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From camera to lenses NIKON

From camera to lenses NIKON. Module 1 THE NIKON BRAND NIKON TRAINING KC-MKG APHQ-SEPT 2000

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Page 1: From camera to lenses NIKON. Module 1 THE NIKON BRAND NIKON TRAINING KC-MKG APHQ-SEPT 2000

From camera to lenses

NIKON

Page 2: From camera to lenses NIKON. Module 1 THE NIKON BRAND NIKON TRAINING KC-MKG APHQ-SEPT 2000

Module 1

THE NIKON BRAND

NIKON TRAINING

KC-MKG APHQ-SEPT 2000

Page 3: From camera to lenses NIKON. Module 1 THE NIKON BRAND NIKON TRAINING KC-MKG APHQ-SEPT 2000

1. The Nikon Brand

• (1) Who is Nikon ?

• (2) Nikon : A strong Brand

• (3) Nikon lenses : A complete range

• (4) Joint Venture : Nikon Essilor Co Ltd

Page 4: From camera to lenses NIKON. Module 1 THE NIKON BRAND NIKON TRAINING KC-MKG APHQ-SEPT 2000

The Leader in the optical industry

• Established in 1917

• Mitsubishi Group

• 6 750 employees

• Pioneer and leader in the optical industry

Page 5: From camera to lenses NIKON. Module 1 THE NIKON BRAND NIKON TRAINING KC-MKG APHQ-SEPT 2000

Nikon’s knowhow :High Precision Optics

Microscopes

Frames & lenses

Steppers

CamerasSurveying instruments

Page 6: From camera to lenses NIKON. Module 1 THE NIKON BRAND NIKON TRAINING KC-MKG APHQ-SEPT 2000

73% 68%67%

24%

80%

0%10%20%30%40%50%60%70%80%

Top of Mind

Aided

Nikon : A Brand people KNOW

Source : Omnibus Survey among consumers

Taylor Nelson Sofres - Singapore 2000

Page 7: From camera to lenses NIKON. Module 1 THE NIKON BRAND NIKON TRAINING KC-MKG APHQ-SEPT 2000

Nikon : A Brand people TRUST

Source : Study among spectacle lens wearers

Taylor Nelson Sofres - Singapore 1998

Nikon

Hi-tech/Innovative 62

High quality 61

Well established 60

Easily Available 50

Affordable 38

Close to me 24

Expensive 2

Don’t know 11

Page 8: From camera to lenses NIKON. Module 1 THE NIKON BRAND NIKON TRAINING KC-MKG APHQ-SEPT 2000

Nikon : A Brand people PREFER

• Yearly survey by the Reader’s Yearly survey by the Reader’s

DigestDigest

• Yearly survey by the Reader’s Yearly survey by the Reader’s

DigestDigest

Page 9: From camera to lenses NIKON. Module 1 THE NIKON BRAND NIKON TRAINING KC-MKG APHQ-SEPT 2000

Nikon : A Brand people PREFER

SuperBrand Winners

Camera: Canon

(35mm/Compact/SLR) Nikon

Olympus

Camera: Canon

(35mm/Compact/SLR) Nikon

Olympus

Total AsiaTotal AsiaTotal AsiaTotal Asia

Camera: Canon Canon

(35mm/Compact/SLR) Nikon Nikon

Olympus Kodak

Camera: Canon Canon

(35mm/Compact/SLR) Nikon Nikon

Olympus Kodak

SingaporeSingaporeSingaporeSingapore IndonesiaIndonesiaIndonesiaIndonesia

www.rdasiasuperbrands.com

Page 10: From camera to lenses NIKON. Module 1 THE NIKON BRAND NIKON TRAINING KC-MKG APHQ-SEPT 2000

The Nikon Brand

• Who is Nikon ?

• Nikon : A strong Brand

• Nikon lenses : A complete range

• Nikon Authorized Dealers : An original scheme to distribute branded lenses

Page 11: From camera to lenses NIKON. Module 1 THE NIKON BRAND NIKON TRAINING KC-MKG APHQ-SEPT 2000

From camera to lenses :common qualities

• Clear image

• Sharp focus

• Lightness

• Small / thin

• Durable / strong

Page 12: From camera to lenses NIKON. Module 1 THE NIKON BRAND NIKON TRAINING KC-MKG APHQ-SEPT 2000

NIKON : Easy to sell

• The Nikon name will strike your customers

• Nikon is a brand people TRUST for its premium quality

• NIKON makes it easy for you to sell premium products

Page 13: From camera to lenses NIKON. Module 1 THE NIKON BRAND NIKON TRAINING KC-MKG APHQ-SEPT 2000

Nikon certification of Authenticity

All Nikon Aspheric lenses are :

HMC

Engraved for easy identification

Delivered with a certificate of Authenticity for your patient

Page 14: From camera to lenses NIKON. Module 1 THE NIKON BRAND NIKON TRAINING KC-MKG APHQ-SEPT 2000

Nikon Engravings

• Engravings on each lens

• To prove the authenticity

NC

Page 15: From camera to lenses NIKON. Module 1 THE NIKON BRAND NIKON TRAINING KC-MKG APHQ-SEPT 2000

Nikon : Easy to sell

• The Nikon name will strike your customers

• Nikon is a brand people TRUST for its premium quality

• NIKON makes it easy for you to sell premium products

Page 16: From camera to lenses NIKON. Module 1 THE NIKON BRAND NIKON TRAINING KC-MKG APHQ-SEPT 2000

To know more…..

www.nikon.com

www.essilor.com.sg