Friday Roundup: Vine for Kids, Facebook measures lift andmore

It's roundup time! A quick look at all the news that slipped past me or justwasn't big enough to print. That doesn't mean these stories aren't interesting -- because they are!

Let's get to it!

Vine for Kids

The subtitle says it all. Vine has launched a separate app which is nothing but hand-curated contentfor kids under 5. They don't say how far under 5, but if your newborn can press the button, they canenjoy these videos, too.

It's a smart idea and a great example of how segmenting your business can send you off in a wholenew, and wonderful direction. Think they're going to allow branded content? Toy makers? Cerealcompanies? Studios pushing movies for kids. . . . ?

Facebook Measures Lift

Facebook says that advertisers are too dependent on the click. It's understandable. That's the oneaction that's easily measured. Either a person clicked or they didn't. Once they clicked to visit a site,we can track movements and determine whether or not they bought something.

But Facebook doesn't want you to discount the power of lift. I see your ad, I don't act on it but later,when I'm in the grocery store, I remember your ad which makes me buy your product. That'sconversion lift and Facebook wants to help you measure it.

When creating a Facebook campaign, a randomized test group (people that see ads) and controlgroup (people that don't) are established

The advertiser securely shares conversion data from the campaign with Facebook. Typically, thisdata comes from sources like the Facebook Custom Audiences pixel, conversion pixel or securepoint-of-sale (POS) data.

Facebook determines additional lift generated from the campaign by comparing conversions in thetest and control groups

The results of the study are made available in Ads Manager

Sounds complicated, but Facebook has to do all they can to convince you that your ads are workingeven when people aren't clicking. The one thing Facebook and I do agree on, is that it's all about thebottom line. If revenue is up this month, then keep doing what you're doing because it's working.

LinkedIn for Good

I want to wrap up with this call out for volunteers. There are 4million people on LinkedIn who are interested in using their skills for good. Are you part of that 4million? The next time you're on LinkedIn, check the boxes for "Joining a nonprofit board" and/or"Skills-based volunteering" in the Volunteer Experience Causes section.

If you work with a non-profit and need help, visit https://nonprofit.linkedin.com/ to post anopportunity or search for qualified candidates.

I know you're busy but volunteering is a great way to network and expand your own skill set. Andwho can't use a few more good karma points?

That's it for me. Do something nice for someone or a lot of someones this weekend. You'll be gladyou did.

http://www.marketingpilgrim.com/2015/01/friday-roundup-vine-for-kids-facebook-measures-lift-and-more.html