This award-winning campaign cost just £150 and used informal channels to communicate, engage and connect with new students and, most importantly, ease their transition into University life

•Avoid information overload for new students

•Reduce pressure on frontline services

•Targets for new students following us on Twitter (20%) and liking us on Facebook (50%)

•Fewer searches on University website for key words relevant to new starters

•Increase in web traffic to pages aimed at new students, and corresponding rise in referrals from social media

•Reduced pressure on frontline services: just 3% rise in telephone inquiries compared to 46% the previous year

•Students found information via new channels: 44% fall in searches for Freshers’ Week on University’s website

•Over 60% of new students liked the Freshers’ Facebook page, over 20% followed our Twitter account

•700% rise in traffic to the New Starters’ website after A-level results compared to the previous year

ResultsGoals

Fresh Start: a digital campaign