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From Disruption to Innovation:

The Future of Blue Bird Group

PT Blue Bird Tbk

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Current Activity

Michael Tene

Professional background

Education

• MM Finance, Prasetiya Mulya BusinessSchool

• Head of Investor Relations & Corp FinancePlanning, PT Blue Bird Tbk.

• Head of Investor Relations, PT Blue Bird Tbk• Head of Corp Finance & Investor Relations, PT Sentul

City Tbk• Corp Finance Analyst, Saratoga Capital• And started my professional career in Astra…

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A Historical

Legacy to

Preserve

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FOUNDED BY INSPIRATION OF HARDSHIP & SERVICE

… Main pillar for the family

… A law lecturer, a mother of 3

… From Batik, to Eggs to Taxis

… Blue Bird: Bird of Happiness

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Our Footprints in Indonesia

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Our Footprints in Indonesia

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Blue Bird - the leading integrated land passenger transportation company in Indonesia

(1) As of 30 Sept 2019

(2) Based on 9M19 unaudited financials

Brands

Fleet size(1)

Revenue

contribution(2)

Key

financials(2)

Locations

20,794 1,305 5,709 555

71.8% 8.0% 11.9% 6.8%

◼ Net revenues:

Rp2,121.5 bio

◼ Net

revenues:

Rp237.5 bio

◼ Net

revenues:

Rp352.3 bio

◼ Net

revenues:

Rp200.5 bio

15 Indonesian

locations

Operates in

Jakarta & greater

Jakarta Area

15 Indonesian

locations8 Indonesian

locations

Charter bus

Limousine

& car rentalExecutive taxi

Regular

taxi

9 existing routes

Leading passenger land transport operator in Indonesia with the largest market share and a fleet

of more than 29,000 units of different variance

Cititrans

121

Caready

1.7% 0.1%

◼ Net

revenues:

Rp2.4 bio

◼ Net

revenues:

Rp49.5 bio

N/A

8(1) As of 31 Dec 2018

(2) As of 31 Dec 2018

Distribution channels support pan-Indonesian platformKey highlights

✓ Presence in all key cities (“first mover” advantage)

✓ Growing urbanization across Indonesia presents a significant opportunity for growth

✓ Awarded as Indonesia’s living legend company by Warta Ekonomi (2016)

✓ 70 depots nationally, including 46 in Jakarta(1)

✓ More than 600 exclusive outlets that include hotels, malls, offices, apartments, residential and convenience stores(2)

✓ 24-hour call center and mobile apps booking system

Comprehensive Indonesian footprint

Medan JadetabekPekanbaru Palembang

Manado

Banten

Bandung

Semarang

LombokBaliYogyakarta Solo

Padang

Batam Balikpapan

MakassarSurabaya

Pangkal Pinang

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Blue Bird & Disruption…

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Along came

“disruption”

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Financial Impact of the Disruption

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What is the Real Disruption in Indonesia taxi industry?

TECHNOLOGY PAYMENT

PRICINGRESERVATION

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What transformationmeans inBluebird

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How do we safeguard our core values (Integrity, Hard Work,

Perseverance, Care for Others)

while consistently providebest signature services

by continuously embracingthe latest technology

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ENGAGEOUR

CUSTOMERS

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EMPOWEROUR

PEOPLE

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ENHANCEOUR

OPERATION

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EVOLVEOUR

PRODUCTS

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ENRICHOUR

NETWORK

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Digitalizing the upper mass business – airport shuttle

booking in My BlueBird app

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Driving in Sustainability: EV Fleet

Started out with 25 BYD E6 and 4 Tesla X

15 DC charging stations (0 to 100% in 90 mins)

Special taxi stand in Soekarno Hatta

International Airport incl

charging stations

Presidential Decree No. 55/2019 on acceleration of

battery electric vehicle

200 EV units in the next 2 years and 2000 units in the

next 5 years

Targeting to eliminate approx.

434 thousand Kg of CO2 emission in 2021 and 21,7 million Kg of CO2 emission in 2024

To replace 1,9 mioliters of fossil fuel

consumption in 2021 and 94,9 mio liters in

2024

More than 50% cost saving on fuel and maintenance

compared to conventional cars

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Bluebird IoT Intelligence

• Smart and Faster Reservation & Dispatch

• Real-time and Accurate Tracking

• Predictive Demand with heatmap

• Fixed and Dynamic Pricing

• Driver & Fleet Analytics

• Chat Platform

• Integration with Ease (Open API)

Highlighted Features

• IoT device uses 4G technology that can be upgraded to 5G

• Backend technology uses cloud with high security and end-to-end encryption

• Machine Learning and Artificial Intelligence

Technology

Driver’s App

Customer’s App

Operation Center

IoT Device

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IoT Device

• State of the art IoT device with 4G technology that can be upgraded to 5G

• Custom developed to accommodate Bluebird’s business

• Smart sensors which collect vehicle’s data and send it over the internet to the cloud backend for analytics use

• Single device for tracking, meter & fare, communication, and analytics

• Better user experience for both driver and customer

Highlights

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Diversify the Business ThroughNon Organic Growth

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New business through non-organic growth

Acquisition of Cititrans Shuttle Business

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Cititrans overview

www.bluebirdgroup.com 24

▪ Leading intercity premium shuttle player with total fleet of approx. 160 cars servicing 12 different routes on daily basis.

▪ Sustainable revenue growth of 16.8% CAGR with average net income margin of 11 %.

▪ Facing pressure in 2019 due to heavy conjunction in Cikampek (construction of elevated Cikampek toll road)

▪ Huge opportunities from the trans Java toll road

CT24%

BARAYA20%

XTRANS16%

DAY TRANS12%

LINTAS10%

JACKAL8%

PASTEUR4%

RED WHITE STAR2%

BHINNEKA3%

KENCANA VOYAGE1%

CT VS ALL COMPETITOR- BY ARMADA

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Caready – venturing into car auction business

• The first car auction business for Blue Bird• The biggest car auction facility in Indonesia• Low capex with high margin business• Expandable to other kind of auctions: motorcycle,

commercial vehicles, heavy equipments, etc

BIRD51%

MUFG Group49%

Caready Ownership Composition

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Collaboration with Traveloka to createbooking channels for upper mass business

Airport Shuttle Bus Airport Car RentalIntercity Shuttle bus

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Collaborate to Create Value

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Expanding cross industry collaboration – LinkAja digital wallet

as new payment method in My BlueBird app

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Collaboration with Dana

• Blue Bird welcomes its new partner in payment channel, Dana, a profound and widely used digital wallet in Indonesia. Dana is now available to be used for taxi payment in MyBlueBird app.

• The inclusion of Dana is part if Blue Bird’s multi payment channel strategy.

Highlights

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Collaboration with Telkomsel on IoT

• Network is an integral part of IoT and that’s why we work together with Indonesia’s biggest cellular network provider

• Blue Bird will utilize Telkomsel’s IoTControl Center amd Telkomsel My Business services to support its expansion on IoT technology

• Blue Bird is targeting to have 10.000 IoTdevices by the end of this year and more than 15.000 additional by the first half of 2020

Highlights

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Stronger Collaboration with Gojek

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Thank You

For further information please contact:Head of Investor Relations & Corporate Finance PlanningMichael TeneE: michael.tene@bluebirdgroup.comM: +62 821 1333 1608P: (+62 21) 798 9000/9111F: (+62 21) 794 3333

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