The Challenge Freida Rothman was interested in increasing Black Friday sales. Email Marketing is their largest channel, so they ran three leadgeneration campaigns to grow their email list in the weeks beforeBlack Friday, to monetize on the retail-centric shopping holiday. The three lead generation campaigns were with GetEmails,Instagram, and Facebook.

SUCCESS STORY:FREIDA ROTHMAN

“We saw 10x ROI from GetEmails on Black Friday. We rantwo other lead generation campaigns on social media -GetEmails records were on average 85% less expensive, andwe did not get a single conversion from any other source.”

Freida Rothman is a Brooklyn-basedjewelry and accessories designer. Herhandcrafted and intricately detailedpieces are made for effortless elegance.

Dhrumil Desai Creative Services DirectorFreida Rothman

SUCCESS STORY:FREIDA ROTHMAN

The Solution The Frieda Rothman team installed the GetEmails script on theirsite in under a minute, and used our one-click integration toconnect with their Mailchimp account. They sent contacts directly to their existing three-part welcomeseries, making no modifications. The Result Frieda Rothman achieved 10x ROI from GetEmails on BlackFriday. Price per contact from GetEmails was 25 cents, and the averageprice per lead from Facebook and Instagram was $1.42. Not a single lead from Facebook or Instagram converted. 100%of Black Friday sales from their lead generation campaigns wereattributed to GetEmails contact records.