy prices
13Important disclosures provided on page 50.
China’s
economic
growth may
be shifting
toward more
consumption
and productive
use of capital.
Potential investmentsfor consideration:
• U.S. energy infrastructure
• U.S. industrial/utility sectors with significant natural gas input (manufacturing, chemicals)
• U.S. investments focused on conversion of transportation or residential heating to natural gas
• U.S. dollar and dollar-denominated assets (particularly for foreign investors)
Risks to outlook: • Adoption of similar energy production techniques in other countries with previously inaccessible shale oil and gas that offsets the U.S. energy advantage
• Environmental disaster or negative environmental side effects related to horizontal drilling and hydraulic fracturing techniques that restricts or prohibits the use of those techniques
• U.S. energy policies that slow or restrict overall domestic oil and gas exploration and production
• Regulations that restrict exports of domestically produced coal or use of imported U.S. coal by energy-dependent nations
• More rapid substitution of alternative or renewable energy sources (such as wind, solar or hydropower) for domestically produced oil and natural gas
• Slower-than-expected growth in U.S. oil and natural gas production because of wells depleting faster than anticipated
• Price declines (due to sharp increases in global supply or price competition from oil-producing nations such as OPEC) that make further investment in energy exploration and production unprofitable
Investment Theme #2 — China: Growing up to economic adulthood
Overview
A number of momentous growth shifts are taking place in China that may have a significant impact on investors and businesses in the coming years.
The last decade, what we call China’s “economic adolescent” phase, was marked by policies that supported rapid urbanization and industrialization. China’s urban population doubled and, as a result, China’s demand for commodities, particularly industrial metals,
14
InsightsFrom Headlines to Trendlines
Important disclosures provided on page 50.
China’s urban
population
exceeded its
rural population
in 2011.
soared. The ability to mobilize hundreds of millions of workers migrating to urban areas supported a competitive manufacturing economy due to China’s ability to keep labor costs low.
We see several forces at work that suggest China is facing a turning point, where future wages and other production costs may rise faster than benefits gained from ever-increasing investment. At this point, productivity begins to fall and economic growth begins to slow.
If China has reached such a turning point, the primary drivers of China’s high-growth economy in the decade ahead are likely to shift from investment in rapid growth toward productive growth, consumption and more liberalized financial systems.38 We believe new opportunities may exist by shifting investments from China’s rapid past growth toward opportunities that could possibly benefit from the increase in Chinese urban income and spending, deregulation and competition.
Key points
China’s “old normal” was marked by the parallel developments of rapid urbanization and industrialization. China’s rural population peaked at 859 million in 1995 and represented more than 70 percent of the country’s total population. From 1995 to 2012, China’s rate of urbanization accelerated as the urban population doubled, while the rural population declined by nearly 220 million. By 2011, China had reached a developmental milestone: Urban population exceeded its rural population for the first time.39
In b
illio
ns
Urban Rural
China total urban and rural population
0
200
400
600
800
1,000
1974 1978 1982 1986 1990 1994 1998 2002 2006 2010
Urban is nowexceeding rural
2014
X
Source: Bloomberg. Data as of 2014.
15Important disclosures provided on page 50.
China may
be reaching
a turning
point where
production
costs begin
to rise faster
than the rate
of productivity
growth.
In China’s “adolescent” economic phase, economic efficiency, productivity and environmental impact were of secondary importance to rapid economic growth. The mobilization of a seemingly unlimited supply of migrant workers from farming to higher-value-added manufacturing and service sector industries (the global labor “shock”) generated incredible economic growth.
Rapid industrialization and urbanization on a scale never before seen necessitated the accumulation of enormous quantities of commodities, particularly industrial metals. In 1995, China consumed less than 10 percent of the world’s nickel, copper, and aluminum. As of 2013, China was consuming more than half of the world’s nickel and nearly half of the world’s copper and aluminum.40
China’s economic adolescence was characterized by political and economic policies that supported rapid urbanization and industrialization, such as:
• Low (or negative) real interest rates in order to capture domestic savings (a policy known as “financial repression”)
• Advantageous exchange rates (supported by strict capital controls) to support manufacturing competitiveness and thereby capture export profits
• State control of critical industries (banking, utilities, resources)
• Preferred/exclusive access to domestic capital and resources for China state-owned enterprises (SOEs) to facilitate credit creation and mobilize a rapid build-out of infrastructure
• Urban hukou (China’s system of household registration) suppressing migrant labor costs by limiting or preventing access to urban social benefits and public services such as healthcare, utilities subsidies and housing benefits41
Key beneficiaries of China’s economic adolescence phase included Chinese SOEs that took advantage of preferred/exclusive access to domestic capital and resources and firms in commodity-producing nations (often state-owned or state-sponsored in other developing economies) that could mobilize vast amounts of natural resources to meet China’s insatiable demand. Investors in China’s “old normal” focused on China’s absolute level of gross domestic product (GDP) growth and policies in support of that growth, namely bank reserve requirements, credit growth and infrastructure spending.
At some point during a country’s development, however, production costs begin to rise faster than the rate of productivity growth. This is known as a Lewis Turning Point, named after economist Sir Arthur Lewis. Rapidly accumulating production factors become counter-productive and from that point forward, efficiency and productivity become the drivers of economic growth.42
16
InsightsFrom Headlines to Trendlines
Important disclosures provided on page 50.
China’s next
phase: Shift
from investment
to consumption.
China may already have reached such a turning point. Workers are demanding higher wages and better workplace conditions, suggesting China’s supply of virtually unlimited migrant labor may be nearing or at an end due to a diminishing supply of young or skilled agricultural workers. Social pressures are rising as China’s burgeoning middle class is demanding that more attention be paid to environmental issues, such as addressing air and water pollution and food quality concerns.
If this is the case, according to the Lewis Turning Point, the primary driver of economic growth in China’s transition to “economic adulthood” shifts from investment and rapid accumulation of capital to consumption and more productive use of capital. Policies in support of China’s future growth may likely be in contrast (in some cases, sharp contrast) to those that supported the country’s old normal phase, such as:
• Higher wages paid to urban workers and higher real interest rates paid on domestic savings in order to boost household financial income and increase consumer spending
• Deregulating production factors (natural resources, land, electricity) and broadening access to capital for smaller public and private companies, which generate higher return on assets than SOEs in order to drive competition and increase efficiency and productivity
• Hukou reform, which would provide subsidized housing to migrant workers and expanded access to social services in order to spur greater consumption of urban goods and services
Ind
ex le
vel (
T=
100)
Taiwan (T=1965) China (T=1990)
Consumption share of GDP per capita
50
60
70
80
90
100
110
0 5 10 15 20 25 Years after T
Source: Feenstra, Robert C., Robert Inklaar and Marcel P. Timmer (2013), “The Next Generation of the Penn World Table,” available for download at www.ggdc.net/pwt.
17Important disclosures provided on page 50.
China’s next
phase of
economic
adulthood
may see a
deceleration
in the level
of economic
growth.
This is not to suggest that China’s urbanization and industrialization has completely run its course. China still has 45 percent of its population living in rural areas, in contrast to other emerging market nations such as Brazil (15 percent) and South Korea (18 percent).43 China still has significant needs for additional urban housing (particularly low-cost housing for migrant workers) and for continued infrastructure development.
However, China’s next phase of economic adulthood may see a marked deceleration in the absolute level of economic growth if the deceleration in capital spending growth is faster than the acceleration in the growth in the private and household sectors.
Thus, more balanced policies emphasizing efficiency and productivity may influence investment focus from the absolute rate of GDP growth to the sources of that growth. We believe the sources may include:
• Higher real interest rates, more market-determined prices of production factors and broader access to financing, which should increase private sector competition for SOEs
• Increased private sector competition, which may lead to reforms of SOEs, unlocking the potential for significant productivity gains
• Relaxation of capital controls, which may allow for greater market determination of currency exchange rates and expanding offshore (dim sum) bond market, enabling the renminbi to potentially become more active in international trade
• Increasing use of China’s renminbi in international trade could boost intra-regional infrastructure investment across Southeast Asia, potentially benefiting Chinese exports of higher-value-added heavy machinery and technology, and spurring the economic development of its trade partners.44
18
InsightsFrom Headlines to Trendlines
Important disclosures provided on page 50.
China’s renminbi
jumps ahead of
15 currencies to
achieve top-five
payment status.
World payments currency in value
January 2012 December 2014
1. Euro 44.04% 1. U.S. dollar 44.64%
2. U.S. dollar 29.73% 2. Euro 28.30%
3. British pound 9.00% 3. British pound 7.92%
4. Japanese yen 2.48% 4. Japanese yen 2.69%
5. Australian dollar 2.08% 5. Chinese yuan renminbi 2.17%
6. Canadian dollar 1.81% 6. Canadian dollar 1.92%
7. Swiss franc 1.36% 7. Australian dollar 1.79%
8. Swedish krona 1.06% 8. Swiss franc 1.39%
9. Singapore dollar 1.03% 9. Hong Kong dollar 1.27%
10. Hong Kong dollar 0.95% 10. Singapore dollar 0.90%
11. Norwegian krona 0.93% 11. Thai baht 0.88%
12. Thai baht 0.82% 12. Swedish krona 0.78%
13. Danish krone 0.54% 13. Norwegian krona 0.72%
14. Russian ruble 0.52% 14. Polish zloty 0.56%
15. South African rand 0.48% 15. South African rand 0.45%
16. Hungarian forint 0.34% 16. Danish krone 0.40%
17. New Zealand dollar 0.33% 17. New Zealand dollar 0.39%
18. Mexican peso 0.31% 18. Mexican peso 0.39%
19. Turkish lira 0.27% 19. Russian ruble 0.36%
20. Chinese yuan renminbi 0.25% 20. Turkish lira 0.32%
Source: SWIFT Watch. January 2015 report.
Japan, South Korea and Taiwan are East Asian economies that pursued a similar, two-stage economic development strategy. The first stage of rapid growth and productivity gains coincided with strict capital controls and a tightly managed exchange rate. Economic growth soared, but equity market performance lagged. In the second stage, capital controls were loosened and exchange rates became more market determined. While past performance is not a guarantee of future results, in all three cases strong equity market performance coincided with financial liberalization, even though economic growth as measured by GDP decelerated.45
Finally, an economically adult China would likely be more active geo-economically and geopolitically. China’s “New Silk Road” initiatives envision the construction of a Eurasian land bridge (the “Silk Road Economic Belt”) and a series of ports across the Indian Ocean (the “21st Century Maritime Silk Road”), financing infrastructure such as roads, railways
19Important disclosures provided on page 50.
An economically
“adult” China
would likely be
more active
geopolitically.
and ports to further trade growth and investment opportunities for Chinese companies.46 The new Asian Infrastructure Investment Bank (AIIB), backed by China and signed on by 32 other nations spanning Europe, Asia and the Middle East, provides up to $100 billion for infrastructure investment as an alternative to Western-oriented institutions such as The World Bank and the International Monetary Fund (IMF). Politically, recent events such as establishing an East China Sea Air Defense Identification Zone, positioning an oil rig in disputed waters near Vietnam and disputing who owns the Senkaku/Diaoyu islands with Japan may be seen as indications of an increasingly active and adult China.
Potential beneficiaries: • Chinese household income, spending and investment
• Smaller public and private Chinese companies that compete with SOEs
• Chinese exports of higher-value-added heavy machinery and technology
• Subsidized housing construction
• Urban spending on goods and services
• Southeast Asian economies that stand to benefit from additional source of trade finance (renminbi) and Chinese investment
Potential investmentsfor consideration:
• Providers of goods and services that benefit from increased income and spending among Chinese households
• Small- and medium-sized public and private companies based in China
• Heavy equipment and technology companies based in China
• Offshore renminbi (dim sum) government bonds
Potential risks to outlook:
• China’s new leadership slows or reverses reforms
• Social unrest results in a political crackdown
• Development of an offshore (dim sum) bond market fails to materialize
• Costs of hukou reform (providing migrant workers with social services) proves too fiscally expensive
• Escalation in regional political tensions with Japan, Korea or Southeast Asian nations disrupts intra-regional trade and development
20
InsightsFrom Headlines to Trendlines
Important disclosures provided on page 50.
The combination
of urbanization
and rising
employment
in emerging
economies has
led to rising
standards of
living.
Investment Theme #3 — The rising global middle class
Overview
The emerging market consumer has truly started to take shape and this may have a significant impact on investors and businesses in the coming years.
Consumer spending in emerging market economies has now surpassed that in the United States and is likely to accelerate in the decades ahead, led by growth in Asia.47 There are a number of drivers behind this development: political, technological, economic and social.
While the last decade has seen a significant increase in the size of the global middle class, the trend is far from over. We believe these changes may make it possible for billions of people in emerging market economies to rise out of poverty and join the middle class in the decade ahead. And as incomes in these countries continue to rise, spending will become increasingly discretionary and directed toward personal and other household goods and services.
However, domestic consumption patterns are influenced by other factors beyond economic growth. We believe it is important to consider the policies and population characteristics of individual countries as their economies tend to develop at different rates.
Key points
The megatrends of the last 25 years (political, economic and technological transformation of the world) have given rise to a global economy with billions of new workers, consumers, producers and savers. Manufacturing industries have moved from advanced economies to the developing world, helping to create more than 575 million jobs worldwide since 2000.48
The combination of urbanization and rising employment in emerging economies has led to an increase in the standard of living. In East and Southeast Asia, 400 million workers have risen above the poverty level (defined as earning $2 or less per day) since 2000.49
The term “middle class” can be loosely applied to individuals who can enjoy stable housing, healthcare and educational opportunities (including college) for their children, reasonable retirement and job security, and discretionary income that can be spent on vacation and leisure pursuits.50 Consumption of discretionary goods and services, product differentiation, name brands and status goods are important features of a middle class.
The rise of the global middle class has occurred rapidly. Since 1999, household spending in emerging market economies has quadrupled, surpassing U.S. consumer spending in 2008.51 The acceleration of consumer spending in emerging market economies is likely to continue for decades, led by growth in Asia. Currently home to 60 percent of the world’s population, Asia’s middle class population is projected to exceed 3.2 billion by 2030.52
21Important disclosures provided on page 50.
in m
illio
ns
Middle class population by selected region
338 333 322 664 703 680 525
1,740
3,228
0
500
1,000
1,500
2,000
2,500
3,000
3,500
2009 2020* 2030*
North America Europe Asia
Source: Kharas, Homri, “The Middle Class in Developing Countries,” OECD Development Centre Working Paper No. 285, OECD 2010. *2020 and 2030 projections.
The rise in spending by emerging market consumers is an outgrowth of increasing income levels and access to consumer credit. Per capita Gross Domestic Product (GDP) is often used as a measure of national wealth. In 2000, nearly three-fourths of the world’s population, almost six billion people, lived in countries with GDP per capita below $5,000. Since 2000, countries representing more than one-half of the world’s population, more than four billion people, saw national incomes rise above $5,000 per capita.53 This represents the first stage (or emergence) in the evolution of the global middle class.
GD
P p
er c
apit
a
Durab
le go
od
s ow
nership p
er100 urb
an househo
lds
China per capita GDP and ownership of selected durable goods
$15,000
$10,000
$5,000
$0
150
100
50
019951990 2000 2005 2010 2011 2012
Air conditioner Computer Automobile
Sources: International Monetary Fund, World Economic Outlook Database, October 2014; China Statistical Yearbook 2014, National Bureau of Statistics of China. GDP Per Capita in Purchasing Power Parity (PPP).
By 2020, Asia
is projected to
be home to a
majority of the
world’s middle
class.
22
InsightsFrom Headlines to Trendlines
Important disclosures provided on page 50.
THE “ACCELERATION EFFECT”
A prime example of this can be found in the evolution of air conditioner sales in China. In the 1990s, air conditioners were considered a discretionary “white good” consumer item. In 1990, China’s GDP per capita was around $950. Fewer than one-half of 1 percent of urban households in China owned an air conditioner. From 1990-1995, China’s GDP per capita nearly doubled to $1,800. Ownership of air conditioners grew to 8 percent of urban households, an increase of nearly seven and one-half units for every 100 urban households. In the next five years, from 1995 to 2000, per capita GDP rose to $2,800. Ownership of air conditioners accelerated to 31 percent of urban households, an increase of 23 units for every 100 households. Finally, in the five-year period from 2000 to 2005, China’s per capita GDP reached nearly $5,000. Purchases of air conditioners continued to accelerate, with ownership rising to 81 percent, an increase of nearly 50 units for every 100 households.57
In this example, during the 15-year period of 1990-2005, penetration of air conditioners
Per capita GDP below $2,500 limits consumer spending to only the basic needs (food, clothing and shelter), certain “white goods” (major appliances such as washing machines and refrigerators) and color televisions. Per capita GDP of greater than $2,500 is associated with increasing levels of discretionary spending beyond basic goods toward personal and other household goods and services, accelerating as per capita GDP rises above $5,000.54 Today, more than half of the world’s population, four billion people, live in countries with national incomes between $5,000 and $15,000 per capita.55 This represents the second stage (or acceleration) of the global middle class.
Notably, consumer spending on goods and services in emerging economies typically does not exhibit a linear growth pattern. A key moment for consumer products occurs when the majority of a country’s population can afford the goods or service. At that moment, consumption of those products rapidly accelerates.56
Rising national incomes are associated with increasing levels of discretionary consumer spending
Current GDP/Capita < $5,000 $5,000 - $10,000 $10,000 - $15,000
Selectedcountries
Income status Low income Lower-middle income Upper-middle income
BangladeshKenya
PakistanMyanmar
IndiaNigeria
PhilippinesVietnam
4 billion
ChinaColombiaIndonesiaThailand
Total worldpopulation 1.2 billion 1.8 billion 2.1 billion
Representative consumer goods/services
Color TVs, refrigerators,
washing machines
Air conditioners, microwave ovens,
mobile phones
Automobiles, cosmetics, dishwashers,
game consoles, tourism
Source: International Monetary Fund, World Economic Outlook Database, October 2014. GDP Per Capita in Purchasing Power Parity (PPP), 2014 estimate. Population estimate as of 2014.
China is already the world’s largest market for automobiles, with sales having surpassed the United States in 2009 and Europe in 2010.59 Yet, as of 2012, less than one-quarter of urban households owned an automobile.60 With China’s per capita GDP expected to reach $15,000 by 2016, automobile sales should continue to accelerate and may likely surpass those in the United States and Europe combined in the decade ahead.
(continued on next page)
23Important disclosures provided on page 50.
in China’s urban households rose from less than one-half of 1 percent to more than 80 percent. However, the rise was not linear. Rather, consumption accelerated as China’s per capita GDP rose beyond $2,500, the dividing line between spending only on basic needs or expanding spending to include more discretionary items. In the case of air conditioners in China’s urban households, consumption accelerated from seven and one-half units per 100 households in the first five-year period to 23 units in the second five-year period to 50 units in the third five-year period.
Notably, this “acceleration effect” in consumer spending occurs at different income levels for different consumer products and services. In China, washing machines, color TVs and refrigerators were the first to reach 40 percent penetration of urban households.58 Later, as national income rose, household consumption shifted to other major appliances such as air conditioners and water heaters, along with personal goods such as mobile phones. Most recently, consumption has accelerated for goods such as computers and microwave ovens and leisure services such as domestic and international travel.
Ann
ual a
uto
sal
esin
mill
ions
China is the world’s largest car buyer
24
5
8
10
13
15
18
20
23
25
2006 2007 2008 2009 2010 2011 2012 2013 2014
Europe United States China
Source: Bloomberg. Data as of 2014. U.S. = Auto vehicles all sales not seasonally adjusted; Europe = Vehicle sales; China = Total automobile sales
With the potential for billions more to rise out of poverty and join the middle class, consumer spending in emerging economies may potentially become increasingly directed toward personal and household goods and services and other items a middle class society demands: quality housing, educational opportunities for children and, as we are already witnessing in China, a greater focus on environmental issues such as addressing air and water pollution and food quality concerns.
Household consumption patterns in economies are heavily influenced by factors beyond growth in GDP per capita, however. Two serious considerations are income inequality (how broadly economic growth benefits the total population) and household indebtedness (current level of debt and overall access to credit).
Potential beneficiaries: • Multinational corporations domiciled in developed economies that provide goods, services, technology and infrastructure consistent with the consumption patterns in emerging economies as income levels rise
• Local affiliates of multinational corporations that trade on local exchanges
• Locally based providers of consumer goods and services in emerging market economies
24
InsightsFrom Headlines to Trendlines
Important disclosures provided on page 50.
The world’s
population is
aging, with
population growth
increasingly
occurring among
older age groups.
Potential investmentsfor consideration:
• Global and local consumer product and service companies at various stages of a country’s economic development and income thresholds (basic goods, discretionary household and personal goods, services, luxury goods)
Potential risks to outlook:
• An overall global economic slowdown
• A rise in protectionism that slows down or reverses growth in global trade
• A regional or global conflict or pandemic that inhibits development of emerging market economies
• Policies in individual countries that hamper economic development and growth
• Rising interest rates or increasing lending restrictions that inhibit growth in consumer credit
Theme #4 — The aging of the world’s population
Overview
Two long-term, powerful demographic forces are colliding. First, the oldest members of the post-war generation (baby boomers) in the United States and Europe began turning 65 in 2011. Second, life expectancies are increasing and birth rates are falling in high-population emerging market countries as their populations rise above poverty and more residents attain middle class status. As a result, global population growth is slowing, with growth increasingly concentrated among older age groups.
Population dynamics are causing a divergence in age structures between developed and emerging market economies. The United States, Europe and Japan are experiencing a demographic “tax,” while emerging markets are enjoying a demographic “dividend.”
One of the likely consequences of an aging global population is that healthcare and other entitlement spending will consume more economic resources for all countries, potentially generating significant strains on government finances.
Also, aging developed economies are likely to see an increase in the age that people retire, either through workers voluntarily working into later years or because of mandatory increases in the age when retirement benefits become available. An older workforce will likely exhibit consumption patterns related to the effects of aging, such as demand for particular goods, services and specific types of real estate.
25Important disclosures provided on page 50.
Although still on
the rise, the rate
of global growth
has leveled off.
Key points
Although still on the rise, the rate of global population growth has leveled off. In 1972, average annual world population growth was 2 percent. By 1992 it had slowed to just above 1.5 percent per year. In 2012, it was less than 1.25 percent.61 In the 20th century, world population doubled nearly twice, rising from an estimated 1.6 billion in 1900 to more than 6 billion in 2000. If current projections for future population growth are accurate, the world’s population won’t double even once in the 21st century.62
Studies suggest that economic developments such as urbanization and rising levels of education, employment and household incomes may correlate to declining birth rates.63
In a rural economy, children are a source of income. They provide additional labor for a family, and a large family can provide greater support for parents in their old age. In an urban economy, however, there are few employment opportunities for young children. Rather, children need to be supported by their parents into later years, even into their twenties, and the costs of housing and educating urban children are significant. As societies urbanize, children go from being a productive asset to a “liability.” Though incomes and standards of living may rise as an economy urbanizes, families may have fewer children out of economic necessity.
Declining birth rates are reflected in the changing composition of the world’s population. In the last 15 years, the number of children under 14 years of age has increased by only 10 million, barely enough to keep up with infant and child mortality rates (which are also declining) and to replace those who have grown to older age groups.64
Meanwhile, over that same 15-year period, the world population aged 65 and over increased by more than 150 million. Europe and Japan are now home to more people 65 and older than children under the age of 14. And this was occurring just as the first of the baby boom generation in the United States and Europe began reaching what is considered the traditional retirement age of 65. There are now more than 900 million people in the world between the age of 50 and 64.65 Or, as the headline of a recent issue of The Economist proclaimed, there are now nearly “A Billion Shades of Grey.”66
26
InsightsFrom Headlines to Trendlines
Important disclosures provided on page 50.
Where have all
the children
gone?In
mill
ions
15-year growth of world population by selected age groups
Children Householdformation
Peakearnings
“Boomers” Pensioners
10
339 367
304
154
0
50
100
150
200
250
300
350
400
0-14 15-34 35-49 50-64 65+
Source: UNData. Data as of 2009.
Increasingly, population growth rates are becoming skewed, with the fastest growth occurring on the older side as life expectancies continue to increase. The fastest growing age group in the world is 70 and above.67
We believe these demographic trends have two potentially significant implications for long-term investors in the decade ahead:
• Diverging age structures between the developed economies of the United States, Europe and Japan and those in emerging economies
• Healthcare spending, entitlements and government finances, retirement age and increased life expectancy beyond retirement, and consumption patterns that correspond to an aging population
Population dynamics are important factors affecting economic growth, household consumption patterns and inter-generational transfers of resources. The 15-64 age group typically forms the labor force, a key building block for economic growth and the primary source of tax revenues to fund entitlement programs for retirees. By examining the growth trends of this age group, the fiscal challenges facing Japan and Europe can be seen more clearly: Japan’s 15-64 population peaked in 1995 and has declined every year since, while annual growth in Europe’s working-age population slowed to zero in 2010.68
Within the adult labor force (ages 15-64), there are two key subgroups:
• The 20-34 age group, which represents peak household formation ages
• The 35-54 age group, which represents peak earning ages, generating the greatest surplus of production relative to consumption
27Important disclosures provided on page 50.
Will China follow
Taiwan and
South Korea to
wealthy nation
status?
Thus, the potential for a positive demographic influence is related to a positive long-term change in age structures within an economy. Due to a decline in birth rates, there is an initial transitional period of slow growth (or decline) in the number of children and relatively rapid growth of youth and middle-age adults.69
This period, called a “demographic window,” is defined by positive growth in the number of working-age adults (“workers”) relative to children and the elderly (“consumers”).70 Positive growth generates surplus resources, a demographic dividend that can be used to increase current consumption or to invest in future productivity and help boost the standard of living.71 When a positive demographic dividend is combined with access to education, employment opportunities, policies to reduce inequalities of income, and investment in technological and social infrastructure, the result is often a rise in wages, living standards, household consumption and economic growth.
Today, emerging market economies are enjoying a positive demographic dividend, though many have passed peak years and the positive contribution to economic growth from changing age structure is already in decline.72
In p
urch
asin
g p
ow
er p
arit
y
GDP per capita of selected countries
$0
$5,000
$10,000
$15,000
$20,000
$25,000
$30,000
1961 1966 1971 1976 1981 1986 1991 1996 2001 2006
Which trend will China follow?
2011
Taiwan South Korea China (1984-2011)
Source: Feenstra, Robert C., Robert Inklaar and Marcel P. Timmer (2013), “The Next Generation of the Penn World Table,” available for download at www.ggdc.net/pwt.
28
InsightsFrom Headlines to Trendlines
Important disclosures provided on page 50.
ECONOMIC GROWTH GOES BEYOND POSITIVE DEMOGRAPHICS
A positive demographic
“dividend” in and of itself is not
a guarantee of future economic
success. Without necessary
investments and policies, the
positive growth in the number of
young adults relative to children
and elderly may instead lead to
increasing youth unemployment,
rising social disorder and
stagnant economic growth.
South Korea and Taiwan offer
two historical examples of
countries that successfully took
advantage of a past positive
demographic “dividend” (both
are in decline now) through
policies and investments that led
to decades of strong economic
growth and achievement of high-
income status. They became
the only countries in “recorded
human history” to achieve five
consecutive decades of greater
than 5 percent annual economic
growth.73 Today, more than 94
percent of South Koreans are
considered to be part of the
middle class or above.74 The
decade ahead may see further
differentiation among emerging
market economies due to
diverging policies, investment,
and distribution of resources.
In contrast to emerging economies, the developed economies of the United States, Europe and Japan are experiencing a negative demographic trend, what could be referred to as a demographic “tax” on economic growth.
This period is defined by a decline in the number of working-age adults relative to children and the elderly due to an aging population and low birth rates. This deficit of production versus consumption (such as financing retirement and healthcare benefits for retirees) creates a negative demographic drag on economic growth, all other things being equal.
As examples:
• The growth rate of 35- to 54-year-olds (peak earnings ages) has slowed to zero in the United States, Europe and Japan
• Europe and Japan are home to more people over the age of 64 than children under the age of 14
• In Japan, the population of the 15-64 age group (the labor force) has declined for 15 consecutive years75
As a result, the emerging market economies are expected to continue to reap the rewards of a demographic dividend in the form of increases in labor forces, living standards, household consumption and resulting economic growth. Meanwhile, much of the developed world will continue to experience the potentially painful effects of a demographic tax, which include strains on government finances from entitlement spending and sluggish economic growth (or contraction) due to slower growth, or even an outright decline in the labor force.
Po
pul
atio
n (in
mill
ions
)
Emerging market countries are enjoying a demographic “dividend”
24 27 27
29 31
37 38
40 46 46
20
25
30
35
40
45
50
0
200
PhilippinesIndia
MexicoIndonesia
BrazilChina
United StatesKorea
GermanyJapan
400
600
800
1000
1200
1400
1600
Med
ian age (in years)
Source: CIA, The World Factbook. Estimates as of 2014.
(continued on next page)
29Important disclosures provided on page 50.
Investors need to consider that the fundamental drivers of the economies of high-population, consumer-oriented countries such as Turkey, Indonesia and the Philippines will be significantly different from the drivers of export-oriented economies such as Malaysia, Taiwan and Thailand. Like South Korea and Taiwan before it, China appears to have reached a turning point in policy choices even as it faces its own rapidly aging population due to its past one-child policy and the decline in birth rates due to urbanization and rising incomes. As Sri Lanka looks to leverage and invest a “peace dividend” resulting from the end of its civil war, it may have more in common with Colombia, a country that waged its own internal war, than with other East Asia neighbors such as Bangladesh or Pakistan. Poland does not share the common euro currency but enjoys significant trade benefits from being part of the European Union and is home to Europe’s largest shale gas reserves. Finally, the landslide election in India, giving the opposition Bharatiya Janata Party and Prime Minister Narendra Modi the first pure majority in India since 1984, may be the catalyst for the world’s largest democracy to implement structural reforms enabling faster growth and lower inflation as India looks to catch up
to the other Asian “tigers.”
A second important implication of global demographic trends relates to healthcare spending, entitlements and government finances, retirement age and increased life expectancy after retirement, and consumption patterns that correspond to an aging population. As the world’s population continues to age, healthcare spending will consume greater economic resources for all countries, particularly in developed economies. By 2040, the 65 and older population is expected to make up 25 percent of Europe’s population and 20 percent of the populations of both the United States and China. Healthcare spending as a percentage of GDP is projected to double in the United States to more than 30 percent in the next 30 years. Brazil, China, Russia and India will likely not be far behind.76
Per
cap
ita
heal
thca
re e
xpen
dit
ures
Healthcare expenditures consume greater economic resources in aging populationsOld-age dependency ratio and per capita healthcare expenditures for selected countries
Philippines
India
Mexico Indonesia
Brazil China
United States
Korea
Germany
Japan
Nigeria
U.K. Italy
France
$0
$2,000
$4,000
$6,000
$8,000
$10,000
0 5 10 15 20 25 30 35 40
Old-age dependency ratio
Canada
Sources: World Health Organization; UNData. Healthcare expenditures as of 2012. Old-age dependency ratio as of 2010. Healthcare expenditures in Purchasing Power Parity
(PPP). Old-age dependency ratio = population age 65 and older per 100 working-age population (age 15-64).
Entitlements will continue to strain government finances in developed economies that are experiencing a demographic tax. In the United States, Social Security and Medicare are the two largest federal programs, accounting for 47 percent of total federal outlays in 2014.77 Enrollment in Medicare is projected to rise from nearly 48 million in 2010 to more than 81 million by 2030.78 Across all developed economies, life expectancy after pensionable age has increased by nearly 50 percent, from 13½ years in 1958 to 18 years in 2010.79
To resolve these challenges, developed countries are likely to see an increase in retirement age, with aging members of the labor force voluntarily working into later years and through increases in the mandatory retirement age. In the United States, the increase in labor force participation by older workers has been credited to a need for continued access to employment-based health
30
InsightsFrom Headlines to Trendlines
Important disclosures provided on page 50.
insurance and for more years of earnings to accumulate savings in 401(k)-type retirement plans.80 While Japan’s working age (15-64) population declined by 6 percent, or 4.8 million, from 2000-2010, Japan’s labor force declined by only 2 percent as more women and older citizens entered or remained in the work force.81 Australia, the Czech Republic, Denmark, Germany, Greece, Hungary, Italy, South Korea, Spain and the United Kingdom have all instituted increases in retirement ages to take effect between 2010 and 2050.82
Finally, aging populations in developed economies, urbanization and rising life expectancies in emerging economies are presenting another healthcare challenge. Non-communicable diseases (NCDs), attributable to increased longevity and urban lifestyles, are now the leading cause of death in the world. These diseases include diabetes, cancer, and heart disease and were responsible for 63 percent of all global deaths in 2008. The healthcare cost for treating this “invisible epidemic” is estimated to be $30 trillion dollars over the next two decades.83
For investors, an aging population and an older workforce may be expected to consume goods and services that address the effects of aging, such as cosmetics and regenerative/ rejuvenating products, services and procedures. Financial services for an aging population would address increased life expectancy after retirement. Investments in infrastructure would be needed to support an aging population, with urban real estate possibly in greater demand, particularly in the United States, as an older workforce may desire to be physically closer to employment, shopping and medical care.
Potential beneficiaries: • Emerging market economies, particularly those pursuing policies and investments intended to harvest a current demographic dividend for long-term economic growth
• Healthcare spending, both in developed as well as emerging economies
• Spending on consumer products and services that address the effects of aging and increased life expectancy
• Infrastructure investments in support of an aging population
• Urban real estate (commercial, retail, residential), particularly in the United States
Potential investmentsfor consideration:
• Individual emerging market economies
• Healthcare related to aging and increased life expectancy
• Consumer products and services that address the effects of aging (cosmetics, rejuvenation, lifestyle)
• Life insurance
• Infrastructure necessary to support an aging population
• Urban real estate
An aging
population and
older workforce
may create
challenges.
31Important disclosures provided on page 50.
A reversal of
suburban sprawl
and a return to
urbanization
may have
significant
implications for
investors.
Potential risks to outlook:
• A pandemic or global conflict that suddenly shifts global demographics
• A shift in immigration policies in advanced economies (that leads to a migration of population from developing economies to advanced economies)
• Another baby boom in advanced economies
Theme #5 — Re-urbanization of America
Overview
Significant changes are taking place in American society. For the first time in decades, city populations in major U.S. metropolitan areas are growing faster than their respective suburban populations. Driving this development is a combination of social, technological, demographic and economic forces.
In the post-World War II era, cheap gasoline and affordable housing led to suburban sprawl. Today, volatile energy prices and longer commute times have made suburban living seem less attractive than urban living. Technological advancements such as online access to education, entertainment and shopping may also be reducing the perceived advantages of suburban living.
In addition, the social preferences exhibited by the millennial generation as they reach family formation ages appear significantly different from those of previous generations.
A reversal of suburban sprawl and a return to urbanization may have significant implications for real estate trends in residential, office and retail dynamics.
Key points
After World War II, the combination of low gasoline prices and affordable single-family homes and automobiles led to rapid suburbanization in the United States. As the baby boom generation reached family formation ages, they exhibited a preference for single-family homes on relatively large suburban lots in communities that were deemed to have good educational opportunities for their children. According to one measure, by 2010 more than one-half of the U.S. population lived in suburbs.84
Businesses followed this migration, with suburbs gaining a greater share of retail and office space. In the 22-year period from 1955 to 1977, an estimated 15,000 regional shopping centers were built in the United States, all of which were located in the suburbs. Downtown areas experienced a regional office space decline from 70 percent in 1970 to 30 percent by
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2000, and as of 2009, 45 percent of employees in the top 98 metropolitan areas worked at least 10 miles away from historic city centers.85 Urban centers were often defined by single-use office buildings (empty after dark), falling real estate values, declining populations and rising crime.
However, beginning in 2011, city population in major metropolitan areas (defined as having greater than one million in population) grew faster than their respective combined suburban population for the first time since the 1920s, reversing a 90-year trend of suburbanization.86 A combination of social, technological, demographic and economic forces are likely behind this development.
Population growth of major U.S. metropolitan areas
0.4%
1.1%
1.4%
0.9%
0%
0.5%
1.0%
1.5%
2000-2010
Ann
ualiz
ed
July 2010-July 2011
Primary city Suburb
Source: Frey, William H., “Demographic Reversal: Cities Thrive, Suburbs Suffer,” The Brookings Institution, June 29, 2011. U.S. metropolitan areas with population greater than one million.
Today, nearly 200 of the Fortune 500 companies are headquartered in the 50 largest metropolitan areas. An increase in the pool of educated, skilled workers in urban areas is creating a powerful incentive for firms to locate or relocate to metropolitan centers, creating a virtuous circle of available employers and workers. Increasingly, businesses are finding potential employees and consumers in higher-density urban centers, and workers and consumers are increasingly finding employment opportunities and access to desired amenities there as well.87 Population density in urban centers is far greater than in suburbs, creating a potential “critical mass where inventors, entrepreneurs, investors, talented workers and customers intermingle to create opportunity and growth.”88
Rising energy prices and lengthening commutes have made suburban living less attractive relative to urban living. From 2001 to 2012, gasoline prices increased more than two and a half times greater than the overall rate of inflation.89 And since 1990, the average round-trip
City populations
are now growing
faster than
their respective
suburbs.
33Important disclosures provided on page 50.
Suburban sprawl
appears to have
reached an
outer limit.
commute time has risen by more than seven minutes per day.90 Due to decades of negative transportation “productivity” (higher costs and longer commuting times), suburban sprawl may have reached its outer limit. Total vehicle miles driven per person in the United States peaked in 2004, suggesting that we may have already reached that inflection point.91
Total U.S. vehicle miles driven per capita
5,000 1970 1974 1980 1984 1988 1992 1996 2000 2004 2008 2014
6,000
7,000
8,000
9,000
10,000
11,000
In m
iles
Source: Bloomberg. Population = U.S. Census Bureau, 2014 estimate; Total vehicle miles driven = Federal Highway Admiration data; 2014 = Trailing 12 months
Technological advancements have influenced daily lifestyles, facilitating online access to education, entertainment and shopping (Internet powerhouse Amazon.com as a competitor to strip malls), further reducing the advantages of suburban living. Already, nearly 13 million people in the United States live in so-called “live-work” environments, defined as being within one mile of a major employment center.92
Demographic and social forces in the United States also look positive for urbanization trends. The increasingly empty nest baby boom generation and coming of age millennial generations are equal in size, each representing 77 million in population and together amount to one-half of the total population of the United States.93
On the one hand, the leading edge of the baby boom generation in the United States is beginning to leave the work force. As empty nesters, both retiring and even still working boomers may be looking to downsize from relatively large suburban homes in order to reduce both the cost and effort of upkeep.
At the same time, the millennial generation is continuing a decades-long upward trend in ages of first marriage and first-child birth. The median age of first marriage in the United States stands at more than age 28 for men and 26 for women.94 Meanwhile, the median age of women giving birth to their first child has also continued to rise to nearly 28.95
34
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Millennials are
continuing the
trend of waiting
longer to get
married.
U.S. median age of first marriage
23 23
25
26 27
28
20 21
22
24
25
26
20
22
24
26
28
30
1960 1970 1980 1990 2000 2010
In y
ears
Men Women
Source: U.S. Census Bureau, U.S. Department of Commerce.
Urban centers may prove to be more attractive than suburban living for single young adults, young married couples without children and baby boomers (both retired and still employed) who do not require access to primary or secondary education for their children and desire to be closer to work, shopping and other amenities. Social preferences exhibited by the millennial generation as they reach family formation age appear significantly different from those of previous generations. More than any other generation, millennials appear to value access to public transportation, desire short distances or walking distance to school or work and residing in large urban areas or urban-like areas in high-population suburbs.96
Desired attributes of community by U.S. generation
22
67
50
23
71
45
40
82
57
0% 10% 20% 30% 40% 50% 60% 70% 80% 90%
Medium/big city
Distance fromwork/school
Publictransportation
Percent responding
Millennials Gen X Boomers
Source: Belden, Russonello Strategists, LLC, “Americans’ Views on their Communities, Housing and Transportation,” Analysis of a national survey of 1,202 adults, for the Urban Land Institute, March 2013.
35Important disclosures provided on page 50.
U.S. housing
trends may be
reflecting social
preferences for
urban living.
This preference for living in closer-knit urban and urban-like areas in high-population suburbs can already be seen in the housing data. The homeownership rate in the United States peaked at 69 percent in 2006 but fell to a twenty-year low of 64 percent in 2014. From 1991 to 2010, single-family housing starts averaged approximately 80 percent of all housing starts in the United States, while structures of five or more units accounted for fewer than 20 percent of housing starts. Since 2010, housing starts for structures with five or more units have increased to nearly one-third of all housing starts, reaching 35 percent in 2014.97
Percentage of annual U.S. housing permits by housing type
0%
1984 1986 1988 1990 1992 1994 1998 2000 2002 2004 2006 2008 2010 2012 2014
20%
40%
60%
80%
100%
Single unit 5+ units
Sources: U.S. Census Bureau, U.S. Department of Commerce.
Millennials’ views on housing and homeownership were very likely shaped by the sharp drop in home prices from 2007-2011. Unlike previous generations, a significant percentage of millennials surveyed, 40 percent, believe that buying a home is no longer an excellent long-term investment. And nearly two-thirds (62 percent) believe that it is less likely today than 20 to 30 years ago to build equity and wealth through homeownership.98
Meanwhile, U.S. cities have been actively improving economic and cultural diversity to attract and retain young adults, families, professionals and aging empty nest baby boomers. As a result, businesses are following this migration back to urban cores. Urban land use is increasingly diversifying away from single-use offices that are empty after dark to include arts and sports, hospitality and leisure, shopping and dining, and educational and medical research and facilities.99
A reversal of suburban sprawl and a return to urbanization has significant implications, most notably for real estate investors looking for positive trends in residential, office and retail dynamics. A reversal of the 90-year trend of suburbanization may be disruptive to the supply and demand balance for housing. As the aging, 77-million-strong baby boomer generation
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InsightsFrom Headlines to Trendlines
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looks to sell single-family homes in sprawling suburban communities, they may find that natural potential buyers, the also 77-million-strong millennial generation, are more interested in living in higher-density urban and urban-like high-population suburban centers. This may result in an increase in volatility and variability of home prices due to an imbalance of current and future demand in the existing supply of homes.
Potential beneficiaries: • Cities able to attract urban residents with diverse employment opportunities, education and cultural amenities (dining, shopping, arts and sports, hospitality and leisure)
• Urban residential and commercial (retail, office) real estate (both existing and new construction)
• Urban infrastructure spending (public transportation, walkways/ bike paths, technology, utilities)
• Consumer spending in urban areas
Potential investmentsfor consideration:
• Urban real estate (residential, office, retail, mixed-use)
• Firms that provide goods and services specific to urban residents (education, shopping and dining, hospitality and leisure)
• Firms that specialize in design and construction of urban structures (smaller shopping stores, mixed-use buildings)
• Firms that specialize in multifamily or “right-sized” single-family home design and construction
Potential risks to outlook:
• Rapid, long-term drop in gasoline prices (below the rate of overall inflation or wages) that increases competitiveness of suburban versus urban living
• Investments in transportation infrastructure (highways, mass transit) that significantly reduces commute times from the suburbs
• Price inflation in urban real estate (above the rate of overall inflation or wages) that crowds out prospective urban residents (young single adults, young married adults without children, empty nest baby boomers)
• Lack of investment/development or poor planning in urban areas that fails to meet the needs of employers and residents
• Competitive tax policies that encourage prospective employers to locate/move back to the suburbs
• Rising crime in urban areas
Millennials
exhibit a greater
desire for
urban living
than previous
generations.
37Important disclosures provided on page 50.
Theme #6 – Robotics: A Post-Industrial Revolution
Overview
A combination of technological advancements (increased capabilities and lower costs) with economic and demographic trends is leading to rapid adoption of robotics beyond automotive assembly and other industrial applications to include a wide variety of industries and sectors. This may have far-reaching implications for businesses, economies, individuals, and investors.
With global labor costs converging, investments in robotics and autonomous systems (RAS) technology are increasingly viewed by the major industrial economies as a strategic initiative for economic growth in a global manufacturing “arms race.” RAS technology addresses some of the challenges of aging populations, slowing labor force growth and shortage of workers in key industries and services. Technological advancements and declining costs are accelerating adoption of RAS solutions in diverse industries such as aerospace, agriculture, defense, healthcare and personal services. Finally, RAS technology has the potential to provide significant improvements in healthcare access, affordability and quality, enabling greater mobility, quality of life and life expectancy.
Key Points
Industrial robots have been in use for more than 50 years. They were initially employed in tasks that were highly repetitive (such as welding, soldering and painting), required extreme precision (such as semiconductor fabrication) or dangerous (requiring “superhuman” speed and strength, such as material handling and assembly). The automotive sector remains the largest consumer of industrial robots today, accounting for 39 percent of installed systems.100
Today, RAS is moving beyond fixed automation. Advancements in software, hardware and sensor technology are enabling a new era that takes machines from automatic to autonomous.101 RAS is seen as “interactive, cognitive tools, able to variously perceive their environments, reason about events, make or revise plans and control their actions.”102
Three characteristics that define an RAS are:
• Actuation (hardware) – the ability to move both itself as well as other things
• Perception (scanners, sensors, and cameras) – the collection of data from the immediate environment
• Artificial intelligence (software) – the ability to process information, mediate between various sensory inputs, control motion, plan action and interface with people103
The rapid
adoption
of robotics
may have
far-reaching
implications.
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The world’s
major industrial
economies
are making
investments in
RAS technology.
A McKinsey Global Institute research report estimated the global economic impact of advanced robotic applications to be between $1.7 trillion and $4.5 trillion annually by 2025, with a majority of the impact due to improving and extending people’s lives.104
Economic, social and demographic trends as well as technological advancements (combined with falling costs) are key drivers for continued accelerated adoption of RAS technology. Global competition requires constant modernization of production facilities. The life-cycle of consumer electronic goods continues to shorten, requiring flexible automation. Proximity to the end user is becoming a competitive advantage. Technological advancements and declining costs are enabling investment in RAS technology in small and medium enterprises for simple applications.105
RAS – Enhancing productivity and driving economic growth
The world’s major industrial economies have made investment in RAS technology a strategic initiative for economic growth. For example, RAS was specifically identified by the UK government as “one of the Eight Great Technologies that support the UK Industrial Strategy driving efforts to rebalance the UK economy and creating jobs and growth.”106
Japan’s Revitalization Strategy, the so-called “Third Arrow” of Prime Minister Shinzo Abe’s efforts to re-ignite the Japanese economy, outlined three issues facing Japanese companies that point to greater adoption of RAS technology:
• How to be more competitive in manufacturing and service when Japanese companies are exposed to cost competition on a global scale
• How to secure workers in small and medium enterprises when the average age of workers in Japan is increasing and labor force growth is slowing or in decline
• How to increase efficiency in industries with acute shortages of labor, such as medical and nursing care, agriculture and construction
In fact, one of the 10 key reforms of Japan’s Revitalization Strategy is stimulating “innovation through science technology and a ‘Robotics Revolution,’” with a goal to double the use of robotic systems in manufacturing and achieve a 20-fold increase in non-manufacturing services by 2020.107
Japan is not unique with an aging population, slowing labor force growth and a shortage of workers. Countries that produce many of the world’s goods and services, such as South Korea, Germany and China, have similar demographic characteristics and, together with Japan, are among the world leaders in installed robotic capacity.
39Important disclosures provided on page 50.
China is set to
become the
world’s largest
market for
robotics.
0
2012 2013 2014 2017
100,000
200,000
300,000
400,000
500,000
In u
nits
Estimated stock of industrial robots in selected countries
China North America Japan South Korea Germany
Source: International Federation of Robotics, World Robotics 2014.
For the United States, RAS is seen as an enabling technology for a manufacturing “re-shoring.” According to Henrik Christensen, professor and director of robotics at Georgia Institute of Technology, next-generation industrial robotics will serve to “attract high-competence people back to manufacturing, dramatically increase U.S. manufacturing productivity and invigorate the re-emerging of a U.S.-based, next-generation, industrial robotics industry” as well as “make it easier to protect intellectual property for high-tech products.”108 Tech giants Google and Amazon in particular have been active in acquiring firms with RAS technology.
Rising labor costs in former low-cost producers such as China are also key drivers of a robot revolution. Falling prices of RAS technology may provide developed market economies with cost equivalence (if not a cost advantage) over formerly low-cost emerging market labor. However, improvements in automated manufacturing precision may allow emerging market firms to compete both locally and on a global scale on the basis of quality, not just on cost. In particular, China appears to be shifting from competing on low-cost labor to accelerating investments in RAS. In 2013, China became the largest market for industrial robots, accounting for 20 percent of global industrial robot sales.109 However, relative to Korea, Japan, Germany and the United States, robot density (the number of multipurpose robots relative to manufacturing employment) in China remains very low, indicating that there is still significant opportunity for future growth.
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InsightsFrom Headlines to Trendlines
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Adoption of
robotics in the
United States
and China
remains below
other industrial
nations.
0South Korea Japan Germany United States China
Average worldrobot density = 62
100
200
300
400
500
Uni
ts
Robot density in selected countries
Source: International Federation of Robotics, World Robotics 2014. Units = number of industrial robots per 10,000 manufacturing employees.
RAS – Addressing healthcare costs and the challenges of an aging population
An aging global population and rising healthcare costs are driving advancements in RAS technology for improved healthcare access, affordability, quality and personalization, including:
• Making surgical procedures less invasive, producing fewer side effects, faster recovery times and improved worker productivity
• Delivering healthcare services in remote, dangerous or inhospitable locations, such as rural areas, post-disaster sites and war zones
• Developing affordable systems for in-clinic and in-home diagnostics, monitoring and rehabilitation110
McKinsey estimates the economic impact of robotic surgery and prosthetics to be as much as $800 billion to $2.6 trillion annually by 2025 due to increasing life expectancy and improving quality of life.111 According to the World Health Organization, 10 percent of the world’s population live with disabilities and 10 percent of those require a wheelchair.112 While the current prosthetic market is very small, estimated at between $100 and $150 million, recent advancements in RAS technology are estimated to result in significant growth to over $1.5 billion in the next 3-5 years.113
Finally, wearable bionic devices, or exoskeletons, have potential applications that go beyond healthcare, including industrial, first responder and recreational. Applications include devices for lifting heavy objects, disaster recovery, mountain climbing and underwater heavy engineering.114
41Important disclosures provided on page 50.
Robotics is
moving beyond
manufacturing.
RAS – Becoming a ubiquitous technology
Technological advancements and declining costs of RAS applications are moving robotics beyond manufacturing to many other sectors and industries, significantly increasing the opportunity for accelerated adoption in areas such as:
• Aerospace (drones)
• Agriculture (farms of the future)
• Military (automated combat, field support for troops)
• Mining and energy (deep sea, deep mining, wind, nuclear)
• Personal services (elder care, household services)
• Transportation and infrastructure (intelligent mobility, smart cities)
Aerospace
While unmanned aerial vehicles (UAVs), or drones, are used primarily by the military, there is increasing demand for non-military government uses, such as policing, border control, search and rescue, firefighting, ground traffic surveillance and pollution control.
There are also a number of potential commercial applications for drones. They have already been utilized to deliver prescription drugs to remote locations in Germany, spray crops and provide wildlife protection in Africa, monitor the U.S. border, and examine offshore oil platforms for damage and repair.115
Agriculture
RAS technology is already employed in the “farm of the future” for more effective land and energy use, reducing environmental impact (fertilizer, pesticides), enhancing yields, and improving shelf life by reducing time-to-market from field to shelf.116
Military
Unmanned ground vehicles (UGVs) and unmanned aerial vehicles (UAVs) have been deployed by the U.S. military in Iraq and Afghanistan, primarily to enhance combat capability and to reduce the risk to military personnel. An additional element of military use of RAS technology is reducing the cost of maintaining and deploying U.S. military personnel while being able to project force in a geostrategic environment of considerable uncertainty.117
Mining and Energy
RAS technology such as drones and marine robots may reduce the cost of inspection, repair and maintenance of offshore and subsea energy infrastructure. Robotic technology will help enable deep mining, subsea mining and recycling efforts in environments that are hazardous to humans. Mining and energy RAS technology will likely have applications in other industries, including first responders (search and rescue, firefighting, natural disaster) and space exploration.118
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InsightsFrom Headlines to Trendlines
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Adoption of
RAS technology
may have
both positive
and negative
impacts.
Personal Services
Personal service RAS technology offers significant potential due to improved technology and declining costs. The International Federation of Robotics (IFR) estimates that 2.7 million domestic robots were sold in 2013, an increase of 12 percent over 2012. IFR estimates that sales of all types of robots for domestic tasks (vacuum cleaning, lawn mowing, window and gutter cleaning) could reach nearly 24 million units in 2014-2017, with an estimated value of $6.5 billion.119
Transportation and Logistics
Self-driving cars and other autonomous vehicles could mitigate some of our most challenging social problems, including the economic and human costs of traffic accidents, the productivity lost in traffic jams, the “wasted” urban space taken up by parking lots, and the upkeep of transportation infrastructure.120
The National Highway Traffic Safety Administration (NHTSA) says that there are 35,000 automobile-related deaths and three million injuries each year, resulting in an economic cost of $230 billion. Professor Christensen identified three areas where RAS technology may benefit transportation networks:
• Driver habit monitoring – Robotic intelligence to monitor the driving abilities for new and aged drivers
• Vehicle-infrastructure integration – Technology that merges intelligent vehicle and intelligent highway information to create virtual traffic information networks to reduce delays and save fuel
• Smart public transportation systems – Robotics technology to provide operators with greater situational awareness in crowded corridors to help control costs and increase safety121
Transformational and disruptive technological changes can be both positive and negative. Adoption of RAS technology would likely be positive for productivity and economic growth. However, while robotics and automated systems may be an enabling technology for an aging population and a declining labor force and performing tasks that are repetitive or hazardous, they also may be disruptive to established labor markets.
A recent study estimated that 47 percent of all U.S. employment is at risk for computerization.122 If labor market disruption proves greater than productivity gains from RAS implementation, economic dislocation may lead to social pressures and political resistance.
43Important disclosures provided on page 50.
Potential beneficiaries: • Industries with high labor costs that can achieve cost savings and productivity enhancements
• Industries with shortening product life cycles that can benefit from moving manufacturing closer to end users
• Industries encountering gaps in either supply of labor or human skill, such as elder and nursing care, data mining, diagnostics, or tasks that require “superhuman” speed or strength
• Industries and applications that require exceptional precision, flexibility, speed or maneuverability in small spaces
• Societal benefits from RAS replacing humans in hazardous or unpleasant tasks or enhancing first responder and disaster response
• Societal benefits from increasing life expectancy and improving quality of life
Potential investmentsfor consideration:
• RAS technology companies
• Sensor technology companies
• Software companies related to RAS technology
• Companies that are early adopters of RAS technology
• Companies or countries that benefit from re-shoring of manufacturing in developed economies
Potential risks to outlook:
• Costs of RAS hardware, sensors and software may not continue to fall
• RAS may not prove as cost effective or safe as believed
• Skilled labor to operate RAS technology may be in short supply
• Government policy may slow, inhibit, or prevent adoption of RAS technology (such as commercial drones)
• Resistance from social pressures due to employment loss could inhibit adoption of robots in non-automotive industries
44
InsightsFrom Headlines to Trendlines
Important disclosures provided on page 50.
Long-term
investors may
wish to pursue
active portfolio
management
that can seek
out secular
opportunities
within the
broader market.
OTHER POTENTIAL INVESTMENT THEMES
While this paper outlines six investment themes, we have identified a number of other potential developments that could have an impact over the next decade. These include:
• Cybersecurity – protection from the dark side of the “Internet of things”
• Solar power/batteries/LED lighting – alternative energy goes mainstream
• Water – connecting supply and demand
• Mega-cities – the return of the city/state
• Distributed education, problem solving and research and development (R&D)
• Africa – from aid to trade
• Clash of civilizations – a shifting global balance of power and the end of the peace dividend
• Income inequality – “stars and superstars”
• Digital currencies and the future of commerce
• The new space race
• Korean reunification
45Important disclosures provided on page 50.
We believe
the key trends
outlined in
this paper
will be drivers
of market
opportunity in
the years ahead.
CONCLUSION
One approach to wealth expansion includes investments committed over an extended period of time, selected to capitalize on global economic trends that may create the potential for favorable investment results. We believe such investments include generational trends that have been in place for a quarter century or more, including economic liberalization and globalization. We anticipate these broad trends may persist in the years to come. At the same time, we have identified a number of emerging trends that may represent a seismic shift in the direction of the global economy and should be considered in an investor’s long-term wealth expansion strategy. These include:
• The energy revolution in the United States
• The maturation of China’s economy
• The rise of a global middle class
• The impact of an aging world population
• Renewed urbanization in the United States
• A robotics revolution
One aspect of achieving the potential for a successful outcome is the ability to anticipate opportunities. This is why we believe incorporating key trends into a long-term investment plan is so important. Factors that may have driven investment performance in the past decade are not likely to be as prevalent in the decade ahead and should not be the focus of a forward-looking investment strategy. Rather, we believe key trends like the ones we’ve identified in this paper can be drivers of market opportunity in the years ahead.
How can you act on these potential opportunities? An important consideration may include active portfolio management that can seek out specific investments within the broader market. Passive approaches such as index funds may not be able to capture the full potential that could emerge from the trends we have described. Investors should consider working with active managers who seek to target investments that can include:
• Opportunities within specific geographic regions or countries
• Asset classes within certain industry sectors that are positioned to potentially benefit from the key underlying trends
As always, not all investments within these broad categories will perform well, and selectivity is important. A diversified approach is also critical to help guard against the risk of over-allocating toward a single investment or sector. We believe an investment strategy that incorporates the key trends we’ve identified may help create favorable opportunities for investors in the decade ahead.
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InsightsFrom Headlines to Trendlines
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15. Ibid.
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27. U.S. Energy Information Administration.
47Important disclosures provided on page 50.
28. Ibid
29. Ibid.
30. Ibid.
31. Ibid.
32. Ibid.
33. Bloomberg.
34. U.S. Energy Information Administration.
35. Bloomberg.
36. Ibid.
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38. GaveKal Dragonomics, Gavekal Ltd.
39. Bloomberg.
40. Ibid.
41. Miller, Tom. “China’s Urban Billion: The story behind the biggest migration in human history,” London: Zed Books, 2012.
42. Lewis, W. Arthur. “Economic Development with Unlimited Supplies of Labour,” The Manchester School, May 1954.
43. The World Bank Group.
44. Gavekal Dragonomics, Gavekal Ltd.
45. Ibid.
46. Ibid.
47. UNData.
48. “Global Employment Trends 2014: Risk of a Jobless Recovery,” International Labour Organization, International Labour Office, Geneva, 2014.
49. Ibid.
50. Kharas, Homri. “The Emerging Middle Class in Developing Countries,” OECD Development Centre Working Paper No. 285, OECD, 2010.
51. UNData.
52. UNData; Kharas, “The Emerging Middle Class in Developing Countries.”
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55. International Monetary Fund, World Economic Database, October 2014.
56. Gavekal Dragonomics, Gavekal Ltd.
57. International Monetary Fund, World Economic Database, October 2014; China Statistical Yearbook 2014, National Bureau of Statistics of China.
58. China Statistical Yearbook 2014, National Bureau of Statistics of China.
59. Bloomberg.
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61. UNData.
48
InsightsFrom Headlines to Trendlines
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62. U.S. Census Bureau, U.S. Department of Commerce; UN Data.
63. University of Missouri-Columbia, research funded by the U.S. National Science Foundation.
64. UNData.
65. Ibid.
66. The Economist, April 26, 2014.
67. UNData.
68. Ibid.
69. “World Population Ageing 2013,” Department of Economic and Social Affairs, Population Division, United Nations, 2013.
70. Lee, Ronald and Andrew Mason. “Population Aging, Wealth, and Economic Growth: Demographic Dividends and Public Policy.” World Economic and Social Survey (WESS) Background Paper, 2007.Department of Economic and Social Affairs, Development Policy and Analytics Division, United Nations.
71. “World Population Ageing 2013,” Department of Economic and Social Affairs.
72. Lee, Ronald and Andrew Mason. Population aging and the generational economy: A global perspective. Cheltenham, UK: Edward Elgar Publishing, 2011; National Transfer Accounts website, www.ntaccounts.org.
73. Sharma, Ruchir. Breakout Nations: In Pursuit of the Next Economic Miracles. New York: W.W. Norton & Company, 2012.
74. “The Emerging Middle Class in Developing Countries.”
75. UNData.
76. BCA Research.
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78. “2014 Annual Report,” Boards of Trustees of the Federal Hospital Insurance and Federal Supplementary Medical Insurance Trust Funds, 2014.
79. Pensions at a Glance 2011: Retirement-income Systems in OECD and G20 Countries. OECD Publishing, 2011, http://dx.doi.org/10.1787/pension_glance-2011-en.
80. “Labor-force Participation Rates of the Population Ages 55 and Older, 2013,” Employee Benefit Research Institute, Washington D.C., 2014, p.2.
81. UNData; Bloomberg.
82. Pensions at a Glance 2011: Retirement-income Systems in OECD and G20 Countries, OECD Publishing.
83. “Now for the Long Term: The Report of the Oxford Martin Commission for Future Generations,” Oxford Martin School, University of Oxford, 2013.
84. Gallagher, Leigh. The End of the Suburbs: Where the American Dream is Moving. Portfolio Hardcover, 2013.
85. Levy, Paul R. and Lauren M. Gilchrest, “Downtown Rebirth: Documenting the Live-Work Dynamic of 21st Century U.S. Cities,” International Downtown Association.
86. U.S. Census Bureau, U.S. Department of Commerce.
87. Weber, Lauren. “Companies Say Goodbye to the ’Burbs.” The Wall Street Journal, December 6, 2013.
88. Levy and Gilchrest, “Downtown Rebirth.”
89. Bloomberg.
90. Strategas Research Partners, LLC, 2014.
91. Bloomberg.
92. Levy and Gilchrest, “Downtown Rebirth.”
49Important disclosures provided on page 50.
93. U.S. Census Bureau, U.S. Department of Commerce.
94. Ibid.
95. U.S. Center for Disease Control, “National Vital Statistics Report,” Vol. 62, No. 1, June 28, 2013.
96. Belden, Russonello Strategists, LLC, “Americans’ Views on their Communities, Housing and Transportation,” Analysis of a national survey of 1,202 adults, for the Urban Land Institute, March 2013.
97. U.S. Census Bureau, U.S. Department of Commerce.
98. “2014 How Housing Matters Survey Findings Reveal Millennials Face Challenges Finding Affordable Quality Housing and Are More Receptive to Renting,” Hart Research Associates, 2014.
99. Levy and Gilchrest, “Downtown Rebirth.”
100. International Federation of Robotics, World Robotics 2014.
101. GaveKal Dragonomics, Gavekal, Ltd.
102. “RAS 2020 Robotics and Autonomous Systems,” The Robotics and Autonomous Systems Special Interest Group, The Knowledge Transfer Network, West Sussex, 2014.
103. Ibid.
104. “Disruptive technologies: Advances that will transform life, business, and the global economy,” McKinsey Global Institute, McKinsey and Company, 2013.
105. International Federation of Robotics, World Robotics 2014.
106. “RAS 2020 Robotics and Autonomous Systems,” The Robotics and Autonomous Systems Special Interest Group.
107. “Japan Revitalization Strategy.”
108. “Electric sheep: Dreaming of a robot society,” CLSA-U Blue Books, CLSA Limited, 2014.
109. International Federation of Robotics, World Robotics 2014.
110. “A Roadmap for U.S. Robotics: From Internet to Robotics,” 2013 Edition.
111. “Disruptive technologies: Advances that will transform life, business, and the global economy,” McKinsey Global Institute, McKinsey and Company, 2013.
112. “Fact sheet on wheelchairs,” World Health Organization, 2010.
113. “RobotEnomics – Tracking the march of the robot economy.” April 2014.
114. GK Plus Alpha, Ltd.
115. “RobotEnomics – Tracking the march of the robot economy.” April 2014.
116. “RAS 2020 Robotics and Autonomous Systems,” The Robotics and Autonomous Systems Special Interest Group.
117. “A Roadmap for U.S. Robotics: From Internet to Robotics,” 2013 Edition.
118. “RAS 2020 Robotics and Autonomous Systems,” The Robotics and Autonomous Systems Special Interest Group.
119. International Federation of Robotics, World Robotics 2014.
120. “Self-driving cars: The next revolution,” KPMG and Center for Automotive Research.
121. “Electric sheep: Dreaming of a robot society.” CLSA-U Blue Books, CLSA Limited, 2014.
122. Frey, Carl Benedikt and Michael A. Osborne. “The Future of Employment: How Susceptible are Jobs to Computerisation?” 2013.
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ABOUT THE AUTHOR
THOMAS M. HAINLIN, CFAGLOBAL INVESTMENT STRATEGISTASCENT PRIVATE CAPITAL MANAGEMENT OF U.S. BANK
Tom Hainlin is the national head of global investment strategy for Ascent Private Capital Management of U.S. Bank. Using Ascent’s distinctive, purpose-based approach to investment management, he partners with Ascent’s regional office teams to provide client families with sophisticated analysis and recommendations for a variety of investment policies and liquidity preferences. A thought leader in investment management, Tom leads the theme-based investing discipline for U.S. Bank Wealth Management, identifying potential catalysts for long-term investment opportunities through an analysis of emerging social, political, demographic, environmental and technological trends and events.
Tom serves as a spokesperson for U.S. Bank Wealth Management, and his views on a variety of investment topics, such as emerging markets, commodities, collectibles and the future of the family office, have been published in national and international media outlets, including The Wall Street Journal, Bloomberg Markets, Private Art Investor and CNBC.com.
Tom has more than 17 years of investment experience and holds a bachelor of arts degree in diplomacy and interstate relations from the University of Minnesota, Twin Cities. He is a Chartered Financial Analyst (CFA) charterholder and a member of the Phi Beta Kappa society.
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