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Ed Mayer’s Checklist of Human Motivators
• Make money• Save money• Save time• Avoid effort• Be comfortable• Be healthy• Be popular• Be in style• Avoid criticism• Conserve possessions• Avoid pain• Satisfy curiosity• Avoid trouble
• Satisfy appetite• Protect reputation• Purchase wisely• Have beautiful possessions• Attract the opposite sex• Be individual• Enjoy life• Be clean• Be appreciated• Protect family• Emulate others you admire• Take advantage of opportunities
Ed Mayer’s Checklist of Human Motivators
• Make money• Save money• Save time• Avoid effort• Be comfortable• Be healthy• Be popular• Be in style• Avoid criticism• Conserve possessions• Avoid pain• Satisfy curiosity• Avoid trouble
• Satisfy appetite• Protect reputation• Purchase wisely• Have beautiful possessions• Attract the opposite sex• Be individual• Enjoy life• Be clean• Be appreciated• Protect family• Emulate others you admire• Take advantage of opportunities
When an attorney, compliance person, or approving manager
says, “You can’t say that,” your response should be …
Be Specific
• Save money• Save hundreds of dollars• Save an average of $478.22 annually• Save money to put your child through college
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Thank YOU for your attention, your interest,
and your questions!