Friends With Food (FWF)

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Rawamangun, East Jakarta, Indonesia

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OT (Myanmar)

Wan (Malaysia)Tou

(Laos)

Peiying (Singapore)

Mar(Indonesia)

Anh(Vietnam)Sophy

(Cambodia)

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JakartaJakarta - 1960 Jakarta - 2017

Jakarta● The most populated city in

ASEAN

● Population: 10 million (projected 2019)

● Land area: 661.5 km2 (New York is 783.8 km²)

● Over 2 million households

● 60% landed houses

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INDONESIA’S POPULATION : 264 MILLION

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Traditional lifestyle

Traditional buying behaviour

● Purchase from Tukang Sayur - vegetables seller

● “Buy today, eat today”

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Long line in the marketHeavy traffic

OverconsumptionStock piling food

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GD

P p

er c

apita

($) P

urch

asin

g P

ower

Par

ity

World Bank Data

Indonesia’s GDP per capita, surpassed $10,000 (middle-income) in 2013.

This middle class lives mostly in Jakarta.

Overconsumption lifestyle of 5 million

Jakartans

7,000 tonnes of

garbage per day

‘Jakarta Generates up to 2,400 Tons of Plastic Waste Daily’. The Jakarta Post, 10 August 2018.

5,400kg x 1300 Asian elephants

=

Average adult Asian elephant weights 5,400kg.

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20%Markets

8%Office

9%Public facilities

Waste generation by source in Indonesia (2006)

Anjani, Annisa . ‘HOUSEHOLD

WASTE MANAGEMENT IN

INDONESIA: What Is an

Effective Means to Household

Waste Reduction in Indonesia?’

Tohoku University, 2011.

Sources of waste in Indonesia

6%Industries

9%Street

5%Others

43%House-holds

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64%Food/Organic

12%Plastic

7%Paper

7%Glass

9%Others

What forms majority of the garbage?

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Municipal Solid Waste (garbage) in Indonesia (2009)

United Nations Environment

Programme. ‘Waste Management in

ASEAN Countries. Summary Report’.

Thailand, 2017.

How is the organic waste currently managed?

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ORGANIC WASTE

(unsorted & untreated)

CITY GOVERNMENT

SERVICESHOUSEHOLDS

OPEN DUMP LANDFILL

COMMUNITY AROUND LANDFILL

Food is purchased in bulk Waste is

collected

Flow of food

Flow of waste

Air, water, and soil pollution

Mountain of trash!

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All of Jakarta’s waste is dumped in Bantar Gerbang landfill.

Bantar Gerbang

Mountain of trash!● ASEAN’s largest

dump

● 40 meter high mountain of trash

● 6,500 to 7,000 tonnes/day dumped here

Bantar Gebang

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WASTE CRISIS

💡Key Questions:

1. What are the contributing factors to organic waste creation in Jakarta?

2. What are the challenges of the existing waste management system?

How have we analyzed the problem?

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What are the contributing factors to organic waste creation in Jakarta?

Consumption growth Higher income, higher

consumption

Increasing populationExpected to be 14

million people by 2030

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What are the challenges of the existing waste management system?

No waste sortingConsumers/residents do not want to sort,

poor collection system

Insufficient policyInsufficient capacity &

limited budget

Lack of InfrastructureNo other alternatives to

landfillSlow development of

incinerators

Limited LandfillInsufficient capacity in

existing landfills - running out of space

We decided to tackle:

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● Lack of Infrastructure● Limited Landfill● Insufficient Policy● No waste sorting system● Increasing population● Increasing consumption

● Root cause of problem

● Feasibility of solution

● Lasting impact on community

● Achieving SDG 12

There is a need to change consumer behavior to reduce organic waste in Jakarta for better landfill conditions, creating a sustainable environment and community.

Problem Statement

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Our Objectives

1. To change consumer perspective on waste creation and disposal

2. To reduce the amount of organic waste in the landfill by composting

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Terminology

Consumer Behaviour How people make decisions about what they buy, want, need or act in regards to a product, service or company.

This focuses on:1. The way people consume food2. The way people treat their food waste

(sorting behaviour)20

How do we solve the problem?

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FWF PILOT PROJECT

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Non-governmental Organisation

What is FWF?

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Friends with Food (FWF) acts as a

facilitator to change consumer behavior

to sort their waste, and reduce food

loss.

Start small, think big!

Rawamangun● Located in East Jakarta

● 40,000 people within 2.6 kilometres square

Community Characteristic● ARISAN- Social gathering

that involves housewives

● 40 members with close network

● All Activities take place in each member’s home

● Middle income community that produce considerate amount of food waste

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Characteristics:

● Middle class● Landed houses ● 1 community park● 1 ward office

What will FWF do?

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Our solution is inspired by Mottainai

1SORT WASTE

2COMMUNITY

COMPOST

4EAT

VEGETABLES FROM GARDEN

3GROW

COMMUNITY GARDEN

● Achieve awareness on waste-sorting

● See value in waste and food

● Reduce food loss

Understand how food waste becomes fertilizer

See value in food waste

Appreciate the value of food

Visualise food waste

created

Bring organic waste

Gain extra income

from selling fertiliser

Garden grows food that community enjoys

Produce food waste that can be composted

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Action Plan

Friends with Food (FWF)

● Establish the system for the initiatives

● Provide resources (training and seeds for gardening)

● Reach out to community leader

Community Leader

● Invite households to sort their waste, attend composting and cooking, visit garden

Households

Community Compost

&Community

Garden

● Participate in workshop

● Contribute organic waste

● Work with ward office to allocate land for community compost and garden

Ward Office

● Allocate land for community activities

Activities

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Activities What it will achieve

● Workshops on sorting

● Community garden and composting

● Cooking classes

● Contribute to better environment

● Inculcate the sorting habit

● Consumers to see value in waste

● Raise awareness on waste production

● Foster community interest and bonding

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SUPPORTERS

● Community Leader● Households● Indonesia IATSS

Alumni

OPERATORS

Who are our stakeholders?

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Supporters

● Get publicity● Accountable

report● Sustainable

framework of the project

Community Leaders

● Get $$● Get publicity ● Better community

Households

● Get publicity● Better behaviour to

sort waste and reduce food loss

● Closer neighborhood relationship

Community leader will impose tight monitoring system to householdsHouseholds will impose ‘social pressure’ to one another

BudgetDescription Year 1 Year 2 Year 3 Total Cost

Organization Personnel salaries

$ 18,000 $ 18,000 $ 18,000 $ 54,000

Operational Expenses: 1. Awareness

Building2. Development3. Operational

$ 34,440 $ 34,440 $ 34,440 $ 103,320

Total Project Expenses

$ 157,320

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Implementation Schedule

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Road MapSHORT TERM

(<3 Years)MID-TERM (3-5 Years)

LONG-TERM (> 5 Years)

● Engage with stakeholders● Seek for grants ● Set up the system,

resources and NGO license

● Implement the project in 10 communities in Jakarta.

● Collaborate with NGOs and companies

● Collaborate with media for greater publicity

● Implement the project in 100 communities

● Collaborate with government to integrate this into their roadmap

● Scale up throughout Indonesia (10 provinces, 1000 communities)

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Key targets:

● Reduce global food loss

● Sound waste management system

● Promote 3Rs - Reuse, Reduce, Recycle

● Raise awareness on sustainable lifestyle

Sustainable Community Design

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● Considering social, economic, and environmental factors equally

● All stakeholders must be involved and have equal participation

Waste Less, Live Best

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