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From Bricks to Clicks: Continuing to Shift Focus to Online Library Services. Matt Anderson, MSLS @ MattAndersonSD 11 December 2012. #bricks2clicks. In the last 5 years…. Library websites 5 years ago…. #bricks2clicks. #bricks2clicks. #bricks2clicks. In the last 5 years…. - PowerPoint PPT Presentation
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From Bricks to Clicks: Continuing to Shift Focus to Online Library Services
Matt Anderson, MSLS
@MattAndersonSD
11 December 2012
#bricks2clicks
In the last 5 years…
• Library websites 5 years ago…
#bricks2clicks
#bricks2clicks
#bricks2clicks
In the last 5 years…
• Online focus had turned to:– One-box resource search– Faceted search– Traditional OPAC -> Summon/ Primo
discovery tools– Online reference chat– Social media
#bricks2clicks
Now…
• Academic library websites today & the focus of each site…
#bricks2clicks
#bricks2clicks
#bricks2clicks
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In the Next 5 Years…
• For some academic library users, the only library experience they have will be via the library’s online interface
#bricks2clicks
In the Next 5 Years…
• Library websites will need to figure out mobile-friendly ways to link to:– Research help– ILL– Faculty info– Catalog– Subject guides– New mobile device services
• But they’ll do it in the context of a 2015 design, not a 2005 design
#bricks2clicks
In the Next 5 Years…
• Academic libraries will work on the following:– Generous interfaces– Mobile optimization– Content marketing– Becoming more cost-effective
#bricks2clicks
Generous Interfaces
• Current work of Mitchell Whitelaw, University of Canberra
#bricks2clicks
Generous Interfaces
• Give users visual things to engage with; not a list of links
• Show users something first, before they search or click on something
#bricks2clicks
Generous Interfaces
• Examples of non-generous (stingy) interfaces…
#bricks2clicks
#bricks2clicks
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Generous Interfaces
• Examples:– Pages that show you photos like Google
Images or Facebook would, like Mildenhall’s Canberra http://mildenhall.moadoph.gov.au/photos
#bricks2clicks
#bricks2clicks
Generous Interfaces
• Examples:– http://www.thesixtyone.com
#bricks2clicks
#bricks2clicks
Generous Interfaces
• Examples:– https://www.rijksmuseum.nl
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Generous Interfaces
• Academic libraries will gradually shift to generous interfaces over the next five years, with large icons appearing where links once did
#bricks2clicks
Mobile Optimization
• First, a couple graphs on mobile usage from Mary Meeker…
• Source: Meeker, M. (2012, December 3). Internet Trends @Stanford -- Bases. In SlideShare. Retrieved December 9, 2012, from http://www.slideshare.net/kleinerperkins/2012-kpcb-internet-trends-yearend-update#btnNext
#bricks2clicks
#bricks2clicks
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Mobile Optimization
• Smart phones and tablets will soon become our primary personal computers
• Mobility strategy will be necessary for:– Catalog discovery– Library marketing– Student account management– Siri-like tools for finding things on campus
#bricks2clicks
Mobile Optimization
• Smart phones and tablets will soon become our primary personal computers
• Mobility strategy will be necessary for:– Catalog discovery– Library marketing– Student account management– Siri-like tools for finding things on campus
#bricks2clicks
What is the mobile experience for your patrons?
Mobile Optimization
• Smart phones and tablets will soon become our primary personal computers
• Mobility strategy will be necessary for:– Catalog discovery– Library marketing– Student account management– Siri-like tools for finding things on campus
#bricks2clicks
What is the mobile experience for your patrons?•Can they find ebooks?
Mobile Optimization
• Smart phones and tablets will soon become our primary personal computers
• Mobility strategy will be necessary for:– Catalog discovery– Library marketing– Student account management– Siri-like tools for finding things on campus
#bricks2clicks
What is the mobile experience for your patrons?•Can they find ebooks?•Can they find your contact info/hours?
Mobile Optimization
• Smart phones and tablets will soon become our primary personal computers
• Mobility strategy will be necessary for:– Catalog discovery– Library marketing– Student account management– Siri-like tools for finding things on campus
#bricks2clicks
What is the mobile experience for your patrons?•Can they find ebooks?•Can they find your contact info/hours?•Can they manage holds?
Mobile Optimization
• Smart phones and tablets will soon become our primary personal computers
• Mobility strategy will be necessary for:– Catalog discovery– Library marketing– Student account management– Siri-like tools for finding things on campus
#bricks2clicks
What is the mobile experience for your patrons?•Can they find ebooks?•Can they find your contact info/hours?•Can they manage holds?•Can they do these things without hitting the wrong link?
Mobile Optimization
• Smart phones and tablets will soon become our primary personal computers
• Mobility strategy will be necessary for:– Catalog discovery– Library marketing– Student account management– Siri-like tools for finding things on campus
#bricks2clicks
What is the mobile experience for your patrons?•Can they find ebooks?•Can they find your contact info/hours?•Can they manage holds?•Can they do these things without hitting the wrong link?•Can they use the site without having to type?
Mobile Optimization
• When links are close together, users hit the wrong links and become frustrated– A reason to avoid lists of links
#bricks2clicks
Mobile Optimization
• Don’t– Have items that patrons click right next to
each other– Repurpose a mobile site design from a larger
screen layout
#bricks2clicks
Mobile Optimization
• Do– Design from scratch for the small screen sizes
you wish to support– Use Responsive Web Design for library sites
to minimize:• Resizing• Panning• Scrolling
#bricks2clicks
Mobile Optimization
• Creating a mobile site design or a native mobile app will create a different user experience
• Here are some examples…
#bricks2clicks
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Mobile Optimization
• Developing an Android native app:– It isn’t difficult to make an Android app– Android devices are not very standardized– Android apps tend to have a lot more bugs
than equivalent iOS apps
• Developing an iOS app:– Much easier to develop– Smaller share of the market
Mobile Optimization
• Other mobile technologies that academic libraries are beginning to use:– ILS-sent text messages about due
dates/times, library events, etc.
#bricks2clicks
Mobile Optimization
• Other mobile technologies that academic libraries are beginning to use:– ILS-sent text messages about due
dates/times, library events, etc.– Texting a call number/URL to a mobile device
#bricks2clicks
Mobile Optimization
• Other mobile technologies that academic libraries are beginning to use:– ILS-sent text messages about due
dates/times, library events, etc.– Texting a call number/URL to a mobile device– Texting a librarian for reference questions
#bricks2clicks
Mobile Optimization
• Other mobile technologies that academic libraries are beginning to use:– ILS-sent text messages about due
dates/times, library events, etc.– Texting a call number/URL to a mobile device– Texting a librarian for reference questions– QR codes that send people to parts of the
library website
#bricks2clicks
Mobile Optimization
#bricks2clicks
Content Marketing
#bricks2clicks
Content Marketing
• Content can help get more visits to the library website
• It can be shared on Facebook, Twitter, Pinterest, etc.
• What kind of content do university homepages use?
#bricks2clicks
#bricks2clicks
#bricks2clicks
Content Marketing
• Easy content marketing ideas:– “5 ways that the library can help you with
finals”– “10 ways to research for your philosophy
paper”
#bricks2clicks
Content Marketing
• Demonstrating whether content marketing works:– Page visits– Social media shares– Event attendance
#bricks2clicks
#bricks2clicks
Becoming More Cost-Effective
Becoming More Cost-Effective
• Patron-driven acquisition– Being used by University of Utah & Texas
A&M
• Patron discovers a title they want via online services, clicks on the title, & the library purchases the e-copy at that time…but not until that transaction
• Perhaps eventually allowing for one-click donations of books/e-books
#bricks2clicks
Becoming More Cost-Effective
• Offering patrons book/e-book personal purchase options
• Online library stores: http://ublibraries.smugmug.com
• Offering patrons the ability to pay for high-quality versions of some resources
• Would a reputable academic library consider these options?
#bricks2clicks
Becoming More Cost-Effective
• The days of academic libraries having to buy/lease/maintain servers are coming to an end
• Library software companies offer SaaS solutions
• Cloud companies like AWS can cheaply offer huge amounts of virtualized space
• Initial development investments can be $$$, instead of $$$$
#bricks2clicks
• Questions?
#bricks2clicks
Questions?
