Rules

1. Imagine you are using Facebook and receive a notification about an app called “Friends Back Then”

2. Go through the slides and answer any questions in the about the screen shot shown

3. Before starting, please expand the slideshow to full screen to better see the content.

Continue to the next slide ↓

While in Facebook you see a post in your Facebook NewsFeed about an app called “Friends Back Then” posted by a friend:

A1. On a scale of 1-10 (1=lowest, 10=highest) does reading this notification make you want to click on the “Friends Back Then” app?

A2. On a scale of 1-10 (1=lowest, 10=highest) does reading this notification make you want to click on the “Friends Back Then” app?

A3. What do you think the “Friends Back Then” app does?

A4. Which post would you be more willing to click on?

1

Friends Back Then

See your friends in their high school

yearbook photos back when they

were 18 years old!

A1

A2

liked a friend’s high school yearbook on

liked a friend’s high school yearbook on

2

Imagine you click on “Friends Back Then” app and you’re presented with this screen

B1. What would you do next?

B2. Would you accept the app at this point? Why or why not?

3

Assume you allowed the “Friends Back Then” app and are now presented with this screen:

C1. Would you fill out these fields in order to continue to see your friend’s yearbooks?

See Yearbooks

Let us know your High School and Grad Year and

we’ll search over 160,000 yearbooks to see if we

have yours!

Hi (User Name),

High School

Graduation Year

Maiden Name

4

Imagine “Friends Back Then” app matches 25 of your Facebook friends with their high school yearbooks

D1. What would you do next?

D2. What is being shown on this page?

D3. Would you click on the “Share with Name” button? Why or why not?

D4. Would you click “View Yearbook” to see your Facebook friend’s yearbooks?

D5. What is most interesting about this page? Least interesting?

Want to see more yearbooks? Search here for friends, family or yourself!

Share with Keri

Share with Scott

Share with Mark

5

Imagine you clicked to see Mark Brown (your Facebook friend) in his yearbook

E1. What would you do next?

E2. How would you locate Mark Brown (your Facebook friend) in this yearbook?

E3. Would you ‘Tag’ Mark Brownin his yearbook?

6

Imagine you return to view the “Friends Back Then” app in Facebook

F1. How many of your friends’ yearbooks would you click to view?

F2. On a scale of 1-10 (1=lowest, 10=highest) –how likely are you to “Share” yearbooks with your Facebook friends?

F3. On a scale of 1-10 (1=lowest, 10=highest) –how likely are you to “Invite Friends” to use this app?

F4. If, in the future, you received a notification from the “Friends Back Then” app that there were new matches would you return to the app to view/share more yearbooks?

Share with Keri

Share with Scott

Share with Mark

End of Slide Show