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Mission StatementWithanaudiencenearingone-million,spanningmultipleplatforms—print,tablet,onlineandmobile—ChâtelaineisFrenchCanada’spremierbrandforwomen,developedexpresslybyandforQuebecwomen,celebratingtheregion’s unique heritage and cultural vibrancy.Ouraward-winningcontentextendsfromfood,styleandhomedecortopolitics,healthandrelationships.Wedelivermust-readfeatures,must-seevideos,personalstories,creativeideasandpracticaltipstohelpFrenchCanadianwomenmakethemostoftheirfullandbusylives.And,withspecificfocusonmaximizingourdigitalcontent,we’reservingupmorecutting-edgereporting,fashionandbeautysolutions,healthandwellnessadvice,andeasy,deliciousrecipesfromourtrustedkitchenthaneverbefore.
*PleasecontactyourAccountManagerforallotheradsizes.
2020 French Rates (Net)Ad Size 1x 3x 6x
FP $10,200 $9,894 $9,596DPS $18,725 $17,808 $17,289
IFC DPS IBC OBC
Covers $24,969 $12,750 $12,750
2020 Publishing CalendarIssue Date Space Close Material Close Impact Date On-Sale Date
JAN/FEB Dec 6 Dec 11 Jan7 Jan12
MAR/APR Feb 6 Feb 12 Mar 5 Mar 12
MAY/JUNE Mar 12 Mar 18 Apr9 Apr16
JULY/AUG May 14 May 20 Jun11 Jun18
SEPT/OCT Jul25 Jul29 Aug 20 Aug 25
HOLIDAY Oct 1 Oct 7 Oct 29 Nov 5
Tentativepublishingschedule,subjecttochange.
†Audience (A18+): 839MMprint&digital†VividataSpring2019
Media Kit 2020
Media Kit 2020Editorialsubjecttochange
FOOD Whetherit’sforquickweekdaymealsorforrefinedmenustoentertainfriends,Chatelaine offersnutritiousandtastyrecipes–withorwithoutmeat!–thateveryonewillenjoy.HOME Stylish interiors, clever ideas, original findsandmoretoinspireourreaders to decorate and delight in their homes.FASHION Chatelainefollowsthetrendsoftheseasonandappliesthemtothe real world with accessible style suggestions. In each issue, a profusionofaffordablelookstoupdateyourwardrobe!
BEAUTY Face and body care, as well as cosmeticsandhairproducts,nothingescapesus.Newproductsandtrendsarecarefullyexaminedtoofferourreadersin-deptharticlesthathelpsimplifytheirbeautyroutineHEALTH Wanttoeatbetter?Needtotakecareofyourself?Chatelaine guides our readers towards healthy choices. Our articles are based on the most recent scientific research, testimonialsandexpertopinions.SOCIAL ISSUES Portraitsandinterviewswithinspiringwomencanbefoundinourpagesandonourwebsite.Theseportraitsare always relevant highlighting currenttopicsfromafeminine–andevenfeminist–perspective.
EVERY DAY LIVING NEw Howtomakeeco-friendlychoicesatthegrocerystore?HowoftenshouldIcleanmyhairbrush?Howtomakeabudgetandsticktoit?Allthesequestionsweaskourselves...andtowhich we don’t always have answers. Chatelaine accurately answers these every day questions in a new section thatisreliableandcheerful.
Chatelaine is always there to inspireandtoproposecreativeandattainablesolutionsinallaspectsof our readers lives.
Editorial integration available on request.
ALSO, IN EACH ISSUE...•Theprofileofanotablepersonality•In-depthfeaturesonkeytopics•Articlesontouristdestinations
in Canada, North America or elsewhere in the world
•Suggestionsforoutingsandcultural events + the Chatelaine’s BookOfTheMoment
•Gourmetnovelties
OuR EDITORIAL HIGHLIGHTS
CHâTELAINE CELEBRATES
ITS 60TH ANNIvERSARy
IN 2020!
Ad Size Trim Live Bleed
Width Height Width Height Width Height
Double Page Spread 15.75" x 10.75" 15.25" x 10.25" 16" x 11"
Full Page 7.875" x 10.75" 7.375" x 10.25" 8.125" x 11"
1/2 Page Horizontal 7.875" x 5.375" 7.375" x 4.875" 8.125" x 5.625"
1/3 Page Vertical 2.75" x 10.75" 2.25" x 10.25" 3" x 11"
Ad Size Trim Live Bleed
Width Height Width Height Width Height
Full Page 7.875" x 10.5" 7.375" x 10" 8.125" x 10.75"
DPS 15.75" x 10.5" 15.25" x 10" 16" x 10.75"
1/2 Double Page Spread 15.75" x 5.25" 15.25" x 4.75" 16" x 5.5"
1/2 Page Horizontal 7.875" x 5.25" 7.375" x 4.75" 8.125" x 5.5"
1/2 Page Vertical 3.875" x 10.5" 3.375" x 10" 4.125" x 10.75"
1/3 Page Vertical 2.75" x 10.5" 2.25" x 10" 3" x 10.75"
1/3 Page Square 5" x 5.5" 4.5" x 5" 5.25" x 5.75"
Banner Ad 7.875" x 2" 7.375" x 1.5" 8.125" x 2.25"
AdvertisingSpecifications
Ad Size Trim Live Bleed
Width Height Width Height Width Height
Double Page Spread 18" x 11.625" 17.5" x 11.125" 18.25" x 11.875"
Full Page 9" x 11.625" 8.5" x 11.125" 9.25" x 11.875"
1/2 Double Page Spread 18" x 5.75" 17.5" x 5.25" 18.25" x 6"
1/2 Page Horizontal 9" x 5.75" 8.75" x 5.5" 9.25" x 6"
1/2 Page Vertical 4.5" x 11.625" 4" x 11.125" 4.75" x 11.875"
1/3 Page Vertical 3" x 11.625" 2.5" x 11.125" 3.25" x 11.875"
NOTE:Allcontentnotintendedtotrimmustbekeptaminimumof.25"fromoutsidetrimedgesandinclude.125"gutterallowanceforspreads.PublisherisNOTresponsibleforthelineupofcontentrunningthroughthegutteronspreadsoronsinglepagesadjacenttoinserts.RunningcontentthroughthegutterisSTRONGLYdiscouraged,asfoldingandtrimmingaresubjecttovariation.
Appendix
AdvertisingInformation
SuppliedAdvertisingMaterialsPDF/X-1a:2001createdtoMagazinesCanadaspecifications,sentonlineusingMagazinesCanada AdDirect at addirect.sendmyad.com.ForinformationregardingMagazinesCanadaspecification,refertomagazinescanada.ca/advertising/production/dmacs_specificationsorcontacttheProductionManager(seecontactuspage)fordetails.RogersPublishingdoesnotacceptresponsibilityformaterialcontentorcolourtrapping.
Texttypeshouldbeaminimumof8point.Reversetypelessthan12pointisnotsuitableforreproduction.Wearenotresponsibleforreproductionoftypesizessmallerthanthosementionedforthin,seriftype.TheadMUSTbeuploadedasapress-readyPDFfile.InformationoncreatingaproperPDFfileisavailableontheMagazinesCanadawebsitemagazinescanada.ca/advertising/production/tools/.KeepallcoloursCMYK.DonotuseSpotcoloursorRGBart.Keepanyblack/graytypeasone-colourblack (nofour-colourblacktext).
InDesignCS3orhighertemplatesforALLadsizesareavailableat addirect.sendmyad.com(selectAdSizesfromtheleft-handnavigationmenu).
AdDirect Instructions1 LogintoMagazinesCanada’sAdDirect™AdPortal(addirect.sendmyad.com).
Note:Auseraccountwillhavetobesetupuponthefirstvisit.
2 Selectthepublisher/magazineyouareadvertisingwith.Completetherelevantadinfo, thenclickUpload.
3 Followtheonscreenpreflightprocess.
4 Approveyourad.
TM
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Production ProcessChatelaine / Today's ParentPrinting High-speed,weboffsetlithography
Binding Perfectbound
Magazine Trim Size 7.875"Widthx10.75"Depth
HELLO! CanadaPrinting High-speed,weboffsetlithography
Binding Saddle-stitched
Magazine Trim Size 9"Widthx11-5/8"Depth
Maclean'sPrinting High-speed,weboffsetlithography
Binding Saddle-stitched
Magazine Trim Size 7.875"Widthx10.5"Depth