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FRENCH

FRENCH€¦ · finds and more to inspire our readers to decorate and delight in their homes. FASHION Chatelaine follows the trends of the season and applies them to the real world

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Page 1: FRENCH€¦ · finds and more to inspire our readers to decorate and delight in their homes. FASHION Chatelaine follows the trends of the season and applies them to the real world

FRENCH

Page 2: FRENCH€¦ · finds and more to inspire our readers to decorate and delight in their homes. FASHION Chatelaine follows the trends of the season and applies them to the real world

Mission StatementWithanaudiencenearingone-million,spanningmultipleplatforms—print,tablet,onlineandmobile—ChâtelaineisFrenchCanada’spremierbrandforwomen,developedexpresslybyandforQuebecwomen,celebratingtheregion’s unique heritage and cultural vibrancy.Ouraward-winningcontentextendsfromfood,styleandhomedecortopolitics,healthandrelationships.Wedelivermust-readfeatures,must-seevideos,personalstories,creativeideasandpracticaltipstohelpFrenchCanadianwomenmakethemostoftheirfullandbusylives.And,withspecificfocusonmaximizingourdigitalcontent,we’reservingupmorecutting-edgereporting,fashionandbeautysolutions,healthandwellnessadvice,andeasy,deliciousrecipesfromourtrustedkitchenthaneverbefore.

*PleasecontactyourAccountManagerforallotheradsizes.

2020 French Rates (Net)Ad Size 1x 3x 6x

FP $10,200 $9,894 $9,596DPS $18,725 $17,808 $17,289

IFC DPS IBC OBC

Covers $24,969 $12,750 $12,750

2020 Publishing CalendarIssue Date Space Close Material Close Impact Date On-Sale Date

JAN/FEB Dec 6 Dec 11 Jan7 Jan12

MAR/APR Feb 6 Feb 12 Mar 5 Mar 12

MAY/JUNE Mar 12 Mar 18 Apr9 Apr16

JULY/AUG May 14 May 20 Jun11 Jun18

SEPT/OCT Jul25 Jul29 Aug 20 Aug 25

HOLIDAY Oct 1 Oct 7 Oct 29 Nov 5

Tentativepublishingschedule,subjecttochange.

†Audience (A18+): 839MMprint&digital†VividataSpring2019

Media Kit 2020

Page 3: FRENCH€¦ · finds and more to inspire our readers to decorate and delight in their homes. FASHION Chatelaine follows the trends of the season and applies them to the real world

Media Kit 2020Editorialsubjecttochange

FOOD Whetherit’sforquickweekdaymealsorforrefinedmenustoentertainfriends,Chatelaine offersnutritiousandtastyrecipes–withorwithoutmeat!–thateveryonewillenjoy.HOME Stylish interiors, clever ideas, original findsandmoretoinspireourreaders to decorate and delight in their homes.FASHION Chatelainefollowsthetrendsoftheseasonandappliesthemtothe real world with accessible style suggestions. In each issue, a profusionofaffordablelookstoupdateyourwardrobe!

BEAUTY Face and body care, as well as cosmeticsandhairproducts,nothingescapesus.Newproductsandtrendsarecarefullyexaminedtoofferourreadersin-deptharticlesthathelpsimplifytheirbeautyroutineHEALTH Wanttoeatbetter?Needtotakecareofyourself?Chatelaine guides our readers towards healthy choices. Our articles are based on the most recent scientific research, testimonialsandexpertopinions.SOCIAL ISSUES Portraitsandinterviewswithinspiringwomencanbefoundinourpagesandonourwebsite.Theseportraitsare always relevant highlighting currenttopicsfromafeminine–andevenfeminist–perspective.

EVERY DAY LIVING NEw Howtomakeeco-friendlychoicesatthegrocerystore?HowoftenshouldIcleanmyhairbrush?Howtomakeabudgetandsticktoit?Allthesequestionsweaskourselves...andtowhich we don’t always have answers. Chatelaine accurately answers these every day questions in a new section thatisreliableandcheerful.

Chatelaine is always there to inspireandtoproposecreativeandattainablesolutionsinallaspectsof our readers lives.

Editorial integration available on request.

ALSO, IN EACH ISSUE...•Theprofileofanotablepersonality•In-depthfeaturesonkeytopics•Articlesontouristdestinations

in Canada, North America or elsewhere in the world

•Suggestionsforoutingsandcultural events + the Chatelaine’s BookOfTheMoment

•Gourmetnovelties

OuR EDITORIAL HIGHLIGHTS

CHâTELAINE CELEBRATES

ITS 60TH ANNIvERSARy

IN 2020!

Page 4: FRENCH€¦ · finds and more to inspire our readers to decorate and delight in their homes. FASHION Chatelaine follows the trends of the season and applies them to the real world

Ad Size Trim Live Bleed

Width Height Width Height Width Height

Double Page Spread 15.75" x 10.75" 15.25" x 10.25" 16" x 11"

Full Page 7.875" x 10.75" 7.375" x 10.25" 8.125" x 11"

1/2 Page Horizontal 7.875" x 5.375" 7.375" x 4.875" 8.125" x 5.625"

1/3 Page Vertical 2.75" x 10.75" 2.25" x 10.25" 3" x 11"

Ad Size Trim Live Bleed

Width Height Width Height Width Height

Full Page 7.875" x 10.5" 7.375" x 10" 8.125" x 10.75"

DPS 15.75" x 10.5" 15.25" x 10" 16" x 10.75"

1/2 Double Page Spread 15.75" x 5.25" 15.25" x 4.75" 16" x 5.5"

1/2 Page Horizontal 7.875" x 5.25" 7.375" x 4.75" 8.125" x 5.5"

1/2 Page Vertical 3.875" x 10.5" 3.375" x 10" 4.125" x 10.75"

1/3 Page Vertical 2.75" x 10.5" 2.25" x 10" 3" x 10.75"

1/3 Page Square 5" x 5.5" 4.5" x 5" 5.25" x 5.75"

Banner Ad 7.875" x 2" 7.375" x 1.5" 8.125" x 2.25"

AdvertisingSpecifications

Ad Size Trim Live Bleed

Width Height Width Height Width Height

Double Page Spread 18" x 11.625" 17.5" x 11.125" 18.25" x 11.875"

Full Page 9" x 11.625" 8.5" x 11.125" 9.25" x 11.875"

1/2 Double Page Spread 18" x 5.75" 17.5" x 5.25" 18.25" x 6"

1/2 Page Horizontal 9" x 5.75" 8.75" x 5.5" 9.25" x 6"

1/2 Page Vertical 4.5" x 11.625" 4" x 11.125" 4.75" x 11.875"

1/3 Page Vertical 3" x 11.625" 2.5" x 11.125" 3.25" x 11.875"

NOTE:Allcontentnotintendedtotrimmustbekeptaminimumof.25"fromoutsidetrimedgesandinclude.125"gutterallowanceforspreads.PublisherisNOTresponsibleforthelineupofcontentrunningthroughthegutteronspreadsoronsinglepagesadjacenttoinserts.RunningcontentthroughthegutterisSTRONGLYdiscouraged,asfoldingandtrimmingaresubjecttovariation.

Appendix

Page 5: FRENCH€¦ · finds and more to inspire our readers to decorate and delight in their homes. FASHION Chatelaine follows the trends of the season and applies them to the real world

AdvertisingInformation

SuppliedAdvertisingMaterialsPDF/X-1a:2001createdtoMagazinesCanadaspecifications,sentonlineusingMagazinesCanada AdDirect at addirect.sendmyad.com.ForinformationregardingMagazinesCanadaspecification,refertomagazinescanada.ca/advertising/production/dmacs_specificationsorcontacttheProductionManager(seecontactuspage)fordetails.RogersPublishingdoesnotacceptresponsibilityformaterialcontentorcolourtrapping.

Texttypeshouldbeaminimumof8point.Reversetypelessthan12pointisnotsuitableforreproduction.Wearenotresponsibleforreproductionoftypesizessmallerthanthosementionedforthin,seriftype.TheadMUSTbeuploadedasapress-readyPDFfile.InformationoncreatingaproperPDFfileisavailableontheMagazinesCanadawebsitemagazinescanada.ca/advertising/production/tools/.KeepallcoloursCMYK.DonotuseSpotcoloursorRGBart.Keepanyblack/graytypeasone-colourblack (nofour-colourblacktext).

InDesignCS3orhighertemplatesforALLadsizesareavailableat addirect.sendmyad.com(selectAdSizesfromtheleft-handnavigationmenu).

AdDirect Instructions1 LogintoMagazinesCanada’sAdDirect™AdPortal(addirect.sendmyad.com).

Note:Auseraccountwillhavetobesetupuponthefirstvisit.

2 Selectthepublisher/magazineyouareadvertisingwith.Completetherelevantadinfo, thenclickUpload.

3 Followtheonscreenpreflightprocess.

4 Approveyourad.

TM

Upload.Check.Send

Production ProcessChatelaine / Today's ParentPrinting High-speed,weboffsetlithography

Binding Perfectbound

Magazine Trim Size 7.875"Widthx10.75"Depth

HELLO! CanadaPrinting High-speed,weboffsetlithography

Binding Saddle-stitched

Magazine Trim Size 9"Widthx11-5/8"Depth

Maclean'sPrinting High-speed,weboffsetlithography

Binding Saddle-stitched

Magazine Trim Size 7.875"Widthx10.5"Depth