FRESH, FAST,FAMILIARCreating the Publixof the future

Dave GirtmanGabriela CastroBrittany KleinpeterBarbara VallenasSherry YangCarmen Yan

1. What is your e-mail address?

2. What is your gender?

Male

Female

3. How old are you?

4. What is your ethnicity?

White/Caucasian

Hispanic or Latino

African American

Asian/ Pacific Islander

Other (Please Specify):

5. Are you a student?

Yes

No

6. What year are you in?

Freshman

Sophomore

Junior

Senior

Graduate/ PHD

7. What is your occupation?

8. What is your current annual salary?

$0- $10,000

$10,001- $20,000

$20,001 and up

9. Are you in a sorority or fraternity at Florida State University?

Yes

No

10. Do you live in your sorority or fraternity house?

Yes

No

11. Do you live within a mile of FSU campus or off campus?

On/near campus

Off campus

12. How often do you go grocery shopping?

Daily

2-3 times a week

Once a week

2-3 times a month

Once a month

Less than once a month

Never

13. How much do you usually spend while grocery shopping?

14. Please rank the following grocery stores, in order of how likely you are to visit them.

a. Publix

b. Whole Foods

c. Earth Fare

d. Fresh Market

e. Trader Joe’s

f. Winn-Dixie

g. Walmart

h. Costco’s

i. Sam’s Club

15. Why is your first choice of grocery store your favorite?

16. How important are each of the following when choosing where to shop for groceries?

Very

Important

Important Unimportant Not At All

Important

Price/Sales

Location

Freshness

Organic Selection

Prepared food/Hot bar

Service/ Shopping

Environment

17. How often do you buy food on campus?

Daily

Once a Week

2-3 Times a Week

2-3 Times a Month

Never

18. How often do you visit College Town?

All the time

Often

Sometimes

Rarely

Never

19. Why do you rarely or never visit College Town?

20. What do you like best about College Town?

21. What could be improved in College Town?

22. If a grocery store opened an annex (small version of a big store) in College Town, how likely

would you be to shop there?

Very Likely

Likely

Undecided

Unlikely

Very Unlikely

23. If you chose “unlikely” or “very unlikely”, what is the reasoning behind this?

24. Which of these stores would you be most likely to visit if they opened a location in College

Town? (Check all that apply)

a. Publix

b. Trader Joe’s

c. Whole Foods

d. Earth Fare

e. Fresh Market

f. Winn-Dixie

g. Wal-Mart

h. Costco

i. Sam’s Club

25. If an annex opened, which would you be most likely to buy? (Check all that apply)

a. Prepared Foods

b. Bakery

c. Staples (Bread, eggs, milk, etc.)

d. Snack Foods

e. Alcohol

f. Toiletries/ Cosmetics

g. Household Supplies

h. Produce

i. School Supplies

j. Healthcare Supplies

k. Meat/ Poultry

l. Other (please specify):

26. What would be the most important attribute to you if a grocery store opened an annex in

College Town?

Very

Important

Important Unimportant Not at all

Important

Parking

Price

Shopping environment/

Ambiance

Selection of Items

Eat-in/ Carryout Food

Hours of Operation

Other (please specify):

27. Which hours would you be most likely to shop at this annex?

8:00a.m.- Noon

Noon- 4:00p.m.

4:00p.m.- 8:00p.m.

8:00p.m.- 10:00p.m.

10:00p.m.- Midnight

Midnight-8:00a.m.

28. Would you visit this annex for a quick bit to eat after leaving the bars in College Town?

Yes

No

What type of food would you most likely want to eat after leaving the bars in College Town?