PROJECT: FRESH AIR

WE ARE EVOLVING

The SimplificationBetter ways of working

The EvolutionReflects our offering

The EdgeWhat sets us apart

The Beginning

We are evolving as a business.We’re taking our brand with us.

THE ‘RHOMBUS’

The Rhombus allows us:

To be more creative.

To have more freedom.

Create other shapes.

Crop in to it to create a simple angle.

Create patterns.

It’s all about collaboration.

We have...

Simplified our logo

Set it free from it’s constraints

Allowed for more flexibility across different channels

The logo has always been there, just not at centre stage.

SO WHERE DOES THIS LEAVE THE LOGO?

Supporting colour palette

Primary colour palette

Logistik Red

Logistik Dark Grey

Logistik Grey

Logistik Biscuit

Logistik Biscuit 50%

Logistik Purple

RED IS NOT DEADIt’s just slightly different.It’s stronger, more vibrant and warmer, and it’s got friends.

MAKING DELIVERY CHANNELS CLEARWe can demonstrate the channels used on jobs with an icon system. Keeping it clear.

WHAT’S YOUR TYPE?

Museo 100 abcdefghijklmnopqrstuvwxyz012345679

Museo 300abcdefghijklmnopqrstuvwxyz012345679

Museo Sans 100 abcdefghijklmnopqrstuvwxyz012345679

Museo Sans 300abcdefghijklmnopqrstuvwxyz012345679

Museo Sans 100 italic abcdefghijklmnopqrstuvwxyz012345679

Museo Sans 300 italicabcdefghijklmnopqrstuvwxyz012345679

Our font stays much the same. We’ve just given it a lighter touch.We’ll use it for body copy.

But we’ve introduced Sans. We use it in CAPITALS for headings and as italic for quotes.

PATTERN

Patterns give us a degree of flexibility and an element of playfulness.

The pattern could also be used as an overlay on top of images.

Clean, fresh, lifestyle photography

Shows our culture, our personality.

We are engaging people. Our images reinforce this message.

We may be engaging with our work, engaging in conversation, engaging in laughter.

There’ll be new staff photography.

BEST FROCK FORWARD

THE BRAND IN ACTION.

WELCOME TO OUR NEW BRAND Prepared by the Logistik Group

PROCESS DIAGRAM WITH IMAGES

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“We’ve chosen some unique and compelling pre-dinner speakers for the SLO events – plus ideas to make your popular charity auction even more successful.” Sarah Fletcher-Berman, Project Manager

1. DISCOVER

4. DELIVER

2.DEFINE

3.DESIGN

PROCESS DIAGRAM

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iPAD APP

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HOW OUR LAYOUTS WILL LOOK

CASE STUDY LAYOUT EXAMPLES

• Sport-themed graphic, print and interior design for VIP launch party at BT Sport studios• Featuring Moto GP-tyre tables,

racquet wall panels, and a strawberries and cream stand

• Theming for indoor and outdoor spaces including Ginstitute – an exclusive gin cocktail bar

• The culmination of a high profile six-month press, media, PR and advertising campaign

• Over 400 guests with coverage in the Daily Express, Daily Star and Hello! Magazine

Bringing the BT Sport brand to life at star-studded VIP launch party

Boris Johnson and Michael Owen among 400

influential guests enjoying our fun look and feel

“ Every element had to reflect BT Sport’s fresh

and inclusive approach to sports broadcasting.

It had to be fun while seamlessly tying-in with

the public launch campaign – everything from

printed invitations to media photo opportunities

had to communicate the BT Sport brand.”Dani Batty, Deputy Creative Director, Logistik

• Two-storey (20m x 25m) multimedia brand hub featuring 27-screen media tree

• Sharing the excitement of the Games using BT Infinity and BT Vision products

• Flowing lines and curved structures inspired by the movement of top athletes

• Huge wraparound hero image of BT-sponsored medallists the Brownlee brothers

• Designed to be durable – open for 12 hours daily over 16 consecutive days

BT London Live: dynamic design ramps up Olympic brand advocacy Immersive brand experiential for key sponsor celebrates London 2012 with 130,000 fans

“ We demonstrated the speed, flexibility and reliability of BT’s products while boosting awareness of the BT brand as a major sponsor – customers at BT London Live had advocacy scores of 71%, which is 36% higher than average.”

Dani Batty, Deputy Creative Director, Logistik

BUSINESS CARDS

LETTERHEAD

Dear Joe,

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et quia comnis eum, et liquis ex eriorae ventis delenda ecaest rest que conse voloratus, ommolor eruptia

essunt in conseque pla voluptaquas iducimus, conse dist, sit, init eaquodicabor reicta cum reium, sed mint

min et lantemque suntio tem que sintur magnatqui repra sam aute vitem repe rescian dersperiate netur,

inume vendelis perum ut aut etur soluptat.Ipidusaepudi sima et et lite magnam doles pa nat magnihilit aut eiunti te susam expero blaci ut is quam

fugit volut volupta imus am a dolest, nonesti bearum facerfe rionsequi cus ditae perem facilitas aut vid esti

od mod molectes estrum et alis volupta porem fugiatur aspita por re earchil icipsant fugitaecati consedi cus

ad et volor seque plates se plam rem dolupta in nis ex explacidusam everum facerferum, ab idunt paritatia

dollicianim et volectem voluptat fugia consequi sita que sit mo ipicit, quis am quatur maio eos autecae nat.Harum facerspe et qui beritati temquis as ni inus, ut velluptur acea vit, que quam idelias sequundis abo.

Nam nos sa abo. Itae volupta tempor same magniet quamust int optia volupit laborepratet fugit es aliquatio.Comnimag natibus, simoluptae. Ibusdae aperi blaccus torerias et es aut ut lia voluptatur sunt que estrum

et quia comnis eum, et liquis ex eriorae ventis delenda ecaest rest que conse voloratus, ommolor eruptia

essunt in conseque pla voluptaquas iducimus, conse dist.

Your sincerely

Ipidusaepudi sima. Et et lite magnam

Date

NameAddress line 1Address line 2TownCityCountyPost code

James Wilkins Joint Managing Director

07779 311 684

james.wilkins@logistikgroup.com

The Timber Yard, 115a Drysdale Street, London N1 6NDThe business card slots in to the letter.

It will save on print costs.

This will work the same on comp slips.

Museo 100 abcdefghijklmnopqrstuvwxyz012345679

Museo 300abcdefghijklmnopqrstuvwxyz012345679

Museo Sans 100 abcdefghijklmnopqrstuvwxyz012345679

Museo Sans 300abcdefghijklmnopqrstuvwxyz012345679

Museo Sans 100 italic abcdefghijklmnopqrstuvwxyz012345679

Museo Sans 300 italicabcdefghijklmnopqrstuvwxyz012345679

2

First we spend time with your people to get to know your business, your culture, your aspirations and your audience, gaining vital knowledge and insight that focuses our approach.

First we spend time with your people to get to know your business, your culture, your aspirations and your audience, gaining vital knowledge and insight that focuses our approach.

First we spend time with your people to get to know your business, your culture, your aspirations and your audience, gaining vital knowledge and insight that focuses our approach.

First we spend time with your people to get to know your business, your culture, your aspirations and your audience, gaining vital knowledge and insight that focuses our approach.

2

DEFINE

DESIGNDISCOVER

DELIVER

Then we take what we’ve learned and create a comprehensive campaign structure, showing you how we’ll engage with your audience across a wide range of channels

We then turn this into detailed creative proposals that bring

your message to life, using the most appropriate channels

to suit your audience and your budget.

First we spend time with your people to get to know your business, your culture, your aspirations and your audience, gaining vital knowledge and insight that focuses our approach.

Finally, our talented team creates your campaign

spanning multiple channels, creating an unforgettable

communications experience and undeniable

results for your business.

Our TeamOur Process

“Harunt des aut et qui velenia deliquos sandia ipsunt quia consenquo to con nones mosn ootatiam es reratecus”

• Sport-themed graphic, print and interior design for VIP launch party at BT Sport studios

• Featuring Moto GP-tyre tables, racquet wall panels, and a strawberries and cream stand

• Theming for indoor and outdoor spaces including Ginstitute – an exclusive gin cocktail bar

• The culmination of a high profile six-month press, media, PR and advertising campaign

• Over 400 guests with coverage in the Daily Express, Daily Star and Hello! Magazine

Bringing the BT Sport brand to life at star-studded VIP launch partyBoris Johnson and Michael Owen among 400

“ Every element had to reflect BT Sport’s fresh and inclusive approach to sports broadcasting. It had to be fun while seamlessly tying-in with the public launch campaign – everything from printed invitations to media photo opportunities had to communicate the BT Sport brand.”

Dani Batty, Deputy Creative Director, Logistik

• Two-storey (20m x 25m) multimedia brand hub featuring 27-screen media tree

• Sharing the excitement of the Games using BT Infinity and BT Vision products

• Flowing lines and curved structures inspired by the movement of top athletes

• Huge wraparound hero image of BT-sponsored medallists the Brownlee brothers

• Designed to be durable – open for 12 hours daily over 16 consecutive days

BT London Live: dynamic design ramps up Olympic brand advocacy Immersive brand experiential for key sponsor

“ We demonstrated the speed, flexibility and reliability of BT’s products while boosting awareness of the BT brand as a major sponsor – customers at BT London Live had advocacy scores of 71%, which is 36% higher than average.”

Dani Batty, Deputy Creative Director, Logistik

OUR 4D PROCESS

PROCESS DIAGRAM

DEFINE

DESIGNDISCOVER

DELIVER

Then we take what we’ve learned and create a comprehensive campaign structure, showing you how we’ll engage with your audience across a wide range of channels

We then turn this into detailed creative proposals that bring

your message to life, using the most appropriate channels

to suit your audience and your budget.

First we spend time with your people to get to know your business, your culture, your aspirations and your audience, gaining vital knowledge and insight that focuses our approach.

Finally, our talented team creates your campaign

spanning multiple channels, creating an unforgettable

communications experience and undeniable

results for your business.

Dear Joe,

Comnimag natibus, simoluptae. Ibusdae aperi blaccus torerias et es aut ut lia voluptatur sunt que estrum et quia comnis eum, et liquis ex eriorae ventis delenda ecaest rest que conse voloratus, ommolor eruptia essunt in conseque pla voluptaquas iducimus, conse dist, sit, init eaquodicabor reicta cum reium, sed mint min et lantemque suntio tem que sintur magnatqui repra sam aute vitem repe rescian dersperiate netur, inume vendelis perum ut aut etur soluptat.

Ipidusaepudi sima et et lite magnam doles pa nat magnihilit aut eiunti te susam expero blaci ut is quam fugit volut volupta imus am a dolest, nonesti bearum facerfe rionsequi cus ditae perem facilitas aut vid esti od mod molectes estrum et alis volupta porem fugiatur aspita por re earchil icipsant fugitaecati consedi cus ad et volor seque plates se plam rem dolupta in nis ex explacidusam everum facerferum, ab idunt paritatia dollicianim et volectem voluptat fugia consequi sita que sit mo ipicit, quis am quatur maio eos autecae nat.

Harum facerspe et qui beritati temquis as ni inus, ut velluptur acea vit, que quam idelias sequundis abo. Nam nos sa abo. Itae volupta tempor same magniet quamust int optia volupit laborepratet fugit es aliquatio.

Comnimag natibus, simoluptae. Ibusdae aperi blaccus torerias et es aut ut lia voluptatur sunt que estrum et quia comnis eum, et liquis ex eriorae ventis delenda ecaest rest que conse voloratus, ommolor eruptia essunt in conseque pla voluptaquas iducimus, conse dist.

Your sincerely

Ipidusaepudi sima. Et et lite magnam

Date

NameAddress line 1Address line 2TownCityCountyPost code

James Wilkins

Joint Managing Director

07779 311 684

james.wilkins@logistikgroup.com

The Timber Yard, 115a Drysdale Street, London N1 6ND

OUR WEBSITE.