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Friendtrepreneur - network Finnish-Dutch collaboration. Presentation of Netari- project: a National Youth Project using Internet andtools of Social media.
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Marcus LundqvistProject [email protected]
03.12.2010
Friendtrepreneur - network Finnish-Dutch collaboration event
•Started as a project in 2004
•Project involved 4 capital area cities
•Main goals were to find out how to make contact to teens online and how to imply youth work methods to online environments
•Project ended in fall 2007
•Netari.fi was included to governments Development Programme for Child And Youth Policy
•Since 2008 work has evolved to nationwide, multi-professional online youth work.
Brief history
To carry out and develop national youth work performed over the Internet. The project’s target is to make contact with that section of youth who spend a large part of their time in various Internet environments.
Through multi-professional cooperation, the project aims to lower the threshold for those youths using the facility to seek social and health services when necessary. The plan is to also bring the services, through the Netari operation, straight to the Internet environments popular among young people.
Aims of Netari work
Organisation
30 municipalities
80 youth workers around Finland
11 person team coordinating and developing
Funding
Ministry of Culture and EducationMinistry of Social Affairs and Health
Netari.fi
Multi professional
workNational
coordination
30 Cities in Finland
Web-nurses Web-socialworkers
Police on city of Oulu
Environments
0
40 000
80 000
120 000
160 000
200 000
2007 2008 2009
159 000
120 000
55 000
18 00010 0006 500
DiscussionsVisitors
Netari visitors
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
IRC-Gallery 18:00-21:00 18:00-21:00 19:00-22:00 19:00-22:00
Habbo Hotel 17:00-20:30 17:00-20:30 17:00-20:30 17:00-20:30
Netari-TV 18:00-19:00
NetariVille 18:00-21:00 18:00-21:00
Demi.fi 17:30-21:00
Opening times
Metro map
•Habbo is based in 2000, localised versions in 32 countries•13 000 000 unique visitors per
month world wide, Finland and UK most active countries.•Basically 2D-avatar chat with
most of web 2.0 tools such as IM, tagging, groups, games, user generated content, sharing and modding of it etc.•Netari room is open on
Monday, Wednesday, Thursday and Friday between 17.00-20.30•Average age of visitors is
approx. 12 years, in Netari-room 13 years
•App. 460 000 users•Average age of users is 22 years,
Netari focuses on teens from 15 to 18 years of age•Basic SNS-structure, Profile,
friends, communication, photo-gallery, commenting and blogs etc.•Netari-chats are open on mondays
and thursdays between 18.00-21.00 and on fridays and saturdays between 19.00-22.00
Netari-TV
•Netari-tv started as cooperation pilot between Netari.fi and Finland's national public service broadcasting company YLE•Netari-tv combines
elements of web-tv, chatting and interactivity between watchers, chatters, host and visitors of the show•Aims of Netari-tv is to
provide low threshold possibilities to participate to netari-tv´s broadcasts in many way
•Targeted to teenage girls•50 000 weekly users in
Demi.fi•Netari started to work in
Demi on autumn 2010•Open on wednesday
17:30-21:00•Youth workers and
nurses hosts theme discussions weekly
•NetariVille was opened autumn 2010•Competitions, polls,
quiz, activities•Chat two times a week;
youth workers•Developed constantly•User has ability to share
their photos, videos, etc.
Benefits for commercial
company
Jani Merikivi - Nuorisotyön arvo2007
Jani Merikivi - Value of youth work2007
0%
3%
7%
10%
13%
17%
20%56
8
3,71,8
3,5
0 min <30 min 30-59 min 60-120 min >120 min
Increase in the time spent in Habbo Hotel (%)
3,4 hours / month
According to the research parents said that they
would allow their kids to spent more time in Habbo
Hotel because of Netari
1,5 hours / month
0%
1%
2%
3%
3%
4%
5%80
2,3
0,80,6 0,5
2,2
Nothing <2€ 2-4€ 5-7€ 8-10€ >10€
Visiting Netari room in Habbo Hotel has increased the amount of money i spend
Visitors at Netari room in Habbo Hotel year 2009
1162252% of user said that visiting Netari room in Habbo Hotel has increased the amount of money that they spend in Habbo Hotel
~100 000€
Benefits for Netari
No need to build or invest in own system
Offer Netari Services in the places where
teenagers spend their time
You can find this presentation from:www.slideshare.com/netari
