Friends Forever Fast Food Services

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Friends forever fast food

services


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Scenario of fast food industry

Fast food industry at growth stage

11 million yearly visitors of Singapore

People with busy life so they stopped bring lunch

Eating out is a common habits of Singaporeans Requirement of innovation

56% of consumer expenditure for food

90% of the people want to visit fast food on regularbasis


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Introduction of company

Projected date of starting the business will 1st Jun2012.

5 Founders specialized in respective area

partially funded by external parties Location will be on orchard road, Singapore


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Objectives of the company

To establish a presence a successful local fast foodoutlet and gain market share in Singapore's fast foodindustry.

To make friends forever as a destination mall goer. To expand in to number of outlets by the end of

2014.


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Mission

Our main goal is to be one of the most successful fastfood outlets in Singapore, starting with one retailoutlet located inside a major shopping mall as a"market tester."

Friend forever will strive to be a premier local fastfood brand in the local marketplace. We want ourcustomers to have the total experience when visitingour outlet(s) and website as they will learn about this

fascinating new "pop culture." Our main focus will be serving high-quality food at a

great value.


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Key to success

Unique, innovative, and entertaining menu

Cost control with conservative approach

Qualitative product and service Proper use STP formula

Customer intimacy


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product

More 20 types of fries

Main product Belgium fries and Italian soda, and

Signature Packaged Sauces

All product made of 100% fresh potato's and sauceswithout and preservative


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Market analysis

2008 2009 2010 2011 2012

Potential Customers Growth

Young Singaporeans 15% 5,000,000 5,750,000 6,612,500 7,604,375 8,745,031

Working

Singaporeans 10% 3,000,000 3,300,000 3,630,000 3,993,000 4,392,300

Tourists 20% 3,800,000 4,560,000 5,472,000 6,566,400 7,879,680

Total 15.52% 11,800,000 13,610,000 15,714,500 18,163,775 21,017,011


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Marketing strategies

Age wise segmentation

Target primary age 15-35

Grand opening

Point purchase Fascinating menu list

Marketing of company will done in 4 major ways word of mouth

in-store marketing local media

local-store marketing


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Sales forecast

Sales(approx.)

Month 1 Month 2Month 3Month 4 Month 5Month 6Month 7 Month 8Month 9 Month 10 Month 11 Month 12

Belgian Fries $4,000 $4,800 $5,760 $6,912 $8,294 $9,953 $15,925 $19,110 $22,932 $27,519 $33,023 $39,627

Italian Soda $975 $1,170 $1,404 $1,685 $2,022 $2,426 $3,639 $4,185 $4,813 $5,535 $6,365 $7,320

Signature

PackagedSauces

$200 $236 $278 $300 $300 $300 $540 $637 $752 $887 $1,047 $1,235


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Start-up Funding

Start-up FundingStart-up Expenses to Fund $1,68,800

Start-up Assets to Fund $2,50,000

Total Funding Required $4,18,800

Assets

Non-cash Assets from Start-up $1,30,000

Cash Requirements from Start-up $2,50,000

Additional Cash Raised $10,00,000

Cash Balance on Starting Date $16,31,200

Total Assets $17,61,200

Liabilities and Capital

Liabilities

Current Borrowing $0

Long-term Liabilities $0

Total Liabilities $0

Capital

Planned Investment

Rahul more $1,60,000Dhrukesh sakariya $1,60,000

Dharmesh patel $1,60,000

Sangita kumbharvadiya $1,60,000

Mudra dixit $1,60,000

Additional Investment Requirement $10,00,000

Total Planned Investment $18,00,000

Loss at Start-up (Start-up Expenses) $1,68,800

Total Capital $16,31,200

Total Capital and Liabilities$16,31,200

Total Funding $18,00,000


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Future Products and expansion

we will focus on selling fries and signature sauces.However, as we grow further, we will add newcategories to our menu, such as Belgian Sandwiches.

our growth strategy will be offering the franchise ofour brand to food entrepreneurs in the region. Thesuccess of Bread Talk franchising in Indonesia is the

best example on growing globally.

Attractive value meal


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Friends Forever Fast Food Services