5042 Wilshire Blvd., #600, Los Angeles, CA 90036 P. (323) 939.8477 F. (323) 939.8656

Conejo Valley Days/Freestyle Motocross Online, Street and Print Campaign

DMA: Los Angeles Project Manager: Jon Bookatzjon.bookatz@campuscircle.net

Overview of Campaign

• Campus Circle promoted the 2011Conejo Valley Days & FreestyleMotocross by doing the following:

• Utilizing Campus Circle’sonline/print/editorial assets

• Street Marketing• Film Screenings• Dedicated HTML email

Event MarketingCampus Circle hand to hand distributed Freestyle Motocross flyers at two a moviescreenings we hosted in Hollywood. These screenings are a perfect venue to reachour audience and prime demo for the Conejo Valley Days & Frestyle Motocross.

Print Advertising Placements

• Campus Circle placed printads in our publication forthree weeks - Los AngelesDMA. These placementsincluded:

• Two 1/4 page (b/w) ads• One 1/2 page / full color ad

• Circulation: 30,000• Readership: 90,000

• Distribution: Retail outletsand schools in Los Angeles

1/2 page / Full color adApril 27 issue of Campus Circle

• Campus Circle printed one1/2 page four color ad in ourpublication for the month ofApril.

• Campus Circle isdistributed to 40 schoolsand 800 retail outlets in theLos Angeles DMA.

• 88% of the readership ofthe publication is 18 to 34.

• The value of all the printads was $2,770.00

1/4 page (b/w) adsApril 13 & 20 issues of Campus Circle

• Campus Circle printed two1/4 page (b/w) ads in ourpublication for the month ofApril.

• Campus Circle is distributedto 40 schools and 800 retailoutlets in the Los AngelesDMA.

• 88% of the readershipof the publication is 18 to 34.

• The value of all the print adswas $2,770.00.

Campus Circle - Dedicated Email

• Campus Circle sent out adedicated HTML email topromote FreestyleMotocross at the ConejoValley Days.

• The stats for the email wereas follows:

• Emails sent: 31,679• Views: 1,888

• Value = $1,310.00

Campus Circle - Banner Advertising• Banner advertising for the Freestyle Motocross appeared on our website,

campuscircle.com. Our monthly traffic averages 515,000 page views and 75,000 uniquevisitors. The Freestyle Motocross banner received 318,603 impressions and 114 clicks. Thevalue of the banner ads was $3,600.00.

Campus Circle - Newsletter Ads

• Banner advertising for theFreestyle Motocross appeared inour weekly email newsletter fortwo weeks.

• The Campus Circle weekly emailnewsletter reaches 31,000+members per week in the greaterLos Angeles area.

• The total value of the banner adsover two weeks was $700.00.

Campus Circle - Online Editorial

• Campus Circlelisted onlineeditorial about theFreestyleMotocross in ourRecurring EventsSection.

• Campus Circlewebsite trafficaverages: 5 millionhits/month

• 515,000 pageviews/month

• 75,000 uniquevisitors/month

Campus Circle - Calendar Listing

• A listing for theFreestyle Motocrossappeared on ourwebsite in our calendarsection.

• To date, the calendarlisting has been viewed94 times.

• Campus Circle websitetraffic averages: 5million hits/month

• 515,000 pageviews/month

• 75,000 uniquevisitors/month